Harrods
ASO Keyword Dashboard
Tracking 57 keywords for Harrods in Apple App Store
Harrods tracks 57 keywords (3 keywords rank; 54 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 46.0, best rank 16.
Tracked keywords
57
3 ranked • 54 not ranking yet
Top 10 coverage
0%
Best rank 16 • Latest leader —
Avg opportunity
70.0
Top keyword: curated
Avg difficulty
46.0
Lower scores indicate easier wins
Opportunity leaders
- 68.1
curated
Opportunity: 73.0 • Difficulty: 44.1 • Rank —
Competitors: 210
- 65.2
redeem
Opportunity: 73.0 • Difficulty: 44.5 • Rank —
Competitors: 245
- 65.6
loyalty
Opportunity: 73.0 • Difficulty: 46.5 • Rank —
Competitors: 114
- 62.1
host
Opportunity: 73.0 • Difficulty: 41.3 • Rank —
Competitors: 89
- 67.8
benefits
Opportunity: 73.0 • Difficulty: 46.2 • Rank —
Competitors: 263
Unranked opportunities
curated
Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 210
redeem
Opportunity: 73.0 • Difficulty: 44.5 • Competitors: 245
loyalty
Opportunity: 73.0 • Difficulty: 46.5 • Competitors: 114
host
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 89
benefits
Opportunity: 73.0 • Difficulty: 46.2 • Competitors: 263
High competition keywords
new
Total apps: 182,347 • Major competitors: 3,800
Latest rank: — • Difficulty: 55.8
access
Total apps: 181,163 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
find
Total apps: 149,900 • Major competitors: 2,796
Latest rank: — • Difficulty: 55.0
mobile
Total apps: 130,035 • Major competitors: 1,613
Latest rank: — • Difficulty: 53.2
best
Total apps: 124,586 • Major competitors: 2,642
Latest rank: — • Difficulty: 53.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| shopping experience | 72 | 100 | 38 | 58 3,082 competing apps Median installs: 500 Avg rating: 4.2 | 17 | 16 | 65 major competitor apps |
| luxury | 72 | 100 | 42 | 61 4,762 competing apps Median installs: 400 Avg rating: 4.1 | 131 | 130 | 81 major competitor apps |
| shopping | 71 | 100 | 48 | 71 19,933 competing apps Median installs: 450 Avg rating: 4.1 | 176 | 175 | 412 major competitor apps |
| best | 66 | 100 | 54 | 85 124,586 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 2,642 major competitor apps |
| new | 65 | 100 | 56 | 87 182,347 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 3,800 major competitor apps |
| enjoy | 66 | 100 | 54 | 84 111,208 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 2,358 major competitor apps |
| member | 72 | 100 | 44 | 69 14,717 competing apps Median installs: 420 Avg rating: 4.1 | — | — | 285 major competitor apps |
| exclusive | 69 | 100 | 54 | 76 39,423 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 1,122 major competitor apps |
| curated | 73 | 100 | 44 | 68 12,445 competing apps Median installs: 450 Avg rating: 4.4 | — | — | 210 major competitor apps |
| product | 71 | 100 | 46 | 73 25,693 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 305 major competitor apps |
| way | 66 | 100 | 53 | 84 115,758 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,943 major competitor apps |
| find | 66 | 100 | 55 | 86 149,900 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,796 major competitor apps |
| mobile | 66 | 100 | 53 | 85 130,035 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,613 major competitor apps |
| including | 68 | 100 | 52 | 80 67,617 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,397 major competitor apps |
| store | 69 | 100 | 51 | 77 44,804 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 912 major competitor apps |
| services | 69 | 100 | 49 | 77 42,290 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 529 major competitor apps |
| visit | 70 | 100 | 47 | 75 31,635 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 695 major competitor apps |
| move | 71 | 100 | 46 | 74 26,735 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 523 major competitor apps |
| access | 65 | 100 | 55 | 87 181,163 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,662 major competitor apps |
| around | 69 | 100 | 52 | 78 49,539 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,035 major competitor apps |
| grow | 72 | 100 | 44 | 70 17,086 competing apps Median installs: 450 Avg rating: 4.3 | — | — | 327 major competitor apps |
| navigate | 70 | 100 | 46 | 74 27,434 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 288 major competitor apps |
| news | 70 | 100 | 47 | 75 31,148 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 436 major competitor apps |
| restaurants | 72 | 100 | 47 | 62 5,371 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 102 major competitor apps |
| book | 69 | 100 | 48 | 77 40,536 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 429 major competitor apps |
App Description
Discover the Harrods app. Shop the world's best luxury and designer brands and enjoy personalised recommendations all in one place.
Plus, find the new home of our loyalty programme, Harrods Rewards. Earn and redeem points as you shop and access the latest member offers, including 10% weekends, plus a host of benefits that grow as you move up the tiers.
Planning a visit to our store?
Get the latest news on new brand launches, and in-store pop-ups, book restaurants and services and use the mobile store guide to navigate your way around with the interactive floor maps.
The world's most-loved designer brands
* Shop across fashion, beauty, food, home and lifestyle
* Shop 24/7
* Curated Brand edits
* Harrods Exclusives
Unlock Harrods Rewards
* Earn and redeem points
* Access member-only benefits
Personalised shopping
* Product recommendations
* Offers exclusive to you
See what's in-store
* Book restaurants and services
* News & events
* Interactive store navigation