Smart Traveler

Developer: US Department of

Category: Travel & Local

~529K - 1.1M

10.6K ratings

~2.1K (installs week)

Trend Steady

~14.6K (installs month)

ASO Keyword Dashboard

Tracking 41 keywords for Smart Traveler in Apple App Store

Developer: US Department of State Category: travel_and_local Rating: 4.64

Smart Traveler tracks 41 keywords (5 keywords rank; 36 need traction). Key metrics: 0% top-10 coverage, opportunity 50.9, difficulty 46.6, best rank 17.

Tracked keywords

5 ranked • 36 not ranking yet

Top 10 coverage

Best rank 17 • Latest leader —

Avg opportunity

50.9

Top keyword: free

Avg difficulty

46.6

Lower scores indicate easier wins

Opportunity leaders

free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
easy

Opportunity: 59.0 • Difficulty: 59.0 • Rank —

Competitors: 1,246
85.2
help

Opportunity: 59.0 • Difficulty: 61.1 • Rank —

Competitors: 1,236
85.2
access

Opportunity: 59.0 • Difficulty: 63.2 • Rank —

Competitors: 1,388
85.7
see

Opportunity: 59.0 • Difficulty: 64.7 • Rank —

Competitors: 1,122
83.3

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
easy

Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246
help

Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
access

Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388
see

Opportunity: 59.0 • Difficulty: 64.7 • Competitors: 1,122

High competition keywords

free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
access

Total apps: 6,181 • Major competitors: 1,388

Latest rank: — • Difficulty: 63.2
help

Total apps: 5,873 • Major competitors: 1,236

Latest rank: — • Difficulty: 61.1
easy

Total apps: 5,849 • Major competitors: 1,246

Latest rank: — • Difficulty: 59.0
see

Total apps: 4,836 • Major competitors: 1,122

Latest rank: — • Difficulty: 64.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
renewal may	58	100	47	70 1,230 competing apps Median installs: 255,050 Avg rating: 4.6	17	17	237 major competitor apps
travel	58	100	55	68 1,034 competing apps Median installs: 263,950 Avg rating: 4.7	19	19	236 major competitor apps
smart	58	100	55	73 1,742 competing apps Median installs: 267,375 Avg rating: 4.6	129	76	384 major competitor apps
renewal within	58	100	49	73 1,648 competing apps Median installs: 254,700 Avg rating: 4.6	94	94	312 major competitor apps
saved	58	100	56	62 531 competing apps Median installs: 239,225 Avg rating: 4.6	165	165	114 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
facebook	58	100	51	66 852 competing apps Median installs: 240,100 Avg rating: 4.6	—	—	173 major competitor apps
twitter	57	100	37	56 285 competing apps Median installs: 191,800 Avg rating: 4.6	—	—	40 major competitor apps
friends	58	100	62	81 3,682 competing apps Median installs: 281,575 Avg rating: 4.6	—	—	846 major competitor apps
easy	59	100	59	85 5,849 competing apps Median installs: 250,625 Avg rating: 4.6	—	—	1,246 major competitor apps
better	58	100	53	75 2,000 competing apps Median installs: 250,162 Avg rating: 4.6	—	—	450 major competitor apps
program	58	100	51	62 534 competing apps Median installs: 269,325 Avg rating: 4.7	—	—	126 major competitor apps
help	59	100	61	85 5,873 competing apps Median installs: 257,100 Avg rating: 4.6	—	—	1,236 major competitor apps
easy access	57	100	41	52 203 competing apps Median installs: 270,350 Avg rating: 4.6	—	—	45 major competitor apps
access	59	100	63	86 6,181 competing apps Median installs: 268,700 Avg rating: 4.6	—	—	1,388 major competitor apps
provides	58	100	49	74 1,846 competing apps Median installs: 221,075 Avg rating: 4.6	—	—	308 major competitor apps
official	58	100	52	67 946 competing apps Median installs: 282,638 Avg rating: 4.6	—	—	202 major competitor apps
see	59	100	65	83 4,836 competing apps Median installs: 287,100 Avg rating: 4.6	—	—	1,122 major competitor apps
quick	58	100	55	75 2,043 competing apps Median installs: 261,450 Avg rating: 4.7	—	—	459 major competitor apps
assist	57	100	37	55 258 competing apps Median installs: 232,662 Avg rating: 4.6	—	—	43 major competitor apps
frequently	57	100	45	53 213 competing apps Median installs: 248,425 Avg rating: 4.6	—	—	50 major competitor apps
world	59	100	58	83 4,763 competing apps Median installs: 263,275 Avg rating: 4.6	—	—	1,016 major competitor apps
country	58	100	52	63 615 competing apps Median installs: 263,425 Avg rating: 4.6	—	—	130 major competitor apps
family	58	100	62	74 1,845 competing apps Median installs: 295,425 Avg rating: 4.6	—	—	455 major competitor apps
updated	58	100	48	69 1,085 competing apps Median installs: 244,600 Avg rating: 4.6	—	—	200 major competitor apps

App Description

Smart Traveler, the official State Department app for U.S. travelers,
invites you to see the world with easy access to frequently updated official country information, travel advisories, U.S. embassy locations, and more.

Smart Traveler also provides access to the State Department's free Smart Traveler Enrollment Program (STEP).
STEP enrollment enables the State Department to better assist you in emergencies such as natural disasters,
unrest in foreign countries, or lost/stolen passports overseas. During your travels,
STEP can help your family and friends reach you in an emergency.

Smart Traveler also provides quick access to the Department's Consular Affairs Facebook and Twitter pages.