Messenger

Messenger
Developer: Meta Platforms, Inc.
Category: Social Networking
Add App to Comparison
1.6B installs
32.7M ratings
60M monthly active users
$10M+ monthly revenue est.
IAP 54% · Ad 46%
Install Trends
Weekly +11.6M
Steady
Monthly +44.1M
Steady
Messenger icon

ASO Keyword Dashboard

Tracking 266 keywords for Messenger in Apple App Store

Developer: Meta Platforms, Inc. Category: social networking Rating: 4.61

Messenger tracks 266 keywords (139 keywords rank; 127 need traction). Key metrics: 35% top-10 coverage, opportunity 69.6, difficulty 42.4, best rank 1.

Tracked keywords

266

139  ranked •  127  not ranking yet

Top 10 coverage

35%

Best rank 1 • Latest leader 2

Avg opportunity

69.6

Top keyword: recent

Avg difficulty

42.4

Lower scores indicate easier wins

Opportunity leaders

  • recent

    Opportunity: 73.0 • Difficulty: 45.8 • Rank 2

    Competitors: 210

    68.5

  • facebook

    Opportunity: 73.0 • Difficulty: 45.5 • Rank 2

    Competitors: 442

    68.2

  • messaging

    Opportunity: 73.0 • Difficulty: 44.9 • Rank 5

    Competitors: 159

    67.6

  • sms

    Opportunity: 73.0 • Difficulty: 40.0 • Rank 11

    Competitors: 101

    63.3

  • setting

    Opportunity: 73.0 • Difficulty: 42.8 • Rank 8

    Competitors: 274

    68.4

Unranked opportunities

  • themes

    Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 290

  • interest

    Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 200

  • scanning

    Opportunity: 73.0 • Difficulty: 43.4 • Competitors: 181

  • moments

    Opportunity: 73.0 • Difficulty: 48.8 • Competitors: 265

  • partner

    Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 231

High competition keywords

  • new

    Total apps: 181,929 • Major competitors: 5,283

    Latest rank: — • Difficulty: 55.2

  • free

    Total apps: 176,287 • Major competitors: 5,392

    Latest rank: 17 • Difficulty: 55.3

  • help

    Total apps: 162,304 • Major competitors: 3,373

    Latest rank: — • Difficulty: 54.5

  • like

    Total apps: 153,433 • Major competitors: 4,507

    Latest rank: — • Difficulty: 54.9

  • download

    Total apps: 142,314 • Major competitors: 2,815

    Latest rank: 37 • Difficulty: 53.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
notifications691004978

47,927 competing apps

Median installs: 300

Avg rating: 4.3

11

812

major competitor apps

messenger711003953

1,640 competing apps

Median installs: 500

Avg rating: 4.1

11

35

major competitor apps

miss701004975

32,132 competing apps

Median installs: 350

Avg rating: 4.3

21

679

major competitor apps

message711004872

20,814 competing apps

Median installs: 400

Avg rating: 4.3

11

342

major competitor apps

mess701003251

1,196 competing apps

Median installs: 550

Avg rating: 4.1

11

38

major competitor apps

purchased721004261

4,921 competing apps

Median installs: 850

Avg rating: 4.1

11

187

major competitor apps

passenger711003455

2,065 competing apps

Median installs: 400

Avg rating: 4.0

21

41

major competitor apps

men721003758

3,216 competing apps

Median installs: 550

Avg rating: 4.2

21

90

major competitor apps

instant messaging701003150

956 competing apps

Median installs: 200

Avg rating: 4.5

11

9

major competitor apps

massage701003251

1,133 competing apps

Median installs: 250

Avg rating: 4.0

11

10

major competitor apps

ms701003147

717 competing apps

Median installs: 500

Avg rating: 4.0

11

15

major competitor apps

mass711003557

2,623 competing apps

Median installs: 350

Avg rating: 4.2

11

46

major competitor apps

chats721006759

3,347 competing apps

Median installs: 450

Avg rating: 4.3

22

86

major competitor apps

recent731004669

13,273 competing apps

Median installs: 550

Avg rating: 4.3

22

210

major competitor apps

imessage721003861

4,393 competing apps

Median installs: 250

Avg rating: 4.0

22

54

major competitor apps

facebook731004668

12,710 competing apps

Median installs: 800

Avg rating: 4.1

22

442

major competitor apps

best661005385

124,758 competing apps

Median installs: 500

Avg rating: 4.2

103

3,677

major competitor apps

uninstall681002439

226 competing apps

Median installs: 475

Avg rating: 3.9

33

3

major competitor apps

useful tool691002847

645 competing apps

Median installs: 300

Avg rating: 3.9

33

3

major competitor apps

whatsapp721004458

3,184 competing apps

Median installs: 450

Avg rating: 4.1

44

70

major competitor apps

line721004571

19,166 competing apps

Median installs: 450

Avg rating: 4.1

44

466

major competitor apps

update711004672

22,795 competing apps

Median installs: 350

Avg rating: 4.1

44

481

major competitor apps

ios701004776

34,913 competing apps

Median installs: 450

Avg rating: 4.0

44

645

major competitor apps

updated701004675

31,454 competing apps

Median installs: 350

Avg rating: 4.2

54

603

major competitor apps

wa691002946

553 competing apps

Median installs: 600

Avg rating: 4.2

55

13

major competitor apps

266 keywords
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App Description

Messenger is a free messaging app that helps you connect with anyone, anywhere. Stay in touch with your friends and family, explore your interests with people like you, build your community, and share your vibe beyond words, all in one app.

CHAT AND CALL ANYONE, ANYWHERE

Find and connect with your friends and family on Facebook and Messenger, no phone number needed.

GET INSTANT ANSWERS FROM YOUR AI ASSISTANT*
Meta AI is your assistant that can answer any questions, give you advice, help with homework, and more.

SEND YOUR PHOTOS IN HIGH DEFINITION
Send and receive clearer, crisper picture of your favorite moments with Messenger.

CREATE SHARED ALBUMS
From a recent summer vacation to your grandma’s 80th birthday, create albums of photos and videos to share, organize and reminisce over important moments in your group chats.

EASILY ADD NEW CONNECTIONS WITH QR CODES
Connect with people you meet in real life by scanning their Messenger QR code or sharing yours via a link.

SHARE LARGE FILES DIRECTLY IN CHAT
Whether it’s a Word, PDF, or Excel doc, you can send large files up to 100MB right inside of Messenger.

EDIT AND UNSEND MESSAGES
Hit send too soon? You can edit the message up to 15 minutes after sending

DISAPPEARING MESSAGES
Some things aren’t meant to last forever. Choose how long your end-to-end encrypted chats stick around after they’ve been read.

COME TOGETHER WITH YOUR COMMUNITIES
Meaningfully connect with people like you from your school, neighborhood, and interest groups.

GET IN YOUR FAVORITE CREATORS’ INNER CIRCLE
Stay in the know with creators by joining their broadcast channels for authentic and casual content.

UNLEASH YOUR IMAGINATION W/ META AI*
Tap into your go-to creative partner to create, edit, animate images and more.

CAPTURE EVERYDAY MOMENTS ON STORIES
Highlight moments of your day using photos and videos that disappear after 24 hours in Stories.

DROP A NOTE WITH YOUR THOUGHTS
Stay connected with your friends by sharing quick updates that disappear after 24 hours.

BRING YOUR VIBE TO YOUR CHATS
Sometimes words just don’t cut it. Tap into more ways to express yourself with animated stickers, GIFs, reactions and more.

SET THE MOOD OF YOUR CHAT WITH THEMES
Customize your chat with a large and constantly evolving list of themes featuring popular artists, holidays, and more.

*Meta AI is available in select languages a