Messenger

Messenger
Developer: Meta Platforms, Inc.
Category: Social Networking
~528.4M - 1.1B
10.6M ratings
~3.5M (installs week)
~19.9M (installs month)
Trend Steady
Messenger icon

ASO Keyword Dashboard

Tracking 188 keywords for Messenger in Apple App Store

Developer: Meta Platforms, Inc. Category: social networking Rating: 4.65

Messenger tracks 188 keywords (63 keywords rank; 125 need traction). Key metrics: 35% top-10 coverage, opportunity 49.7, difficulty 52.7, best rank 1.

Tracked keywords

188

63  ranked •  125  not ranking yet

Top 10 coverage

35%

Best rank 1 • Latest leader 34

Avg opportunity

49.7

Top keyword: free

Avg difficulty

52.7

Lower scores indicate easier wins

Opportunity leaders

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank 34

    Competitors: 2,147

    89.9

  • like

    Opportunity: 59.0 • Difficulty: 63.2 • Rank 203

    Competitors: 1,767

    87.6

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Rank —

    Competitors: 2,341

    91.1

  • choose

    Opportunity: 59.0 • Difficulty: 60.7 • Rank —

    Competitors: 1,081

    83.5

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Rank —

    Competitors: 1,236

    85.2

Unranked opportunities

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341

  • choose

    Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236

  • create

    Opportunity: 59.0 • Difficulty: 60.6 • Competitors: 1,155

  • casual

    Opportunity: 58.0 • Difficulty: 46.6 • Competitors: 166

High competition keywords

  • new

    Total apps: 10,701 • Major competitors: 2,341

    Latest rank: — • Difficulty: 63.9

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: 34 • Difficulty: 63.5

  • like

    Total apps: 7,508 • Major competitors: 1,767

    Latest rank: 203 • Difficulty: 63.2

  • help

    Total apps: 5,873 • Major competitors: 1,236

    Latest rank: — • Difficulty: 61.1

  • create

    Total apps: 5,537 • Major competitors: 1,155

    Latest rank: — • Difficulty: 60.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
notifications581005571

1,357 competing apps

Median installs: 296,625

Avg rating: 4.7

11

332

major competitor apps

miss201005869

1,081 competing apps

Median installs: 318,350

Avg rating: 4.6

11

298

major competitor apps

message581006163

627 competing apps

Median installs: 266,150

Avg rating: 4.6

11

149

major competitor apps

facebook581005166

852 competing apps

Median installs: 240,100

Avg rating: 4.6

22

173

major competitor apps

messages581005663

623 competing apps

Median installs: 270,450

Avg rating: 4.6

22

138

major competitor apps

recent581005960

456 competing apps

Median installs: 244,988

Avg rating: 4.7

44

98

major competitor apps

updates581005572

1,493 competing apps

Median installs: 302,850

Avg rating: 4.6

54

362

major competitor apps

line581004966

804 competing apps

Median installs: 296,375

Avg rating: 4.6

44

192

major competitor apps

update581004765

767 competing apps

Median installs: 272,550

Avg rating: 4.6

55

168

major competitor apps

updated581004869

1,085 competing apps

Median installs: 244,600

Avg rating: 4.6

55

200

major competitor apps

apps581005272

1,476 competing apps

Median installs: 239,550

Avg rating: 4.6

55

292

major competitor apps

media581004868

999 competing apps

Median installs: 238,450

Avg rating: 4.6

96

202

major competitor apps

feedback581004866

871 competing apps

Median installs: 261,525

Avg rating: 4.6

77

186

major competitor apps

ios581005069

1,128 competing apps

Median installs: 238,712

Avg rating: 4.6

97

226

major competitor apps

social media581004664

685 competing apps

Median installs: 238,450

Avg rating: 4.6

77

133

major competitor apps

social581005475

2,098 competing apps

Median installs: 264,738

Avg rating: 4.6

88

471

major competitor apps

communication571003956

301 competing apps

Median installs: 250,525

Avg rating: 4.6

99

65

major competitor apps

friendly581005072

1,504 competing apps

Median installs: 239,188

Avg rating: 4.6

99

286

major competitor apps

settings581005478

2,908 competing apps

Median installs: 256,188

Avg rating: 4.6

99

578

major competitor apps

cool581004768

1,040 competing apps

Median installs: 275,238

Avg rating: 4.6

99

231

major competitor apps

iphone581005174

1,870 competing apps

Median installs: 233,325

Avg rating: 4.6

1010

361

major competitor apps

popular581005573

1,696 competing apps

Median installs: 272,225

Avg rating: 4.6

1010

386

major competitor apps

setting581004661

486 competing apps

Median installs: 241,450

Avg rating: 4.6

1212

103

major competitor apps

chat201006170

1,223 competing apps

Median installs: 323,400

Avg rating: 4.6

1313

325

major competitor apps

face581005271

1,323 competing apps

Median installs: 256,525

Avg rating: 4.6

1414

269

major competitor apps

188 keywords
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App Description

Messenger is a free messaging app that helps you connect with anyone, anywhere. Stay in touch with your friends and family, explore your interests with people like you, build your community, and share your vibe beyond words, all in one app.

CHAT AND CALL ANYONE, ANYWHERE

Find and connect with your friends and family on Facebook and Messenger, no phone number needed.

GET INSTANT ANSWERS FROM YOUR AI ASSISTANT*
Meta AI is your assistant that can answer any questions, give you advice, help with homework, and more.

SEND YOUR PHOTOS IN HIGH DEFINITION
Send and receive clearer, crisper picture of your favorite moments with Messenger.

CREATE SHARED ALBUMS
From a recent summer vacation to your grandma’s 80th birthday, create albums of photos and videos to share, organize and reminisce over important moments in your group chats.

EASILY ADD NEW CONNECTIONS WITH QR CODES
Connect with people you meet in real life by scanning their Messenger QR code or sharing yours via a link.

SHARE LARGE FILES DIRECTLY IN CHAT
Whether it’s a Word, PDF, or Excel doc, you can send large files up to 100MB right inside of Messenger.

EDIT AND UNSEND MESSAGES
Hit send too soon? You can edit the message up to 15 minutes after sending

DISAPPEARING MESSAGES
Some things aren’t meant to last forever. Choose how long your end-to-end encrypted chats stick around after they’ve been read.

COME TOGETHER WITH YOUR COMMUNITIES
Meaningfully connect with people like you from your school, neighborhood, and interest groups.

GET IN YOUR FAVORITE CREATORS’ INNER CIRCLE
Stay in the know with creators by joining their broadcast channels for authentic and casual content.

UNLEASH YOUR IMAGINATION W/ META AI*
Tap into your go-to creative partner to create, edit, animate images and more.

CAPTURE EVERYDAY MOMENTS ON STORIES
Highlight moments of your day using photos and videos that disappear after 24 hours in Stories.

DROP A NOTE WITH YOUR THOUGHTS
Stay connected with your friends by sharing quick updates that disappear after 24 hours.

BRING YOUR VIBE TO YOUR CHATS
Sometimes words just don’t cut it. Tap into more ways to express yourself with animated stickers, GIFs, reactions and more.

SET THE MOOD OF YOUR CHAT WITH THEMES
Customize your chat with a large and constantly evolving list of themes featuring popular artists, holidays, and more.

*Meta AI is available in select languages a