Messenger

Messenger
Developer: Meta Platforms, Inc.
Category: Social Networking
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~749.6M - 1.5B
15M ratings
~5.4M (installs week)
Trend Steady
~38.6M (installs month)
Messenger icon

ASO Keyword Dashboard

Tracking 188 keywords for Messenger in Apple App Store

Developer: Meta Platforms, Inc. Category: social networking Rating: 4.65

Messenger tracks 188 keywords (63 keywords rank; 125 need traction). Key metrics: 35% top-10 coverage, opportunity 70.3, difficulty 42.9, best rank 1.

Tracked keywords

188

63  ranked •  125  not ranking yet

Top 10 coverage

35%

Best rank 1 • Latest leader 2

Avg opportunity

70.3

Top keyword: facebook

Avg difficulty

42.9

Lower scores indicate easier wins

Opportunity leaders

  • facebook

    Opportunity: 73.0 • Difficulty: 42.1 • Rank 2

    Competitors: 199

    68.5

  • recent

    Opportunity: 73.0 • Difficulty: 42.2 • Rank 4

    Competitors: 104

    68.6

  • setting

    Opportunity: 73.0 • Difficulty: 41.4 • Rank 12

    Competitors: 123

    68.3

  • thanks

    Opportunity: 73.0 • Difficulty: 40.3 • Rank 32

    Competitors: 101

    66.4

  • major

    Opportunity: 73.0 • Difficulty: 41.6 • Rank 34

    Competitors: 185

    68.5

Unranked opportunities

  • messaging

    Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 86

  • themes

    Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 138

  • interest

    Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 90

  • scanning

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 80

  • moments

    Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 115

High competition keywords

  • new

    Total apps: 183,638 • Major competitors: 2,411

    Latest rank: — • Difficulty: 53.4

  • free

    Total apps: 164,090 • Major competitors: 2,531

    Latest rank: 34 • Difficulty: 53.1

  • help

    Total apps: 149,670 • Major competitors: 1,512

    Latest rank: — • Difficulty: 52.5

  • like

    Total apps: 142,680 • Major competitors: 2,089

    Latest rank: 203 • Difficulty: 52.5

  • download

    Total apps: 122,037 • Major competitors: 1,290

    Latest rank: 41 • Difficulty: 51.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
notifications691004778

43,087 competing apps

Median installs: 100

Avg rating: 4.3

11

401

major competitor apps

miss701004675

28,595 competing apps

Median installs: 100

Avg rating: 4.3

11

342

major competitor apps

message711004472

19,317 competing apps

Median installs: 100

Avg rating: 4.3

11

179

major competitor apps

facebook731004269

12,442 competing apps

Median installs: 275

Avg rating: 4.1

22

199

major competitor apps

messages711004471

18,319 competing apps

Median installs: 75

Avg rating: 4.2

22

149

major competitor apps

recent731004269

12,501 competing apps

Median installs: 175

Avg rating: 4.3

44

104

major competitor apps

updates701004676

33,969 competing apps

Median installs: 100

Avg rating: 4.2

54

364

major competitor apps

line721004371

17,940 competing apps

Median installs: 125

Avg rating: 4.1

44

225

major competitor apps

update711004472

20,486 competing apps

Median installs: 100

Avg rating: 4.1

55

213

major competitor apps

updated701004574

27,980 competing apps

Median installs: 75

Avg rating: 4.2

55

257

major competitor apps

apps701004675

29,982 competing apps

Median installs: 175

Avg rating: 4.2

55

381

major competitor apps

media701004575

29,440 competing apps

Median installs: 125

Avg rating: 4.2

96

249

major competitor apps

feedback701004574

27,662 competing apps

Median installs: 100

Avg rating: 4.1

77

234

major competitor apps

ios701004675

32,254 competing apps

Median installs: 125

Avg rating: 4.0

97

265

major competitor apps

social media711004372

19,141 competing apps

Median installs: 100

Avg rating: 4.2

77

167

major competitor apps

social681004879

54,986 competing apps

Median installs: 125

Avg rating: 4.2

88

566

major competitor apps

communication711004372

19,456 competing apps

Median installs: 50

Avg rating: 4.1

99

79

major competitor apps

friendly681004879

54,329 competing apps

Median installs: 75

Avg rating: 4.2

99

350

major competitor apps

settings691004777

37,960 competing apps

Median installs: 275

Avg rating: 4.1

99

615

major competitor apps

cool721004269

13,939 competing apps

Median installs: 250

Avg rating: 4.1

99

271

major competitor apps

iphone691004777

40,018 competing apps

Median installs: 200

Avg rating: 4.0

1010

433

major competitor apps

popular711004574

25,363 competing apps

Median installs: 225

Avg rating: 4.1

1010

456

major competitor apps

setting731004168

12,080 competing apps

Median installs: 125

Avg rating: 4.1

1212

123

major competitor apps

chat711004574

24,940 competing apps

Median installs: 125

Avg rating: 4.3

1313

386

major competitor apps

face711004472

21,107 competing apps

Median installs: 225

Avg rating: 4.1

1414

332

major competitor apps

188 keywords
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App Description

Messenger is a free messaging app that helps you connect with anyone, anywhere. Stay in touch with your friends and family, explore your interests with people like you, build your community, and share your vibe beyond words, all in one app.

CHAT AND CALL ANYONE, ANYWHERE

Find and connect with your friends and family on Facebook and Messenger, no phone number needed.

GET INSTANT ANSWERS FROM YOUR AI ASSISTANT*
Meta AI is your assistant that can answer any questions, give you advice, help with homework, and more.

SEND YOUR PHOTOS IN HIGH DEFINITION
Send and receive clearer, crisper picture of your favorite moments with Messenger.

CREATE SHARED ALBUMS
From a recent summer vacation to your grandma’s 80th birthday, create albums of photos and videos to share, organize and reminisce over important moments in your group chats.

EASILY ADD NEW CONNECTIONS WITH QR CODES
Connect with people you meet in real life by scanning their Messenger QR code or sharing yours via a link.

SHARE LARGE FILES DIRECTLY IN CHAT
Whether it’s a Word, PDF, or Excel doc, you can send large files up to 100MB right inside of Messenger.

EDIT AND UNSEND MESSAGES
Hit send too soon? You can edit the message up to 15 minutes after sending

DISAPPEARING MESSAGES
Some things aren’t meant to last forever. Choose how long your end-to-end encrypted chats stick around after they’ve been read.

COME TOGETHER WITH YOUR COMMUNITIES
Meaningfully connect with people like you from your school, neighborhood, and interest groups.

GET IN YOUR FAVORITE CREATORS’ INNER CIRCLE
Stay in the know with creators by joining their broadcast channels for authentic and casual content.

UNLEASH YOUR IMAGINATION W/ META AI*
Tap into your go-to creative partner to create, edit, animate images and more.

CAPTURE EVERYDAY MOMENTS ON STORIES
Highlight moments of your day using photos and videos that disappear after 24 hours in Stories.

DROP A NOTE WITH YOUR THOUGHTS
Stay connected with your friends by sharing quick updates that disappear after 24 hours.

BRING YOUR VIBE TO YOUR CHATS
Sometimes words just don’t cut it. Tap into more ways to express yourself with animated stickers, GIFs, reactions and more.

SET THE MOOD OF YOUR CHAT WITH THEMES
Customize your chat with a large and constantly evolving list of themes featuring popular artists, holidays, and more.

*Meta AI is available in select languages a