Wingstop

Developer: Wingstop Restaurants, Inc.

Category: Food & Drink

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~68.7M - 137.3M

1.4M ratings

~158K (installs week)

~1.4M (installs month)

ASO Keyword Dashboard

Tracking 57 keywords for Wingstop in Apple App Store

Developer: Wingstop Restaurants, Inc. Category: food_and_drink Rating: 4.91

Wingstop tracks 57 keywords (8 keywords rank; 49 need traction). Key metrics: 13% top-10 coverage, opportunity 70.2, difficulty 40.3, best rank 7.

Tracked keywords

8 ranked • 49 not ranking yet

Top 10 coverage

13%

Best rank 7 • Latest leader 14

Avg opportunity

70.2

Top keyword: restaurant

Avg difficulty

40.3

Lower scores indicate easier wins

Opportunity leaders

restaurant

Opportunity: 73.0 • Difficulty: 41.5 • Rank 14

Competitors: 85
67.8
require

Opportunity: 73.0 • Difficulty: 41.1 • Rank 104

Competitors: 106
67.8
ahead

Opportunity: 73.0 • Difficulty: 41.1 • Rank 174

Competitors: 123
67.3
functionality

Opportunity: 73.0 • Difficulty: 40.3 • Rank —

Competitors: 59
66.8
straight

Opportunity: 73.0 • Difficulty: 41.1 • Rank —

Competitors: 134
67.1

Unranked opportunities

functionality

Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 59
straight

Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 134
method

Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 37
info

Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 114
directions

Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 50

High competition keywords

using

Total apps: 116,675 • Major competitors: 769

Latest rank: 94 • Difficulty: 51.3
create

Total apps: 115,762 • Major competitors: 1,191

Latest rank: — • Difficulty: 51.4
enjoy

Total apps: 99,577 • Major competitors: 1,238

Latest rank: — • Difficulty: 50.8
save

Total apps: 82,387 • Major competitors: 848

Latest rank: — • Difficulty: 50.0
right

Total apps: 81,347 • Major competitors: 896

Latest rank: — • Difficulty: 50.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
food	70	100	46	76 34,476 competing apps Median installs: 25 Avg rating: 4.3	9	7	215 major competitor apps
restaurant	73	100	41	68 11,058 competing apps Median installs: 50 Avg rating: 4.4	14	14	85 major competitor apps
various	69	100	47	79 49,297 competing apps Median installs: 50 Avg rating: 4.1	40	40	331 major competitor apps
using	66	100	51	85 116,675 competing apps Median installs: 50 Avg rating: 4.0	94	94	769 major competitor apps
require	73	100	41	68 11,179 competing apps Median installs: 50 Avg rating: 4.1	104	104	106 major competitor apps
delivery	71	100	44	73 21,305 competing apps Median installs: 25 Avg rating: 4.3	123	123	190 major competitor apps
ahead	73	100	41	67 10,403 competing apps Median installs: 50 Avg rating: 4.3	174	174	123 major competitor apps
orders	72	100	43	70 15,198 competing apps Median installs: 25 Avg rating: 4.4	202	202	122 major competitor apps
top	69	100	48	78 47,536 competing apps Median installs: 75 Avg rating: 4.2	—	—	612 major competitor apps
right	67	100	50	82 81,347 competing apps Median installs: 50 Avg rating: 4.2	—	—	896 major competitor apps
enjoy	66	100	51	84 99,577 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,238 major competitor apps
order	68	100	49	80 59,074 competing apps Median installs: 25 Avg rating: 4.2	—	—	434 major competitor apps
pickup	72	100	40	62 4,849 competing apps Median installs: 50 Avg rating: 4.2	—	—	94 major competitor apps
save	67	100	50	82 82,387 competing apps Median installs: 75 Avg rating: 4.2	—	—	848 major competitor apps
payment	69	100	47	78 44,293 competing apps Median installs: 75 Avg rating: 4.2	—	—	612 major competitor apps
mouthwatering	70	100	30	50 991 competing apps Avg rating: 4.2	—	—	3 major competitor apps
apple	69	100	47	77 39,961 competing apps Median installs: 75 Avg rating: 4.2	—	—	606 major competitor apps
multiple	68	100	49	81 66,164 competing apps Median installs: 50 Avg rating: 4.1	—	—	556 major competitor apps
store	69	100	47	77 40,236 competing apps Median installs: 50 Avg rating: 4.2	—	—	462 major competitor apps
favorite	68	100	50	81 70,216 competing apps Median installs: 75 Avg rating: 4.2	—	—	1,026 major competitor apps
create	66	100	51	85 115,762 competing apps Median installs: 75 Avg rating: 4.2	—	—	1,191 major competitor apps
easier	71	100	44	73 23,411 competing apps Median installs: 50 Avg rating: 4.2	—	—	214 major competitor apps
bring	70	100	46	75 31,422 competing apps Median installs: 75 Avg rating: 4.2	—	—	328 major competitor apps
ordering	72	100	43	71 17,534 competing apps Avg rating: 4.6	—	—	56 major competitor apps
ever	71	100	44	73 23,439 competing apps Median installs: 100 Avg rating: 4.1	—	—	277 major competitor apps

App Description

We’re making it easier than ever to bring our iconic flavors straight to you. Build a custom order as bold as your crew with Wingstop’s lineup of wings, crispy tenders, mouthwatering chicken sandwiches, and always-satisfying sides and dips.

Check out our top features:
• Order ASAP or up to seven days in advance, for pickup or delivery, with our streamlined checkout*
• Reorder from your history, set your favorite Wingstop locations, and save your delivery addresses and in-app payment method when you create an account
• Get directions and store info for any Wingstop location, right at your fingertips
• Enjoy multiple ways to pay: Apple Pay, PayPal, Venmo, credit card, and more

Download the app now!

*Ordering functionality for U.S. residents only