ASOS - Discover Fashion Online

Developer: ASOS

Category: Shopping

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~39.4M - 78.7M

787.3K ratings

~32K (installs week)

Trend Steady

~256.9K (installs month)

ASO Keyword Dashboard

Tracking 64 keywords for ASOS - Discover Fashion Online in Apple App Store

Developer: ASOS Category: shopping Rating: 4.84

ASOS - Discover Fashion Online tracks 64 keywords (19 keywords rank; 45 need traction). Key metrics: 5% top-10 coverage, opportunity 70.0, difficulty 42.3, best rank 4.

Tracked keywords

19 ranked • 45 not ranking yet

Top 10 coverage

Best rank 4 • Latest leader 112

Avg opportunity

70.0

Top keyword: reduce

Avg difficulty

42.3

Lower scores indicate easier wins

Opportunity leaders

reduce

Opportunity: 73.0 • Difficulty: 41.5 • Rank 112

Competitors: 82
68.4
return

Opportunity: 73.0 • Difficulty: 39.2 • Rank —

Competitors: 70
64.8
empower

Opportunity: 73.0 • Difficulty: 38.7 • Rank —

Competitors: 34
64.1
worldwide

Opportunity: 73.0 • Difficulty: 40.2 • Rank —

Competitors: 182
65.4
similar

Opportunity: 73.0 • Difficulty: 40.9 • Rank —

Competitors: 118
67.4

Unranked opportunities

return

Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 70
empower

Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 34
worldwide

Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 182
similar

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 118
countries

Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 189

High competition keywords

free

Total apps: 163,875 • Major competitors: 2,535

Latest rank: — • Difficulty: 53.1
find

Total apps: 138,466 • Major competitors: 1,769

Latest rank: — • Difficulty: 52.3
experience

Total apps: 121,718 • Major competitors: 1,383

Latest rank: — • Difficulty: 51.6
take

Total apps: 95,953 • Major competitors: 1,126

Latest rank: — • Difficulty: 50.5
stay

Total apps: 88,295 • Major competitors: 855

Latest rank: — • Difficulty: 50.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
mode	70	100	46	76 34,663 competing apps Median installs: 150 Avg rating: 4.2	4	4	427 major competitor apps
next	69	100	48	78 47,417 competing apps Median installs: 125 Avg rating: 4.2	12	12	595 major competitor apps
discover	68	100	49	80 60,686 competing apps Median installs: 125 Avg rating: 4.3	19	19	864 major competitor apps
shop	71	100	45	72 19,067 competing apps Median installs: 125 Avg rating: 4.3	34	34	360 major competitor apps
shopping	72	100	44	71 17,561 competing apps Median installs: 75 Avg rating: 4.3	35	35	274 major competitor apps
extra	71	100	44	72 19,042 competing apps Median installs: 175 Avg rating: 4.2	51	51	364 major competitor apps
style	70	100	45	74 27,096 competing apps Median installs: 175 Avg rating: 4.2	71	70	392 major competitor apps
top	69	100	48	78 47,092 competing apps Median installs: 150 Avg rating: 4.2	144	76	716 major competitor apps
line	72	100	43	71 17,932 competing apps Median installs: 125 Avg rating: 4.1	86	86	226 major competitor apps
store	69	100	47	77 40,936 competing apps Median installs: 125 Avg rating: 4.2	106	97	569 major competitor apps
online	68	100	49	81 67,488 competing apps Median installs: 100 Avg rating: 4.2	101	101	817 major competitor apps
reduce	73	100	41	68 12,213 competing apps Median installs: 100 Avg rating: 4.2	112	112	82 major competitor apps
without	67	100	50	82 80,795 competing apps Median installs: 125 Avg rating: 4.2	134	132	852 major competitor apps
apply	72	100	43	70 14,763 competing apps Median installs: 150 Avg rating: 4.1	133	133	230 major competitor apps
come	70	100	45	74 27,019 competing apps Median installs: 150 Avg rating: 4.2	146	137	313 major competitor apps
things	71	100	44	72 20,088 competing apps Median installs: 150 Avg rating: 4.2	—	142	240 major competitor apps
essential	71	100	44	72 20,780 competing apps Median installs: 75 Avg rating: 4.3	158	158	136 major competitor apps
look	69	100	47	77 37,262 competing apps Median installs: 150 Avg rating: 4.1	177	177	467 major competitor apps
interface	69	100	46	77 39,591 competing apps Median installs: 75 Avg rating: 4.2	194	194	177 major competitor apps
free	65	100	53	87 163,875 competing apps Median installs: 175 Avg rating: 4.2	—	—	2,535 major competitor apps
experience	66	100	52	85 121,718 competing apps Median installs: 100 Avg rating: 4.2	—	—	1,383 major competitor apps
find	66	100	52	86 138,466 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,769 major competitor apps
apple	69	100	47	77 41,168 competing apps Median installs: 200 Avg rating: 4.3	—	—	730 major competitor apps
pay	70	100	46	76 34,111 competing apps Median installs: 125 Avg rating: 4.2	—	—	477 major competitor apps
sale	72	100	38	61 4,668 competing apps Median installs: 75 Avg rating: 4.1	—	—	64 major competitor apps

App Description

The ASOS app is home to more than 850 brands, over 85,000 products, free shipping and return options. We empower fashion-loving 20-somethings all over the world to be whoever they want to be.

More ASOS app perks:

• Apple Pay for easy, speedy checkout
• Style Match – just take a picture, or upload one, and we’ll find similar products for you
• My Recommendations, AKA a tailor-made edit personalised for you
• A seamless experience between devices (synced Saved Items and shopping bag)
• Sale alerts and promotional nudges, so you’ll always stay up to date
• Handy catwalk videos and 360-degree views of products
• Delivery to 242 countries worldwide