Splitwise

~1.1M - 2.2M
22.1K ratings
~5.7K (installs week)
Trend Steady
~418.1K (installs month)
Trend Steady
Splitwise icon

ASO Keyword Dashboard

Tracking 143 keywords for Splitwise in Apple App Store

Developer: Splitwise, Inc. Category: finance Rating: 3.81

Splitwise tracks 143 keywords (3 keywords rank; 140 need traction). Key metrics: 33% top-10 coverage, opportunity 69.9, difficulty 40.4, best rank 3.

Tracked keywords

143

3  ranked •  140  not ranking yet

Top 10 coverage

33%

Best rank 3 • Latest leader —

Avg opportunity

69.9

Top keyword: feed

Avg difficulty

40.4

Lower scores indicate easier wins

Opportunity leaders

  • feed

    Opportunity: 73.0 • Difficulty: 41.6 • Rank —

    Competitors: 106

    68.3
  • handle

    Opportunity: 73.0 • Difficulty: 39.8 • Rank —

    Competitors: 59

    66.0
  • push notifications

    Opportunity: 73.0 • Difficulty: 40.3 • Rank —

    Competitors: 94

    66.5
  • fight

    Opportunity: 73.0 • Difficulty: 40.8 • Rank —

    Competitors: 169

    67.4
  • payments

    Opportunity: 73.0 • Difficulty: 41.7 • Rank —

    Competitors: 127

    68.7

Unranked opportunities

  • feed

    Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 106

  • handle

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 59

  • push notifications

    Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 94

  • fight

    Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 169

  • payments

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 127

High competition keywords

  • help

    Total apps: 146,877 • Major competitors: 1,244

    Latest rank: — • Difficulty: 52.4

  • easy

    Total apps: 143,944 • Major competitors: 1,074

    Latest rank: — • Difficulty: 52.1

  • using

    Total apps: 116,658 • Major competitors: 765

    Latest rank: — • Difficulty: 51.3

  • create

    Total apps: 115,763 • Major competitors: 1,191

    Latest rank: — • Difficulty: 51.4

  • features

    Total apps: 113,448 • Major competitors: 1,070

    Latest rank: — • Difficulty: 51.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
unused portion721004269

13,199 competing apps

Median installs: 400

Avg rating: 4.2

33

266

major competitor apps

payment691004778

44,291 competing apps

Median installs: 75

Avg rating: 4.2

151125

612

major competitor apps

touch691004777

37,937 competing apps

Median installs: 75

Avg rating: 4.0

151

274

major competitor apps

top691004878

47,524 competing apps

Median installs: 75

Avg rating: 4.2

609

major competitor apps

offline691004676

35,757 competing apps

Median installs: 50

Avg rating: 4.2

319

major competitor apps

online681004981

66,727 competing apps

Median installs: 50

Avg rating: 4.1

675

major competitor apps

feed731004268

11,829 competing apps

Median installs: 50

Avg rating: 4.2

106

major competitor apps

notifications691004778

42,197 competing apps

Median installs: 25

Avg rating: 4.2

323

major competitor apps

share661005185

110,889 competing apps

Median installs: 50

Avg rating: 4.2

923

major competitor apps

friends681004980

60,729 competing apps

Median installs: 75

Avg rating: 4.1

725

major competitor apps

changes721004269

13,548 competing apps

Median installs: 50

Avg rating: 4.1

118

major competitor apps

single691004676

36,275 competing apps

Median installs: 50

Avg rating: 4.1

306

major competitor apps

customer701004574

27,722 competing apps

Median installs: 25

Avg rating: 4.0

214

major competitor apps

easy651005286

143,944 competing apps

Median installs: 50

Avg rating: 4.1

1,074

major competitor apps

export721004371

16,292 competing apps

Median installs: 75

Avg rating: 4.2

105

major competitor apps

handle731004066

8,692 competing apps

Median installs: 50

Avg rating: 4.2

59

major competitor apps

support671004981

72,264 competing apps

Median installs: 50

Avg rating: 4.2

522

major competitor apps

everything691004777

39,835 competing apps

Median installs: 50

Avg rating: 4.2

411

major competitor apps

people681004879

50,497 competing apps

Median installs: 50

Avg rating: 4.2

489

major competitor apps

way661005184

104,750 competing apps

Median installs: 50

Avg rating: 4.2

1,047

major competitor apps

using661005185

116,658 competing apps

Median installs: 50

Avg rating: 4.0

765

major competitor apps

money701004574

27,084 competing apps

Median installs: 75

Avg rating: 4.2

422

major competitor apps

pay701004676

33,631 competing apps

Median installs: 50

Avg rating: 4.2

365

major competitor apps

help651005287

146,877 competing apps

Median installs: 50

Avg rating: 4.2

1,244

major competitor apps

loans711003353

1,544 competing apps

Median installs: 75

Avg rating: 4.1

16

major competitor apps

143 keywords
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App Description

Splitwise is the easiest way to share expenses with friends and family and stop stressing about “who owes who”. Millions of people around the world use Splitwise to organize group bills for households, trips, and more. Our mission is to reduce the stress and awkwardness that money places on our most important relationships.

Splitwise is great for:
- Roommates splitting rent and apartment bills
- Group trips around the world
- Splitting a vacation house for skiing or at the beach
- Weddings and bachelor/bachelorette parties
- Couples sharing relationship costs
- Friends and co-workers who go out to lunch or dinner together frequently
- Loans and IOUS between friends
- And so much more

Splitwise is simple to use:
- Create groups or private friendships for any splitting situation
- Add expenses, IOUs, or informal debts in any currency, with support for offline entry
- Expenses are backed up online so everyone can log in, view their balances, and add expenses
- Keep track of who should pay next, or settle up by recording cash payments or using our integrations

We also have powerful features that can handle almost any money sharing situation. Here are some of our industry-leading features:
- Multi-platform support for smartphones and web
- Simplify debts into the easiest repayment plan
- Expense categorization
- Calculate group totals
- Export to CSV
- Comment directly on expenses
- Split expenses equally or unequally by percentages, shares, or exact amounts
- Add informal debts and IOUs
- Create bills that reccur monthly, weekly, yearly, fortnightly
- Add multiple payers on a single expense
- See total balances with a person across multiple groups and private expenses
- Custom user avatars
- Cover photos for groups
- Activity feed and push notifications help you stay on top of changes
- View your edit history for changes to an expense
- Any deleted group or bill can be restored easily
- World-class customer support
- Pay back using our integrated payments: Venmo and PayPal (US only), Paytm (India only)
- 100+ currencies and growing
- 7+ supported languages

Endorsements:
“Makes it easy to split everything from your dinner bill to rent.” - NY Times
"Fundamental for tracking finances. As good as WhatsApp for containing awkwardness." – The Financial Times
“I never fight with roommates over bills because of this genius expense-splitting app”- B