ING HomeBank

43.4K installs
868 ratings
3.7K monthly active users
Revenue not available
Install Trends
Weekly +67
Declining
Monthly +651
Declining
ING HomeBank icon

ASO Keyword Dashboard

Tracking 136 keywords for ING HomeBank in Apple App Store

Developer: ING BANK N.V. AMSTERDAM - SUCURSALA BUCURESTI Category: finance Rating: 4.68

ING HomeBank tracks 136 keywords (4 keywords rank; 132 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 41.5, best rank 36.

Tracked keywords

136

4  ranked •  132  not ranking yet

Top 10 coverage

0%

Best rank 36 • Latest leader 36

Avg opportunity

70.3

Top keyword: secure payment

Avg difficulty

41.5

Lower scores indicate easier wins

Opportunity leaders

  • secure payment

    Opportunity: 73.0 • Difficulty: 37.9 • Rank 36

    Competitors: 37

    62.4
  • requests

    Opportunity: 73.0 • Difficulty: 40.3 • Rank —

    Competitors: 94

    64.4
  • push notifications

    Opportunity: 73.0 • Difficulty: 41.5 • Rank —

    Competitors: 212

    65.8
  • scanning

    Opportunity: 73.0 • Difficulty: 43.4 • Rank —

    Competitors: 181

    66.9
  • payments

    Opportunity: 73.0 • Difficulty: 43.9 • Rank —

    Competitors: 401

    68.0

Unranked opportunities

  • requests

    Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 94

  • push notifications

    Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 212

  • scanning

    Opportunity: 73.0 • Difficulty: 43.4 • Competitors: 181

  • payments

    Opportunity: 73.0 • Difficulty: 43.9 • Competitors: 401

  • operations

    Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 76

High competition keywords

  • access

    Total apps: 181,337 • Major competitors: 3,505

    Latest rank: — • Difficulty: 54.8

  • help

    Total apps: 162,308 • Major competitors: 3,373

    Latest rank: — • Difficulty: 54.5

  • using

    Total apps: 114,350 • Major competitors: 2,223

    Latest rank: — • Difficulty: 52.7

  • simple

    Total apps: 109,619 • Major competitors: 2,070

    Latest rank: — • Difficulty: 51.5

  • add

    Total apps: 90,238 • Major competitors: 2,173

    Latest rank: — • Difficulty: 52.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
secure payment731003862

5,670 competing apps

Median installs: 600

Avg rating: 4.7

3636

37

major competitor apps

payment gateway691002846

545 competing apps

Median installs: 150

Avg rating: 3.9

8989

5

major competitor apps

internet banking701003151

1,198 competing apps

Median installs: 4,775

Avg rating: 4.2

116106

11

major competitor apps

without internet711003355

1,918 competing apps

Median installs: 300

Avg rating: 4.1

135135

33

major competitor apps

online681005281

73,722 competing apps

Median installs: 450

Avg rating: 4.2

1,797

major competitor apps

notifications691004978

47,917 competing apps

Median installs: 300

Avg rating: 4.3

812

major competitor apps

friends681005279

59,415 competing apps

Median installs: 550

Avg rating: 4.1

1,879

major competitor apps

device681005079

54,587 competing apps

Median installs: 450

Avg rating: 4.0

1,184

major competitor apps

phone691005078

48,923 competing apps

Median installs: 450

Avg rating: 4.0

1,171

major competitor apps

better691004877

41,330 competing apps

Median installs: 450

Avg rating: 4.2

979

major competitor apps

control681005081

72,869 competing apps

Median installs: 400

Avg rating: 4.0

1,397

major competitor apps

needs711004673

25,896 competing apps

Median installs: 350

Avg rating: 4.2

459

major competitor apps

payment691005178

50,385 competing apps

Median installs: 650

Avg rating: 4.2

1,723

major competitor apps

secure691005078

51,643 competing apps

Median installs: 450

Avg rating: 4.3

969

major competitor apps

protect721004470

16,584 competing apps

Median installs: 650

Avg rating: 4.2

524

major competitor apps

phone number721004758

3,035 competing apps

Median installs: 550

Avg rating: 4.0

96

major competitor apps

using661005384

114,350 competing apps

Median installs: 450

Avg rating: 4.1

2,223

major competitor apps

life681005180

63,724 competing apps

Median installs: 400

Avg rating: 4.3

1,420

major competitor apps

option721004571

19,019 competing apps

Median installs: 500

Avg rating: 4.1

464

major competitor apps

apple691005077

44,865 competing apps

Median installs: 600

Avg rating: 4.3

1,656

major competitor apps

pay701004976

37,439 competing apps

Median installs: 650

Avg rating: 4.2

1,010

major competitor apps

help651005587

162,308 competing apps

Median installs: 400

Avg rating: 4.2

3,373

major competitor apps

intuitive681004979

58,964 competing apps

Median installs: 300

Avg rating: 4.2

897

major competitor apps

requests731004064

7,435 competing apps

Median installs: 300

Avg rating: 4.1

94

major competitor apps

account671005382

87,166 competing apps

Median installs: 750

Avg rating: 4.2

2,900

major competitor apps

136 keywords
1 of 6

App Description

At ING we believe your bank must be simple and intuitive, our life being complex enough. It is not only about the money, but also about the freedom of accessing them securely, wherever you are.

- You can open your online current account, if you are Romanian citizen, of minimum 18 years old, you have a permanent address in Romania and have a valid identity card
- You may have a joint account for family expenses
- Your kid also can get a current account and card, with you permanently in control.
- You can access instant personal needs loans, credit cards and overdrafts.
- You can simulate the eligible amount for your mortgage loan.
- You protect your loved ones with life, health, or salary insurance.
- You can access term deposits and savings accounts.
- You can issue virtual cards and instant add them to Apple Pay, Garmin Pay
- You can invest in mutual funds.
- You can use FX at better rates.

All financial chores become simple with Home'Bank, with an intuitive interface, fast access and well thought functions which are meant to help you.
You are in full control of your money, directly on the phone which will become a trusted device:

- You can authenticate without SMS code once the device is registered as trusted.
- You have the option of simple logging on, with fingerprint or facial authentication.
- You pay faster using only your password.
- You receive push notifications for 3D secure payments authorisation, also for all the operations from your current accounts.
- Do not forget to activate geolocation. It helps us detect fraudulent activity initiated from foreign geographic areas in Home’Bank.



You decide where you shop! You can access offers from over 100 partners in Bazar, from which you will receive cash-back.

You have plenty of payment options:
- Alias Pay: payments based on the phone number only.
- You can pay with the phone. You don’t need a physical wallet, you pay with Apple Pay
- Paying your invoices, with Scan&Pay option, you can pay your invoices just by scanning them with your phone camera.
- Online instant payments: RON Transfers to other banks in Romania are instant, including invoice payments or to other suppliers, if their bank is enrolled in the instant payment program.
- Payment requests: You can send payment requests to friends from your phonebook. They receive a payment notification in Home’Bank.


Still not convinc