NHL
ASO Keyword Dashboard
Tracking 121 keywords for NHL in Apple App Store
NHL tracks 121 keywords (2 keywords rank; 119 need traction). Key metrics: 0% top-10 coverage, opportunity 48.2, difficulty 46.7, best rank 131.
Tracked keywords
121
2 ranked • 119 not ranking yet
Top 10 coverage
0%
Best rank 131 • Latest leader —
Avg opportunity
48.2
Top keyword: fun
Avg difficulty
46.7
Lower scores indicate easier wins
Opportunity leaders
- 83.8
fun
Opportunity: 59.0 • Difficulty: 58.2 • Rank —
Competitors: 1,147
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 83.9
experience
Opportunity: 59.0 • Difficulty: 59.1 • Rank —
Competitors: 1,134
- 83.0
way
Opportunity: 59.0 • Difficulty: 60.3 • Rank —
Competitors: 1,067
- 83.5
choose
Opportunity: 59.0 • Difficulty: 60.7 • Rank —
Competitors: 1,081
Unranked opportunities
fun
Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
experience
Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134
way
Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067
choose
Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
like
Total apps: 7,508 • Major competitors: 1,767
Latest rank: — • Difficulty: 63.2
access
Total apps: 6,181 • Major competitors: 1,388
Latest rank: — • Difficulty: 63.2
experience
Total apps: 5,154 • Major competitors: 1,134
Latest rank: — • Difficulty: 59.1
fun
Total apps: 5,061 • Major competitors: 1,147
Latest rank: — • Difficulty: 58.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| sports | 20 | 100 | 57 | 64 673 competing apps Median installs: 328,850 Avg rating: 4.6 | 131 | 131 | 189 major competitor apps |
| interactive | 58 | 100 | 50 | 70 1,265 competing apps Median installs: 235,925 Avg rating: 4.6 | 165 | 165 | 228 major competitor apps |
| fun | 59 | 100 | 58 | 84 5,061 competing apps Median installs: 275,775 Avg rating: 4.6 | — | — | 1,147 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| word | 58 | 100 | 49 | 67 941 competing apps Median installs: 260,450 Avg rating: 4.7 | — | — | 205 major competitor apps |
| level | 58 | 100 | 54 | 78 2,734 competing apps Median installs: 274,625 Avg rating: 4.6 | — | — | 638 major competitor apps |
| follow | 58 | 100 | 53 | 71 1,419 competing apps Median installs: 278,225 Avg rating: 4.6 | — | — | 347 major competitor apps |
| stories | 58 | 100 | 51 | 68 995 competing apps Median installs: 270,825 Avg rating: 4.6 | — | — | 195 major competitor apps |
| breaking news | 57 | 100 | 46 | 55 259 competing apps Median installs: 255,850 Avg rating: 4.6 | — | — | 47 major competitor apps |
| experience | 59 | 100 | 59 | 84 5,154 competing apps Median installs: 261,775 Avg rating: 4.6 | — | — | 1,134 major competitor apps |
| live | 58 | 100 | 61 | 77 2,652 competing apps Median installs: 287,738 Avg rating: 4.6 | — | — | 616 major competitor apps |
| within | 58 | 100 | 56 | 81 3,722 competing apps Median installs: 259,688 Avg rating: 4.6 | — | — | 740 major competitor apps |
| information | 58 | 100 | 57 | 78 2,704 competing apps Median installs: 252,888 Avg rating: 4.6 | — | — | 572 major competitor apps |
| setting | 58 | 100 | 46 | 61 486 competing apps Median installs: 241,450 Avg rating: 4.6 | — | — | 103 major competitor apps |
| team | 58 | 100 | 52 | 75 1,972 competing apps Median installs: 284,662 Avg rating: 4.6 | — | — | 445 major competitor apps |
| image | 58 | 100 | 46 | 66 796 competing apps Median installs: 225,225 Avg rating: 4.6 | — | — | 142 major competitor apps |
| content | 58 | 100 | 57 | 76 2,368 competing apps Median installs: 245,025 Avg rating: 4.6 | — | — | 481 major competitor apps |
| way | 59 | 100 | 60 | 83 4,665 competing apps Median installs: 271,100 Avg rating: 4.6 | — | — | 1,067 major competitor apps |
| choose | 59 | 100 | 61 | 83 4,918 competing apps Median installs: 263,588 Avg rating: 4.6 | — | — | 1,081 major competitor apps |
| using | 58 | 100 | 61 | 83 4,473 competing apps Median installs: 247,200 Avg rating: 4.6 | — | — | 924 major competitor apps |
| service | 58 | 100 | 54 | 75 2,023 competing apps Median installs: 255,675 Avg rating: 4.6 | — | — | 419 major competitor apps |
| provide | 58 | 100 | 49 | 73 1,667 competing apps Median installs: 243,400 Avg rating: 4.6 | — | — | 293 major competitor apps |
| goal | 58 | 100 | 44 | 65 764 competing apps Median installs: 244,162 Avg rating: 4.7 | — | — | 151 major competitor apps |
| added | 58 | 100 | 49 | 69 1,150 competing apps Median installs: 269,450 Avg rating: 4.6 | — | — | 248 major competitor apps |
| video | 58 | 100 | 56 | 76 2,262 competing apps Median installs: 268,550 Avg rating: 4.6 | — | — | 467 major competitor apps |
App Description
– Stats, reimagined. We’ve got League Leaders, no doubt… and a whole lot more. Discover a Stats surface that incorporates EDGE Advanced Stats, Data Visualizations and even some fun facts and new ways of looking at the game. More modules rolling out as the season unfolds.
– Live Activities made its rookie (ok, beta) debut during the playoffs last season; it’s back and now fully-featured. Choose one game, or opt-in for any (or all!) teams so you can set it and forget it!
– How to Watch: There’s more ways than ever to watch a game, and we got you covered with our expanded feature – all the info to know where to stream, tune in or follow along.
– Navigation: We’ve rearranged the furniture a bit to let you jump directly to a Team or Player from our new Search bar, added tab bar-level access to Stats, and the evolution of the latest tab into your Home for all things hockey is underway.
A refreshed and timely onboarding flow reviews your choices, setting you up to experience all the NHL App has to offer, just the way you like it: breaking news notifications, up-to-the-minute scores and live Gamecenter, new EDGE stats, Game Stories & video highlights, your favorite team’s icon and Goal Horn game alerts & much more.
By downloading and using the NHL® app, you acknowledge and agree that (i) you have read, understood and agreed to be bound by the NHL.com Terms of Service (https://www.nhl.com/info/terms-of-service) and (ii) the information you provide will be handled in accordance with the NHL.com Privacy Policy (https://www.nhl.com/info/privacy-policy).
Features and content within the NHL® app are subject to change.
NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League.
NHL and NHL team marks are the property of the NHL and its teams. © NHL 2025. All Rights Reserved.