NHL
ASO Keyword Dashboard
Tracking 85 keywords for NHL in Apple App Store
NHL tracks 85 keywords (20 keywords rank; 65 need traction). Key metrics: 5% top-10 coverage, opportunity 70.6, difficulty 44.4, best rank 6.
Tracked keywords
85
20 ranked • 65 not ranking yet
Top 10 coverage
5%
Best rank 6 • Latest leader 64
Avg opportunity
70.6
Top keyword: interaction
Avg difficulty
44.4
Lower scores indicate easier wins
Opportunity leaders
- 62.0
interaction
Opportunity: 73.0 • Difficulty: 38.5 • Rank 64
Competitors: 46
- 66.7
interact
Opportunity: 73.0 • Difficulty: 45.8 • Rank 89
Competitors: 133
- 65.7
red
Opportunity: 73.0 • Difficulty: 42.7 • Rank 158
Competitors: 145
- 67.8
national
Opportunity: 73.0 • Difficulty: 43.4 • Rank 188
Competitors: 170
- 63.7
starts
Opportunity: 73.0 • Difficulty: 40.3 • Rank 172
Competitors: 147
Unranked opportunities
setting
Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 206
mark
Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 163
flow
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 87
jump
Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 253
minute
Opportunity: 73.0 • Difficulty: 45.1 • Competitors: 232
High competition keywords
access
Total apps: 181,204 • Major competitors: 2,661
Latest rank: — • Difficulty: 55.0
like
Total apps: 153,376 • Major competitors: 3,281
Latest rank: — • Difficulty: 55.4
experience
Total apps: 135,706 • Major competitors: 2,194
Latest rank: — • Difficulty: 54.0
features
Total apps: 126,024 • Major competitors: 2,122
Latest rank: — • Difficulty: 53.8
information
Total apps: 121,651 • Major competitors: 1,140
Latest rank: — • Difficulty: 52.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| hockey | 70 | 100 | 33 | 49 902 competing apps Median installs: 750 Avg rating: 4.1 | 6 | 6 | 20 major competitor apps |
| del | 72 | 100 | 37 | 60 4,032 competing apps Median installs: 250 Avg rating: 4.0 | 26 | 26 | 25 major competitor apps |
| enable | 72 | 100 | 45 | 69 14,237 competing apps Median installs: 500 Avg rating: 4.0 | 31 | 31 | 218 major competitor apps |
| nh | 70 | 100 | 31 | 51 1,205 competing apps Median installs: 300 Avg rating: 3.9 | 36 | 36 | 2 major competitor apps |
| interactions | 72 | 100 | 38 | 59 3,418 competing apps Median installs: 350 Avg rating: 4.2 | 44 | 44 | 37 major competitor apps |
| interaction | 73 | 100 | 39 | 62 5,390 competing apps Median installs: 400 Avg rating: 4.0 | 64 | 47 | 46 major competitor apps |
| interact | 73 | 100 | 46 | 67 10,326 competing apps Median installs: 450 Avg rating: 4.1 | 89 | 89 | 133 major competitor apps |
| moral | 69 | 100 | 28 | 47 664 competing apps Median installs: 450 Avg rating: 4.2 | 103 | 103 | 3 major competitor apps |
| sports | 72 | 100 | 46 | 70 15,662 competing apps Median installs: 550 Avg rating: 4.1 | 132 | 107 | 315 major competitor apps |
| interactive live | 67 | 100 | 24 | 36 143 competing apps Median installs: 350 Avg rating: 4.2 | 154 | 154 | 3 major competitor apps |
| interactive | 69 | 100 | 48 | 77 44,627 competing apps Median installs: 400 Avg rating: 4.1 | 156 | 156 | 474 major competitor apps |
| red | 73 | 100 | 43 | 66 8,939 competing apps Median installs: 500 Avg rating: 4.0 | 158 | 158 | 145 major competitor apps |
| lightning fast | 72 | 100 | 38 | 59 3,447 competing apps Median installs: 550 Avg rating: 4.4 | 163 | 163 | 32 major competitor apps |
| national | 73 | 100 | 43 | 68 11,897 competing apps Median installs: 550 Avg rating: 4.1 | 188 | 164 | 170 major competitor apps |
| starts | 73 | 100 | 40 | 64 6,810 competing apps Median installs: 550 Avg rating: 4.2 | 172 | 172 | 147 major competitor apps |
| watching | 73 | 100 | 49 | 62 5,540 competing apps Median installs: 750 Avg rating: 4.1 | 174 | 174 | 129 major competitor apps |
| score | 71 | 100 | 46 | 73 23,635 competing apps Median installs: 450 Avg rating: 4.1 | 180 | 180 | 439 major competitor apps |
| restrictions | 71 | 100 | 68 | 53 1,512 competing apps Median installs: 1,000 Avg rating: 4.1 | 208 | 208 | 44 major competitor apps |
| llc | 71 | 100 | 43 | 54 1,870 competing apps Median installs: 350 Avg rating: 4.3 | 213 | 213 | 51 major competitor apps |
| entertaining | 73 | 100 | 46 | 63 6,000 competing apps Median installs: 500 Avg rating: 4.1 | 217 | 217 | 127 major competitor apps |
| fun | 67 | 100 | 53 | 82 91,337 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 2,115 major competitor apps |
| word | 71 | 100 | 46 | 73 25,258 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 371 major competitor apps |
| level | 68 | 100 | 50 | 79 55,879 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,188 major competitor apps |
| follow | 70 | 100 | 49 | 76 37,661 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 687 major competitor apps |
| experience | 66 | 100 | 54 | 85 135,706 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,194 major competitor apps |
App Description
– Stats, reimagined. We’ve got League Leaders, no doubt… and a whole lot more. Discover a Stats surface that incorporates EDGE Advanced Stats, Data Visualizations and even some fun facts and new ways of looking at the game. More modules rolling out as the season unfolds.
– Live Activities made its rookie (ok, beta) debut during the playoffs last season; it’s back and now fully-featured. Choose one game, or opt-in for any (or all!) teams so you can set it and forget it!
– How to Watch: There’s more ways than ever to watch a game, and we got you covered with our expanded feature – all the info to know where to stream, tune in or follow along.
– Navigation: We’ve rearranged the furniture a bit to let you jump directly to a Team or Player from our new Search bar, added tab bar-level access to Stats, and the evolution of the latest tab into your Home for all things hockey is underway.
A refreshed and timely onboarding flow reviews your choices, setting you up to experience all the NHL App has to offer, just the way you like it: breaking news notifications, up-to-the-minute scores and live Gamecenter, new EDGE stats, Game Stories & video highlights, your favorite team’s icon and Goal Horn game alerts & much more.
By downloading and using the NHL® app, you acknowledge and agree that (i) you have read, understood and agreed to be bound by the NHL.com Terms of Service (https://www.nhl.com/info/terms-of-service) and (ii) the information you provide will be handled in accordance with the NHL.com Privacy Policy (https://www.nhl.com/info/privacy-policy).
Features and content within the NHL® app are subject to change.
NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League.
NHL and NHL team marks are the property of the NHL and its teams. © NHL 2026. All Rights Reserved.