NHL

NHL
Developer: NHL Interactive Cyberenterprises,
Category: Sports
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11.8M installs
236.5K ratings
2.4M monthly active users
$>50K monthly revenue est.
IAP 100% · Ad 0%
NHL icon

ASO Keyword Dashboard

Tracking 85 keywords for NHL in Apple App Store

Developer: NHL Interactive Cyberenterprises, LLC Category: sports Rating: 4.64

NHL tracks 85 keywords (20 keywords rank; 65 need traction). Key metrics: 5% top-10 coverage, opportunity 70.6, difficulty 44.4, best rank 6.

Tracked keywords

85

20  ranked •  65  not ranking yet

Top 10 coverage

5%

Best rank 6 • Latest leader 64

Avg opportunity

70.6

Top keyword: interaction

Avg difficulty

44.4

Lower scores indicate easier wins

Opportunity leaders

  • interaction

    Opportunity: 73.0 • Difficulty: 38.5 • Rank 64

    Competitors: 46

    62.0

  • interact

    Opportunity: 73.0 • Difficulty: 45.8 • Rank 89

    Competitors: 133

    66.7

  • red

    Opportunity: 73.0 • Difficulty: 42.7 • Rank 158

    Competitors: 145

    65.7

  • national

    Opportunity: 73.0 • Difficulty: 43.4 • Rank 188

    Competitors: 170

    67.8

  • starts

    Opportunity: 73.0 • Difficulty: 40.3 • Rank 172

    Competitors: 147

    63.7

Unranked opportunities

  • setting

    Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 206

  • mark

    Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 163

  • flow

    Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 87

  • jump

    Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 253

  • minute

    Opportunity: 73.0 • Difficulty: 45.1 • Competitors: 232

High competition keywords

  • access

    Total apps: 181,204 • Major competitors: 2,661

    Latest rank: — • Difficulty: 55.0

  • like

    Total apps: 153,376 • Major competitors: 3,281

    Latest rank: — • Difficulty: 55.4

  • experience

    Total apps: 135,706 • Major competitors: 2,194

    Latest rank: — • Difficulty: 54.0

  • features

    Total apps: 126,024 • Major competitors: 2,122

    Latest rank: — • Difficulty: 53.8

  • information

    Total apps: 121,651 • Major competitors: 1,140

    Latest rank: — • Difficulty: 52.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
hockey701003349

902 competing apps

Median installs: 750

Avg rating: 4.1

66

20

major competitor apps

del721003760

4,032 competing apps

Median installs: 250

Avg rating: 4.0

2626

25

major competitor apps

enable721004569

14,237 competing apps

Median installs: 500

Avg rating: 4.0

3131

218

major competitor apps

nh701003151

1,205 competing apps

Median installs: 300

Avg rating: 3.9

3636

2

major competitor apps

interactions721003859

3,418 competing apps

Median installs: 350

Avg rating: 4.2

4444

37

major competitor apps

interaction731003962

5,390 competing apps

Median installs: 400

Avg rating: 4.0

6447

46

major competitor apps

interact731004667

10,326 competing apps

Median installs: 450

Avg rating: 4.1

8989

133

major competitor apps

moral691002847

664 competing apps

Median installs: 450

Avg rating: 4.2

103103

3

major competitor apps

sports721004670

15,662 competing apps

Median installs: 550

Avg rating: 4.1

132107

315

major competitor apps

interactive live671002436

143 competing apps

Median installs: 350

Avg rating: 4.2

154154

3

major competitor apps

interactive691004877

44,627 competing apps

Median installs: 400

Avg rating: 4.1

156156

474

major competitor apps

red731004366

8,939 competing apps

Median installs: 500

Avg rating: 4.0

158158

145

major competitor apps

lightning fast721003859

3,447 competing apps

Median installs: 550

Avg rating: 4.4

163163

32

major competitor apps

national731004368

11,897 competing apps

Median installs: 550

Avg rating: 4.1

188164

170

major competitor apps

starts731004064

6,810 competing apps

Median installs: 550

Avg rating: 4.2

172172

147

major competitor apps

watching731004962

5,540 competing apps

Median installs: 750

Avg rating: 4.1

174174

129

major competitor apps

score711004673

23,635 competing apps

Median installs: 450

Avg rating: 4.1

180180

439

major competitor apps

restrictions711006853

1,512 competing apps

Median installs: 1,000

Avg rating: 4.1

208208

44

major competitor apps

llc711004354

1,870 competing apps

Median installs: 350

Avg rating: 4.3

213213

51

major competitor apps

entertaining731004663

6,000 competing apps

Median installs: 500

Avg rating: 4.1

217217

127

major competitor apps

fun671005382

91,337 competing apps

Median installs: 600

Avg rating: 4.1

——

2,115

major competitor apps

word711004673

25,258 competing apps

Median installs: 500

Avg rating: 4.2

——

371

major competitor apps

level681005079

55,879 competing apps

Median installs: 550

Avg rating: 4.1

——

1,188

major competitor apps

follow701004976

37,661 competing apps

Median installs: 550

Avg rating: 4.2

——

687

major competitor apps

experience661005485

135,706 competing apps

Median installs: 500

Avg rating: 4.1

——

2,194

major competitor apps

85 keywords
1 of 4

App Description

The NHL App dives into the 2025-26 season with a host of exciting new features, including:

– Stats, reimagined. We’ve got League Leaders, no doubt… and a whole lot more. Discover a Stats surface that incorporates EDGE Advanced Stats, Data Visualizations and even some fun facts and new ways of looking at the game. More modules rolling out as the season unfolds.

– Live Activities made its rookie (ok, beta) debut during the playoffs last season; it’s back and now fully-featured. Choose one game, or opt-in for any (or all!) teams so you can set it and forget it!

– How to Watch: There’s more ways than ever to watch a game, and we got you covered with our expanded feature – all the info to know where to stream, tune in or follow along.

– Navigation: We’ve rearranged the furniture a bit to let you jump directly to a Team or Player from our new Search bar, added tab bar-level access to Stats, and the evolution of the latest tab into your Home for all things hockey is underway.

A refreshed and timely onboarding flow reviews your choices, setting you up to experience all the NHL App has to offer, just the way you like it: breaking news notifications, up-to-the-minute scores and live Gamecenter, new EDGE stats, Game Stories & video highlights, your favorite team’s icon and Goal Horn game alerts & much more.

By downloading and using the NHL® app, you acknowledge and agree that (i) you have read, understood and agreed to be bound by the NHL.com Terms of Service (https://www.nhl.com/info/terms-of-service) and (ii) the information you provide will be handled in accordance with the NHL.com Privacy Policy (https://www.nhl.com/info/privacy-policy). 

Features and content within the NHL® app are subject to change. 

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League. 

NHL and NHL team marks are the property of the NHL and its teams. © NHL 2026. All Rights Reserved.