NHL
ASO Keyword Dashboard
Tracking 69 keywords for NHL in Apple App Store
NHL tracks 69 keywords (2 keywords rank; 67 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 42.4, best rank 131.
Tracked keywords
69
2 ranked • 67 not ranking yet
Top 10 coverage
0%
Best rank 131 • Latest leader —
Avg opportunity
70.3
Top keyword: setting
Avg difficulty
42.4
Lower scores indicate easier wins
Opportunity leaders
- 68.3
setting
Opportunity: 73.0 • Difficulty: 41.3 • Rank —
Competitors: 104
- 67.1
mark
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 85
- 63.9
flow
Opportunity: 73.0 • Difficulty: 38.5 • Rank —
Competitors: 44
- 67.2
jump
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 146
- 67.8
minute
Opportunity: 73.0 • Difficulty: 41.3 • Rank —
Competitors: 122
Unranked opportunities
setting
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 104
mark
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 85
flow
Opportunity: 73.0 • Difficulty: 38.5 • Competitors: 44
jump
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 146
minute
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 122
High competition keywords
access
Total apps: 162,558 • Major competitors: 1,398
Latest rank: — • Difficulty: 52.8
like
Total apps: 142,503 • Major competitors: 1,836
Latest rank: — • Difficulty: 52.3
experience
Total apps: 121,617 • Major competitors: 1,214
Latest rank: — • Difficulty: 51.5
features
Total apps: 115,429 • Major competitors: 1,127
Latest rank: — • Difficulty: 51.3
information
Total apps: 111,770 • Major competitors: 564
Latest rank: — • Difficulty: 51.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| sports | 72 | 100 | 43 | 70 14,478 competing apps Median installs: 75 Avg rating: 4.1 | 131 | 131 | 192 major competitor apps |
| interactive | 69 | 100 | 46 | 77 40,162 competing apps Median installs: 75 Avg rating: 4.2 | 165 | 165 | 234 major competitor apps |
| fun | 67 | 100 | 50 | 83 86,380 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 1,232 major competitor apps |
| word | 71 | 100 | 44 | 73 23,666 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 212 major competitor apps |
| level | 68 | 100 | 48 | 79 51,486 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 692 major competitor apps |
| follow | 70 | 100 | 46 | 76 33,905 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 391 major competitor apps |
| experience | 66 | 100 | 51 | 85 121,617 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,214 major competitor apps |
| live | 68 | 100 | 49 | 80 61,233 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 634 major competitor apps |
| information | 66 | 100 | 51 | 85 111,770 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 564 major competitor apps |
| setting | 73 | 100 | 41 | 68 12,060 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 104 major competitor apps |
| team | 69 | 100 | 47 | 77 40,710 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 458 major competitor apps |
| image | 70 | 100 | 45 | 74 25,753 competing apps Median installs: 75 Avg rating: 4.0 | — | — | 156 major competitor apps |
| content | 68 | 100 | 48 | 79 55,420 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 519 major competitor apps |
| way | 66 | 100 | 51 | 84 106,552 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,095 major competitor apps |
| service | 68 | 100 | 48 | 79 54,922 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 405 major competitor apps |
| goal | 71 | 100 | 43 | 72 20,360 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 160 major competitor apps |
| video | 69 | 100 | 47 | 78 46,131 competing apps Median installs: 125 Avg rating: 4.1 | — | — | 484 major competitor apps |
| exciting | 70 | 100 | 46 | 76 33,268 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 530 major competitor apps |
| watch | 69 | 100 | 48 | 78 48,643 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 602 major competitor apps |
| discover | 68 | 100 | 49 | 80 60,624 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 762 major competitor apps |
| search | 68 | 100 | 48 | 80 56,636 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 539 major competitor apps |
| mark | 73 | 100 | 41 | 67 10,188 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 85 major competitor apps |
| access | 65 | 100 | 53 | 87 162,558 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,398 major competitor apps |
| surface | 71 | 100 | 35 | 57 2,660 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 23 major competitor apps |
| favorite | 68 | 100 | 50 | 81 71,342 competing apps Median installs: 125 Avg rating: 4.3 | — | — | 1,055 major competitor apps |
App Description
– Stats, reimagined. We’ve got League Leaders, no doubt… and a whole lot more. Discover a Stats surface that incorporates EDGE Advanced Stats, Data Visualizations and even some fun facts and new ways of looking at the game. More modules rolling out as the season unfolds.
– Live Activities made its rookie (ok, beta) debut during the playoffs last season; it’s back and now fully-featured. Choose one game, or opt-in for any (or all!) teams so you can set it and forget it!
– How to Watch: There’s more ways than ever to watch a game, and we got you covered with our expanded feature – all the info to know where to stream, tune in or follow along.
– Navigation: We’ve rearranged the furniture a bit to let you jump directly to a Team or Player from our new Search bar, added tab bar-level access to Stats, and the evolution of the latest tab into your Home for all things hockey is underway.
A refreshed and timely onboarding flow reviews your choices, setting you up to experience all the NHL App has to offer, just the way you like it: breaking news notifications, up-to-the-minute scores and live Gamecenter, new EDGE stats, Game Stories & video highlights, your favorite team’s icon and Goal Horn game alerts & much more.
By downloading and using the NHL® app, you acknowledge and agree that (i) you have read, understood and agreed to be bound by the NHL.com Terms of Service (https://www.nhl.com/info/terms-of-service) and (ii) the information you provide will be handled in accordance with the NHL.com Privacy Policy (https://www.nhl.com/info/privacy-policy).
Features and content within the NHL® app are subject to change.
NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League.
NHL and NHL team marks are the property of the NHL and its teams. © NHL 2026. All Rights Reserved.