Nordstrom
ASO Keyword Dashboard
Tracking 149 keywords for Nordstrom in Apple App Store
Nordstrom tracks 149 keywords (55 keywords rank; 94 need traction). Key metrics: 13% top-10 coverage, opportunity 70.3, difficulty 43.1, best rank 2.
Tracked keywords
149
55 ranked • 94 not ranking yet
Top 10 coverage
13%
Best rank 2 • Latest leader 8
Avg opportunity
70.3
Top keyword: coach
Avg difficulty
43.1
Lower scores indicate easier wins
Opportunity leaders
- 65.3
coach
Opportunity: 73.0 • Difficulty: 40.2 • Rank 8
Competitors: 94
- 66.4
target
Opportunity: 73.0 • Difficulty: 41.1 • Rank 42
Competitors: 131
- 65.4
brand new
Opportunity: 73.0 • Difficulty: 42.3 • Rank 55
Competitors: 206
- 63.7
stores
Opportunity: 73.0 • Difficulty: 45.0 • Rank 33
Competitors: 125
- 63.3
shown
Opportunity: 73.0 • Difficulty: 39.3 • Rank 35
Competitors: 81
Unranked opportunities
qr code
Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 102
item
Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 144
deliver
Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 167
since
Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 138
exactly
Opportunity: 73.0 • Difficulty: 44.3 • Competitors: 201
High competition keywords
new
Total apps: 182,994 • Major competitors: 3,792
Latest rank: — • Difficulty: 56.1
free
Total apps: 164,931 • Major competitors: 3,886
Latest rank: — • Difficulty: 55.9
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
easy
Total apps: 142,080 • Major competitors: 2,039
Latest rank: — • Difficulty: 53.4
find
Total apps: 139,104 • Major competitors: 2,765
Latest rank: — • Difficulty: 55.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| rack | 70 | 100 | 33 | 51 1,164 competing apps Median installs: 750 Avg rating: 4.3 | 2 | 2 | 33 major competitor apps |
| north | 72 | 100 | 39 | 62 5,125 competing apps Median installs: 400 Avg rating: 4.2 | 3 | 2 | 95 major competitor apps |
| nd | 71 | 100 | 35 | 55 1,829 competing apps Median installs: 600 Avg rating: 4.0 | 3 | 3 | 25 major competitor apps |
| coach | 73 | 100 | 40 | 65 7,935 competing apps Median installs: 450 Avg rating: 4.5 | 8 | 6 | 94 major competitor apps |
| outlet | 69 | 100 | 29 | 47 656 competing apps Median installs: 350 Avg rating: 4.0 | 7 | 7 | 12 major competitor apps |
| jewelry | 70 | 100 | 36 | 53 1,460 competing apps Median installs: 550 Avg rating: 4.2 | 7 | 7 | 22 major competitor apps |
| closing | 71 | 100 | 33 | 54 1,638 competing apps Median installs: 350 Avg rating: 4.2 | 9 | 9 | 9 major competitor apps |
| gap | 71 | 100 | 35 | 57 2,650 competing apps Median installs: 300 Avg rating: 4.2 | 17 | 16 | 20 major competitor apps |
| clothing | 72 | 100 | 40 | 59 3,324 competing apps Median installs: 1,000 Avg rating: 4.3 | 18 | 18 | 94 major competitor apps |
| brands | 72 | 100 | 50 | 63 5,718 competing apps Median installs: 700 Avg rating: 4.2 | 19 | 19 | 181 major competitor apps |
| dresses | 70 | 100 | 32 | 49 905 competing apps Median installs: 350 Avg rating: 3.9 | 24 | 24 | 19 major competitor apps |
| store | 69 | 100 | 51 | 77 41,137 competing apps Median installs: 550 Avg rating: 4.1 | 27 | 25 | 898 major competitor apps |
| shop | 71 | 100 | 52 | 72 19,166 competing apps Median installs: 550 Avg rating: 4.3 | 45 | 26 | 523 major competitor apps |
| target | 73 | 100 | 41 | 66 9,346 competing apps Median installs: 450 Avg rating: 4.1 | 42 | 27 | 131 major competitor apps |
| shoes | 71 | 100 | 40 | 55 2,066 competing apps Median installs: 700 Avg rating: 4.0 | 27 | 27 | 51 major competitor apps |
| brand new | 73 | 100 | 42 | 65 8,085 competing apps Median installs: 350 Avg rating: 4.1 | 55 | 30 | 206 major competitor apps |
| accessories | 72 | 100 | 40 | 60 3,970 competing apps Median installs: 700 Avg rating: 4.1 | 31 | 31 | 134 major competitor apps |
| stores | 73 | 100 | 45 | 64 6,368 competing apps Median installs: 450 Avg rating: 4.1 | 33 | 33 | 125 major competitor apps |
| shown | 73 | 100 | 39 | 63 6,104 competing apps Median installs: 450 Avg rating: 4.0 | 35 | 35 | 81 major competitor apps |
| shopping | 72 | 100 | 48 | 71 17,657 competing apps Median installs: 450 Avg rating: 4.2 | 39 | 36 | 403 major competitor apps |
| targeted | 72 | 100 | 38 | 60 3,692 competing apps Median installs: 350 Avg rating: 4.2 | 118 | 41 | 48 major competitor apps |
| dress | 72 | 100 | 42 | 61 4,555 competing apps Median installs: 950 Avg rating: 4.0 | 79 | 47 | 165 major competitor apps |
| clothes | 71 | 100 | 37 | 58 2,946 competing apps Median installs: 650 Avg rating: 4.1 | 52 | 52 | 79 major competitor apps |
| shops | 71 | 100 | 42 | 57 2,457 competing apps Median installs: 400 Avg rating: 4.0 | 54 | 54 | 41 major competitor apps |
| ch | 71 | 100 | 32 | 53 1,507 competing apps Median installs: 300 Avg rating: 3.9 | 57 | 57 | 12 major competitor apps |
App Description
The Nordstrom app is everything you love about the Nordstrom experience and more. Enjoy convenient shopping wherever you—and your phone—may be. Plus, get access to app-only features!
ONLY IN THE APP
• Alerts when your favorite items come back in stock or go on sale in your Wish List or Bag
• Save your favorite brands for personalized recommendations and alerts about new arrivals
• Easily filter searches by your brands to find exactly what you want
• Request contactless Curbside Pickup at selected stores and we’ll bring your online order out to your car
• Pay with your Nordstrom card in store using a QR code
MORE THINGS TO LOVE
• Free Shipping. Free Returns. Exclusions Apply.
• A personalized experience with item recommendations tailored just to you
• Trustworthy ratings and reviews from customers with verified purchases
• Free personalized advice on fashion, beauty, gifts and more
• Order tracking and purchase history
ABOUT NORDSTROM
Nordstrom offers our customers one of the most extensive selections of clothing, shoes and accessories for men, women, kids and the home. For more than 100 years, we've worked to deliver the best possible shopping experience, helping our customers express their style—not just buy fashion or gifts. Fashion changes. Shopping changes. Our commitment to happy customers doesn't.
Download the Nordstrom app today for easy and convenient shopping.