H&R Block Tax Prep: File Taxes
ASO Keyword Dashboard
Tracking 80 keywords for H&R Block Tax Prep: File Taxes in Apple App Store
H&R Block Tax Prep: File Taxes tracks 80 keywords (5 keywords rank; 75 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 41.2, best rank 113.
Tracked keywords
80
5 ranked • 75 not ranking yet
Top 10 coverage
0%
Best rank 113 • Latest leader 170
Avg opportunity
70.2
Top keyword: prepare
Avg difficulty
41.2
Lower scores indicate easier wins
Opportunity leaders
- 68.6
prepare
Opportunity: 73.0 • Difficulty: 41.4 • Rank 170
Competitors: 102
- 66.7
block
Opportunity: 73.0 • Difficulty: 40.5 • Rank 179
Competitors: 138
- 66.9
interest
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 74
- 67.6
student
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 27
- 66.4
assist
Opportunity: 73.0 • Difficulty: 39.9 • Rank —
Competitors: 47
Unranked opportunities
interest
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 74
student
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 27
assist
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 47
education
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 53
investment
Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 39
High competition keywords
free
Total apps: 163,750 • Major competitors: 2,232
Latest rank: — • Difficulty: 52.9
access
Total apps: 162,558 • Major competitors: 1,398
Latest rank: — • Difficulty: 52.8
help
Total apps: 149,354 • Major competitors: 1,307
Latest rank: — • Difficulty: 52.4
like
Total apps: 142,503 • Major competitors: 1,836
Latest rank: — • Difficulty: 52.3
find
Total apps: 138,382 • Major competitors: 1,519
Latest rank: — • Difficulty: 52.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| renewal within | 72 | 100 | 43 | 70 15,559 competing apps Median installs: 400 Avg rating: 4.2 | 113 | 113 | 299 major competitor apps |
| easily | 67 | 100 | 50 | 83 86,224 competing apps Median installs: 75 Avg rating: 4.1 | 163 | 163 | 646 major competitor apps |
| prepare | 73 | 100 | 41 | 69 12,482 competing apps Median installs: 75 Avg rating: 4.2 | 170 | 170 | 102 major competitor apps |
| block | 73 | 100 | 40 | 67 9,714 competing apps Median installs: 125 Avg rating: 4.2 | 179 | 179 | 138 major competitor apps |
| file | 72 | 100 | 42 | 70 14,602 competing apps Median installs: 100 Avg rating: 4.0 | 196 | 196 | 93 major competitor apps |
| free | 65 | 100 | 53 | 87 163,750 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 2,232 major competitor apps |
| online | 68 | 100 | 49 | 81 67,436 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 695 major competitor apps |
| chat | 71 | 100 | 45 | 74 24,885 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 333 major competitor apps |
| library | 71 | 100 | 44 | 72 20,631 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 201 major competitor apps |
| learn | 67 | 100 | 49 | 81 72,971 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 574 major competitor apps |
| individual | 71 | 100 | 43 | 71 18,099 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 102 major competitor apps |
| interest | 73 | 100 | 41 | 67 9,872 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 74 major competitor apps |
| product | 71 | 100 | 44 | 73 22,872 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 174 major competitor apps |
| way | 66 | 100 | 51 | 84 106,552 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,095 major competitor apps |
| find | 66 | 100 | 52 | 86 138,382 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 1,519 major competitor apps |
| life | 68 | 100 | 48 | 80 58,270 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 528 major competitor apps |
| offer | 70 | 100 | 46 | 75 31,775 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 367 major competitor apps |
| help | 65 | 100 | 52 | 87 149,354 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,307 major competitor apps |
| small | 71 | 100 | 44 | 73 23,245 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 164 major competitor apps |
| access | 65 | 100 | 53 | 87 162,558 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,398 major competitor apps |
| student | 73 | 100 | 41 | 68 10,944 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 27 major competitor apps |
| pro | 71 | 100 | 44 | 73 22,288 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 253 major competitor apps |
| track | 66 | 100 | 51 | 84 108,300 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 836 major competitor apps |
| complete | 68 | 100 | 49 | 81 65,156 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 664 major competitor apps |
| assistance | 72 | 100 | 38 | 63 5,879 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 55 major competitor apps |
App Description
• Valid for new clients only (“new client” is defined as an individual who did not use H&R Block DIY Online to prepare and file a federal tax return for tax year 2024).
• Must complete a qualifying DIY Online tax return transaction, including submission for Tax Pro Review, on or before February 15, 2026.
• Offer applies to Plus, Deluxe, Premium, Self Employed, and Small Business DIY products.
• Additional terms, conditions, and restrictions may be found at https://www.hrblock.com/online-tax-filing/tax-pro-review/.
Want an easier way to file taxes? We’ve got your back. To switch to Block, simply sign in to the H&R Block Tax Prep app, upload your tax return from last year, and voilà! Your info automatically populates, completing up to 80 fields for you instantly. If you need help along the way, lean on our experts who have industry-leading knowledge on all things taxes. Then review your tax return, submit it, and dance like no one’s watching because you’ve joined the millions making the switch to H&R Block.
The H&R Block Tax Prep app is easy to use and lets you file your taxes anywhere, any time, on any device. We make maximizing your tax refund simple. Get started now for free. And if you have questions along the way, you can upgrade to chat directly with real-life tax pros who can help.
Make tax season a breeze:
• Get your biggest tax refund possible, guaranteed*.
• File your taxes, your way—find the product that meets your needs without ever leaving the app.
• Easily import your W-2 through your payroll provider.
• Snap pics and upload your tax docs to make filling out forms quick and easy.
• Prepare your tax return, get help, and use all our tax app features without paying a dime upfront.
• Track your tax refund in real time as you work on your taxes.
Personalized help at every step:
• Upgrade to a paid tax product for access to unlimited help, including AI Tax assist for 24/7/365 insights on your tax questions. You can also chat with real-life tax pros^.
• Get self-guided assistance in our Help Center which contains a library of tax tips and knowledge.
• For students, learn how to claim deductions for student loan interest and education credits related to tuition payments.
• For investors, maximize your tax benefits with tools for reporting on investment i