H&R Block Tax Prep: File Taxes

Developer: HRB Tax Group,

Category: Finance

~5.8M - 11.5M

115K ratings

ASO Keyword Dashboard

Tracking 139 keywords for H&R Block Tax Prep: File Taxes in Apple App Store

Developer: HRB Tax Group, Inc. Category: finance Rating: 4.76

H&R Block Tax Prep: File Taxes tracks 139 keywords (5 keywords rank; 134 need traction). Key metrics: 0% top-10 coverage, opportunity 46.7, difficulty 46.2, best rank 113.

Tracked keywords

139

5 ranked • 134 not ranking yet

Top 10 coverage

Best rank 113 • Latest leader —

Avg opportunity

46.7

Top keyword: free

Avg difficulty

46.2

Lower scores indicate easier wins

Opportunity leaders

free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
easy

Opportunity: 59.0 • Difficulty: 59.0 • Rank —

Competitors: 1,246
85.2
make

Opportunity: 59.0 • Difficulty: 62.7 • Rank —

Competitors: 1,773
88.4
way

Opportunity: 59.0 • Difficulty: 60.3 • Rank —

Competitors: 1,067
83.0
find

Opportunity: 59.0 • Difficulty: 63.8 • Rank —

Competitors: 1,481
86.3

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
easy

Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246
make

Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
way

Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067
find

Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481

High competition keywords

free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
time

Total apps: 8,391 • Major competitors: 1,805

Latest rank: — • Difficulty: 62.9
make

Total apps: 8,094 • Major competitors: 1,773

Latest rank: — • Difficulty: 62.7
like

Total apps: 7,508 • Major competitors: 1,767

Latest rank: — • Difficulty: 63.2
every

Total apps: 6,989 • Major competitors: 1,637

Latest rank: — • Difficulty: 62.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
renewal within	58	100	49	73 1,648 competing apps Median installs: 254,700 Avg rating: 4.6	113	113	312 major competitor apps
easily	58	100	61	80 3,352 competing apps Median installs: 262,062 Avg rating: 4.6	163	163	764 major competitor apps
prepare	58	100	47	62 550 competing apps Median installs: 267,138 Avg rating: 4.6	170	170	114 major competitor apps
block	58	100	44	63 595 competing apps Median installs: 280,250 Avg rating: 4.6	179	179	136 major competitor apps
file	58	100	49	60 459 competing apps Median installs: 234,025 Avg rating: 4.6	196	196	86 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
competitive	20	100	46	59 393 competing apps Median installs: 289,300 Avg rating: 4.7	—	—	107 major competitor apps
chat	20	100	61	70 1,223 competing apps Median installs: 323,400 Avg rating: 4.6	—	—	325 major competitor apps
travel	58	100	55	68 1,034 competing apps Median installs: 263,950 Avg rating: 4.7	—	—	236 major competitor apps
security	58	100	54	67 934 competing apps Median installs: 267,025 Avg rating: 4.6	—	—	213 major competitor apps
library	58	100	55	66 870 competing apps Median installs: 257,362 Avg rating: 4.6	—	—	195 major competitor apps
easy	59	100	59	85 5,849 competing apps Median installs: 250,625 Avg rating: 4.6	—	—	1,246 major competitor apps
make	59	100	63	88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6	—	—	1,773 major competitor apps
learn	58	100	57	77 2,669 competing apps Median installs: 250,600 Avg rating: 4.6	—	—	552 major competitor apps
interest	20	100	55	56 291 competing apps Median installs: 263,100 Avg rating: 4.6	—	—	73 major competitor apps
product	20	100	49	64 654 competing apps Median installs: 282,388 Avg rating: 4.6	—	—	170 major competitor apps
simply	58	100	52	73 1,724 competing apps Median installs: 235,888 Avg rating: 4.6	—	—	356 major competitor apps
needs	58	100	47	67 920 competing apps Median installs: 251,312 Avg rating: 4.6	—	—	194 major competitor apps
way	59	100	60	83 4,665 competing apps Median installs: 271,100 Avg rating: 4.6	—	—	1,067 major competitor apps
find	59	100	64	86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6	—	—	1,481 major competitor apps
include	58	100	45	64 693 competing apps Median installs: 243,825 Avg rating: 4.6	—	—	152 major competitor apps
life	58	100	54	77 2,518 competing apps Median installs: 234,138 Avg rating: 4.6	—	—	503 major competitor apps
time	59	100	63	89 8,391 competing apps Median installs: 259,600 Avg rating: 4.6	—	—	1,805 major competitor apps
help	59	100	61	85 5,873 competing apps Median installs: 257,100 Avg rating: 4.6	—	—	1,236 major competitor apps
including	58	100	62	81 3,880 competing apps Median installs: 285,400 Avg rating: 4.6	—	—	926 major competitor apps

App Description

Want an easier way to file taxes? We’ve got your back. To switch to Block, simply sign in to the H&R Block Tax Prep app, upload your tax return from last year, and voilà! Your info automatically populates, completing up to 80 fields for you instantly. If you need help along the way, lean on our experts who have industry-leading knowledge on all things taxes. Then review your tax return, submit it, and dance like no one’s watching because you’ve joined the millions making the switch to H&R Block.

The H&R Block Tax Prep app is easy to use and lets you file your taxes anywhere, any time, on any device. We make maximizing your tax refund simple. Get started now for free. And if you have questions along the way, you can upgrade to chat directly with real-life tax pros who can help.

Make tax season a breeze:

• Get your biggest tax refund possible, guaranteed*.

• File your taxes, your way—find the product that meets your needs without ever leaving the app.

• Easily import your W-2 through your payroll provider.

• Snap pics and upload your tax docs to make filling out forms quick and easy.

• Prepare your tax return, get help, and use all our tax app features without paying a dime upfront.

• Track your tax refund in real time as you work on your taxes.

Personalized help at every step:

• Upgrade to a paid tax product for access to unlimited help, including AI Tax assist for 24/7/365 insights on your tax questions. You can also chat with real-life tax pros^.

• Get self-guided assistance in our Help Center which contains a library of tax tips and knowledge.

• For students, learn how to claim deductions for student loan interest and education credits related to tuition payments.

• For investors, maximize your tax benefits with tools for reporting on investment income and capital gains or losses.

• For those who travel for work, file up to 5 separate state returns along with your federal return.

• For parents and retirees, find customized education and insights on the Child Tax Credit, Earned Income Credit, and retirement income.

• For free filers, take advantage of a competitive host of tax-filing features, including credits and deductions that include 43 complimentary tax forms like student loan interest, tuition and fees, Social Security income, and unemployment income.

• Track the status of your tax return