H&R Block Tax Prep: File Taxes
ASO Keyword Dashboard
Tracking 82 keywords for H&R Block Tax Prep: File Taxes in Apple App Store
H&R Block Tax Prep: File Taxes tracks 82 keywords (11 keywords rank; 71 need traction). Key metrics: 27% top-10 coverage, opportunity 70.3, difficulty 43.6, best rank 1.
Tracked keywords
82
11 ranked • 71 not ranking yet
Top 10 coverage
27%
Best rank 1 • Latest leader 13
Avg opportunity
70.3
Top keyword: return
Avg difficulty
43.6
Lower scores indicate easier wins
Opportunity leaders
- 64.9
return
Opportunity: 73.0 • Difficulty: 40.9 • Rank 13
Competitors: 128
- 66.8
block
Opportunity: 73.0 • Difficulty: 42.6 • Rank 157
Competitors: 267
- 62.3
income
Opportunity: 73.0 • Difficulty: 39.1 • Rank 188
Competitors: 80
- 67.0
interest
Opportunity: 73.0 • Difficulty: 44.0 • Rank —
Competitors: 156
- 68.1
student
Opportunity: 73.0 • Difficulty: 41.3 • Rank —
Competitors: 62
Unranked opportunities
interest
Opportunity: 73.0 • Difficulty: 44.0 • Competitors: 156
student
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 62
assistance
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 105
assist
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 103
education
Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 102
High competition keywords
access
Total apps: 181,163 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
free
Total apps: 176,016 • Major competitors: 3,926
Latest rank: — • Difficulty: 55.7
help
Total apps: 162,244 • Major competitors: 2,472
Latest rank: — • Difficulty: 54.9
like
Total apps: 153,385 • Major competitors: 3,284
Latest rank: — • Difficulty: 55.4
find
Total apps: 149,900 • Major competitors: 2,796
Latest rank: — • Difficulty: 55.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| extensive range | 70 | 100 | 29 | 48 763 competing apps Median installs: 446 Avg rating: 4.1 | 1 | 1 | 8 major competitor apps |
| tax | 72 | 100 | 41 | 61 4,549 competing apps Median installs: 450 Avg rating: 4.1 | 2 | 2 | 84 major competitor apps |
| hr | 72 | 100 | 36 | 57 2,714 competing apps Median installs: 300 Avg rating: 3.9 | 3 | 3 | 19 major competitor apps |
| return | 73 | 100 | 41 | 65 8,058 competing apps Median installs: 500 Avg rating: 4.0 | 13 | 13 | 128 major competitor apps |
| refund | 70 | 100 | 38 | 51 1,179 competing apps Median installs: 950 Avg rating: 4.1 | 19 | 19 | 43 major competitor apps |
| file | 72 | 100 | 45 | 70 15,827 competing apps Median installs: 550 Avg rating: 4.0 | 42 | 33 | 205 major competitor apps |
| prior | 71 | 100 | 47 | 72 22,024 competing apps Median installs: 1,500 Avg rating: 4.2 | 33 | 33 | 726 major competitor apps |
| renewal within | 72 | 100 | 45 | 70 15,228 competing apps Median installs: 1,650 Avg rating: 4.2 | 36 | 36 | 550 major competitor apps |
| prep | 72 | 100 | 37 | 61 4,774 competing apps Median installs: 650 Avg rating: 4.3 | 165 | 152 | 42 major competitor apps |
| block | 73 | 100 | 43 | 67 10,442 competing apps Median installs: 800 Avg rating: 4.1 | 157 | 157 | 267 major competitor apps |
| income | 73 | 100 | 39 | 62 5,579 competing apps Median installs: 400 Avg rating: 4.2 | 188 | 188 | 80 major competitor apps |
| free | 65 | 100 | 56 | 87 176,016 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,926 major competitor apps |
| online | 68 | 100 | 52 | 81 73,709 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,306 major competitor apps |
| chat | 70 | 100 | 50 | 74 27,885 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 570 major competitor apps |
| library | 71 | 100 | 48 | 72 22,684 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 364 major competitor apps |
| learn | 67 | 100 | 52 | 81 78,844 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,087 major competitor apps |
| individual | 71 | 100 | 45 | 71 19,938 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 194 major competitor apps |
| interest | 73 | 100 | 44 | 67 10,760 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 156 major competitor apps |
| product | 71 | 100 | 46 | 73 25,693 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 305 major competitor apps |
| way | 66 | 100 | 53 | 84 115,758 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,943 major competitor apps |
| find | 66 | 100 | 55 | 86 149,900 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,796 major competitor apps |
| life | 68 | 100 | 51 | 80 63,664 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 971 major competitor apps |
| offer | 70 | 100 | 50 | 76 34,857 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 655 major competitor apps |
| help | 65 | 100 | 55 | 87 162,244 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,472 major competitor apps |
| small | 71 | 100 | 47 | 73 25,842 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 356 major competitor apps |
App Description
• Valid for new clients only (“new client” is defined as an individual who did not use H&R Block DIY Online to prepare and file a federal tax return for tax year 2024).
• Must complete a qualifying DIY Online tax return transaction, including submission for Tax Pro Review, on or before February 28, 2026.
• Offer applies to Plus, Deluxe, Premium, Self Employed, and Small Business DIY products.
• Additional terms, conditions, and restrictions may be found at https://www.hrblock.com/online-tax-filing/tax-pro-review/.
Want an easier way to file taxes? We’ve got your back. To switch to Block, simply sign in to the H&R Block Tax Prep app, upload your tax return from last year, and voilà! Your info automatically populates, completing up to 80 fields for you instantly. If you need help along the way, lean on our experts who have industry-leading knowledge on all things taxes. Then review your tax return, submit it, and dance like no one’s watching because you’ve joined the millions making the switch to H&R Block.
The H&R Block Tax Prep app is easy to use and lets you file your taxes anywhere, any time, on any device. We make maximizing your tax refund simple. Get started now for free. And if you have questions along the way, you can upgrade to chat directly with real-life tax pros who can help.
Make tax season a breeze:
• Get your biggest tax refund possible, guaranteed*.
• File your taxes, your way—find the product that meets your needs without ever leaving the app.
• Easily import your W-2 through your payroll provider.
• Snap pics and upload your tax docs to make filling out forms quick and easy.
• Prepare your tax return, get help, and use all our tax app features without paying a dime upfront.
• Track your tax refund in real time as you work on your taxes.
Personalized help at every step:
• Upgrade to a paid tax product for access to unlimited help, including AI Tax assist for 24/7/365 insights on your tax questions. You can also chat with real-life tax pros^.
• Get self-guided assistance in our Help Center which contains a library of tax tips and knowledge.
• For students, learn how to claim deductions for student loan interest and education credits related to tuition payments.
• For investors, maximize your tax benefits with tools for reporting on investment i