The Roku App (Official)
ASO Keyword Dashboard
Tracking 74 keywords for The Roku App (Official) in Apple App Store
The Roku App (Official) tracks 74 keywords (17 keywords rank; 57 need traction). Key metrics: 18% top-10 coverage, opportunity 70.0, difficulty 46.0, best rank 2.
Tracked keywords
74
17 ranked • 57 not ranking yet
Top 10 coverage
18%
Best rank 2 • Latest leader 20
Avg opportunity
70.0
Top keyword: entertainment
Avg difficulty
46.0
Lower scores indicate easier wins
Opportunity leaders
- 67.7
entertainment
Opportunity: 73.0 • Difficulty: 44.3 • Rank 20
Competitors: 275
- 68.6
recent
Opportunity: 73.0 • Difficulty: 46.8 • Rank 62
Competitors: 169
- 68.7
yet
Opportunity: 73.0 • Difficulty: 42.8 • Rank 163
Competitors: 207
- 67.5
upon
Opportunity: 73.0 • Difficulty: 41.4 • Rank 221
Competitors: 169
- 67.6
tv
Opportunity: 73.0 • Difficulty: 46.1 • Rank —
Competitors: 351
Unranked opportunities
tv
Opportunity: 73.0 • Difficulty: 46.1 • Competitors: 351
launch
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 137
listening
Opportunity: 73.0 • Difficulty: 46.3 • Competitors: 139
tablet
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 110
certain
Opportunity: 73.0 • Difficulty: 44.4 • Competitors: 184
High competition keywords
free
Total apps: 164,931 • Major competitors: 3,887
Latest rank: 85 • Difficulty: 55.9
like
Total apps: 143,203 • Major competitors: 3,240
Latest rank: — • Difficulty: 55.6
mobile
Total apps: 120,211 • Major competitors: 1,595
Latest rank: — • Difficulty: 53.3
features
Total apps: 116,039 • Major competitors: 2,106
Latest rank: — • Difficulty: 54.0
enjoy
Total apps: 101,805 • Major competitors: 2,325
Latest rank: — • Difficulty: 53.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| control | 68 | 100 | 50 | 81 65,573 competing apps Median installs: 470 Avg rating: 4.0 | 2 | 2 | 969 major competitor apps |
| remote | 72 | 100 | 43 | 70 14,406 competing apps Median installs: 400 Avg rating: 3.8 | 2 | 2 | 205 major competitor apps |
| controls | 72 | 100 | 43 | 69 13,462 competing apps Median installs: 600 Avg rating: 4.0 | 4 | 4 | 249 major competitor apps |
| entertainment | 73 | 100 | 44 | 68 11,175 competing apps Median installs: 650 Avg rating: 4.1 | 20 | 20 | 275 major competitor apps |
| apps | 70 | 100 | 48 | 75 30,174 competing apps Median installs: 700 Avg rating: 4.1 | 54 | 54 | 597 major competitor apps |
| recent | 73 | 100 | 47 | 69 12,543 competing apps Median installs: 750 Avg rating: 4.3 | 62 | 62 | 169 major competitor apps |
| shows | 71 | 100 | 46 | 72 19,813 competing apps Median installs: 350 Avg rating: 4.0 | 66 | 66 | 280 major competitor apps |
| cool | 72 | 100 | 45 | 69 13,943 competing apps Median installs: 850 Avg rating: 4.0 | 67 | 67 | 430 major competitor apps |
| official | 70 | 100 | 48 | 75 29,742 competing apps Median installs: 450 Avg rating: 4.2 | 72 | 72 | 411 major competitor apps |
| updates | 70 | 100 | 49 | 76 33,846 competing apps Median installs: 350 Avg rating: 4.1 | 80 | 78 | 548 major competitor apps |
| free | 65 | 100 | 56 | 87 164,931 competing apps Median installs: 800 Avg rating: 4.2 | 85 | 85 | 3,887 major competitor apps |
| show | 69 | 100 | 49 | 76 36,328 competing apps Median installs: 500 Avg rating: 4.1 | 87 | 87 | 714 major competitor apps |
| ipad | 71 | 100 | 46 | 73 23,874 competing apps Median installs: 550 Avg rating: 3.9 | 106 | 106 | 410 major competitor apps |
| watch | 69 | 100 | 52 | 78 49,109 competing apps Median installs: 500 Avg rating: 4.3 | 128 | 128 | 1,057 major competitor apps |
| yet | 73 | 100 | 43 | 69 12,766 competing apps Median installs: 550 Avg rating: 4.2 | 163 | 163 | 207 major competitor apps |
| welcome | 69 | 100 | 49 | 78 45,408 competing apps Median installs: 350 Avg rating: 4.3 | 180 | 180 | 685 major competitor apps |
| upon | 73 | 100 | 41 | 67 10,788 competing apps Median installs: 750 Avg rating: 4.2 | 221 | 221 | 169 major competitor apps |
| enjoy | 66 | 100 | 54 | 84 101,805 competing apps Median installs: 700 Avg rating: 4.1 | — | — | 2,325 major competitor apps |
| tv | 73 | 100 | 46 | 68 11,013 competing apps Median installs: 850 Avg rating: 4.1 | — | — | 351 major competitor apps |
| device | 69 | 100 | 50 | 79 50,271 competing apps Median installs: 500 Avg rating: 3.9 | — | — | 845 major competitor apps |
| phone | 69 | 100 | 51 | 78 45,627 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 874 major competitor apps |
| live | 68 | 100 | 52 | 80 61,698 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 1,159 major competitor apps |
| convenient | 70 | 100 | 48 | 74 27,769 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 411 major competitor apps |
| available | 67 | 100 | 55 | 83 89,249 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,833 major competitor apps |
| mobile | 66 | 100 | 53 | 85 120,211 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,595 major competitor apps |
App Description
Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard
You must connect your phone or tablet to the same wireless network as your Roku device to use certain features of the mobile app. Some features require a compatible Roku device and may require logging into your Roku account.
Feature availability:
• Voice search is available in English in the US, UK, and Canada. It’s also available in Spanish in Mexico and the US.
• The Roku Channel can be viewed in the mobile app in the US only.
• Some channels require payment, can change, and vary by country.
For more information, go to http://support.roku.com
Privacy Policy: go.roku.com/privacypolicy
CA Privacy Notice: https://docs.roku.com/published/userprivacypolicy/en/us#userprivacypolicy-en_us-CCPA