The Roku App (Official)
ASO Keyword Dashboard
Tracking 74 keywords for The Roku App (Official) in Apple App Store
The Roku App (Official) tracks 74 keywords (17 keywords rank; 57 need traction). Key metrics: 18% top-10 coverage, opportunity 70.0, difficulty 42.2, best rank 2.
Tracked keywords
74
17 ranked • 57 not ranking yet
Top 10 coverage
18%
Best rank 2 • Latest leader 20
Avg opportunity
70.0
Top keyword: entertainment
Avg difficulty
42.2
Lower scores indicate easier wins
Opportunity leaders
- 67.7
entertainment
Opportunity: 73.0 • Difficulty: 41.3 • Rank 20
Competitors: 160
- 68.6
recent
Opportunity: 73.0 • Difficulty: 42.0 • Rank 62
Competitors: 95
- 67.6
upon
Opportunity: 73.0 • Difficulty: 40.8 • Rank 221
Competitors: 87
- 67.6
tv
Opportunity: 73.0 • Difficulty: 41.6 • Rank —
Competitors: 190
- 64.8
launch
Opportunity: 73.0 • Difficulty: 39.3 • Rank —
Competitors: 73
Unranked opportunities
tv
Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 190
launch
Opportunity: 73.0 • Difficulty: 39.3 • Competitors: 73
listening
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 77
tablet
Opportunity: 73.0 • Difficulty: 39.3 • Competitors: 60
certain
Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 107
High competition keywords
free
Total apps: 161,431 • Major competitors: 2,206
Latest rank: 85 • Difficulty: 52.9
like
Total apps: 140,597 • Major competitors: 1,818
Latest rank: — • Difficulty: 52.3
mobile
Total apps: 118,476 • Major competitors: 855
Latest rank: — • Difficulty: 51.4
features
Total apps: 113,825 • Major competitors: 1,114
Latest rank: — • Difficulty: 51.3
enjoy
Total apps: 99,971 • Major competitors: 1,266
Latest rank: — • Difficulty: 50.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| control | 68 | 100 | 49 | 81 64,050 competing apps Median installs: 75 Avg rating: 4.0 | 2 | 2 | 487 major competitor apps |
| remote | 72 | 100 | 42 | 70 14,153 competing apps Median installs: 75 Avg rating: 3.8 | 2 | 2 | 104 major competitor apps |
| controls | 72 | 100 | 42 | 69 13,550 competing apps Median installs: 125 Avg rating: 4.0 | 4 | 4 | 140 major competitor apps |
| entertainment | 73 | 100 | 41 | 68 10,966 competing apps Median installs: 125 Avg rating: 4.1 | 20 | 20 | 160 major competitor apps |
| apps | 70 | 100 | 45 | 75 29,265 competing apps Median installs: 125 Avg rating: 4.2 | 54 | 54 | 306 major competitor apps |
| recent | 73 | 100 | 42 | 69 12,374 competing apps Median installs: 150 Avg rating: 4.3 | 62 | 62 | 95 major competitor apps |
| shows | 71 | 100 | 44 | 72 20,059 competing apps Median installs: 75 Avg rating: 4.1 | 66 | 66 | 156 major competitor apps |
| cool | 72 | 100 | 42 | 69 13,867 competing apps Median installs: 200 Avg rating: 4.1 | 67 | 67 | 232 major competitor apps |
| official | 70 | 100 | 45 | 75 28,699 competing apps Median installs: 75 Avg rating: 4.2 | 72 | 72 | 210 major competitor apps |
| updates | 70 | 100 | 46 | 76 34,171 competing apps Median installs: 75 Avg rating: 4.2 | 80 | 78 | 310 major competitor apps |
| free | 65 | 100 | 53 | 87 161,431 competing apps Median installs: 150 Avg rating: 4.2 | 85 | 85 | 2,206 major competitor apps |
| show | 69 | 100 | 46 | 76 36,659 competing apps Median installs: 100 Avg rating: 4.1 | 87 | 87 | 407 major competitor apps |
| ipad | 71 | 100 | 44 | 73 23,651 competing apps Median installs: 125 Avg rating: 3.9 | 106 | 106 | 212 major competitor apps |
| watch | 69 | 100 | 48 | 78 47,644 competing apps Median installs: 125 Avg rating: 4.3 | 128 | 128 | 587 major competitor apps |
| yet | 72 | 100 | 42 | 69 12,861 competing apps Median installs: 100 Avg rating: 4.2 | 163 | 163 | 121 major competitor apps |
| welcome | 69 | 100 | 47 | 78 44,515 competing apps Median installs: 75 Avg rating: 4.3 | 180 | 180 | 362 major competitor apps |
| upon | 73 | 100 | 41 | 68 10,887 competing apps Median installs: 150 Avg rating: 4.2 | 221 | 221 | 87 major competitor apps |
| enjoy | 66 | 100 | 51 | 84 99,971 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 1,266 major competitor apps |
| tv | 73 | 100 | 42 | 68 10,868 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 190 major competitor apps |
| device | 69 | 100 | 48 | 79 49,227 competing apps Median installs: 100 Avg rating: 4.0 | — | — | 442 major competitor apps |
| phone | 69 | 100 | 47 | 78 44,833 competing apps Median installs: 100 Avg rating: 4.0 | — | — | 462 major competitor apps |
| live | 68 | 100 | 49 | 80 60,234 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 633 major competitor apps |
| convenient | 70 | 100 | 45 | 74 27,381 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 230 major competitor apps |
| available | 67 | 100 | 50 | 83 87,902 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 1,001 major competitor apps |
| mobile | 66 | 100 | 51 | 85 118,476 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 855 major competitor apps |
App Description
Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard
You must connect your phone or tablet to the same wireless network as your Roku device to use certain features of the mobile app. Some features require a compatible Roku device and may require logging into your Roku account.
Feature availability:
• Voice search is available in English in the US, UK, and Canada. It’s also available in Spanish in Mexico and the US.
• The Roku Channel can be viewed in the mobile app in the US only.
• Some channels require payment, can change, and vary by country.
For more information, go to http://support.roku.com
Privacy Policy: go.roku.com/privacypolicy
CA Privacy Notice: https://docs.roku.com/published/userprivacypolicy/en/us#userprivacypolicy-en_us-CCPA