The Roku App (Official)
ASO Keyword Dashboard
Tracking 74 keywords for The Roku App (Official) in Apple App Store
The Roku App (Official) tracks 74 keywords (17 keywords rank; 57 need traction). Key metrics: 18% top-10 coverage, opportunity 50.9, difficulty 52.9, best rank 2.
Tracked keywords
74
17 ranked • 57 not ranking yet
Top 10 coverage
18%
Best rank 2 • Latest leader 85
Avg opportunity
50.9
Top keyword: free
Avg difficulty
52.9
Lower scores indicate easier wins
Opportunity leaders
- 89.9
free
Opportunity: 59.0 • Difficulty: 63.5 • Rank 85
Competitors: 2,147
- 84.3
enjoy
Opportunity: 59.0 • Difficulty: 60.4 • Rank —
Competitors: 1,198
- 87.6
like
Opportunity: 59.0 • Difficulty: 63.2 • Rank —
Competitors: 1,767
- 83.9
features
Opportunity: 59.0 • Difficulty: 60.4 • Rank —
Competitors: 1,060
- 76.3
control
Opportunity: 58.0 • Difficulty: 53.7 • Rank 2
Competitors: 466
Unranked opportunities
enjoy
Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198
like
Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,767
features
Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,060
tv
Opportunity: 58.0 • Difficulty: 53.5 • Competitors: 191
device
Opportunity: 58.0 • Difficulty: 55.3 • Competitors: 425
High competition keywords
free
Total apps: 9,480 • Major competitors: 2,147
Latest rank: 85 • Difficulty: 63.5
like
Total apps: 7,508 • Major competitors: 1,767
Latest rank: — • Difficulty: 63.2
enjoy
Total apps: 5,338 • Major competitors: 1,198
Latest rank: — • Difficulty: 60.4
features
Total apps: 5,134 • Major competitors: 1,060
Latest rank: — • Difficulty: 60.4
us
Total apps: 4,260 • Major competitors: 915
Latest rank: — • Difficulty: 57.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| control | 58 | 100 | 54 | 76 2,353 competing apps Median installs: 243,700 Avg rating: 4.6 | 2 | 2 | 466 major competitor apps |
| remote | 58 | 100 | 43 | 61 475 competing apps Median installs: 252,800 Avg rating: 4.5 | 2 | 2 | 96 major competitor apps |
| controls | 58 | 100 | 46 | 65 726 competing apps Median installs: 249,075 Avg rating: 4.6 | 4 | 4 | 151 major competitor apps |
| entertainment | 58 | 100 | 49 | 64 661 competing apps Median installs: 273,750 Avg rating: 4.6 | 20 | 20 | 155 major competitor apps |
| apps | 58 | 100 | 52 | 72 1,476 competing apps Median installs: 239,550 Avg rating: 4.6 | 54 | 54 | 292 major competitor apps |
| recent | 58 | 100 | 59 | 60 456 competing apps Median installs: 244,988 Avg rating: 4.7 | 62 | 62 | 98 major competitor apps |
| shows | 58 | 100 | 53 | 66 793 competing apps Median installs: 266,125 Avg rating: 4.6 | 66 | 66 | 183 major competitor apps |
| cool | 58 | 100 | 47 | 68 1,040 competing apps Median installs: 275,238 Avg rating: 4.6 | 67 | 67 | 231 major competitor apps |
| official | 58 | 100 | 52 | 67 946 competing apps Median installs: 282,638 Avg rating: 4.6 | 72 | 72 | 202 major competitor apps |
| updates | 58 | 100 | 55 | 72 1,493 competing apps Median installs: 302,850 Avg rating: 4.6 | 80 | 78 | 362 major competitor apps |
| free | 59 | 100 | 63 | 90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6 | 85 | 85 | 2,147 major competitor apps |
| show | 58 | 100 | 55 | 74 1,889 competing apps Median installs: 281,625 Avg rating: 4.6 | 87 | 87 | 446 major competitor apps |
| ipad | 58 | 100 | 49 | 69 1,098 competing apps Median installs: 228,862 Avg rating: 4.6 | 106 | 106 | 209 major competitor apps |
| watch | 58 | 100 | 60 | 77 2,441 competing apps Median installs: 295,350 Avg rating: 4.6 | 128 | 128 | 568 major competitor apps |
| yet | 58 | 100 | 42 | 64 644 competing apps Median installs: 247,962 Avg rating: 4.7 | 163 | 163 | 123 major competitor apps |
| welcome | 58 | 100 | 51 | 73 1,721 competing apps Median installs: 240,400 Avg rating: 4.6 | 180 | 180 | 342 major competitor apps |
| upon | 58 | 100 | 41 | 62 570 competing apps Median installs: 215,925 Avg rating: 4.6 | 221 | 221 | 98 major competitor apps |
| enjoy | 59 | 100 | 60 | 84 5,338 competing apps Median installs: 274,600 Avg rating: 4.6 | — | — | 1,198 major competitor apps |
| tv | 58 | 100 | 53 | 65 774 competing apps Median installs: 330,588 Avg rating: 4.5 | — | — | 191 major competitor apps |
| device | 58 | 100 | 55 | 75 1,985 competing apps Median installs: 265,675 Avg rating: 4.6 | — | — | 425 major competitor apps |
| phone | 58 | 100 | 59 | 75 2,007 competing apps Median installs: 269,575 Avg rating: 4.6 | — | — | 450 major competitor apps |
| live | 58 | 100 | 61 | 77 2,652 competing apps Median installs: 287,738 Avg rating: 4.6 | — | — | 616 major competitor apps |
| convenient | 58 | 100 | 58 | 67 950 competing apps Median installs: 267,562 Avg rating: 4.7 | — | — | 223 major competitor apps |
| available | 58 | 100 | 64 | 82 4,074 competing apps Median installs: 282,412 Avg rating: 4.6 | — | — | 979 major competitor apps |
| mobile | 58 | 100 | 60 | 81 3,947 competing apps Median installs: 251,675 Avg rating: 4.7 | — | — | 846 major competitor apps |
App Description
Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard
You must connect your phone or tablet to the same wireless network as your Roku device to use certain features of the mobile app. Some features require a compatible Roku device and may require logging into your Roku account.
Feature availability:
• Voice search is available in English in the US, UK, and Canada. It’s also available in Spanish in Mexico and the US.
• The Roku Channel can be viewed in the mobile app in the US only.
• Some channels require payment, can change, and vary by country.
For more information, go to http://support.roku.com
Privacy Policy: go.roku.com/privacypolicy
CA Privacy Notice: https://docs.roku.com/published/userprivacypolicy/en/us#userprivacypolicy-en_us-CCPA