Mills - The Board Game

~9.1K - 18.2K
182 ratings
~5.8K (installs week)
~5.8K (installs month)
Mills - The Board Game icon

ASO Keyword Dashboard

Tracking 136 keywords for Mills - The Board Game in Apple App Store

Developer: LITE Games GmbH Category: games Rating: 4.53

Mills - The Board Game tracks 136 keywords (1 keyword ranks; 135 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 39.9, best rank 212.

Tracked keywords

136

1  ranked •  135  not ranking yet

Top 10 coverage

0%

Best rank 212 • Latest leader —

Avg opportunity

70.2

Top keyword: multiplayer

Avg difficulty

39.9

Lower scores indicate easier wins

Opportunity leaders

  • multiplayer

    Opportunity: 73.0 • Difficulty: 39.6 • Rank —

    Competitors: 212

    64.1
  • facebook

    Opportunity: 73.0 • Difficulty: 41.9 • Rank —

    Competitors: 167

    68.6
  • setting

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 101

    68.3
  • strategic

    Opportunity: 73.0 • Difficulty: 40.5 • Rank —

    Competitors: 166

    66.8
  • hit

    Opportunity: 73.0 • Difficulty: 41.7 • Rank —

    Competitors: 243

    68.6

Unranked opportunities

  • multiplayer

    Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 212

  • facebook

    Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 167

  • setting

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 101

  • strategic

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 166

  • hit

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 243

High competition keywords

  • make

    Total apps: 161,903 • Major competitors: 1,546

    Latest rank: — • Difficulty: 52.8

  • free

    Total apps: 160,893 • Major competitors: 2,147

    Latest rank: — • Difficulty: 52.9

  • easy

    Total apps: 143,944 • Major competitors: 1,074

    Latest rank: — • Difficulty: 52.1

  • mobile

    Total apps: 117,282 • Major competitors: 771

    Latest rank: — • Difficulty: 51.3

  • best

    Total apps: 115,306 • Major competitors: 1,376

    Latest rank: — • Difficulty: 51.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
board721004270

14,411 competing apps

Median installs: 50

Avg rating: 4.2

212212

181

major competitor apps

free651005387

160,893 competing apps

Median installs: 100

Avg rating: 4.2

2,147

major competitor apps

play671005083

90,825 competing apps

Median installs: 125

Avg rating: 4.1

1,325

major competitor apps

best661005185

115,306 competing apps

Median installs: 75

Avg rating: 4.1

1,376

major competitor apps

top691004878

47,524 competing apps

Median installs: 75

Avg rating: 4.2

609

major competitor apps

multiplayer731004064

6,660 competing apps

Median installs: 350

Avg rating: 4.2

212

major competitor apps

offline691004676

35,757 competing apps

Median installs: 50

Avg rating: 4.2

319

major competitor apps

online681004981

66,727 competing apps

Median installs: 50

Avg rating: 4.1

675

major competitor apps

challenge701004676

33,578 competing apps

Median installs: 75

Avg rating: 4.2

519

major competitor apps

leaderboard721003760

3,934 competing apps

Median installs: 100

Avg rating: 4.3

62

major competitor apps

travel711004473

21,704 competing apps

Median installs: 50

Avg rating: 4.1

226

major competitor apps

facebook731004269

12,369 competing apps

Median installs: 150

Avg rating: 4.1

167

major competitor apps

subscription691004879

49,834 competing apps

Median installs: 150

Avg rating: 4.2

801

major competitor apps

page721004270

14,723 competing apps

Median installs: 75

Avg rating: 4.1

143

major competitor apps

try691004777

40,286 competing apps

Median installs: 100

Avg rating: 4.1

503

major competitor apps

easy651005286

143,944 competing apps

Median installs: 50

Avg rating: 4.1

1,074

major competitor apps

make651005387

161,903 competing apps

Median installs: 50

Avg rating: 4.1

1,546

major competitor apps

learn671004981

71,693 competing apps

Median installs: 50

Avg rating: 4.2

558

major competitor apps

within681004981

68,504 competing apps

Median installs: 50

Avg rating: 4.1

654

major competitor apps

classic711004574

24,998 competing apps

Median installs: 100

Avg rating: 4.2

480

major competitor apps

individual721004371

17,839 competing apps

Median installs: 25

Avg rating: 4.1

98

major competitor apps

setting731004168

11,943 competing apps

Median installs: 50

Avg rating: 4.0

101

major competitor apps

needs701004574

26,399 competing apps

Median installs: 25

Avg rating: 4.1

160

major competitor apps

include711004372

19,752 competing apps

Median installs: 50

Avg rating: 4.1

123

major competitor apps

well known691002847

653 competing apps

Median installs: 50

Avg rating: 4.1

1

major competitor apps

136 keywords
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App Description

Mills board game by LITE Games: Play the popular game of Mills on iPhone and iPad with online multiplayer now for free.

Mills is a hugely popular game throughout the world, characterized by the fact it is so easy to learn – and it’s even older than chess. Nowadays the game that's also well known as Nine Men's Morris, The Mill Game, or Cowboy Checkers is a national pastime in many countries. Variations of the game include Morabaraba (South Africa), Char Bar (India), or Tapatan (Philippines). The aim of the game is to hit as many enemy stones as possible by forming so-called Mills (3 stones in a row). However, you can also block your opponent by cleverly moving your own stones around, rendering them unable to make a move.

If you think that you're a master of strategy: try to win against the strongest players of the LITE Games community!

Features:
- Completely free and in English
- Unlock amazing achievements
- Climb to the top of the online highscore leaderboard
- Singleplayer and multiplayer
- Can be played online and offline
- Customizable rules to suit your individual needs

Mills is a real classic travel game – it is perfect for fans of Backgammon, Draughts or Othello and offers a strategic challenge for beginners as well as experienced veterans.

Join in and get yourself a top spot in the Mills player community. The 10 best players will be proudly displayed each week on https://www.lite.games/games/mills/.
The Top 3 of the month will also appear on the Mills Facebook Page here: https://www.facebook.com/LGMillsCommunity/.

The mobile Mills board game is offered in high quality localization in the following languages: English, French, Italian, German, Spanish, Portuguese, Dutch, Swedish, Turkish, Russian, Polish, Mandarin Chinese and Japanese.

"Mills - The Board Game" is an advertiser funded app, i.e. ads are presented within the app. If you prefer to use the app without ads we do offer a "no ads" setting as auto-renewable subscription. You have the choice between the following options:

- 1 month for $0.99 or equivalent (subscription renews after 1 month)
- 3 months for $1.99 or equivalent (subscription renews after 3 months)
- 12 months for $4.49 or equivalent (subscription renews after 1 year)

The subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
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