Bank of Scotland Mobile Bank

~125K - 250K
2.5K ratings
~350 (installs week)
Trend Steady
~32.2K (installs month)
Trend Steady
Bank of Scotland Mobile Bank icon

ASO Keyword Dashboard

Tracking 165 keywords for Bank of Scotland Mobile Bank in Apple App Store

Developer: Lloyds Banking Group Category: finance Rating: 4.86

Bank of Scotland Mobile Bank tracks 165 keywords (1 keyword ranks; 164 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 41.3, best rank 58.

Tracked keywords

165

1  ranked •  164  not ranking yet

Top 10 coverage

0%

Best rank 58 • Latest leader —

Avg opportunity

70.1

Top keyword: ahead

Avg difficulty

41.3

Lower scores indicate easier wins

Opportunity leaders

  • ahead

    Opportunity: 73.0 • Difficulty: 41.1 • Rank —

    Competitors: 122

    67.3
  • moves

    Opportunity: 73.0 • Difficulty: 39.1 • Rank —

    Competitors: 102

    64.3
  • charge

    Opportunity: 73.0 • Difficulty: 40.0 • Rank —

    Competitors: 92

    66.1
  • payments

    Opportunity: 73.0 • Difficulty: 41.7 • Rank —

    Competitors: 127

    68.7
  • address

    Opportunity: 73.0 • Difficulty: 40.9 • Rank —

    Competitors: 73

    67.6

Unranked opportunities

  • ahead

    Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 122

  • moves

    Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 102

  • charge

    Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 92

  • payments

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 127

  • address

    Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 73

High competition keywords

  • new

    Total apps: 185,407 • Major competitors: 2,043

    Latest rank: — • Difficulty: 53.4

  • make

    Total apps: 161,903 • Major competitors: 1,546

    Latest rank: — • Difficulty: 52.8

  • access

    Total apps: 159,395 • Major competitors: 1,337

    Latest rank: — • Difficulty: 52.8

  • help

    Total apps: 146,877 • Major competitors: 1,244

    Latest rank: — • Difficulty: 52.4

  • easy

    Total apps: 143,944 • Major competitors: 1,074

    Latest rank: — • Difficulty: 52.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
convenient701004574

27,306 competing apps

Median installs: 25

Avg rating: 4.1

11358

202

major competitor apps

top691004878

47,524 competing apps

Median installs: 75

Avg rating: 4.2

609

major competitor apps

new651005388

185,407 competing apps

Median installs: 75

Avg rating: 4.1

2,043

major competitor apps

card701004676

32,716 competing apps

Median installs: 75

Avg rating: 4.1

462

major competitor apps

notifications691004778

42,197 competing apps

Median installs: 25

Avg rating: 4.2

323

major competitor apps

change691004677

38,106 competing apps

Median installs: 75

Avg rating: 4.1

402

major competitor apps

order681004980

59,076 competing apps

Median installs: 25

Avg rating: 4.2

434

major competitor apps

device691004879

49,033 competing apps

Median installs: 50

Avg rating: 3.9

422

major competitor apps

easy651005286

143,944 competing apps

Median installs: 50

Avg rating: 4.1

1,074

major competitor apps

make651005387

161,903 competing apps

Median installs: 50

Avg rating: 4.1

1,546

major competitor apps

phone691004778

44,697 competing apps

Median installs: 50

Avg rating: 4.0

430

major competitor apps

whether671005083

91,896 competing apps

Median installs: 25

Avg rating: 4.3

595

major competitor apps

collect701004676

32,663 competing apps

Median installs: 75

Avg rating: 4.2

567

major competitor apps

contact681004880

57,838 competing apps

Median installs: 50

Avg rating: 4.1

340

major competitor apps

simply691004778

45,292 competing apps

Median installs: 50

Avg rating: 4.1

300

major competitor apps

save671005082

82,395 competing apps

Median installs: 75

Avg rating: 4.2

849

major competitor apps

control681004981

63,804 competing apps

Median installs: 50

Avg rating: 4.0

464

major competitor apps

everything691004777

39,835 competing apps

Median installs: 50

Avg rating: 4.2

411

major competitor apps

anonymous711003457

2,403 competing apps

Median installs: 100

Avg rating: 4.2

22

major competitor apps

using661005185

116,658 competing apps

Median installs: 50

Avg rating: 4.0

765

major competitor apps

include711004372

19,752 competing apps

Median installs: 50

Avg rating: 4.1

123

major competitor apps

money701004574

27,084 competing apps

Median installs: 75

Avg rating: 4.2

422

major competitor apps

favourite721004169

12,974 competing apps

Median installs: 25

Avg rating: 4.1

69

major competitor apps

available671005083

87,674 competing apps

Median installs: 50

Avg rating: 4.1

944

major competitor apps

mobile661005185

117,282 competing apps

Median installs: 25

Avg rating: 4.0

771

major competitor apps

165 keywords
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App Description

Stay on top of your money with customisable tools that help you keep track of your day-to-day spending and stay ahead of your bills.

EASY AND SIMPLE ACCESS
• Use your face or fingerprint to log in faster and more securely.
• Just open the app and explore your spaces to get quick access to everything you need, from balances and savings to pensions and investments.

CONTROL FOR YOUR CARDS
• Whether your card is lost, stolen, or simply misplaced, relax knowing you can freeze it, order a new one or look up your card details.

BE IN THE KNOW
• Stay ahead of your bills - your upcoming payments summary lets you know what’s being paid and when.
• Spending insights helps you understand where your money goes every month.
• Check your credit score and get personalised hints and tips to help you stay in control of your money and move closer to your big dreams, like getting a new home.
• Never miss important updates again: personalise your notifications to stay on top of everything.

IN FOR A PENNY
• Make every penny count with Save the Change. It rounds up what you spend on your debit card to the nearest pound and moves the change into a savings account.
• Get cashback from your favourite retailers with Everyday Offers.

HOW WE’LL CONTACT YOU
Using our app won’t affect how we contact you. Our emails will address you by your title and surname and include the last four digits of your account number, or the last three digits of your postcode. Any text messages we send you will come from BANKOFSCOT. Be aware of any message that differs from this – it could be a scam.

IMPORTANT INFORMATION
We don't charge you to use our services, but your mobile operator might charge for some things, such as downloading or using the app, so please check with them. Services may be affected by phone signal and functionality.

When you use this app, we collect anonymous location data to help combat fraud, fix bugs and improve future services.

The app is available to customers with a UK personal account and valid registered phone number. IOS14 or above required. Device registration required. Terms and conditions apply.

Freeze and unfreeze certain types of transactions securely 24/7 for extra peace of mind or if you’ve temporarily misplaced your card.

Touch ID requires at least iPhone 6s running iOS 14.0 or above or iPad (5th generation), iPad Pro, iPad Air 2, or