MyBlock
ASO Keyword Dashboard
Tracking 106 keywords for MyBlock in Apple App Store
MyBlock tracks 106 keywords (10 keywords rank; 96 need traction). Key metrics: 30% top-10 coverage, opportunity 70.1, difficulty 44.3, best rank 2.
Tracked keywords
106
10 ranked • 96 not ranking yet
Top 10 coverage
30%
Best rank 2 • Latest leader 80
Avg opportunity
70.1
Top keyword: income
Avg difficulty
44.3
Lower scores indicate easier wins
Opportunity leaders
- 62.3
income
Opportunity: 73.0 • Difficulty: 39.1 • Rank 80
Competitors: 80
- 66.8
block
Opportunity: 73.0 • Difficulty: 42.6 • Rank 184
Competitors: 267
- 64.9
easy access
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 92
- 63.3
appointment
Opportunity: 73.0 • Difficulty: 39.2 • Rank —
Competitors: 64
- 68.0
payments
Opportunity: 73.0 • Difficulty: 43.7 • Rank —
Competitors: 299
Unranked opportunities
easy access
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 92
appointment
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 64
payments
Opportunity: 73.0 • Difficulty: 43.7 • Competitors: 299
documents
Opportunity: 73.0 • Difficulty: 46.2 • Competitors: 169
return
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 128
High competition keywords
time
Total apps: 189,872 • Major competitors: 2,979
Latest rank: — • Difficulty: 55.0
new
Total apps: 182,347 • Major competitors: 3,800
Latest rank: — • Difficulty: 55.8
access
Total apps: 181,163 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
free
Total apps: 176,016 • Major competitors: 3,926
Latest rank: — • Difficulty: 55.7
help
Total apps: 162,244 • Major competitors: 2,472
Latest rank: — • Difficulty: 54.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| hr | 72 | 100 | 36 | 57 2,714 competing apps Median installs: 300 Avg rating: 3.9 | 2 | 2 | 19 major competitor apps |
| tax | 72 | 100 | 41 | 61 4,549 competing apps Median installs: 450 Avg rating: 4.1 | 4 | 3 | 84 major competitor apps |
| refund | 70 | 100 | 38 | 51 1,179 competing apps Median installs: 950 Avg rating: 4.1 | 10 | 10 | 43 major competitor apps |
| federal | 71 | 100 | 35 | 56 2,479 competing apps Median installs: 450 Avg rating: 4.1 | 27 | 27 | 40 major competitor apps |
| accounting | 71 | 100 | 35 | 56 2,347 competing apps Median installs: 300 Avg rating: 4.0 | 66 | 57 | 19 major competitor apps |
| revenue | 71 | 100 | 39 | 57 2,604 competing apps Median installs: 350 Avg rating: 4.1 | 60 | 60 | 18 major competitor apps |
| income | 73 | 100 | 39 | 62 5,579 competing apps Median installs: 400 Avg rating: 4.2 | 80 | 80 | 80 major competitor apps |
| renewal within | 72 | 100 | 45 | 70 15,228 competing apps Median installs: 1,650 Avg rating: 4.2 | 158 | 158 | 550 major competitor apps |
| finances | 72 | 100 | 38 | 60 3,825 competing apps Median installs: 650 Avg rating: 4.2 | 164 | 160 | 68 major competitor apps |
| block | 73 | 100 | 43 | 67 10,442 competing apps Median installs: 800 Avg rating: 4.1 | 184 | 184 | 267 major competitor apps |
| free | 65 | 100 | 56 | 87 176,016 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,926 major competitor apps |
| best | 66 | 100 | 54 | 85 124,586 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 2,642 major competitor apps |
| top | 69 | 100 | 50 | 78 46,690 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 1,080 major competitor apps |
| new | 65 | 100 | 56 | 87 182,347 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 3,800 major competitor apps |
| video chat | 70 | 100 | 45 | 47 699 competing apps Median installs: 950 Avg rating: 4.1 | — | — | 24 major competitor apps |
| chat | 70 | 100 | 50 | 74 27,885 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 570 major competitor apps |
| ready | 68 | 100 | 50 | 79 57,303 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,291 major competitor apps |
| device | 68 | 100 | 50 | 79 54,529 competing apps Median installs: 500 Avg rating: 3.9 | — | — | 851 major competitor apps |
| easy | 66 | 100 | 53 | 86 141,512 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,053 major competitor apps |
| collect | 70 | 100 | 49 | 76 35,490 competing apps Median installs: 700 Avg rating: 4.1 | — | — | 983 major competitor apps |
| learn | 67 | 100 | 52 | 81 78,844 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,087 major competitor apps |
| manage | 67 | 100 | 52 | 84 108,372 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,629 major competitor apps |
| secure | 69 | 100 | 50 | 78 51,448 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 712 major competitor apps |
| file | 72 | 100 | 45 | 70 15,827 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 205 major competitor apps |
| protect | 72 | 100 | 44 | 70 16,564 competing apps Median installs: 800 Avg rating: 4.1 | — | — | 366 major competitor apps |
App Description
Feel confident about your taxes and finances all year long with MyBlock. Our app helps you communicate, plan, and succeed. Connect with experts and advice. Use it whenever you want, on any device you want. It’s easy.
Need professional tax help?
Get in touch with an H&R Block tax pro any time of the year, with secure messaging, screensharing, and video chat capabilities.
Enjoy a stress-free solution for in-person or virtual appointment planning and prep – or switch to a new appointment type whenever you want.
Want help managing your tax forms and info?
Answer a few quick questions, and we’ll tell you exactly what docs you need to file your taxes.
Use your personalized tax organizer to collect your docs and get ready to file your taxes.
Start your taxes before your first appointment by uploading docs and info through the app and answering basic tax questions.
Take a pic of your forms to quickly add them to your MyBlock account.
Upload receipts, donations, tax forms, and more as you get them throughout the year. No more scrambling for lost docs at tax time.
Get quick and easy access to your documents and tax returns — for all of life’s big financial decisions.
Estimate your potential refund and keep tabs on your return status after you’ve filed.
Want to explore the latest in mobile banking?
Manage your H&R Block Emerald Prepaid Mastercard® – keep tabs on your refund, current balance, and payments as you spend.
Save for what matters, with our easy savings tools.
Access your credit score through LendingTree to stay on top of your financial goals.
Check your Tax Identity Shield account and membership to protect your tax identity and get alerted to potential issues.
MYBLOCK: TAXES, PLUS SO MUCH MORE.
Your privacy, security, and guarantees are important to us.
Please visit hrblock.com to learn more.
Privacy Policy: https://www.hrblock.com/universal/digital-online-mobile-privacy-principles/
Service Agreement: https://idp.hrblock.com/idp/Authn/OnlineServiceAgreement.html
Data Security: https://www.hrblock.com/data-security/
Guarantees: https://www.hrblock.com/guarantees/