Buffer: Plan & Schedule Posts

~1.6M - 3.3M
32.7K ratings
~2.3K (installs week)
~1.4M (installs month)
Buffer: Plan & Schedule Posts icon

ASO Keyword Dashboard

Tracking 95 keywords for Buffer: Plan & Schedule Posts in Apple App Store

Developer: Buffer, Inc. Category: social networking Rating: 4.73

Buffer: Plan & Schedule Posts tracks 95 keywords (12 keywords rank; 83 need traction). Key metrics: 8% top-10 coverage, opportunity 69.9, difficulty 41.5, best rank 5.

Tracked keywords

95

12  ranked •  83  not ranking yet

Top 10 coverage

8%

Best rank 5 • Latest leader 5

Avg opportunity

69.9

Top keyword: later

Avg difficulty

41.5

Lower scores indicate easier wins

Opportunity leaders

  • later

    Opportunity: 73.0 • Difficulty: 41.1 • Rank 5

    Competitors: 88

    67.1
  • post

    Opportunity: 73.0 • Difficulty: 41.9 • Rank 34

    Competitors: 107

    68.6
  • instagram

    Opportunity: 73.0 • Difficulty: 38.9 • Rank —

    Competitors: 99

    63.4
  • ideas

    Opportunity: 73.0 • Difficulty: 41.5 • Rank —

    Competitors: 123

    68.5
  • straight

    Opportunity: 73.0 • Difficulty: 41.1 • Rank —

    Competitors: 140

    67.1

Unranked opportunities

  • instagram

    Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 99

  • ideas

    Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 123

  • straight

    Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 140

  • consistent

    Opportunity: 73.0 • Difficulty: 38.4 • Competitors: 44

  • inspiration

    Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 76

High competition keywords

  • new

    Total apps: 184,078 • Major competitors: 2,114

    Latest rank: — • Difficulty: 53.4

  • every

    Total apps: 121,665 • Major competitors: 1,430

    Latest rank: — • Difficulty: 51.6

  • share

    Total apps: 112,948 • Major competitors: 952

    Latest rank: — • Difficulty: 51.3

  • track

    Total apps: 108,173 • Major competitors: 858

    Latest rank: — • Difficulty: 51.0

  • simple

    Total apps: 98,034 • Major competitors: 753

    Latest rank: — • Difficulty: 50.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
later731004167

10,202 competing apps

Median installs: 50

Avg rating: 4.1

55

88

major competitor apps

content681004879

55,361 competing apps

Median installs: 50

Avg rating: 4.2

2424

503

major competitor apps

post731004269

12,600 competing apps

Median installs: 50

Avg rating: 4.2

3434

107

major competitor apps

plan691004677

37,530 competing apps

Median installs: 50

Avg rating: 4.2

4343

401

major competitor apps

planning721004270

15,353 competing apps

Median installs: 25

Avg rating: 4.3

4848

106

major competitor apps

schedule701004574

27,619 competing apps

Median installs: 25

Avg rating: 4.3

5351

249

major competitor apps

social media711004372

19,091 competing apps

Median installs: 50

Avg rating: 4.2

7979

141

major competitor apps

plans721004269

13,263 competing apps

Median installs: 50

Avg rating: 4.3

8383

151

major competitor apps

popular711004574

25,301 competing apps

Median installs: 125

Avg rating: 4.1

141141

396

major competitor apps

media701004575

29,365 competing apps

Median installs: 50

Avg rating: 4.2

142

213

major competitor apps

social681004879

54,809 competing apps

Median installs: 50

Avg rating: 4.2

177177

489

major competitor apps

understand701004574

26,599 competing apps

Median installs: 50

Avg rating: 4.2

193193

123

major competitor apps

new651005388

184,078 competing apps

Median installs: 75

Avg rating: 4.1

2,114

major competitor apps

action721004371

17,836 competing apps

Median installs: 75

Avg rating: 4.1

264

major competitor apps

calendar711004371

18,230 competing apps

Median installs: 25

Avg rating: 4.2

110

major competitor apps

email701004676

35,827 competing apps

Median installs: 50

Avg rating: 4.1

309

major competitor apps

instagram731003963

6,131 competing apps

Median installs: 175

Avg rating: 4.2

99

major competitor apps

share661005185

112,948 competing apps

Median installs: 50

Avg rating: 4.2

952

major competitor apps

single691004676

37,040 competing apps

Median installs: 50

Avg rating: 4.1

313

major competitor apps

via681004880

57,312 competing apps

Median installs: 50

Avg rating: 4.0

376

major competitor apps

support671004982

74,034 competing apps

Median installs: 50

Avg rating: 4.2

550

major competitor apps

design691004676

36,320 competing apps

Median installs: 50

Avg rating: 4.2

359

major competitor apps

team691004777

40,672 competing apps

Median installs: 50

Avg rating: 4.2

459

major competitor apps

save671005082

84,279 competing apps

Median installs: 75

Avg rating: 4.2

899

major competitor apps

built701004574

27,657 competing apps

Median installs: 50

Avg rating: 4.3

147

major competitor apps

95 keywords
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App Description

Post to every social platform with a single app — simple, flexible, and powerful.

Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone.

Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed.

What’s new in v15.0
• Fresh new design with Apple’s Liquid Glass system
• Brand-new Apple Watch app (queues, goals, streaks, ideas)
• Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist
• New calendar day view across all channels

WHY CREATORS LOVE BUFFER
PLAN, SCHEDULE, AND PUBLISH
• Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more.
• Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories.
• Cross-post content across platforms with a single tap

KEEP YOUR IDEAS ORGANIZED
• Save inspiration in a central content library
• Use tags to keep ideas organized by theme or campaign
• Move ideas straight to your schedule when ready

SEE WHAT WORKS
• Simple analytics and reports show your top-performing posts
• Track growth, clicks, and engagement

A CALENDAR BUILT FOR CREATORS
• Get an at-a-glance view of your upcoming posts
• Drill down from a monthly to weekly view

NEED HELP?
Our friendly team is here for you with world-class support via email and social.

Email: hello@buffer.com
Twitter: @buffer
Facebook: http://facebook.com/bufferapp
Instagram: @buffer
Pinterest: https://www.pinterest.com/bufferapp/
TikTok: https://www.tiktok.com/@bufferapp

Privacy Policy: https://buffer.com/privacy
Terms of Use: https://buffer.com/legal/terms-of-use/year/2023