Voya
ASO Keyword Dashboard
Tracking 91 keywords for Voya in Apple App Store
Voya tracks 91 keywords (18 keywords rank; 73 need traction). Key metrics: 11% top-10 coverage, opportunity 69.9, difficulty 43.1, best rank 6.
Tracked keywords
91
18 ranked • 73 not ranking yet
Top 10 coverage
11%
Best rank 6 • Latest leader 105
Avg opportunity
69.9
Top keyword: companies
Avg difficulty
43.1
Lower scores indicate easier wins
Opportunity leaders
- 63.9
companies
Opportunity: 73.0 • Difficulty: 39.5 • Rank 105
Competitors: 70
- 64.1
investment
Opportunity: 73.0 • Difficulty: 41.4 • Rank 196
Competitors: 82
- 68.2
navigation
Opportunity: 73.0 • Difficulty: 43.6 • Rank —
Competitors: 122
- 64.5
external
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 94
- 66.8
healthcare
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 83
Unranked opportunities
navigation
Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 122
external
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 94
healthcare
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 83
income
Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 80
model
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 109
High competition keywords
access
Total apps: 181,150 • Major competitors: 2,664
Latest rank: — • Difficulty: 55.0
help
Total apps: 162,218 • Major competitors: 2,474
Latest rank: — • Difficulty: 54.9
like
Total apps: 153,372 • Major competitors: 3,285
Latest rank: — • Difficulty: 55.4
experience
Total apps: 135,689 • Major competitors: 2,190
Latest rank: — • Difficulty: 54.0
mobile
Total apps: 130,005 • Major competitors: 1,612
Latest rank: — • Difficulty: 53.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| personal financial | 70 | 100 | 30 | 50 983 competing apps Median installs: 17,750 Avg rating: 4.7 | 6 | 6 | 6 major competitor apps |
| contribution | 70 | 100 | 31 | 50 995 competing apps Median installs: 350 Avg rating: 4.1 | 7 | 7 | 9 major competitor apps |
| principal | 70 | 100 | 35 | 48 814 competing apps Median installs: 450 Avg rating: 4.1 | 12 | 12 | 13 major competitor apps |
| retirement | 70 | 100 | 33 | 52 1,259 competing apps Median installs: 200 Avg rating: 4.2 | 13 | 13 | 26 major competitor apps |
| investments | 71 | 100 | 36 | 54 1,773 competing apps Median installs: 450 Avg rating: 4.1 | 37 | 37 | 34 major competitor apps |
| financial | 71 | 100 | 46 | 72 20,786 competing apps Median installs: 500 Avg rating: 4.2 | 42 | 39 | 323 major competitor apps |
| personal finance | 70 | 100 | 30 | 49 875 competing apps Median installs: 500 Avg rating: 4.2 | 46 | 46 | 13 major competitor apps |
| countless | 72 | 100 | 43 | 60 3,934 competing apps Median installs: 1,000 Avg rating: 4.2 | 65 | 63 | 141 major competitor apps |
| company | 71 | 100 | 44 | 72 20,037 competing apps Median installs: 400 Avg rating: 4.0 | 89 | 89 | 158 major competitor apps |
| contribute | 72 | 100 | 40 | 60 4,018 competing apps Median installs: 350 Avg rating: 4.2 | 94 | 92 | 48 major competitor apps |
| balance | 72 | 100 | 45 | 69 14,925 competing apps Median installs: 1,200 Avg rating: 4.1 | 102 | 102 | 307 major competitor apps |
| companies | 73 | 100 | 39 | 64 7,000 competing apps Median installs: 300 Avg rating: 4.0 | 105 | 105 | 70 major competitor apps |
| finance | 72 | 100 | 38 | 60 4,024 competing apps Median installs: 450 Avg rating: 4.1 | 116 | 116 | 70 major competitor apps |
| orange | 71 | 100 | 32 | 52 1,425 competing apps Median installs: 450 Avg rating: 4.0 | 145 | 145 | 19 major competitor apps |
| serves | 72 | 100 | 37 | 61 4,925 competing apps Median installs: 300 Avg rating: 4.1 | 146 | 146 | 40 major competitor apps |
| interesting | 72 | 100 | 43 | 69 14,721 competing apps Median installs: 502 Avg rating: 4.0 | 146 | 146 | 230 major competitor apps |
| invest | 72 | 100 | 37 | 58 3,044 competing apps Median installs: 550 Avg rating: 4.2 | 152 | 152 | 76 major competitor apps |
| investment | 73 | 100 | 41 | 64 7,212 competing apps Median installs: 350 Avg rating: 4.1 | 196 | 196 | 82 major competitor apps |
| chat | 70 | 100 | 50 | 74 27,878 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 570 major competitor apps |
| health | 69 | 100 | 48 | 77 43,578 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 541 major competitor apps |
| navigation | 73 | 100 | 44 | 68 12,619 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 122 major competitor apps |
| live chat | 70 | 100 | 39 | 52 1,350 competing apps Median installs: 700 Avg rating: 4.1 | — | — | 53 major competitor apps |
| connected | 70 | 100 | 48 | 76 37,879 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 453 major competitor apps |
| external | 73 | 100 | 41 | 65 7,621 competing apps Median installs: 600 Avg rating: 4.0 | — | — | 94 major competitor apps |
| tailored | 70 | 100 | 48 | 75 32,097 competing apps Median installs: 352 Avg rating: 4.2 | — | — | 378 major competitor apps |
App Description
Experience a simpler way to manage your money anytime, anywhere.
With the Voya mobile app, you get a comprehensive, secure, and personalized financial experience designed to help you stay on track for your future.
• All-in-one access
View and manage your retirement, health savings, and investment accounts in one place—alongside external accounts like checking, savings, and credit cards—for a complete picture of your financial life.
• Personalized financial guidance
Get tailored insights, goal tracking, and nudges to help you save more, pay off debt, plan for college, or prepare for retirement.
• Interactive tools & resources
Model retirement income with myOrangeMoney®, access video education, live chat support, and investment advice all designed to help you take confident action.
• Secure and private
Your data is protected with enhanced encryption, multi-factor authentication, biometric voice ID, and our S.A.F.E. guarantee. We never sell your personal information—ever.
• Effortless experience
Clean design and intuitive navigation make it easy to check balances, update contributions and beneficiaries, and manage your investments all while on the go. Plus, the entire app is also available in Spanish.
• Benefits and healthcare insights
If offered through your retirement or employee benefits plan, review your workplace benefits and savings options with personalized support, while also staying on top of your healthcare by tracking out-of-pocket expenses and receiving reminders for preventive care.
Wherever life takes you, Voya goes with you.
Log in today to experience your upgraded financial journey — personalized, secure, and built to help you retire with confidence.
Current Voya Retire users will either seamlessly transition to the new experience through an automatic update or receive a prompt to update their app.