Mary Kay® Interactive Catalog
ASO Keyword Dashboard
Tracking 80 keywords for Mary Kay® Interactive Catalog in Apple App Store
Mary Kay® Interactive Catalog tracks 80 keywords (9 keywords rank; 71 need traction). Key metrics: 22% top-10 coverage, opportunity 70.2, difficulty 42.6, best rank 3.
Tracked keywords
80
9 ranked • 71 not ranking yet
Top 10 coverage
22%
Best rank 3 • Latest leader 39
Avg opportunity
70.2
Top keyword: interaction
Avg difficulty
42.6
Lower scores indicate easier wins
Opportunity leaders
- 62.1
interaction
Opportunity: 73.0 • Difficulty: 38.4 • Rank 39
Competitors: 62
- 68.2
navigation
Opportunity: 73.0 • Difficulty: 43.4 • Rank —
Competitors: 169
- 66.9
beauty
Opportunity: 73.0 • Difficulty: 44.9 • Rank —
Competitors: 299
- 67.3
jump
Opportunity: 73.0 • Difficulty: 44.1 • Rank —
Competitors: 355
- 65.1
independent
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 131
Unranked opportunities
navigation
Opportunity: 73.0 • Difficulty: 43.4 • Competitors: 169
beauty
Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 299
jump
Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 355
independent
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 131
helpful
Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 244
High competition keywords
new
Total apps: 182,027 • Major competitors: 5,283
Latest rank: — • Difficulty: 55.2
download
Total apps: 142,237 • Major competitors: 2,815
Latest rank: — • Difficulty: 53.7
easy
Total apps: 141,272 • Major competitors: 2,835
Latest rank: — • Difficulty: 52.8
share
Total apps: 123,270 • Major competitors: 2,553
Latest rank: — • Difficulty: 54.2
view
Total apps: 108,170 • Major competitors: 1,730
Latest rank: — • Difficulty: 52.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| catalog | 72 | 100 | 47 | 60 3,877 competing apps Median installs: 300 Avg rating: 4.2 | 3 | 3 | 83 major competitor apps |
| interactions | 72 | 100 | 37 | 59 3,414 competing apps Median installs: 350 Avg rating: 4.2 | 10 | 10 | 52 major competitor apps |
| catalogue | 70 | 100 | 32 | 51 1,134 competing apps Median installs: 300 Avg rating: 4.0 | 11 | 11 | 23 major competitor apps |
| interaction | 73 | 100 | 38 | 62 5,401 competing apps Median installs: 350 Avg rating: 4.2 | 39 | 39 | 62 major competitor apps |
| interactive | 69 | 100 | 48 | 77 44,664 competing apps Median installs: 350 Avg rating: 4.2 | 70 | 70 | 672 major competitor apps |
| los | 72 | 100 | 39 | 61 4,875 competing apps Median installs: 300 Avg rating: 4.1 | 111 | 111 | 93 major competitor apps |
| de los | 70 | 100 | 34 | 52 1,263 competing apps Median installs: 250 Avg rating: 3.9 | 113 | 113 | 12 major competitor apps |
| explore | 68 | 100 | 53 | 80 68,020 competing apps Median installs: 450 Avg rating: 4.3 | 144 | 144 | 1,938 major competitor apps |
| look | 69 | 100 | 49 | 76 39,737 competing apps Median installs: 500 Avg rating: 4.1 | 196 | 149 | 1,100 major competitor apps |
| download | 66 | 100 | 54 | 86 142,237 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 2,815 major competitor apps |
| new | 65 | 100 | 55 | 87 182,027 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 5,283 major competitor apps |
| navigation | 73 | 100 | 43 | 68 12,631 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 169 major competitor apps |
| share | 66 | 100 | 54 | 85 123,270 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 2,553 major competitor apps |
| page | 72 | 100 | 44 | 70 15,863 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 364 major competitor apps |
| order | 68 | 100 | 51 | 80 66,473 competing apps Median installs: 350 Avg rating: 4.3 | — | — | 1,037 major competitor apps |
| try | 69 | 100 | 49 | 77 43,293 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 1,336 major competitor apps |
| easy | 66 | 100 | 53 | 86 141,272 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 2,835 major competitor apps |
| section | 72 | 100 | 42 | 69 14,186 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 170 major competitor apps |
| product | 71 | 100 | 46 | 73 25,704 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 412 major competitor apps |
| save | 67 | 100 | 53 | 83 93,612 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 2,239 major competitor apps |
| life | 68 | 100 | 51 | 80 63,718 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 1,420 major competitor apps |
| connect | 68 | 100 | 51 | 80 67,375 competing apps Median installs: 300 Avg rating: 4.3 | — | — | 1,260 major competitor apps |
| watch | 69 | 100 | 51 | 79 53,071 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 1,494 major competitor apps |
| discover | 68 | 100 | 53 | 80 69,253 competing apps Median installs: 450 Avg rating: 4.3 | — | — | 1,915 major competitor apps |
| beauty | 73 | 100 | 45 | 67 10,623 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 299 major competitor apps |
App Description
Catalogs come to life with easy product ordering, videos, shareable wish lists, instant AR makeovers and more! So much more than an electronic catalog, the all-new Mary Kay® Interactive Catalog is truly interactive.
• Order Mary Kay® skin care, color, fragrance and gifts quickly and easily with just a few taps.
• Easily connect with your own Independent Beauty Consultant.
• Browse from the palm of your hand with mobile-optimized pages and videos.
• Watch helpful how-to videos on the page without leaving the app.
• Save your favorite products, and share your wish list.
• Download catalogs to view offline.
• Get helpful advice and beauty how-tos to keep you on-trend and in the know.
• Transition seamlessly to try on products with Mary Kay MirrorMe™ augmented-reality makeovers.
• Easily discover your foundation match with the AI-powered Foundation Finder tool.
• Jump between pages and sections easily, thanks to updated navigation and catalog section tools.
• Plus, you can still add bookmarks and sticky notes, share to social and email, and so much more.