Fun & Functional

Developer: Smarty Ears

Category: Education

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250 installs

5.00 ratings

ASO Keyword Dashboard

Tracking 102 keywords for Fun & Functional in Apple App Store

Developer: Smarty Ears Category: education Rating: 4.4

Fun & Functional tracks 102 keywords (5 keywords rank; 97 need traction). Key metrics: 0% top-10 coverage, opportunity 70.6, difficulty 41.7, best rank 10.

Tracked keywords

102

5 ranked • 97 not ranking yet

Top 10 coverage

Best rank 10 • Latest leader 16

Avg opportunity

70.6

Top keyword: functions

Avg difficulty

41.7

Lower scores indicate easier wins

Opportunity leaders

functions

Opportunity: 73.0 • Difficulty: 41.8 • Rank 16

Competitors: 102
67.9
category

Opportunity: 73.0 • Difficulty: 41.4 • Rank 125

Competitors: 88
64.7
task

Opportunity: 73.0 • Difficulty: 42.1 • Rank —

Competitors: 109
68.0
student

Opportunity: 73.0 • Difficulty: 41.0 • Rank —

Competitors: 62
67.6
item

Opportunity: 73.0 • Difficulty: 42.9 • Rank —

Competitors: 144
66.6

Unranked opportunities

task

Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 109
student

Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 62
item

Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 144
successful

Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 87
monitoring

Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 97

High competition keywords

download

Total apps: 123,090 • Major competitors: 2,028

Latest rank: — • Difficulty: 53.9
features

Total apps: 116,039 • Major competitors: 2,106

Latest rank: — • Difficulty: 54.0
track

Total apps: 109,353 • Major competitors: 1,552

Latest rank: — • Difficulty: 52.6
perfect

Total apps: 87,834 • Major competitors: 1,603

Latest rank: — • Difficulty: 52.1
real

Total apps: 87,189 • Major competitors: 1,772

Latest rank: — • Difficulty: 53.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
functional	72	100	37	61 4,225 competing apps Median installs: 400 Avg rating: 4.0	12	10	44 major competitor apps
functions	73	100	42	68 11,489 competing apps Median installs: 354 Avg rating: 3.8	16	13	102 major competitor apps
function	72	100	42	69 13,888 competing apps Median installs: 400 Avg rating: 3.9	76	19	156 major competitor apps
category	73	100	41	65 7,366 competing apps Median installs: 450 Avg rating: 4.2	125	84	88 major competitor apps
categories	72	100	43	69 13,037 competing apps Median installs: 450 Avg rating: 4.2	165	163	163 major competitor apps
download	66	100	54	85 123,090 competing apps Median installs: 436 Avg rating: 4.2	—	—	2,028 major competitor apps
fun	67	100	53	83 86,688 competing apps Median installs: 650 Avg rating: 4.1	—	—	2,110 major competitor apps
word	71	100	46	73 23,796 competing apps Median installs: 500 Avg rating: 4.2	—	—	370 major competitor apps
communication	71	100	44	72 19,535 competing apps Median installs: 250 Avg rating: 4.1	—	—	140 major competitor apps
mode	70	100	48	76 34,906 competing apps Median installs: 700 Avg rating: 4.1	—	—	665 major competitor apps
single	69	100	48	77 37,414 competing apps Median installs: 550 Avg rating: 4.1	—	—	606 major competitor apps
range	69	100	48	77 37,834 competing apps Median installs: 450 Avg rating: 4.1	—	—	559 major competitor apps
language	70	100	46	74 26,856 competing apps Median installs: 400 Avg rating: 4.1	—	—	234 major competitor apps
control	68	100	50	81 65,573 competing apps Median installs: 470 Avg rating: 4.0	—	—	969 major competitor apps
working	71	100	48	72 19,941 competing apps Median installs: 400 Avg rating: 4.1	—	—	251 major competitor apps
life	68	100	51	80 58,672 competing apps Median installs: 500 Avg rating: 4.2	—	—	957 major competitor apps
wide range	72	100	44	71 16,391 competing apps Median installs: 450 Avg rating: 4.1	—	—	232 major competitor apps
customizable	71	100	45	72 18,972 competing apps Median installs: 550 Avg rating: 4.3	—	—	348 major competitor apps
perfect	67	100	52	83 87,834 competing apps Median installs: 600 Avg rating: 4.2	—	—	1,603 major competitor apps
task	73	100	42	68 11,628 competing apps Median installs: 350 Avg rating: 4.1	—	—	109 major competitor apps
understanding	72	100	42	69 14,215 competing apps Median installs: 350 Avg rating: 4.2	—	—	89 major competitor apps
student	73	100	41	68 11,010 competing apps Median installs: 300 Avg rating: 4.0	—	—	62 major competitor apps
track	66	100	53	84 109,353 competing apps Median installs: 450 Avg rating: 4.2	—	—	1,552 major competitor apps
power	70	100	48	76 35,548 competing apps Median installs: 500 Avg rating: 4.1	—	—	611 major competitor apps
complete	68	100	50	81 65,758 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,216 major competitor apps

App Description

Unlock the power of functional communication with Fun & Functional, the premier speech therapy tool designed to teach children and adults how to understand and describe the use of everyday objects. Created by certified speech-language pathologists at Smarty Ears, this app bridges the gap between simply naming an item and truly understanding its utility in the real world.

Whether you are a clinician working on Common Core standards, a teacher implementing RTI (Response to Intervention), or a parent supporting language at home, Fun & Functional provides a research-based curriculum to build "word consciousness" and advanced literacy.

Why Choose Fun & Functional?

Evidence-Based Practice: Built on linguistic research, the app targets verb-based vocabulary—concepts that are typically more difficult to acquire but essential for narrative and expressive language skills.

Dual-Mode Learning: Addresses both receptive language (identification) and expressive language (verbal description) in a single session.

High-Quality Visuals: Features over 20,000 Smarty Symbols to represent real-life items with professional clarity.

Multilingual Support: Fully localized in English, Spanish, and Portuguese—the selected language determines all commands, stimuli, and clinical reports.

Powerful Features for Professionals & Families

10 Functional Categories: Target specific themes including Electronics, Grooming, Occupation, Kitchen, Vehicles, and more.

Customizable Complexity: Adjust settings to show 2, 3, or 4 choices per screen. Control task difficulty by selecting "Less Similar" or "More Similar" distractors.

Precision Data Tracking: Automatic "Report Cards" track student progress chronologically, identifying specific areas of mastery.

Therapy Report Center (TRC) Compatible: Seamlessly sync data for easy report writing and caseload management.

Versatile Design: Appropriate for a wide range of learners, from early elementary students to older individuals with severe cognitive deficits or those in stroke rehabilitation.

Educationally Aligned

Fun & Functional is the perfect companion for the classroom, meeting Common Core State Standards for sorting common objects into categories and producing complete sentences in shared language activities. It provides the intensive monitoring required for successful RTI Tier II and III interventions.

Download Fun & Functional today