PostNL
ASO Keyword Dashboard
Tracking 66 keywords for PostNL in Apple App Store
PostNL tracks 66 keywords (19 keywords rank; 47 need traction). Key metrics: 5% top-10 coverage, opportunity 68.8, difficulty 43.0, best rank 3.
Tracked keywords
66
19 ranked • 47 not ranking yet
Top 10 coverage
5%
Best rank 3 • Latest leader 17
Avg opportunity
68.8
Top keyword: sending
Avg difficulty
43.0
Lower scores indicate easier wins
Opportunity leaders
- 64.6
sending
Opportunity: 73.0 • Difficulty: 41.4 • Rank 17
Competitors: 99
- 68.7
post
Opportunity: 73.0 • Difficulty: 47.8 • Rank 26
Competitors: 204
- 63.8
mail
Opportunity: 73.0 • Difficulty: 40.6 • Rank 94
Competitors: 81
- 66.7
install
Opportunity: 73.0 • Difficulty: 42.7 • Rank —
Competitors: 167
- 65.8
qr code
Opportunity: 73.0 • Difficulty: 43.2 • Rank —
Competitors: 102
Unranked opportunities
install
Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 167
qr code
Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 102
overview
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 55
write
Opportunity: 72.0 • Difficulty: 44.0 • Competitors: 210
qr
Opportunity: 72.0 • Difficulty: 45.3 • Competitors: 165
High competition keywords
easy
Total apps: 142,080 • Major competitors: 2,039
Latest rank: — • Difficulty: 53.4
find
Total apps: 139,104 • Major competitors: 2,765
Latest rank: — • Difficulty: 55.2
create
Total apps: 119,326 • Major competitors: 2,292
Latest rank: — • Difficulty: 54.7
track
Total apps: 109,353 • Major competitors: 1,552
Latest rank: — • Difficulty: 52.6
way
Total apps: 107,117 • Major competitors: 1,932
Latest rank: — • Difficulty: 53.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| sends | 71 | 100 | 37 | 57 2,619 competing apps Median installs: 400 Avg rating: 4.0 | 3 | 3 | 28 major competitor apps |
| next complimentary | 0 | 10 | 3 | 5 1 competing apps Avg rating: 5.0 | 13 | 13 | 0 major competitor apps |
| shipment | 70 | 100 | 31 | 49 864 competing apps Median installs: 250 Avg rating: 4.0 | 17 | 17 | 10 major competitor apps |
| sending | 73 | 100 | 41 | 65 7,222 competing apps Median installs: 400 Avg rating: 4.0 | 17 | 17 | 99 major competitor apps |
| post | 73 | 100 | 48 | 69 12,788 competing apps Median installs: 500 Avg rating: 4.2 | 26 | 26 | 204 major competitor apps |
| posts | 72 | 100 | 52 | 61 4,398 competing apps Median installs: 400 Avg rating: 4.3 | 68 | 44 | 75 major competitor apps |
| package | 72 | 100 | 42 | 61 4,277 competing apps Median installs: 650 Avg rating: 4.1 | 45 | 45 | 111 major competitor apps |
| packaging | 69 | 100 | 30 | 47 668 competing apps Median installs: 300 Avg rating: 4.1 | 63 | 63 | 4 major competitor apps |
| holding | 71 | 100 | 37 | 57 2,482 competing apps Median installs: 550 Avg rating: 4.1 | 93 | 69 | 29 major competitor apps |
| stamps | 70 | 100 | 31 | 49 815 competing apps Median installs: 500 Avg rating: 4.1 | 92 | 92 | 20 major competitor apps |
| 73 | 100 | 41 | 64 6,485 competing apps Median installs: 450 Avg rating: 3.9 | 94 | 94 | 81 major competitor apps | |
| parcel | 69 | 100 | 32 | 48 723 competing apps Median installs: 500 Avg rating: 3.9 | 101 | 100 | 16 major competitor apps |
| inbox | 70 | 100 | 50 | 51 1,076 competing apps Median installs: 1,000 Avg rating: 4.2 | 126 | 126 | 43 major competitor apps |
| send | 69 | 100 | 51 | 78 45,927 competing apps Median installs: 550 Avg rating: 4.1 | 127 | 127 | 918 major competitor apps |
| reduced | 71 | 100 | 35 | 54 1,783 competing apps Median installs: 350 Avg rating: 4.1 | 170 | 131 | 20 major competitor apps |
| packages | 71 | 100 | 37 | 58 2,737 competing apps Median installs: 500 Avg rating: 4.1 | 141 | 141 | 59 major competitor apps |
| larger | 72 | 100 | 37 | 59 3,263 competing apps Median installs: 500 Avg rating: 4.2 | 208 | 151 | 57 major competitor apps |
| 70 | 100 | 48 | 76 35,952 competing apps Median installs: 500 Avg rating: 4.1 | 174 | 174 | 563 major competitor apps | |
| stamp | 70 | 100 | 33 | 51 1,142 competing apps Median installs: 500 Avg rating: 4.1 | 203 | 203 | 21 major competitor apps |
| easy | 66 | 100 | 53 | 86 142,080 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,039 major competitor apps |
| via | 68 | 100 | 50 | 80 56,889 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 760 major competitor apps |
| digital | 69 | 100 | 49 | 78 46,511 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 703 major competitor apps |
| everything | 69 | 100 | 49 | 77 39,088 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 756 major competitor apps |
| way | 66 | 100 | 53 | 84 107,117 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,932 major competitor apps |
| find | 66 | 100 | 55 | 86 139,104 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 2,765 major competitor apps |
App Description
Track and send your packages with the PostNL app. In the app, you always have a complete overview of everything on its way to you.
Sending a package is also easy via the app. Looking for a PostNL point? You can easily find these in the app as well.
Curious about which mail is on its way to you? Activate My Mail so you also have a complete overview of all your mail (note: only available in the Netherlands).
This way, you always have us at hand!
Always up-to-date
If you enable notifications, we ensure that you are always informed of the latest status of your package.
Also, install the PostNL widget on your home screen to always stay up-to-date.
Sending something?
Have the QR code from your account scanned and receive a shipping confirmation by email.
Easily create a label via the app and have it printed at a PostNL point.
Need a stamp? Buy a digital stamp and write it on the letter, convenient!
Download the app and let us know what you think!