The North Face

The North Face
Developer: V.F. Corporation
Category: Shopping
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1.7M installs
33.6K ratings
+18K weekly installs
trend steady
+48.8K monthly installs
The North Face icon

ASO Keyword Dashboard

Tracking 106 keywords for The North Face in Apple App Store

Developer: V.F. Corporation Category: shopping Rating: 4.7

The North Face tracks 106 keywords (28 keywords rank; 78 need traction). Key metrics: 7% top-10 coverage, opportunity 70.2, difficulty 41.7, best rank 1.

Tracked keywords

106

28  ranked •  78  not ranking yet

Top 10 coverage

7%

Best rank 1 • Latest leader 44

Avg opportunity

70.2

Top keyword: stores

Avg difficulty

41.7

Lower scores indicate easier wins

Opportunity leaders

  • stores

    Opportunity: 73.0 • Difficulty: 45.0 • Rank 44

    Competitors: 125

    63.7

  • five

    Opportunity: 73.0 • Difficulty: 43.9 • Rank 54

    Competitors: 113

    65.3

  • reward

    Opportunity: 73.0 • Difficulty: 40.4 • Rank —

    Competitors: 172

    64.0

  • loyalty

    Opportunity: 73.0 • Difficulty: 46.7 • Rank —

    Competitors: 112

    65.2

  • friend

    Opportunity: 73.0 • Difficulty: 42.6 • Rank —

    Competitors: 180

    67.0

Unranked opportunities

  • reward

    Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 172

  • loyalty

    Opportunity: 73.0 • Difficulty: 46.7 • Competitors: 112

  • friend

    Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 180

  • spend

    Opportunity: 73.0 • Difficulty: 44.3 • Competitors: 287

  • notified

    Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 146

High competition keywords

  • free

    Total apps: 164,931 • Major competitors: 3,887

    Latest rank: — • Difficulty: 55.9

  • access

    Total apps: 163,515 • Major competitors: 2,634

    Latest rank: — • Difficulty: 55.1

  • find

    Total apps: 139,104 • Major competitors: 2,764

    Latest rank: — • Difficulty: 55.2

  • download

    Total apps: 123,090 • Major competitors: 2,028

    Latest rank: — • Difficulty: 53.9

  • every

    Total apps: 120,649 • Major competitors: 2,493

    Latest rank: — • Difficulty: 54.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
north721003962

5,125 competing apps

Median installs: 400

Avg rating: 4.2

11

95

major competitor apps

new era701003352

1,210 competing apps

Median installs: 400

Avg rating: 4.2

1010

9

major competitor apps

gap711003557

2,650 competing apps

Median installs: 300

Avg rating: 4.2

2119

20

major competitor apps

champion711003756

2,190 competing apps

Median installs: 800

Avg rating: 4.0

4836

78

major competitor apps

fade701003251

1,128 competing apps

Median installs: 782

Avg rating: 4.2

4141

18

major competitor apps

appstore701003150

925 competing apps

Median installs: 750

Avg rating: 4.0

4444

17

major competitor apps

stores731004564

6,368 competing apps

Median installs: 450

Avg rating: 4.1

4444

125

major competitor apps

clothing721004059

3,324 competing apps

Median installs: 1,000

Avg rating: 4.3

5146

94

major competitor apps

replace721003962

4,987 competing apps

Median installs: 500

Avg rating: 4.0

5147

81

major competitor apps

clothes711003758

2,946 competing apps

Median installs: 650

Avg rating: 4.1

5351

79

major competitor apps

five731004465

8,023 competing apps

Median installs: 550

Avg rating: 4.1

5454

113

major competitor apps

usa711003857

2,716 competing apps

Median installs: 1,000

Avg rating: 4.1

6767

66

major competitor apps

gear721003960

3,700 competing apps

Median installs: 1,000

Avg rating: 4.1

7878

115

major competitor apps

winter711003656

2,154 competing apps

Median installs: 650

Avg rating: 4.1

13484

42

major competitor apps

outdoor721003861

4,692 competing apps

Median installs: 450

Avg rating: 4.1

15189

89

major competitor apps

sporting711004054

1,637 competing apps

Median installs: 500

Avg rating: 4.2

9191

28

major competitor apps

impression701003449

900 competing apps

Median installs: 500

Avg rating: 4.1

9898

17

major competitor apps

adapt721003861

4,443 competing apps

Median installs: 600

Avg rating: 4.2

145113

60

major competitor apps

rack701003351

1,164 competing apps

Median installs: 750

Avg rating: 4.3

115114

33

major competitor apps

nothing721003963

5,458 competing apps

Median installs: 750

Avg rating: 4.2

122116

118

major competitor apps

big711004972

20,979 competing apps

Median installs: 850

Avg rating: 4.2

156117

670

major competitor apps

older711003857

2,609 competing apps

Median installs: 650

Avg rating: 4.0

131129

57

major competitor apps

aged711003657

2,531 competing apps

Median installs: 700

Avg rating: 4.1

136136

51

major competitor apps

das711003857

2,382 competing apps

Median installs: 550

Avg rating: 4.1

166166

17

major competitor apps

lo711003755

1,924 competing apps

Median installs: 300

Avg rating: 4.1

187187

21

major competitor apps

106 keywords
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App Description

The North Face® app allows XPLR Pass members to get the most from their membership, making it easier to access rewards, earn points as you explore, shop for gear and more.

XPLR Pass account access.
• Quickly access your rewards, point balance, activity history and account details.
• Not an XPLR Pass member? Join our free loyalty program, XPLR Pass, and get access to exclusive gear, members-only product field testing, points on every purchase and more.

Earn.
• Spend $1, get 1 point. It’s that easy. Plus, find more ways to earn as you explore.
• Download The North Face iOS app and earn 10 points today.
• Use our iOS mobile app to check in at National Parks and Monuments and The North Face stores and outlets and earn 5 points.
• Refer a Friend using your personal link found in app and your member dashboard within your account and earn 25 points.
• Bring your own reusable bag when you shop in stores and earn 10 points.

Get rewards.
• Every $100 spent (100 points earned) gets you a $10 reward toward gear for your next adventure.
• Access your cash-back reward card issued March, June and October for qualifying members.

Gear up.
• Get notified about early and exclusive access to limited-edition collections and collaborations.
• Scan product barcodes in stores to quickly access product details, reviews, other colors, additional sizes and more.
• View personalized gear and product recommendations.