M&S - Fashion, Food & Homeware
ASO Keyword Dashboard
Tracking 118 keywords for M&S - Fashion, Food & Homeware in Apple App Store
M&S - Fashion, Food & Homeware tracks 118 keywords (8 keywords rank; 110 need traction). Key metrics: 25% top-10 coverage, opportunity 69.8, difficulty 44.7, best rank 2.
Tracked keywords
118
8 ranked • 110 not ranking yet
Top 10 coverage
25%
Best rank 2 • Latest leader 56
Avg opportunity
69.8
Top keyword: mark
Avg difficulty
44.7
Lower scores indicate easier wins
Opportunity leaders
- 67.1
mark
Opportunity: 73.0 • Difficulty: 42.3 • Rank 56
Competitors: 163
- 66.6
wait
Opportunity: 73.0 • Difficulty: 42.7 • Rank 140
Competitors: 211
- 66.7
beauty
Opportunity: 73.0 • Difficulty: 45.2 • Rank —
Competitors: 192
- 63.7
stores
Opportunity: 73.0 • Difficulty: 45.0 • Rank —
Competitors: 125
- 63.9
nearest
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 143
Unranked opportunities
beauty
Opportunity: 73.0 • Difficulty: 45.2 • Competitors: 192
stores
Opportunity: 73.0 • Difficulty: 45.0 • Competitors: 125
nearest
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 143
articles
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 84
ideas
Opportunity: 73.0 • Difficulty: 43.9 • Competitors: 229
High competition keywords
time
Total apps: 190,736 • Major competitors: 2,966
Latest rank: — • Difficulty: 55.3
new
Total apps: 182,994 • Major competitors: 3,792
Latest rank: — • Difficulty: 56.1
free
Total apps: 164,931 • Major competitors: 3,886
Latest rank: — • Difficulty: 55.9
make
Total apps: 159,506 • Major competitors: 2,928
Latest rank: — • Difficulty: 54.9
easy
Total apps: 142,080 • Major competitors: 2,039
Latest rank: — • Difficulty: 53.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| marks | 71 | 100 | 38 | 54 1,756 competing apps Median installs: 600 Avg rating: 4.1 | 2 | 2 | 30 major competitor apps |
| ms | 69 | 100 | 31 | 47 675 competing apps Median installs: 500 Avg rating: 4.0 | 6 | 6 | 10 major competitor apps |
| new look | 70 | 100 | 31 | 49 832 competing apps Median installs: 475 Avg rating: 3.8 | 16 | 16 | 24 major competitor apps |
| mark | 73 | 100 | 42 | 67 10,280 competing apps Median installs: 450 Avg rating: 4.2 | 56 | 17 | 163 major competitor apps |
| next | 69 | 100 | 51 | 78 47,153 competing apps Median installs: 500 Avg rating: 4.2 | 23 | 22 | 884 major competitor apps |
| take advantage | 72 | 100 | 39 | 60 3,805 competing apps Median installs: 500 Avg rating: 4.0 | 46 | 41 | 93 major competitor apps |
| wait | 73 | 100 | 43 | 67 9,549 competing apps Median installs: 450 Avg rating: 4.1 | 140 | 139 | 211 major competitor apps |
| superb | 70 | 100 | 31 | 50 1,025 competing apps Median installs: 550 Avg rating: 3.9 | 197 | 186 | 18 major competitor apps |
| free | 65 | 100 | 56 | 87 164,931 competing apps Median installs: 800 Avg rating: 4.2 | — | — | 3,886 major competitor apps |
| best | 66 | 100 | 54 | 85 117,438 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 2,620 major competitor apps |
| new | 65 | 100 | 56 | 88 182,994 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 3,792 major competitor apps |
| online | 68 | 100 | 52 | 81 67,632 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,285 major competitor apps |
| shopping | 72 | 100 | 48 | 71 17,657 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 403 major competitor apps |
| gift ideas | 68 | 100 | 63 | 38 186 competing apps Median installs: 350 Avg rating: 4.3 | — | — | 7 major competitor apps |
| order | 68 | 100 | 51 | 80 60,309 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 792 major competitor apps |
| price | 71 | 100 | 47 | 72 19,961 competing apps Median installs: 700 Avg rating: 4.2 | — | — | 595 major competitor apps |
| easy | 66 | 100 | 53 | 86 142,080 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,039 major competitor apps |
| make | 65 | 100 | 55 | 87 159,506 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,928 major competitor apps |
| whether | 67 | 100 | 52 | 83 89,814 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 1,087 major competitor apps |
| collect | 70 | 100 | 50 | 76 33,298 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 977 major competitor apps |
| exclusive | 70 | 100 | 54 | 76 35,311 competing apps Median installs: 800 Avg rating: 4.3 | — | — | 1,111 major competitor apps |
| loyalty rewards | 69 | 100 | 29 | 47 687 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 4 major competitor apps |
| tailored | 70 | 100 | 48 | 74 27,914 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 372 major competitor apps |
| digital | 69 | 100 | 49 | 78 46,511 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 703 major competitor apps |
| scan | 71 | 100 | 47 | 73 21,575 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 413 major competitor apps |
App Description
Make shopping for your favourite M&S products easier than ever, whether you're at home, on the go, or in store, with the M&S app.
From fresh groceries and gift ideas to the latest fashion, home, and beauty finds, shop across all your essentials and make every purchase more rewarding with your digital Sparks loyalty card.
With Sparks you’ll unlock exclusive offers, birthday treats, Scan & Shop, and much more.
Browse thousands of food products, check prices, discover the latest Dine In menus, check availability, and be the first to find out what’s new.
SHOP ACROSS YOUR FAVOURITE CATEGORIES
From fashion to food, shop with ease across our bestselling categories:
- Womenswear, lingerie, menswear, & kidswear
- School uniform
- Beauty & skincare
- Homeware & furniture
- Flowers, hampers, food & wine
- Seasonal offers & sales
GET MORE FROM M&S WITH SPARKS
- Personalised Sparks offers tailored to you
- Free birthday treat
- Charity donations every time you shop
- Perks for new parents with The Parent hood club
- Get e-receipts emailed after shopping in store
BROWSE M&S FOOD IN-STORE PRODUCTS
- Check stock & price in your local Foodhall
- See what’s new every week
- Plan your shop with our digital shopping list
WHY CHOOSE M&S?
- Effortless online shopping
- Free delivery over £60 / €50 (fashion, homeware, or beauty)
- Free nominated-day flower delivery*
- Free to Click & Collect in your chosen store
- Order tracking on all purchases
- Easy paperless returns
- Digital receipts when shopping in store*
- Exclusive Sparks loyalty rewards and personalised offers
- Skip the tills with Scan & Shop*
SCAN & SHOP
Want to check out faster? Skip the queues with Scan & Shop in our M&S Food stores — scan and pay for your groceries directly in the app (up to £45). Use free in-store Wi-Fi or mobile data.
ENHANCED IN-STORE EXPERIENCE
Shopping in store and want something in a different size, colour, or style? Scan the barcode and order for delivery to your home or nearest M&S.
GET INSPIRED
Browse our features and articles to get the latest advice, trends and tips on fashion, food, beauty, and entertaining.
M&S RECIPES
Discover hundreds of exclusive recipes made with the best M&S ingredients. Save your favourites to your personal cookbook and create your shopping list in one click.
FIND US
Looking for your nearest M&S sto