YouTube

YouTube
Developer: Google
Category: Photo & Video
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7.4B installs
147.8M ratings
169.6M monthly active users
$>10M monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +17M
Steady
Monthly +69.4M
Steady
YouTube icon

ASO Keyword Dashboard

Tracking 280 keywords for YouTube in Apple App Store

Developer: Google Category: photo_and_video Rating: 4.63

YouTube tracks 280 keywords (173 keywords rank; 107 need traction). Key metrics: 39% top-10 coverage, opportunity 70.2, difficulty 45.1, best rank 1.

Tracked keywords

280

173  ranked •  107  not ranking yet

Top 10 coverage

39%

Best rank 1 • Latest leader 1

Avg opportunity

70.2

Top keyword: setting

Avg difficulty

45.1

Lower scores indicate easier wins

Opportunity leaders

  • setting

    Opportunity: 73.0 • Difficulty: 43.0 • Rank 1

    Competitors: 206

    68.4

  • watching

    Opportunity: 73.0 • Difficulty: 48.8 • Rank 1

    Competitors: 129

    62.2

  • yet

    Opportunity: 73.0 • Difficulty: 42.5 • Rank 1

    Competitors: 205

    68.2

  • subscribe

    Opportunity: 73.0 • Difficulty: 52.5 • Rank 2

    Competitors: 336

    65.8

  • actually

    Opportunity: 73.0 • Difficulty: 40.4 • Rank 2

    Competitors: 97

    63.1

Unranked opportunities

  • trending

    Opportunity: 73.0 • Difficulty: 61.1 • Competitors: 210

  • interact

    Opportunity: 73.0 • Difficulty: 45.8 • Competitors: 133

  • approach

    Opportunity: 73.0 • Difficulty: 45.5 • Competitors: 95

  • loyalty

    Opportunity: 73.0 • Difficulty: 46.5 • Competitors: 114

  • channel

    Opportunity: 73.0 • Difficulty: 47.6 • Competitors: 97

High competition keywords

  • time

    Total apps: 189,727 • Major competitors: 2,958

    Latest rank: — • Difficulty: 55.0

  • new

    Total apps: 182,233 • Major competitors: 3,779

    Latest rank: 227 • Difficulty: 55.7

  • access

    Total apps: 181,204 • Major competitors: 2,661

    Latest rank: — • Difficulty: 55.0

  • free

    Total apps: 176,038 • Major competitors: 3,927

    Latest rank: 4 • Difficulty: 55.7

  • like

    Total apps: 153,376 • Major competitors: 3,281

    Latest rank: 140 • Difficulty: 55.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
update711004672

22,778 competing apps

Median installs: 400

Avg rating: 4.0

11

358

major competitor apps

setting731004368

12,966 competing apps

Median installs: 450

Avg rating: 4.0

11

206

major competitor apps

put721004571

19,113 competing apps

Median installs: 550

Avg rating: 4.1

11

428

major competitor apps

watching731004962

5,540 competing apps

Median installs: 750

Avg rating: 4.1

11

129

major competitor apps

videos701005375

34,003 competing apps

Median installs: 700

Avg rating: 4.1

11

602

major competitor apps

updates701004875

33,699 competing apps

Median installs: 350

Avg rating: 4.1

11

545

major competitor apps

tube701003049

842 competing apps

Median installs: 550

Avg rating: 4.2

11

20

major competitor apps

yet731004268

12,726 competing apps

Median installs: 500

Avg rating: 4.2

11

205

major competitor apps

apps701004875

32,769 competing apps

Median installs: 650

Avg rating: 4.1

21

603

major competitor apps

media701004775

31,860 competing apps

Median installs: 400

Avg rating: 4.1

11

408

major competitor apps

downloaded721004162

5,295 competing apps

Median installs: 450

Avg rating: 4.0

11

104

major competitor apps

youtube721005161

4,898 competing apps

Median installs: 800

Avg rating: 4.1

11

132

major competitor apps

youth711003456

2,221 competing apps

Median installs: 300

Avg rating: 4.3

11

15

major competitor apps

downloadable701003351

1,177 competing apps

Median installs: 550

Avg rating: 4.1

11

20

major competitor apps

updated701004775

31,444 competing apps

Median installs: 450

Avg rating: 4.1

11

422

major competitor apps

cool721004569

14,348 competing apps

Median installs: 800

Avg rating: 4.0

21

435

major competitor apps

subscribe731005366

9,054 competing apps

Median installs: 1,050

Avg rating: 4.2

22

336

major competitor apps

come711004674

26,827 competing apps

Median installs: 500

Avg rating: 4.1

22

510

major competitor apps

normal721003962

5,029 competing apps

Median installs: 450

Avg rating: 4.0

22

65

major competitor apps

settings701004976

37,536 competing apps

Median installs: 900

Avg rating: 4.1

22

1,018

major competitor apps

ne711003853

1,533 competing apps

Median installs: 300

Avg rating: 4.1

22

7

major competitor apps

play store671002034

104 competing apps

Median installs: 250

Avg rating: 4.0

42

0

major competitor apps

regular721004470

16,591 competing apps

Median installs: 550

Avg rating: 4.1

22

282

major competitor apps

actually731004063

6,277 competing apps

Median installs: 500

Avg rating: 4.2

22

97

major competitor apps

tu721003858

3,209 competing apps

Median installs: 300

Avg rating: 4.0

33

27

major competitor apps

280 keywords
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App Description

Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device.

Watch and subscribe
● Browse personal recommendations on Home
● See the latest from your favorite channels in Subscriptions
● Look up videos you’ve watched, liked, and saved for later in Library

Explore different topics, what’s popular, and on the rise (available in select countries)
● Stay up to date on what’s popular in music, gaming, beauty, news, learning and more
● See what’s trending on YouTube and around the world on Explore
● Learn about the coolest Creators, Gamers, and Artists on the Rise (available in select countries)

Connect with the YouTube community
● Keep up with your favorites creators with Posts, Stories, Premieres, and Live streams
● Join the conversation with comments and interact with creators and other community members

Create content from your mobile device
● Create or upload your own videos directly in the app
● Engage with your audience in real time with live streaming right from the app

Find the experience that fits you and your family (available in select countries)
● Every family has their own approach to online video. Learn about your options: the YouTube Kids app or a new parent supervised experience on YouTube at youtube.com/myfamily

Support creators you love with channel memberships (available in select countries)
● Join channels that offer paid monthly memberships and support their work
● Get access to exclusive perks from the channel & become part of their members community
● Stand out in comments and live chats with a loyalty badge next to your username

Upgrade to YouTube Premium (available in select countries)
● Watch videos uninterrupted by ads, while using other apps, or when the screen is locked
● Save videos for when you really need them – like when you’re on a plane or commuting
● Get access to YouTube Music Premium as part of your benefits

Note: If you subscribe via Apple, payment will be charged to App Store Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. Account wil