The Straits Times
ASO Keyword Dashboard
Tracking 84 keywords for The Straits Times in Apple App Store
The Straits Times tracks 84 keywords (no keywords rank yet; 84 need traction). Key metrics: opportunity 69.8, difficulty 42.0.
Tracked keywords
84
0 ranked • 84 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
69.8
Top keyword: lifestyle
Avg difficulty
42.0
Lower scores indicate easier wins
Opportunity leaders
- 65.9
lifestyle
Opportunity: 73.0 • Difficulty: 39.7 • Rank —
Competitors: 52
- 67.7
upon
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 97
- 66.5
print
Opportunity: 73.0 • Difficulty: 40.2 • Rank —
Competitors: 79
- 66.5
subscribe
Opportunity: 73.0 • Difficulty: 41.9 • Rank —
Competitors: 206
- 67.9
depth
Opportunity: 73.0 • Difficulty: 41.1 • Rank —
Competitors: 121
Unranked opportunities
lifestyle
Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 52
upon
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 97
print
Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 79
subscribe
Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 206
depth
Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 121
High competition keywords
time
Total apps: 195,045 • Major competitors: 1,721
Latest rank: — • Difficulty: 53.6
new
Total apps: 186,421 • Major competitors: 2,231
Latest rank: — • Difficulty: 53.6
access
Total apps: 158,635 • Major competitors: 1,487
Latest rank: — • Difficulty: 52.9
experience
Total apps: 118,474 • Major competitors: 1,274
Latest rank: — • Difficulty: 51.5
choose
Total apps: 92,399 • Major competitors: 1,060
Latest rank: — • Difficulty: 50.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| new | 65 | 100 | 54 | 88 186,421 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 2,231 major competitor apps |
| stories | 72 | 100 | 43 | 70 15,079 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 186 major competitor apps |
| trending | 72 | 100 | 42 | 63 5,467 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 125 major competitor apps |
| subscription | 69 | 100 | 48 | 79 49,438 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 891 major competitor apps |
| try | 69 | 100 | 47 | 77 40,083 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 549 major competitor apps |
| exclusive | 70 | 100 | 47 | 76 34,460 competing apps Median installs: 25 Avg rating: 4.3 | — | — | 732 major competitor apps |
| tailored | 70 | 100 | 45 | 74 26,751 competing apps Median installs: 25 Avg rating: 4.4 | — | — | 207 major competitor apps |
| experience | 66 | 100 | 52 | 85 118,474 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 1,274 major competitor apps |
| contact | 68 | 100 | 48 | 80 57,661 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 379 major competitor apps |
| within | 68 | 100 | 49 | 81 68,886 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 732 major competitor apps |
| digital | 69 | 100 | 47 | 78 44,843 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 383 major competitor apps |
| manage | 67 | 100 | 50 | 83 91,582 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 829 major competitor apps |
| payment | 69 | 100 | 47 | 78 44,010 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 677 major competitor apps |
| modern | 71 | 100 | 44 | 72 20,978 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 179 major competitor apps |
| choose | 67 | 100 | 51 | 83 92,399 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,060 major competitor apps |
| lifestyle | 73 | 100 | 40 | 66 8,540 competing apps Median installs: 25 Avg rating: 4.3 | — | — | 52 major competitor apps |
| time | 65 | 100 | 54 | 89 195,045 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 1,721 major competitor apps |
| available | 67 | 100 | 51 | 83 87,377 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 1,044 major competitor apps |
| offer | 70 | 100 | 46 | 75 31,313 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 396 major competitor apps |
| account | 67 | 100 | 50 | 82 79,179 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,139 major competitor apps |
| access | 65 | 100 | 53 | 87 158,635 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 1,487 major competitor apps |
| stay | 67 | 100 | 50 | 83 84,212 competing apps Median installs: 25 Avg rating: 4.3 | — | — | 759 major competitor apps |
| smart | 69 | 100 | 47 | 78 45,269 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 443 major competitor apps |
| current | 68 | 100 | 49 | 81 66,726 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 809 major competitor apps |
| upon | 73 | 100 | 41 | 68 10,993 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 97 major competitor apps |
App Description
Stay informed with The Straits Times—where trusted journalism meets modern convenience. Get trusted news, trending stories, and lifestyle updates from Singapore and beyond—all in one app. The Straits Times app offers smart summaries, immersive visuals, podcasts, and a tailored experience with myST+.
Free to download. Subscribers get to unlock unlimited access to exclusive stories and interviews, in-depth investigations, and recreate that morning ritual with the digital replica of the print edition.
You can choose to subscribe on a weekly or monthly basis:
• ST weekly subscription (auto-renewed weekly at S$ 7.98)
• ST monthly subscription (auto-renewed monthly at S$ 29.98)
• Try our introductory offer at S$ 0.98*/month for the first 3 months
• Payment will be charged to your iTunes account upon confirmation of the purchase
• You will be automatically charged for renewal within 24 hours prior to the end of the current period
• Manage your subscription and turn off auto-renew at any time by going to account settings in the App Store
• Upon cancellation, your subscription is valid till the end of the current period. Past subscriptions will not be refunded
*Introductory offer is available to new subscribers only.
For technical assistance, please contact stics@sph.com.sg
Privacy policy: https://sph.com.sg/legal/sph_privacy.html
Terms and conditions: https://www.sph.com.sg/terms-and-conditions/app-for-ios