The Straits Times
ASO Keyword Dashboard
Tracking 86 keywords for The Straits Times in Apple App Store
The Straits Times tracks 86 keywords (4 keywords rank; 82 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 44.1, best rank 27.
Tracked keywords
86
4 ranked • 82 not ranking yet
Top 10 coverage
0%
Best rank 27 • Latest leader 86
Avg opportunity
70.0
Top keyword: straight
Avg difficulty
44.1
Lower scores indicate easier wins
Opportunity leaders
- 67.4
straight
Opportunity: 73.0 • Difficulty: 45.3 • Rank 86
Competitors: 332
- 63.2
trending
Opportunity: 73.0 • Difficulty: 56.6 • Rank —
Competitors: 274
- 66.4
lifestyle
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 151
- 67.0
upon
Opportunity: 73.0 • Difficulty: 41.1 • Rank —
Competitors: 256
- 66.5
print
Opportunity: 73.0 • Difficulty: 41.4 • Rank —
Competitors: 211
Unranked opportunities
trending
Opportunity: 73.0 • Difficulty: 56.6 • Competitors: 274
lifestyle
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 151
upon
Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 256
print
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 211
morning
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 119
High competition keywords
time
Total apps: 189,665 • Major competitors: 4,131
Latest rank: — • Difficulty: 54.6
new
Total apps: 182,173 • Major competitors: 5,294
Latest rank: — • Difficulty: 55.2
access
Total apps: 181,299 • Major competitors: 3,502
Latest rank: — • Difficulty: 54.8
experience
Total apps: 135,774 • Major competitors: 3,070
Latest rank: — • Difficulty: 53.7
manage
Total apps: 108,462 • Major competitors: 2,179
Latest rank: — • Difficulty: 52.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| times | 71 | 100 | 45 | 72 22,546 competing apps Median installs: 450 Avg rating: 4.2 | 27 | 27 | 493 major competitor apps |
| weekly subscription | 71 | 100 | 38 | 52 1,391 competing apps Median installs: 4,000 Avg rating: 4.2 | 39 | 37 | 146 major competitor apps |
| straight | 73 | 100 | 45 | 67 11,250 competing apps Median installs: 500 Avg rating: 4.2 | 86 | 82 | 332 major competitor apps |
| limited time | 71 | 100 | 41 | 54 1,676 competing apps Median installs: 900 Avg rating: 4.1 | 93 | 93 | 85 major competitor apps |
| new | 65 | 100 | 55 | 87 182,173 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 5,294 major competitor apps |
| stories | 72 | 100 | 46 | 69 14,626 competing apps Median installs: 700 Avg rating: 4.3 | — | — | 457 major competitor apps |
| trending | 73 | 100 | 57 | 63 6,345 competing apps Median installs: 600 Avg rating: 4.3 | — | — | 274 major competitor apps |
| subscription | 68 | 100 | 51 | 79 55,357 competing apps Median installs: 1,000 Avg rating: 4.3 | — | — | 2,245 major competitor apps |
| try | 69 | 100 | 49 | 77 43,294 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 1,337 major competitor apps |
| exclusive | 69 | 100 | 53 | 76 39,434 competing apps Median installs: 550 Avg rating: 4.3 | — | — | 1,473 major competitor apps |
| tailored | 70 | 100 | 48 | 75 32,131 competing apps Median installs: 250 Avg rating: 4.4 | — | — | 509 major competitor apps |
| experience | 66 | 100 | 54 | 85 135,774 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 3,070 major competitor apps |
| contact | 68 | 100 | 50 | 80 63,377 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 1,025 major competitor apps |
| within | 68 | 100 | 50 | 80 67,085 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 1,835 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,287 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 1,002 major competitor apps |
| manage | 67 | 100 | 52 | 84 108,462 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 2,179 major competitor apps |
| payment | 69 | 100 | 51 | 78 50,357 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 1,723 major competitor apps |
| modern | 71 | 100 | 45 | 73 26,020 competing apps Median installs: 350 Avg rating: 4.3 | — | — | 446 major competitor apps |
| choose | 67 | 100 | 52 | 82 89,543 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 2,549 major competitor apps |
| lifestyle | 73 | 100 | 41 | 66 9,879 competing apps Median installs: 350 Avg rating: 4.4 | — | — | 151 major competitor apps |
| time | 65 | 100 | 55 | 88 189,665 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 4,131 major competitor apps |
| available | 67 | 100 | 54 | 83 95,793 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,471 major competitor apps |
| offer | 70 | 100 | 49 | 76 34,869 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 900 major competitor apps |
| account | 67 | 100 | 53 | 82 87,125 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 2,901 major competitor apps |
| access | 65 | 100 | 55 | 87 181,299 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 3,502 major competitor apps |
App Description
Stay informed with The Straits Times—where trusted journalism meets modern convenience. Get trusted news, trending stories, and lifestyle updates from Singapore and beyond—all in one app. The Straits Times app offers smart summaries, immersive visuals, podcasts, and a tailored experience with myST+.
Free to download. Subscribers get to unlock unlimited access to exclusive stories and interviews, in-depth investigations, and recreate that morning ritual with the digital replica of the print edition.
You can choose to subscribe on a weekly or monthly basis:
• ST weekly subscription (auto-renewed weekly at S$ 7.98)
• ST monthly subscription (auto-renewed monthly at S$ 29.98)
• Try our introductory offer at S$ 0.98*/month for the first 3 months
• Payment will be charged to your iTunes account upon confirmation of the purchase
• You will be automatically charged for renewal within 24 hours prior to the end of the current period
• Manage your subscription and turn off auto-renew at any time by going to account settings in the App Store
• Upon cancellation, your subscription is valid till the end of the current period. Past subscriptions will not be refunded
*Introductory offer is available to new subscribers only.
For technical assistance, please contact stics@sph.com.sg
Privacy policy: https://sph.com.sg/legal/sph_privacy.html
Terms and conditions: https://www.sph.com.sg/terms-and-conditions/app-for-ios