ZARA
ASO Keyword Dashboard
Tracking 88 keywords for ZARA in Apple App Store
ZARA tracks 88 keywords (23 keywords rank; 65 need traction). Key metrics: 4% top-10 coverage, opportunity 70.3, difficulty 42.1, best rank 7.
Tracked keywords
88
23 ranked • 65 not ranking yet
Top 10 coverage
4%
Best rank 7 • Latest leader 41
Avg opportunity
70.3
Top keyword: less
Avg difficulty
42.1
Lower scores indicate easier wins
Opportunity leaders
- 68.5
less
Opportunity: 73.0 • Difficulty: 41.8 • Rank 41
Competitors: 107
- 68.7
hand
Opportunity: 73.0 • Difficulty: 41.5 • Rank 51
Competitors: 121
- 68.4
modes
Opportunity: 73.0 • Difficulty: 41.6 • Rank 141
Competitors: 165
- 67.3
house
Opportunity: 73.0 • Difficulty: 40.7 • Rank 150
Competitors: 107
- 67.7
upon
Opportunity: 73.0 • Difficulty: 40.8 • Rank 155
Competitors: 86
Unranked opportunities
beauty
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 100
stores
Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 73
qr code
Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 52
nearest
Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 62
ideas
Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 124
High competition keywords
new
Total apps: 185,407 • Major competitors: 2,043
Latest rank: — • Difficulty: 53.4
find
Total apps: 136,149 • Major competitors: 1,470
Latest rank: — • Difficulty: 52.2
every
Total apps: 123,066 • Major competitors: 1,398
Latest rank: — • Difficulty: 51.7
best
Total apps: 115,306 • Major competitors: 1,376
Latest rank: 89 • Difficulty: 51.3
features
Total apps: 113,448 • Major competitors: 1,070
Latest rank: — • Difficulty: 51.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| essential | 71 | 100 | 43 | 72 20,233 competing apps Median installs: 25 Avg rating: 4.2 | 7 | 7 | 107 major competitor apps |
| next | 69 | 100 | 48 | 78 47,938 competing apps Median installs: 50 Avg rating: 4.2 | 16 | 12 | 489 major competitor apps |
| shopping | 72 | 100 | 44 | 71 17,241 competing apps Median installs: 25 Avg rating: 4.2 | 18 | 18 | 237 major competitor apps |
| mode | 70 | 100 | 46 | 76 33,883 competing apps Median installs: 75 Avg rating: 4.1 | 20 | 20 | 347 major competitor apps |
| shop | 71 | 100 | 44 | 72 18,732 competing apps Median installs: 50 Avg rating: 4.3 | 36 | 36 | 305 major competitor apps |
| brand | 72 | 100 | 43 | 70 15,976 competing apps Median installs: 50 Avg rating: 4.1 | 39 | 39 | 187 major competitor apps |
| less | 73 | 100 | 42 | 68 12,232 competing apps Median installs: 75 Avg rating: 4.1 | 41 | 41 | 107 major competitor apps |
| hand | 73 | 100 | 41 | 69 12,606 competing apps Median installs: 75 Avg rating: 4.1 | 51 | 51 | 121 major competitor apps |
| end | 68 | 100 | 48 | 79 52,786 competing apps Median installs: 125 Avg rating: 4.2 | 59 | 59 | 718 major competitor apps |
| inside | 72 | 100 | 42 | 69 13,921 competing apps Median installs: 75 Avg rating: 4.1 | 64 | 64 | 137 major competitor apps |
| style | 70 | 100 | 45 | 74 26,255 competing apps Median installs: 75 Avg rating: 4.2 | 85 | 85 | 336 major competitor apps |
| best | 66 | 100 | 51 | 85 115,306 competing apps Median installs: 75 Avg rating: 4.1 | 89 | 89 | 1,376 major competitor apps |
| store | 69 | 100 | 47 | 77 40,237 competing apps Median installs: 50 Avg rating: 4.2 | 95 | 95 | 463 major competitor apps |
| lot | 72 | 100 | 43 | 70 16,053 competing apps Median installs: 75 Avg rating: 4.0 | 138 | 138 | 114 major competitor apps |
| modes | 73 | 100 | 42 | 68 12,109 competing apps Median installs: 100 Avg rating: 4.1 | 141 | 141 | 165 major competitor apps |
| house | 73 | 100 | 41 | 67 10,363 competing apps Median installs: 75 Avg rating: 4.1 | 150 | 150 | 107 major competitor apps |
| true | 72 | 100 | 42 | 70 14,670 competing apps Median installs: 100 Avg rating: 4.2 | 150 | 150 | 209 major competitor apps |
| upon | 73 | 100 | 41 | 68 10,929 competing apps Median installs: 75 Avg rating: 4.2 | 155 | 155 | 86 major competitor apps |
| lots | 73 | 100 | 41 | 67 10,399 competing apps Median installs: 150 Avg rating: 4.1 | 162 | 162 | 116 major competitor apps |
| mark | 73 | 100 | 41 | 67 9,931 competing apps Median installs: 50 Avg rating: 4.2 | 165 | 165 | 81 major competitor apps |
| renew | 70 | 100 | 46 | 75 29,138 competing apps Median installs: 200 Avg rating: 4.2 | 170 | 170 | 486 major competitor apps |
| apply | 72 | 100 | 43 | 70 14,510 competing apps Median installs: 50 Avg rating: 4.1 | 181 | 181 | 173 major competitor apps |
| size | 72 | 100 | 42 | 69 13,769 competing apps Median installs: 75 Avg rating: 4.0 | 214 | 214 | 121 major competitor apps |
| new | 65 | 100 | 53 | 88 185,407 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 2,043 major competitor apps |
| online | 68 | 100 | 49 | 81 66,727 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 675 major competitor apps |
App Description
Woman:
You will find the following categories of clothing and accessories available for women at Zara:
- Shirts
- T-shirt/Bodysuits
- Tops
- Sweatshirts
- Skirts
- Pants
- Jeans
- Shorts
- Coats
- Shoes
- Bags
- Swimwear
- Accessories
- Lingerie
- Beauty
- Fragrances
- Basics
- Complete Looks
- Suits
Man:
The Zara collection for men includes:
- Basics
- Pants
- Cargo/Parachute
- Jeans
- Jackets/Overshirts
- Sweatshirts
- T-shirts
- Shirts
- Polos
- Shorts
- Sweaters/Cardigans
- Suits
- Overcoats
- Sportcoats/Blazers
- Shoes
- Bags/Backpacks
- Accessories
- Fragrances
Kids:
A selection of clothing, accessories, and shoes for:
- Girl: 6-14 years
- Boy: 6-14 years
- Baby Girl: 9 months-6 years
- Baby Boy: 9 months-6 years
- Newborn: 0-12 months
The Zara collection for kids also includes an Edited/customizable section, a selection of clothing and accessories to customize that is updated weekly.
In addition to our permanent collections, you can find all of our special releases, our beauty category, and our line of lingerie in the Zara app.
Other features of the Zara app are:
- Favorites: use your favorites list to save all the clothing and accessories that you like.
- Order tracking and easy, intuitive, and fast returns. Track your order every step of the way.
- Locate the Zara store nearest you.
- Activate notifications and receive information about new arrivals, releases, special collections...
Store mode
- Use the app in “store mode” when you are shopping in one of our stores and utilize all of its features to improve your experience.
Zara QR:
Use your QR code in the Zara app to:
- Have all your online and in-store purchases linked. Identify yourself at the register in the store with your Zara QR and ask for the eReceipt.
- Make returns in the store, online as well as in-store purchases.
- Pick up all your online orders in the store.