ZARA

Developer: Industria de Diseno

Category: Shopping

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130.3M installs

2.6M ratings

+101.7M weekly installs

+103M monthly installs

ASO Keyword Dashboard

Tracking 88 keywords for ZARA in Apple App Store

Developer: Industria de Diseno Textil, S.A. Category: shopping Rating: 4.75

ZARA tracks 88 keywords (23 keywords rank; 65 need traction). Key metrics: 4% top-10 coverage, opportunity 70.3, difficulty 43.7, best rank 7.

Tracked keywords

23 ranked • 65 not ranking yet

Top 10 coverage

Best rank 7 • Latest leader 41

Avg opportunity

70.3

Top keyword: less

Avg difficulty

43.7

Lower scores indicate easier wins

Opportunity leaders

less

Opportunity: 73.0 • Difficulty: 43.6 • Rank 41

Competitors: 179
68.3
modes

Opportunity: 73.0 • Difficulty: 43.2 • Rank 141

Competitors: 267
68.5
house

Opportunity: 73.0 • Difficulty: 41.7 • Rank 150

Competitors: 189
67.3
upon

Opportunity: 73.0 • Difficulty: 41.0 • Rank 155

Competitors: 144
67.5
lots

Opportunity: 73.0 • Difficulty: 41.7 • Rank 162

Competitors: 200
67.2

Unranked opportunities

beauty

Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 159
stores

Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 112
ask

Opportunity: 73.0 • Difficulty: 45.5 • Competitors: 179
qr code

Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 81
nearest

Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 113

High competition keywords

new

Total apps: 182,995 • Major competitors: 3,365

Latest rank: — • Difficulty: 54.7
find

Total apps: 139,104 • Major competitors: 2,451

Latest rank: — • Difficulty: 53.7
every

Total apps: 120,651 • Major competitors: 2,224

Latest rank: — • Difficulty: 52.8
best

Total apps: 117,438 • Major competitors: 2,315

Latest rank: 89 • Difficulty: 52.7
features

Total apps: 116,038 • Major competitors: 1,835

Latest rank: — • Difficulty: 52.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
essential	71	100	44	72 20,913 competing apps Median installs: 150 Avg rating: 4.3	7	7	177 major competitor apps
next	69	100	49	78 47,153 competing apps Median installs: 200 Avg rating: 4.2	16	12	778 major competitor apps
shopping	72	100	46	71 17,657 competing apps Median installs: 150 Avg rating: 4.3	18	18	356 major competitor apps
mode	70	100	47	76 34,906 competing apps Median installs: 250 Avg rating: 4.2	20	20	557 major competitor apps
shop	71	100	48	72 19,166 competing apps Median installs: 200 Avg rating: 4.3	36	36	464 major competitor apps
brand	72	100	44	71 16,362 competing apps Median installs: 200 Avg rating: 4.1	39	39	328 major competitor apps
less	73	100	44	68 12,037 competing apps Median installs: 200 Avg rating: 4.2	41	41	179 major competitor apps
hand	72	100	42	69 12,975 competing apps Median installs: 200 Avg rating: 4.1	51	51	219 major competitor apps
end	68	100	50	79 54,038 competing apps Median installs: 350 Avg rating: 4.2	59	59	1,207 major competitor apps
inside	72	100	43	70 14,402 competing apps Median installs: 250 Avg rating: 4.2	64	64	194 major competitor apps
style	70	100	46	74 27,347 competing apps Median installs: 300 Avg rating: 4.2	85	85	562 major competitor apps
best	66	100	53	85 117,438 competing apps Median installs: 200 Avg rating: 4.2	89	89	2,315 major competitor apps
store	69	100	49	77 41,137 competing apps Median installs: 200 Avg rating: 4.2	95	95	779 major competitor apps
lot	72	100	43	70 16,106 competing apps Median installs: 250 Avg rating: 4.1	138	138	210 major competitor apps
modes	73	100	43	68 12,363 competing apps Median installs: 300 Avg rating: 4.1	141	141	267 major competitor apps
house	73	100	42	67 10,522 competing apps Median installs: 200 Avg rating: 4.1	150	150	189 major competitor apps
true	72	100	43	70 15,171 competing apps Median installs: 300 Avg rating: 4.2	150	150	337 major competitor apps
upon	73	100	41	67 10,788 competing apps Median installs: 300 Avg rating: 4.2	155	155	144 major competitor apps
lots	73	100	42	67 10,347 competing apps Median installs: 350 Avg rating: 4.1	162	162	200 major competitor apps
mark	73	100	41	67 10,280 competing apps Median installs: 150 Avg rating: 4.2	165	165	137 major competitor apps
renew	70	100	48	75 29,790 competing apps Median installs: 750 Avg rating: 4.2	170	170	816 major competitor apps
apply	72	100	46	70 14,857 competing apps Median installs: 200 Avg rating: 4.1	181	181	330 major competitor apps
size	72	100	43	69 14,033 competing apps Median installs: 200 Avg rating: 4.1	214	214	203 major competitor apps
new	65	100	55	88 182,995 competing apps Median installs: 250 Avg rating: 4.2	—	—	3,365 major competitor apps
online	68	100	51	81 67,632 competing apps Median installs: 150 Avg rating: 4.2	—	—	1,117 major competitor apps

App Description

Discover the Zara collection with ideas for Woman, Man, and Kids. You can shop and see all our new collections and fashion campaigns for the upcoming seasons on our app and online store.

Woman:
You will find the following categories of clothing and accessories available for women at Zara:
- Shirts
- T-shirt/Bodysuits
- Tops
- Sweatshirts
- Skirts
- Pants
- Jeans
- Shorts
- Coats
- Shoes
- Bags
- Swimwear
- Accessories
- Lingerie
- Beauty
- Fragrances
- Basics
- Complete Looks
- Suits

Man:
The Zara collection for men includes:
- Basics
- Pants
- Cargo/Parachute
- Jeans
- Jackets/Overshirts
- Sweatshirts
- T-shirts
- Shirts
- Polos
- Shorts
- Sweaters/Cardigans
- Suits
- Overcoats
- Sportcoats/Blazers
- Shoes
- Bags/Backpacks
- Accessories
- Fragrances

Kids:
A selection of clothing, accessories, and shoes for:
- Girl: 6-14 years
- Boy: 6-14 years
- Baby Girl: 9 months-6 years
- Baby Boy: 9 months-6 years
- Newborn: 0-12 months

The Zara collection for kids also includes an Edited/customizable section, a selection of clothing and accessories to customize that is updated weekly.

In addition to our permanent collections, you can find all of our special releases, our beauty category, and our line of lingerie in the Zara app.

Other features of the Zara app are:
- Favorites: use your favorites list to save all the clothing and accessories that you like.
- Order tracking and easy, intuitive, and fast returns. Track your order every step of the way.
- Locate the Zara store nearest you.
- Activate notifications and receive information about new arrivals, releases, special collections...

Store mode
- Use the app in “store mode” when you are shopping in one of our stores and utilize all of its features to improve your experience.

Zara QR:
Use your QR code in the Zara app to:
- Have all your online and in-store purchases linked. Identify yourself at the register in the store with your Zara QR and ask for the eReceipt.
- Make returns in the store, online as well as in-store purchases.
- Pick up all your online orders in the store.