Ulta Beauty: Makeup & Skincare
ASO Keyword Dashboard
Tracking 96 keywords for Ulta Beauty: Makeup & Skincare in Apple App Store
Ulta Beauty: Makeup & Skincare tracks 96 keywords (39 keywords rank; 57 need traction). Key metrics: 21% top-10 coverage, opportunity 70.3, difficulty 42.8, best rank 1.
Tracked keywords
96
39 ranked • 57 not ranking yet
Top 10 coverage
21%
Best rank 1 • Latest leader 7
Avg opportunity
70.3
Top keyword: beautifully
Avg difficulty
42.8
Lower scores indicate easier wins
Opportunity leaders
- 64.2
beautifully
Opportunity: 73.0 • Difficulty: 40.0 • Rank 7
Competitors: 148
- 66.6
target
Opportunity: 73.0 • Difficulty: 41.2 • Rank 12
Competitors: 133
- 66.9
beauty
Opportunity: 73.0 • Difficulty: 45.0 • Rank 17
Competitors: 194
- 63.2
stores
Opportunity: 73.0 • Difficulty: 44.8 • Rank 23
Competitors: 127
- 67.0
upon
Opportunity: 73.0 • Difficulty: 41.1 • Rank 41
Competitors: 176
Unranked opportunities
push notifications
Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 171
redeem
Opportunity: 73.0 • Difficulty: 44.5 • Competitors: 246
category
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 91
membership
Opportunity: 73.0 • Difficulty: 44.8 • Competitors: 294
exclusively
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 86
High competition keywords
new
Total apps: 182,399 • Major competitors: 3,804
Latest rank: — • Difficulty: 55.8
find
Total apps: 149,879 • Major competitors: 2,796
Latest rank: — • Difficulty: 55.0
download
Total apps: 141,917 • Major competitors: 2,058
Latest rank: — • Difficulty: 53.9
best
Total apps: 124,558 • Major competitors: 2,643
Latest rank: 210 • Difficulty: 53.9
share
Total apps: 123,144 • Major competitors: 1,809
Latest rank: — • Difficulty: 54.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| cosmetic | 70 | 100 | 31 | 47 709 competing apps Median installs: 425 Avg rating: 4.2 | 1 | 1 | 19 major competitor apps |
| ultra | 71 | 100 | 37 | 57 2,598 competing apps Median installs: 850 Avg rating: 4.0 | 1 | 1 | 56 major competitor apps |
| ordinary | 72 | 100 | 37 | 60 3,894 competing apps Median installs: 550 Avg rating: 4.0 | 2 | 1 | 59 major competitor apps |
| mac | 72 | 100 | 38 | 59 3,541 competing apps Median installs: 850 Avg rating: 4.0 | 5 | 5 | 59 major competitor apps |
| lush | 70 | 100 | 33 | 50 1,086 competing apps Median installs: 900 Avg rating: 4.1 | 5 | 5 | 29 major competitor apps |
| skincare | 70 | 100 | 33 | 51 1,154 competing apps Median installs: 550 Avg rating: 4.2 | 7 | 7 | 18 major competitor apps |
| pink | 71 | 100 | 34 | 53 1,502 competing apps Median installs: 750 Avg rating: 4.2 | 7 | 7 | 32 major competitor apps |
| beautifully | 73 | 100 | 40 | 64 7,306 competing apps Median installs: 600 Avg rating: 4.3 | 7 | 7 | 148 major competitor apps |
| products | 71 | 100 | 49 | 73 24,675 competing apps Median installs: 350 Avg rating: 4.1 | 12 | 8 | 404 major competitor apps |
| target | 73 | 100 | 41 | 67 10,192 competing apps Median installs: 450 Avg rating: 4.1 | 12 | 9 | 133 major competitor apps |
| store | 69 | 100 | 51 | 77 44,796 competing apps Median installs: 500 Avg rating: 4.1 | 13 | 10 | 911 major competitor apps |
| beauty | 73 | 100 | 45 | 67 10,619 competing apps Median installs: 500 Avg rating: 4.1 | 17 | 12 | 194 major competitor apps |
| shops | 71 | 100 | 42 | 56 2,453 competing apps Median installs: 400 Avg rating: 4.0 | 19 | 19 | 42 major competitor apps |
| shop | 71 | 100 | 51 | 72 21,037 competing apps Median installs: 550 Avg rating: 4.2 | 23 | 20 | 534 major competitor apps |
| skin | 72 | 100 | 40 | 62 5,133 competing apps Median installs: 750 Avg rating: 4.1 | 31 | 21 | 105 major competitor apps |
| online shopping | 71 | 100 | 42 | 55 1,909 competing apps Median installs: 400 Avg rating: 4.1 | 22 | 22 | 56 major competitor apps |
| stores | 73 | 100 | 45 | 63 6,342 competing apps Median installs: 400 Avg rating: 4.1 | 23 | 23 | 127 major competitor apps |
| bath | 70 | 100 | 33 | 48 804 competing apps Median installs: 850 Avg rating: 4.1 | 24 | 24 | 24 major competitor apps |
| shopping | 71 | 100 | 48 | 71 19,926 competing apps Median installs: 450 Avg rating: 4.1 | 35 | 25 | 411 major competitor apps |
| makeup | 72 | 100 | 41 | 58 2,961 competing apps Median installs: 743 Avg rating: 4.0 | 31 | 31 | 121 major competitor apps |
| beauty salon | 69 | 100 | 27 | 43 362 competing apps Median installs: 550 Avg rating: 4.0 | 40 | 40 | 7 major competitor apps |
| upon | 73 | 100 | 41 | 67 10,736 competing apps Median installs: 700 Avg rating: 4.2 | 41 | 41 | 176 major competitor apps |
| beautiful hd | 68 | 100 | 26 | 42 342 competing apps Median installs: 800 Avg rating: 4.0 | 60 | 60 | 8 major competitor apps |
| clothes | 72 | 100 | 37 | 58 2,941 competing apps Median installs: 550 Avg rating: 4.1 | 61 | 61 | 80 major competitor apps |
| beautiful | 69 | 100 | 48 | 77 42,913 competing apps Median installs: 650 Avg rating: 4.1 | 115 | 64 | 825 major competitor apps |
App Description
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.