Ulta Beauty: Makeup & Skincare
ASO Keyword Dashboard
Tracking 73 keywords for Ulta Beauty: Makeup & Skincare in Apple App Store
Ulta Beauty: Makeup & Skincare tracks 73 keywords (13 keywords rank; 60 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 42.1, best rank 11.
Tracked keywords
73
13 ranked • 60 not ranking yet
Top 10 coverage
0%
Best rank 11 • Latest leader 71
Avg opportunity
70.1
Top keyword: upon
Avg difficulty
42.1
Lower scores indicate easier wins
Opportunity leaders
- 67.6
upon
Opportunity: 73.0 • Difficulty: 40.7 • Rank 71
Competitors: 86
- 67.4
topics
Opportunity: 73.0 • Difficulty: 40.8 • Rank 137
Competitors: 72
- 68.0
highest
Opportunity: 73.0 • Difficulty: 41.2 • Rank 138
Competitors: 112
- 66.4
push notifications
Opportunity: 73.0 • Difficulty: 40.3 • Rank —
Competitors: 95
- 66.7
beauty
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 100
Unranked opportunities
push notifications
Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 95
beauty
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 100
redeem
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 143
category
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 42
membership
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 160
High competition keywords
new
Total apps: 184,443 • Major competitors: 2,047
Latest rank: — • Difficulty: 53.4
find
Total apps: 137,745 • Major competitors: 1,481
Latest rank: — • Difficulty: 52.2
download
Total apps: 120,514 • Major competitors: 1,094
Latest rank: — • Difficulty: 51.5
best
Total apps: 116,267 • Major competitors: 1,391
Latest rank: 109 • Difficulty: 51.3
share
Total apps: 112,492 • Major competitors: 932
Latest rank: — • Difficulty: 51.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| products | 71 | 100 | 45 | 74 24,846 competing apps Median installs: 25 Avg rating: 4.1 | 13 | 11 | 220 major competitor apps |
| store | 69 | 100 | 47 | 77 40,736 competing apps Median installs: 50 Avg rating: 4.2 | 25 | 23 | 469 major competitor apps |
| shop | 71 | 100 | 44 | 72 18,976 competing apps Median installs: 50 Avg rating: 4.3 | 25 | 25 | 308 major competitor apps |
| shopping | 72 | 100 | 44 | 71 17,470 competing apps Median installs: 25 Avg rating: 4.2 | 33 | 33 | 238 major competitor apps |
| beautiful | 69 | 100 | 46 | 77 39,328 competing apps Median installs: 100 Avg rating: 4.2 | 38 | 38 | 441 major competitor apps |
| upon | 73 | 100 | 41 | 68 10,883 competing apps Median installs: 100 Avg rating: 4.2 | 71 | 71 | 86 major competitor apps |
| best | 66 | 100 | 51 | 85 116,267 competing apps Median installs: 75 Avg rating: 4.1 | 109 | 109 | 1,391 major competitor apps |
| apply | 72 | 100 | 43 | 70 14,683 competing apps Median installs: 50 Avg rating: 4.1 | 119 | 119 | 177 major competitor apps |
| brand | 72 | 100 | 43 | 70 16,196 competing apps Median installs: 50 Avg rating: 4.1 | 127 | 127 | 190 major competitor apps |
| topics | 73 | 100 | 41 | 67 10,664 competing apps Median installs: 50 Avg rating: 4.3 | 137 | 137 | 72 major competitor apps |
| highest | 73 | 100 | 41 | 68 11,572 competing apps Median installs: 50 Avg rating: 4.2 | 138 | 138 | 112 major competitor apps |
| style | 70 | 100 | 45 | 74 26,807 competing apps Median installs: 75 Avg rating: 4.2 | 166 | 166 | 338 major competitor apps |
| try | 69 | 100 | 47 | 77 40,714 competing apps Median installs: 100 Avg rating: 4.1 | 191 | 191 | 504 major competitor apps |
| download | 66 | 100 | 51 | 85 120,514 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,094 major competitor apps |
| new | 65 | 100 | 53 | 88 184,443 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 2,047 major competitor apps |
| notifications | 69 | 100 | 47 | 78 42,938 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 330 major competitor apps |
| share | 66 | 100 | 51 | 85 112,492 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 932 major competitor apps |
| right | 67 | 100 | 50 | 82 82,420 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 905 major competitor apps |
| care | 70 | 100 | 45 | 75 29,222 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 258 major competitor apps |
| support | 67 | 100 | 49 | 81 73,522 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 533 major competitor apps |
| exclusive | 70 | 100 | 47 | 76 35,027 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 691 major competitor apps |
| events | 69 | 100 | 46 | 76 36,299 competing apps Median installs: 25 Avg rating: 4.3 | — | — | 290 major competitor apps |
| clean | 72 | 100 | 43 | 71 16,609 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 122 major competitor apps |
| everything | 69 | 100 | 47 | 77 39,476 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 412 major competitor apps |
| choose | 67 | 100 | 50 | 83 91,050 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 950 major competitor apps |
App Description
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.