Ulta Beauty: Makeup & Skincare
ASO Keyword Dashboard
Tracking 73 keywords for Ulta Beauty: Makeup & Skincare in Apple App Store
Ulta Beauty: Makeup & Skincare tracks 73 keywords (13 keywords rank; 60 need traction). Key metrics: 0% top-10 coverage, opportunity 48.1, difficulty 51.3, best rank 11.
Tracked keywords
73
13 ranked • 60 not ranking yet
Top 10 coverage
0%
Best rank 11 • Latest leader 109
Avg opportunity
48.1
Top keyword: best
Avg difficulty
51.3
Lower scores indicate easier wins
Opportunity leaders
- 85.9
best
Opportunity: 59.0 • Difficulty: 59.6 • Rank 109
Competitors: 1,398
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 83.5
choose
Opportunity: 59.0 • Difficulty: 60.7 • Rank —
Competitors: 1,081
- 86.3
find
Opportunity: 59.0 • Difficulty: 63.8 • Rank —
Competitors: 1,481
- 74.7
store
Opportunity: 58.0 • Difficulty: 59.2 • Rank 25
Competitors: 477
Unranked opportunities
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
choose
Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081
find
Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481
download
Opportunity: 58.0 • Difficulty: 60.5 • Competitors: 1,040
notifications
Opportunity: 58.0 • Difficulty: 55.3 • Competitors: 332
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
find
Total apps: 6,521 • Major competitors: 1,481
Latest rank: — • Difficulty: 63.8
best
Total apps: 6,283 • Major competitors: 1,398
Latest rank: 109 • Difficulty: 59.6
choose
Total apps: 4,918 • Major competitors: 1,081
Latest rank: — • Difficulty: 60.7
download
Total apps: 4,537 • Major competitors: 1,040
Latest rank: — • Difficulty: 60.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| products | 20 | 100 | 58 | 67 928 competing apps Median installs: 325,375 Avg rating: 4.7 | 13 | 11 | 263 major competitor apps |
| store | 58 | 100 | 59 | 75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6 | 25 | 23 | 477 major competitor apps |
| shop | 20 | 100 | 69 | 68 991 competing apps Median installs: 387,025 Avg rating: 4.7 | 25 | 25 | 329 major competitor apps |
| shopping | 20 | 100 | 62 | 66 792 competing apps Median installs: 328,762 Avg rating: 4.7 | 33 | 33 | 246 major competitor apps |
| beautiful | 58 | 100 | 49 | 75 2,166 competing apps Median installs: 248,038 Avg rating: 4.6 | 38 | 38 | 423 major competitor apps |
| upon | 58 | 100 | 41 | 62 570 competing apps Median installs: 215,925 Avg rating: 4.6 | 71 | 71 | 98 major competitor apps |
| best | 59 | 100 | 60 | 86 6,283 competing apps Median installs: 272,625 Avg rating: 4.6 | 109 | 109 | 1,398 major competitor apps |
| apply | 58 | 100 | 55 | 66 829 competing apps Median installs: 286,275 Avg rating: 4.7 | 119 | 119 | 183 major competitor apps |
| brand | 58 | 100 | 47 | 66 812 competing apps Median installs: 273,650 Avg rating: 4.6 | 127 | 127 | 171 major competitor apps |
| topics | 58 | 100 | 47 | 60 427 competing apps Median installs: 318,400 Avg rating: 4.6 | 137 | 137 | 92 major competitor apps |
| highest | 58 | 100 | 45 | 64 655 competing apps Median installs: 243,650 Avg rating: 4.7 | 138 | 138 | 132 major competitor apps |
| style | 58 | 100 | 50 | 72 1,461 competing apps Median installs: 260,125 Avg rating: 4.6 | 166 | 166 | 324 major competitor apps |
| try | 58 | 100 | 53 | 76 2,347 competing apps Median installs: 264,825 Avg rating: 4.6 | 191 | 191 | 496 major competitor apps |
| download | 58 | 100 | 60 | 83 4,537 competing apps Median installs: 266,225 Avg rating: 4.6 | — | — | 1,040 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| notifications | 58 | 100 | 55 | 71 1,357 competing apps Median installs: 296,625 Avg rating: 4.7 | — | — | 332 major competitor apps |
| share | 58 | 100 | 63 | 82 4,336 competing apps Median installs: 258,138 Avg rating: 4.6 | — | — | 916 major competitor apps |
| right | 58 | 100 | 63 | 81 3,793 competing apps Median installs: 282,075 Avg rating: 4.6 | — | — | 912 major competitor apps |
| care | 58 | 100 | 49 | 70 1,236 competing apps Median installs: 259,912 Avg rating: 4.6 | — | — | 262 major competitor apps |
| support | 58 | 100 | 56 | 78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6 | — | — | 515 major competitor apps |
| exclusive | 20 | 100 | 66 | 76 2,277 competing apps Median installs: 373,450 Avg rating: 4.7 | — | — | 705 major competitor apps |
| events | 20 | 100 | 57 | 70 1,227 competing apps Median installs: 322,325 Avg rating: 4.6 | — | — | 331 major competitor apps |
| clean | 58 | 100 | 42 | 63 617 competing apps Median installs: 220,650 Avg rating: 4.6 | — | — | 120 major competitor apps |
| everything | 58 | 100 | 59 | 75 1,989 competing apps Median installs: 280,025 Avg rating: 4.6 | — | — | 479 major competitor apps |
| choose | 59 | 100 | 61 | 83 4,918 competing apps Median installs: 263,588 Avg rating: 4.6 | — | — | 1,081 major competitor apps |
App Description
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.