Calm

Calm
Developer: Calm.com
Category: Health & Fitness
~95.8M - 191.5M
1.9M ratings
~32.5K (installs week)
~337.4K (installs month)
Trend Steady
Calm icon

ASO Keyword Dashboard

Tracking 146 keywords for Calm in Apple App Store

Developer: Calm.com Category: health_and_fitness Rating: 4.77

Calm tracks 146 keywords (10 keywords rank; 136 need traction). Key metrics: 30% top-10 coverage, opportunity 48.7, difficulty 44.7, best rank 5.

Tracked keywords

146

10  ranked •  136  not ranking yet

Top 10 coverage

30%

Best rank 5 • Latest leader 53

Avg opportunity

48.7

Top keyword: free

Avg difficulty

44.7

Lower scores indicate easier wins

Opportunity leaders

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank 53

    Competitors: 2,147

    89.9
  • best

    Opportunity: 59.0 • Difficulty: 59.6 • Rank —

    Competitors: 1,398

    85.9
  • experience

    Opportunity: 59.0 • Difficulty: 59.1 • Rank —

    Competitors: 1,134

    83.9
  • choose

    Opportunity: 59.0 • Difficulty: 60.7 • Rank —

    Competitors: 1,081

    83.5
  • find

    Opportunity: 59.0 • Difficulty: 63.8 • Rank —

    Competitors: 1,481

    86.3

Unranked opportunities

  • best

    Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,398

  • experience

    Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134

  • choose

    Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081

  • find

    Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236

High competition keywords

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: 53 • Difficulty: 63.5

  • like

    Total apps: 7,508 • Major competitors: 1,767

    Latest rank: — • Difficulty: 63.2

  • find

    Total apps: 6,521 • Major competitors: 1,481

    Latest rank: — • Difficulty: 63.8

  • best

    Total apps: 6,283 • Major competitors: 1,398

    Latest rank: — • Difficulty: 59.6

  • help

    Total apps: 5,873 • Major competitors: 1,236

    Latest rank: — • Difficulty: 61.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
sleep581004360

465 competing apps

Median installs: 242,175

Avg rating: 4.6

55

97

major competitor apps

stress581004463

588 competing apps

Median installs: 268,738

Avg rating: 4.7

66

126

major competitor apps

mind581004868

1,050 competing apps

Median installs: 298,525

Avg rating: 4.6

66

254

major competitor apps

sounds581004865

734 competing apps

Median installs: 226,738

Avg rating: 4.6

3333

112

major competitor apps

come581004972

1,552 competing apps

Median installs: 243,888

Avg rating: 4.6

4242

299

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

5353

2,147

major competitor apps

cool581004768

1,040 competing apps

Median installs: 275,238

Avg rating: 4.6

9191

231

major competitor apps

recent581005960

456 competing apps

Median installs: 244,988

Avg rating: 4.7

107107

98

major competitor apps

apps581005272

1,476 competing apps

Median installs: 239,550

Avg rating: 4.6

129127

292

major competitor apps

ahead581005563

626 competing apps

Median installs: 289,950

Avg rating: 4.7

217217

156

major competitor apps

best591006086

6,283 competing apps

Median installs: 272,625

Avg rating: 4.6

1,398

major competitor apps

top581005978

2,843 competing apps

Median installs: 305,500

Avg rating: 4.6

706

major competitor apps

story581004568

1,063 competing apps

Median installs: 233,775

Avg rating: 4.6

167

major competitor apps

health581005171

1,361 competing apps

Median installs: 248,675

Avg rating: 4.7

307

major competitor apps

music581005972

1,487 competing apps

Median installs: 245,825

Avg rating: 4.6

298

major competitor apps

travel581005568

1,034 competing apps

Median installs: 263,950

Avg rating: 4.7

236

major competitor apps

stories581005168

995 competing apps

Median installs: 270,825

Avg rating: 4.6

195

major competitor apps

focus581004767

906 competing apps

Median installs: 231,512

Avg rating: 4.7

179

major competitor apps

mental health201004146

105 competing apps

Median installs: 273,375

Avg rating: 4.7

27

major competitor apps

library581005566

870 competing apps

Median installs: 257,362

Avg rating: 4.6

195

major competitor apps

users581005275

1,979 competing apps

Median installs: 259,400

Avg rating: 4.6

430

major competitor apps

exclusive201006676

2,277 competing apps

Median installs: 373,450

Avg rating: 4.7

705

major competitor apps

experience591005984

5,154 competing apps

Median installs: 261,775

Avg rating: 4.6

1,134

major competitor apps

learn581005777

2,669 competing apps

Median installs: 250,600

Avg rating: 4.6

552

major competitor apps

within581005681

3,722 competing apps

Median installs: 259,688

Avg rating: 4.6

740

major competitor apps

146 keywords
1 of 6

App Description

** Best of 2018 Award Winner ** — Apple

** 2017 App of the Year ** — Apple

** Happiest App in the World ** — Center for Humane Technology

Calm is the #1 app for Sleep, Meditation and Relaxation. Sleep better, relieve stress, lower anxiety and refocus your attention. Explore an extensive library of guided meditations, Sleep Stories, breathwork, exclusive music and stretching exercises.

Invest in your mental health and choose a guided meditation session that fits within your busy schedule. Add Calm to your daily routine and join the millions experiencing the life-changing benefits of practicing mindfulness. Beginners, intermediate and advanced users can all find their home in Calm.

Let relaxing music and calming sounds help you meditate, focus and sleep better. Sleep Stories are bedtime stories that are guaranteed to lull you into a deep and restful slumber. Pick from 100+ exclusive Sleep Stories, featuring well-known talent such as Matthew McConaughey, Stephen Fry, Rosé, Jerome Flynn and P!nk.

Calm is recommended by top psychologists, therapists and mental health experts. Take a deep breath and find your Calm.

CALM FEATURES

MEDITATION & MINDFULNESS
* Meditate with seasoned experts, regardless of your experience level
* Introduce mindfulness into your daily routine and learn to calm your mind
* Mindfulness topics include Deep Sleep, Calming Anxiety, Managing Stress, Focus and Concentration, Breaking Habits, Happiness, Self-Esteem and so much more

SLEEP STORIES
* Sleep soundly listening to bedtime stories for adults and children alike
* Wonder - Join Matthew McConaughey on a dreamy story about the mysteries of the universe
* Blue Gold - Journey through the sleepy village of Provence with master storyteller Stephen Fry
* The Nordland Night Train - Travel up the scenic coast of Norway aboard a remote railway
* Happy Little Zzzs - Drift off to the soothing brush strokes of beloved painter Bob Ross

RELAXATION & STRESS RELIEF
* Learn to relax and lower stress with daily meditation and breathing exercises
* Focus on a goal with Dailies - Reduce anxiety with daily 10-minute original programs like the Daily Calm with Tamara Levitt, the Daily Trip with Jeff Warren, or the Daily Jay with Jay Shetty
* Shift your thinking and find your calm through inspiring stories with Wisdom
* Daily Move: Mindful stretching and movement to relax your body during the day