Calm

Calm
Developer: Calm.com
Category: Health & Fitness
~96.7M - 193.3M
1.9M ratings
~106.8K (installs week)
Trend Steady
~74.7M (installs month)
Trend Steady
Calm icon

ASO Keyword Dashboard

Tracking 146 keywords for Calm in Apple App Store

Developer: Calm.com Category: health_and_fitness Rating: 4.77

Calm tracks 146 keywords (10 keywords rank; 136 need traction). Key metrics: 30% top-10 coverage, opportunity 70.4, difficulty 38.2, best rank 5.

Tracked keywords

146

10  ranked •  136  not ranking yet

Top 10 coverage

30%

Best rank 5 • Latest leader 5

Avg opportunity

70.4

Top keyword: sleep

Avg difficulty

38.2

Lower scores indicate easier wins

Opportunity leaders

  • sleep

    Opportunity: 73.0 • Difficulty: 40.3 • Rank 5

    Competitors: 96

    66.5
  • stress

    Opportunity: 73.0 • Difficulty: 41.2 • Rank 6

    Competitors: 144

    68.0
  • recent

    Opportunity: 73.0 • Difficulty: 42.0 • Rank 107

    Competitors: 83

    68.6
  • ahead

    Opportunity: 73.0 • Difficulty: 41.1 • Rank 217

    Competitors: 122

    67.3
  • listening

    Opportunity: 73.0 • Difficulty: 41.2 • Rank —

    Competitors: 76

    67.2

Unranked opportunities

  • listening

    Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 76

  • gold

    Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 122

  • trip

    Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 115

  • topics

    Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 71

  • session

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 39

High competition keywords

  • free

    Total apps: 160,893 • Major competitors: 2,147

    Latest rank: 53 • Difficulty: 52.9

  • help

    Total apps: 146,877 • Major competitors: 1,244

    Latest rank: — • Difficulty: 52.4

  • like

    Total apps: 140,190 • Major competitors: 1,775

    Latest rank: — • Difficulty: 52.3

  • find

    Total apps: 136,149 • Major competitors: 1,470

    Latest rank: — • Difficulty: 52.2

  • experience

    Total apps: 119,065 • Major competitors: 1,172

    Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
sleep731004066

9,264 competing apps

Median installs: 100

Avg rating: 4.2

55

96

major competitor apps

stress731004168

11,385 competing apps

Median installs: 75

Avg rating: 4.3

66

144

major competitor apps

mind711004472

19,840 competing apps

Median installs: 75

Avg rating: 4.2

66

268

major competitor apps

sounds721004370

15,975 competing apps

Median installs: 100

Avg rating: 4.1

3333

105

major competitor apps

come701004574

27,186 competing apps

Median installs: 75

Avg rating: 4.2

4242

264

major competitor apps

free651005387

160,893 competing apps

Median installs: 100

Avg rating: 4.2

5353

2,147

major competitor apps

cool721004269

13,851 competing apps

Median installs: 150

Avg rating: 4.0

9191

230

major competitor apps

recent731004269

12,330 competing apps

Median installs: 75

Avg rating: 4.3

107107

83

major competitor apps

apps701004575

29,084 competing apps

Median installs: 75

Avg rating: 4.1

129127

298

major competitor apps

ahead731004167

10,400 competing apps

Median installs: 50

Avg rating: 4.3

217217

122

major competitor apps

best661005185

115,306 competing apps

Median installs: 75

Avg rating: 4.1

1,376

major competitor apps

top691004878

47,524 competing apps

Median installs: 75

Avg rating: 4.2

609

major competitor apps

story721004371

16,564 competing apps

Median installs: 150

Avg rating: 4.2

177

major competitor apps

health691004677

38,128 competing apps

Median installs: 50

Avg rating: 4.2

293

major competitor apps

music701004676

32,176 competing apps

Median installs: 100

Avg rating: 4.1

302

major competitor apps

travel711004473

21,704 competing apps

Median installs: 50

Avg rating: 4.1

226

major competitor apps

stories721004370

14,978 competing apps

Median installs: 75

Avg rating: 4.3

163

major competitor apps

focus701004575

29,605 competing apps

Median installs: 50

Avg rating: 4.3

191

major competitor apps

mental health711003558

2,980 competing apps

Median installs: 50

Avg rating: 4.4

26

major competitor apps

library711004472

20,089 competing apps

Median installs: 75

Avg rating: 4.2

193

major competitor apps

users681004880

61,678 competing apps

Median installs: 25

Avg rating: 4.1

361

major competitor apps

exclusive701004776

34,540 competing apps

Median installs: 50

Avg rating: 4.3

681

major competitor apps

experience661005185

119,065 competing apps

Median installs: 50

Avg rating: 4.2

1,172

major competitor apps

learn671004981

71,693 competing apps

Median installs: 50

Avg rating: 4.2

558

major competitor apps

within681004981

68,504 competing apps

Median installs: 50

Avg rating: 4.1

654

major competitor apps

146 keywords
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App Description

** Best of 2018 Award Winner ** — Apple

** 2017 App of the Year ** — Apple

** Happiest App in the World ** — Center for Humane Technology

Calm is the #1 app for Sleep, Meditation and Relaxation. Sleep better, relieve stress, lower anxiety and refocus your attention. Explore an extensive library of guided meditations, Sleep Stories, breathwork, exclusive music and stretching exercises.

Invest in your mental health and choose a guided meditation session that fits within your busy schedule. Add Calm to your daily routine and join the millions experiencing the life-changing benefits of practicing mindfulness. Beginners, intermediate and advanced users can all find their home in Calm.

Let relaxing music and calming sounds help you meditate, focus and sleep better. Sleep Stories are bedtime stories that are guaranteed to lull you into a deep and restful slumber. Pick from 100+ exclusive Sleep Stories, featuring well-known talent such as Matthew McConaughey, Stephen Fry, Rosé, Jerome Flynn and P!nk.

Calm is recommended by top psychologists, therapists and mental health experts. Take a deep breath and find your Calm.

CALM FEATURES

MEDITATION & MINDFULNESS
* Meditate with seasoned experts, regardless of your experience level
* Introduce mindfulness into your daily routine and learn to calm your mind
* Mindfulness topics include Deep Sleep, Calming Anxiety, Managing Stress, Focus and Concentration, Breaking Habits, Happiness, Self-Esteem and so much more

SLEEP STORIES
* Sleep soundly listening to bedtime stories for adults and children alike
* Wonder - Join Matthew McConaughey on a dreamy story about the mysteries of the universe
* Blue Gold - Journey through the sleepy village of Provence with master storyteller Stephen Fry
* The Nordland Night Train - Travel up the scenic coast of Norway aboard a remote railway
* Happy Little Zzzs - Drift off to the soothing brush strokes of beloved painter Bob Ross

RELAXATION & STRESS RELIEF
* Learn to relax and lower stress with daily meditation and breathing exercises
* Focus on a goal with Dailies - Reduce anxiety with daily 10-minute original programs like the Daily Calm with Tamara Levitt, the Daily Trip with Jeff Warren, or the Daily Jay with Jay Shetty
* Shift your thinking and find your calm through inspiring stories with Wisdom
* Daily Move: Mindful stretching and movement to relax your body during the day