Calm

Calm
Developer: Calm.com
Category: Health & Fitness
154M installs
3.1M ratings
+35.1M weekly installs
+36.2M monthly installs
Calm icon

ASO Keyword Dashboard

Tracking 146 keywords for Calm in Apple App Store

Developer: Calm.com Category: health_and_fitness Rating: 4.74

Calm tracks 146 keywords (10 keywords rank; 136 need traction). Key metrics: 30% top-10 coverage, opportunity 70.4, difficulty 40.0, best rank 5.

Tracked keywords

146

10  ranked •  136  not ranking yet

Top 10 coverage

30%

Best rank 5 • Latest leader 5

Avg opportunity

70.4

Top keyword: sleep

Avg difficulty

40.0

Lower scores indicate easier wins

Opportunity leaders

  • sleep

    Opportunity: 73.0 • Difficulty: 41.3 • Rank 5

    Competitors: 165

    66.6
  • stress

    Opportunity: 73.0 • Difficulty: 42.3 • Rank 6

    Competitors: 233

    68.3
  • recent

    Opportunity: 73.0 • Difficulty: 44.8 • Rank 107

    Competitors: 156

    68.6
  • ahead

    Opportunity: 73.0 • Difficulty: 42.5 • Rank 217

    Competitors: 206

    67.1
  • listening

    Opportunity: 73.0 • Difficulty: 44.0 • Rank —

    Competitors: 113

    67.2

Unranked opportunities

  • listening

    Opportunity: 73.0 • Difficulty: 44.0 • Competitors: 113

  • gold

    Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 176

  • trip

    Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 186

  • topics

    Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 127

  • session

    Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 81

High competition keywords

  • free

    Total apps: 164,925 • Major competitors: 3,441

    Latest rank: 53 • Difficulty: 54.5

  • help

    Total apps: 150,247 • Major competitors: 2,104

    Latest rank: — • Difficulty: 53.8

  • like

    Total apps: 143,216 • Major competitors: 2,861

    Latest rank: — • Difficulty: 54.1

  • find

    Total apps: 139,093 • Major competitors: 2,450

    Latest rank: — • Difficulty: 53.7

  • experience

    Total apps: 122,485 • Major competitors: 1,937

    Latest rank: — • Difficulty: 52.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
sleep731004167

9,580 competing apps

Median installs: 300

Avg rating: 4.2

55

165

major competitor apps

stress731004268

12,091 competing apps

Median installs: 250

Avg rating: 4.4

66

233

major competitor apps

mind711004572

20,403 competing apps

Median installs: 200

Avg rating: 4.3

66

436

major competitor apps

sounds721004470

15,825 competing apps

Median installs: 300

Avg rating: 4.1

3333

195

major competitor apps

come701004574

26,932 competing apps

Median installs: 250

Avg rating: 4.2

4242

438

major competitor apps

free651005487

164,925 competing apps

Median installs: 300

Avg rating: 4.2

5353

3,441

major competitor apps

cool721004469

13,947 competing apps

Median installs: 400

Avg rating: 4.1

9191

381

major competitor apps

recent731004569

12,546 competing apps

Median installs: 300

Avg rating: 4.3

107107

156

major competitor apps

apps701004775

30,172 competing apps

Median installs: 250

Avg rating: 4.2

129127

518

major competitor apps

ahead731004267

10,254 competing apps

Median installs: 200

Avg rating: 4.3

217217

206

major competitor apps

best661005385

117,443 competing apps

Median installs: 200

Avg rating: 4.2

2,314

major competitor apps

top691004978

46,889 competing apps

Median installs: 250

Avg rating: 4.2

974

major competitor apps

story721004471

17,008 competing apps

Median installs: 400

Avg rating: 4.3

350

major competitor apps

health691004877

39,249 competing apps

Median installs: 200

Avg rating: 4.3

477

major competitor apps

music701004976

32,743 competing apps

Median installs: 300

Avg rating: 4.2

490

major competitor apps

travel711004673

22,340 competing apps

Median installs: 200

Avg rating: 4.2

398

major competitor apps

stories721004570

14,723 competing apps

Median installs: 350

Avg rating: 4.3

278

major competitor apps

focus701004675

31,000 competing apps

Median installs: 150

Avg rating: 4.4

324

major competitor apps

mental health721003658

3,095 competing apps

Median installs: 200

Avg rating: 4.4

42

major competitor apps

library711004672

20,828 competing apps

Median installs: 250

Avg rating: 4.2

306

major competitor apps

users681004980

60,763 competing apps

Median installs: 150

Avg rating: 4.1

568

major competitor apps

exclusive701005176

35,309 competing apps

Median installs: 200

Avg rating: 4.3

1,021

major competitor apps

experience661005385

122,485 competing apps

Median installs: 200

Avg rating: 4.2

1,937

major competitor apps

learn671005181

73,351 competing apps

Median installs: 200

Avg rating: 4.2

938

major competitor apps

within681005081

67,485 competing apps

Median installs: 250

Avg rating: 4.2

1,142

major competitor apps

146 keywords
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App Description

** Best of 2018 Award Winner ** — Apple

** 2017 App of the Year ** — Apple

** Happiest App in the World ** — Center for Humane Technology

Calm is the #1 app for Sleep, Meditation and Relaxation. Sleep better, relieve stress, lower anxiety and refocus your attention. Explore an extensive library of guided meditations, Sleep Stories, breathwork, exclusive music and stretching exercises.

Invest in your mental health and choose a guided meditation session that fits within your busy schedule. Add Calm to your daily routine and join the millions experiencing the life-changing benefits of practicing mindfulness. Beginners, intermediate and advanced users can all find their home in Calm.

Let relaxing music and calming sounds help you meditate, focus and sleep better. Sleep Stories are bedtime stories that are guaranteed to lull you into a deep and restful slumber. Pick from 100+ exclusive Sleep Stories, featuring well-known talent such as Matthew McConaughey, Stephen Fry, Rosé, Jerome Flynn and P!nk.

Calm is recommended by top psychologists, therapists and mental health experts. Take a deep breath and find your Calm.

CALM FEATURES

MEDITATION & MINDFULNESS
* Meditate with seasoned experts, regardless of your experience level
* Introduce mindfulness into your daily routine and learn to calm your mind
* Mindfulness topics include Deep Sleep, Calming Anxiety, Managing Stress, Focus and Concentration, Breaking Habits, Happiness, Self-Esteem and so much more

SLEEP STORIES
* Sleep soundly listening to bedtime stories for adults and children alike
* Wonder - Join Matthew McConaughey on a dreamy story about the mysteries of the universe
* Blue Gold - Journey through the sleepy village of Provence with master storyteller Stephen Fry
* The Nordland Night Train - Travel up the scenic coast of Norway aboard a remote railway
* Happy Little Zzzs - Drift off to the soothing brush strokes of beloved painter Bob Ross

RELAXATION & STRESS RELIEF
* Learn to relax and lower stress with daily meditation and breathing exercises
* Focus on a goal with Dailies - Reduce anxiety with daily 10-minute original programs like the Daily Calm with Tamara Levitt, the Daily Trip with Jeff Warren, or the Daily Jay with Jay Shetty
* Shift your thinking and find your calm through inspiring stories with Wisdom
* Daily Move: Mindful stretching and movement to relax your body during the day