BCBSTX

Developer: Blue Cross and

Category: Health & Fitness

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~1.2M - 2.3M

23.4K ratings

ASO Keyword Dashboard

Tracking 64 keywords for BCBSTX in Apple App Store

Developer: Blue Cross and Blue Shield of Texas Category: health_and_fitness Rating: 4.72

BCBSTX tracks 64 keywords (2 keywords rank; 62 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 39.1, best rank 101.

Tracked keywords

2 ranked • 62 not ranking yet

Top 10 coverage

Best rank 101 • Latest leader —

Avg opportunity

70.4

Top keyword: tests

Avg difficulty

39.1

Lower scores indicate easier wins

Opportunity leaders

tests

Opportunity: 73.0 • Difficulty: 38.9 • Rank —

Competitors: 64
64.5
patient

Opportunity: 73.0 • Difficulty: 38.5 • Rank —

Competitors: 17
64.0
wait

Opportunity: 73.0 • Difficulty: 40.6 • Rank —

Competitors: 127
66.6
password

Opportunity: 73.0 • Difficulty: 40.1 • Rank —

Competitors: 92
66.2
speak

Opportunity: 73.0 • Difficulty: 39.7 • Rank —

Competitors: 67
65.0

Unranked opportunities

tests

Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 64
patient

Opportunity: 73.0 • Difficulty: 38.5 • Competitors: 17
wait

Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 127
password

Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 92
speak

Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 67

High competition keywords

time

Total apps: 191,832 • Major competitors: 1,867

Latest rank: — • Difficulty: 53.5
access

Total apps: 162,698 • Major competitors: 1,663

Latest rank: — • Difficulty: 52.9
information

Total apps: 111,902 • Major competitors: 689

Latest rank: — • Difficulty: 51.0
view

Total apps: 96,960 • Major competitors: 783

Latest rank: — • Difficulty: 50.6
provides

Total apps: 73,043 • Major competitors: 321

Latest rank: — • Difficulty: 49.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
medical	71	100	43	72 19,203 competing apps Median installs: 75 Avg rating: 4.2	101	101	74 major competitor apps
including	68	100	49	81 68,525 competing apps Median installs: 150 Avg rating: 4.1	130	130	910 major competitor apps
offline	69	100	46	76 36,831 competing apps Median installs: 100 Avg rating: 4.3	—	—	387 major competitor apps
shopping	72	100	44	71 17,559 competing apps Median installs: 75 Avg rating: 4.3	—	—	274 major competitor apps
change	69	100	47	77 38,472 competing apps Median installs: 150 Avg rating: 4.1	—	—	489 major competitor apps
member	72	100	42	69 13,460 competing apps Median installs: 100 Avg rating: 4.2	—	—	189 major competitor apps
via	68	100	48	80 57,246 competing apps Median installs: 100 Avg rating: 4.1	—	—	457 major competitor apps
care	70	100	45	75 29,412 competing apps Median installs: 100 Avg rating: 4.2	—	—	323 major competitor apps
pharmacy	70	100	35	53 1,457 competing apps Median installs: 125 Avg rating: 4.0	—	—	29 major competitor apps
information	66	100	51	85 111,902 competing apps Median installs: 75 Avg rating: 4.1	—	—	689 major competitor apps
time	65	100	53	88 191,832 competing apps Median installs: 100 Avg rating: 4.1	—	—	1,867 major competitor apps
apple	69	100	47	77 41,160 competing apps Median installs: 200 Avg rating: 4.3	—	—	730 major competitor apps
touch	69	100	47	77 38,320 competing apps Median installs: 125 Avg rating: 4.0	—	—	357 major competitor apps
virtual	71	100	45	73 22,697 competing apps Median installs: 125 Avg rating: 4.1	—	—	324 major competitor apps
tracking	69	100	46	76 36,593 competing apps Median installs: 75 Avg rating: 4.3	—	—	269 major competitor apps
search	68	100	49	80 56,674 competing apps Median installs: 125 Avg rating: 4.1	—	—	627 major competitor apps
access	65	100	53	87 162,698 competing apps Median installs: 100 Avg rating: 4.2	—	—	1,663 major competitor apps
tests	73	100	39	64 7,111 competing apps Median installs: 100 Avg rating: 4.2	—	—	64 major competitor apps
view	67	100	51	83 96,960 competing apps Median installs: 100 Avg rating: 4.1	—	—	783 major competitor apps
related	71	100	44	72 20,221 competing apps Median installs: 75 Avg rating: 4.1	—	—	142 major competitor apps
provides	67	100	49	81 73,043 competing apps Median installs: 75 Avg rating: 4.1	—	—	321 major competitor apps
patient	73	100	38	64 6,662 competing apps Median installs: 75 Avg rating: 4.1	—	—	17 major competitor apps
wait	73	100	41	67 9,507 competing apps Median installs: 125 Avg rating: 4.2	—	—	127 major competitor apps
register	72	100	42	70 15,434 competing apps Median installs: 50 Avg rating: 4.1	—	—	65 major competitor apps
network	71	100	45	73 24,584 competing apps Median installs: 100 Avg rating: 4.1	—	—	256 major competitor apps

App Description

The Blue Cross and Blue Shield of Texas (BCBSTX) app provides access to the Blue Cross and Blue Shield of Texas member information and resources. BCBSTX app also provides shopping information such as getting a quote and tracking an application.
Members can:
• Login, register or change password
• Easily access coverage, claims, and ID
• Check deductible and out of pockets amounts
• Find an in network doctor, hospital or facility
• Find a nearby urgent care facility
• Estimate the costs of procedures, tests and treatments
• View patient reviews and average wait time
• Search for doctors that speak Spanish
• View medical benefits and copay levels
• View pharmacy benefits and copay levels
• Send ID to Apple Wallet for offline access
• View their Explanation of Benefits
• Log in via Touch ID
• Share ID Card
• Members with applicable pharmacy coverage can search for drug information and cost estimates, view and compare nearby pharmacies, and view reminders related to their prescriptions
• Members with applicable coverage can access MDLive for virtual visits with a doctor (MDLive uses allergies and medications from your HealthKit when requesting a virtual visit)