Service NSW

10.4M installs
208.2K ratings
266.6K monthly active users
Revenue not available
Install Trends
Weekly +36.5K
Steady
Monthly +336.7K
Steady
Service NSW icon

ASO Keyword Dashboard

Tracking 78 keywords for Service NSW in Apple App Store

Developer: Service NSW Category: tools Rating: 4.58

Service NSW tracks 78 keywords (5 keywords rank; 73 need traction). Key metrics: 20% top-10 coverage, opportunity 69.8, difficulty 42.0, best rank 6.

Tracked keywords

78

5  ranked •  73  not ranking yet

Top 10 coverage

20%

Best rank 6 • Latest leader 106

Avg opportunity

69.8

Top keyword: registration

Avg difficulty

42.0

Lower scores indicate easier wins

Opportunity leaders

  • registration

    Opportunity: 73.0 • Difficulty: 41.0 • Rank 106

    Competitors: 119

    66.8
  • driver

    Opportunity: 73.0 • Difficulty: 42.5 • Rank —

    Competitors: 127

    67.0
  • qr code

    Opportunity: 73.0 • Difficulty: 43.2 • Rank —

    Competitors: 150

    66.3
  • started

    Opportunity: 73.0 • Difficulty: 42.1 • Rank —

    Competitors: 257

    67.5
  • trade

    Opportunity: 73.0 • Difficulty: 41.1 • Rank —

    Competitors: 199

    64.3

Unranked opportunities

  • driver

    Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 127

  • qr code

    Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 150

  • started

    Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 257

  • trade

    Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 199

  • recommend

    Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 137

High competition keywords

  • access

    Total apps: 181,305 • Major competitors: 3,502

    Latest rank: — • Difficulty: 54.8

  • help

    Total apps: 162,336 • Major competitors: 3,371

    Latest rank: — • Difficulty: 54.5

  • like

    Total apps: 153,440 • Major competitors: 4,505

    Latest rank: — • Difficulty: 54.9

  • easy

    Total apps: 141,334 • Major competitors: 2,839

    Latest rank: — • Difficulty: 52.8

  • experience

    Total apps: 135,784 • Major competitors: 3,071

    Latest rank: — • Difficulty: 53.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
service681005080

61,217 competing apps

Median installs: 300

Avg rating: 4.1

66

1,168

major competitor apps

government721003861

4,524 competing apps

Median installs: 300

Avg rating: 4.1

3428

75

major competitor apps

revenue711003957

2,606 competing apps

Median installs: 250

Avg rating: 4.3

4949

27

major competitor apps

registration731004167

10,352 competing apps

Median installs: 250

Avg rating: 4.1

10668

119

major competitor apps

update new671002235

130 competing apps

Median installs: 1,400

Avg rating: 3.9

113113

4

major competitor apps

card701004976

35,678 competing apps

Median installs: 600

Avg rating: 4.2

1,210

major competitor apps

share661005485

123,262 competing apps

Median installs: 350

Avg rating: 4.2

2,555

major competitor apps

device681005079

54,578 competing apps

Median installs: 450

Avg rating: 4.0

1,184

major competitor apps

easy661005386

141,334 competing apps

Median installs: 400

Avg rating: 4.1

2,839

major competitor apps

via681005079

56,563 competing apps

Median installs: 400

Avg rating: 4.1

1,105

major competitor apps

experience661005485

135,784 competing apps

Median installs: 400

Avg rating: 4.2

3,071

major competitor apps

active711004673

24,688 competing apps

Median installs: 500

Avg rating: 4.2

665

major competitor apps

digital691004978

52,292 competing apps

Median installs: 350

Avg rating: 4.2

1,002

major competitor apps

information661005285

121,675 competing apps

Median installs: 300

Avg rating: 4.1

1,488

major competitor apps

save671005383

93,604 competing apps

Median installs: 500

Avg rating: 4.2

2,238

major competitor apps

working711004872

21,972 competing apps

Median installs: 350

Avg rating: 4.2

356

major competitor apps

convenient701004875

30,822 competing apps

Median installs: 350

Avg rating: 4.1

557

major competitor apps

pay701004976

37,420 competing apps

Median installs: 650

Avg rating: 4.2

1,009

major competitor apps

help651005587

162,336 competing apps

Median installs: 400

Avg rating: 4.2

3,371

major competitor apps

access651005587

181,305 competing apps

Median installs: 350

Avg rating: 4.2

3,502

major competitor apps

code711004573

23,010 competing apps

Median installs: 300

Avg rating: 4.0

351

major competitor apps

view671005284

108,162 competing apps

Median installs: 350

Avg rating: 4.1

1,730

major competitor apps

easier711004673

22,979 competing apps

Median installs: 500

Avg rating: 4.2

564

major competitor apps

tools701004776

36,477 competing apps

Median installs: 450

Avg rating: 4.2

821

major competitor apps

improve691004877

45,003 competing apps

Median installs: 400

Avg rating: 4.2

910

major competitor apps

78 keywords
1 of 4

App Description

The official Service NSW app, making it easier to access government services.

Some 5 star reviews:
• “I highly recommend it as it is very convenient to have all this information at one’s fingertips” - AM
• “Absolutely amazing! Easy to install, shows demerit points and fines, and displays your licence securely” – DB

Access the following digital licences and credentials, with more to come:
• Driver Licence
• RSA/RCG Competency Card
• Working with Children Check
• Recreational Fishing Licence
• Boat Driver Licence
• Seniors card
• Trade Licences

Apply for and use vouchers:
• Active and Creative Kids

QR Code Check-in
• Quick, contactless check in
• Point your device camera at a Service NSW QR Code to get started
• Save your details for a faster check in next time

Useful tools and services:
• Verify a Digital Driver Licence via our licence checker
• Check or renew a registration
• Sign into licensed venues
• COVID-19 and Flu information
• Set up for multi-factor authentication

Fines and demerits:
• View and pay your traffic fines
• View your demerits

Tell us what you think:
• Help us help you! We’re always working on a better, stronger, faster app
• Share what you’d like to see in the app: we use your feedback to continuously improve the app experience