Official NY Lottery
ASO Keyword Dashboard
Tracking 77 keywords for Official NY Lottery in Apple App Store
Official NY Lottery tracks 77 keywords (7 keywords rank; 70 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 44.1, best rank 20.
Tracked keywords
77
7 ranked • 70 not ranking yet
Top 10 coverage
0%
Best rank 20 • Latest leader 119
Avg opportunity
70.0
Top keyword: winning
Avg difficulty
44.1
Lower scores indicate easier wins
Opportunity leaders
- 67.3
winning
Opportunity: 73.0 • Difficulty: 45.0 • Rank 119
Competitors: 471
- 64.3
millions
Opportunity: 73.0 • Difficulty: 61.4 • Rank 110
Competitors: 526
- 66.5
scanning
Opportunity: 73.0 • Difficulty: 43.8 • Rank —
Competitors: 123
- 63.9
nearest
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 143
- 66.8
gaming
Opportunity: 73.0 • Difficulty: 44.6 • Rank —
Competitors: 326
Unranked opportunities
scanning
Opportunity: 73.0 • Difficulty: 43.8 • Competitors: 123
nearest
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 143
gaming
Opportunity: 73.0 • Difficulty: 44.6 • Competitors: 326
locate
Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 178
scanner
Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 126
High competition keywords
new
Total apps: 182,994 • Major competitors: 3,792
Latest rank: — • Difficulty: 56.1
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
like
Total apps: 143,203 • Major competitors: 3,240
Latest rank: — • Difficulty: 55.6
find
Total apps: 139,104 • Major competitors: 2,765
Latest rank: — • Difficulty: 55.2
download
Total apps: 123,090 • Major competitors: 2,027
Latest rank: — • Difficulty: 53.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| lottery | 70 | 100 | 30 | 49 828 competing apps Median installs: 900 Avg rating: 4.1 | 22 | 20 | 28 major competitor apps |
| officially | 70 | 100 | 42 | 51 1,083 competing apps Median installs: 875 Avg rating: 4.1 | 35 | 35 | 29 major competitor apps |
| new york | 71 | 100 | 40 | 58 2,850 competing apps Median installs: 1,150 Avg rating: 4.3 | 44 | 44 | 139 major competitor apps |
| winning | 73 | 100 | 45 | 67 10,521 competing apps Median installs: 1,000 Avg rating: 4.2 | 119 | 70 | 471 major competitor apps |
| millions | 73 | 100 | 61 | 64 7,005 competing apps Median installs: 2,400 Avg rating: 4.2 | 110 | 110 | 526 major competitor apps |
| official | 70 | 100 | 48 | 75 29,742 competing apps Median installs: 450 Avg rating: 4.2 | 117 | 112 | 411 major competitor apps |
| mega | 71 | 100 | 36 | 56 2,105 competing apps Median installs: 1,000 Avg rating: 4.1 | 196 | 191 | 65 major competitor apps |
| download | 66 | 100 | 54 | 85 123,090 competing apps Median installs: 411 Avg rating: 4.2 | — | — | 2,027 major competitor apps |
| play | 67 | 100 | 53 | 83 92,195 competing apps Median installs: 800 Avg rating: 4.1 | — | — | 2,447 major competitor apps |
| fun | 67 | 100 | 53 | 83 86,688 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 2,108 major competitor apps |
| new | 65 | 100 | 56 | 88 182,994 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 3,792 major competitor apps |
| 70 | 100 | 48 | 76 35,952 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 563 major competitor apps | |
| notifications | 69 | 100 | 49 | 78 43,182 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 608 major competitor apps |
| right | 67 | 100 | 54 | 82 83,347 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 1,631 major competitor apps |
| phone | 69 | 100 | 51 | 78 45,627 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 874 major competitor apps |
| collect | 70 | 100 | 50 | 76 33,298 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 977 major competitor apps |
| environment | 72 | 100 | 42 | 69 13,648 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 165 major competitor apps |
| exclusive | 70 | 100 | 54 | 76 35,311 competing apps Median installs: 800 Avg rating: 4.3 | — | — | 1,111 major competitor apps |
| date | 69 | 100 | 49 | 77 40,413 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 488 major competitor apps |
| simply | 69 | 100 | 48 | 78 44,654 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 594 major competitor apps |
| find | 66 | 100 | 55 | 86 139,104 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 2,765 major competitor apps |
| call | 71 | 100 | 47 | 72 20,424 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 326 major competitor apps |
| scanning | 73 | 100 | 44 | 66 9,382 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 123 major competitor apps |
| discover | 68 | 100 | 54 | 80 61,210 competing apps Median installs: 578 Avg rating: 4.3 | — | — | 1,369 major competitor apps |
| visit | 70 | 100 | 47 | 75 29,502 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 687 major competitor apps |
App Description
Features include:
• Ticket Scanning - Use the New York Lottery ticket scanner right on your phone to see if you’re a winner
• Winning Numbers - Check out the latest winning numbers
• Retailer Locator - Locate your nearest retailer and get your game on, wherever!
• Draw Game Info - Get draw game dates, jackpots, and info right in your pocket
• Discover Scratch-Offs - Find your new favorite Scratch-Off Game
• Promotions - Find new ways to win with New York Lottery promotions
• Notifications - Stay up to date about big jackpots and more with customized notifications
To get access to exclusive features like Ticket Scanning, sign in with your existing Collect ‘N Win credentials. If you had the old NY Lottery app, you must create a new account; simply use the same email as before! The New York Lottery is updating its verification requirements to ensure a safe gaming environment for all players.
Please play responsibly. Must be 18+. Gambling problem? Call 1-877-8-HOPENY (1-877-846-7369) or text HOPENY. Visit PlayResponsiblyNY.com