Zalando – Online fashion

506.1K installs
10.1K ratings
53.7K monthly active users
Revenue not available
Install Trends
Weekly +1.9K
Steady
Monthly +17.7K
Steady
Zalando – Online fashion icon

ASO Keyword Dashboard

Tracking 168 keywords for Zalando – Online fashion in Apple App Store

Developer: Zalando SE Category: shopping Rating: 4.83

Zalando – Online fashion tracks 168 keywords (40 keywords rank; 128 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 43.4, best rank 13.

Tracked keywords

168

40  ranked •  128  not ranking yet

Top 10 coverage

0%

Best rank 13 • Latest leader 39

Avg opportunity

70.3

Top keyword: modes

Avg difficulty

43.4

Lower scores indicate easier wins

Opportunity leaders

  • modes

    Opportunity: 73.0 • Difficulty: 44.4 • Rank 39

    Competitors: 300

    68.5
  • description

    Opportunity: 73.0 • Difficulty: 38.9 • Rank 62

    Competitors: 43

    62.2
  • en

    Opportunity: 73.0 • Difficulty: 41.8 • Rank 83

    Competitors: 44

    67.1
  • trends

    Opportunity: 73.0 • Difficulty: 40.3 • Rank 86

    Competitors: 129

    64.2
  • shown

    Opportunity: 73.0 • Difficulty: 39.0 • Rank 98

    Competitors: 81

    62.9

Unranked opportunities

  • trending

    Opportunity: 73.0 • Difficulty: 61.2 • Competitors: 210

  • inspire

    Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 94

  • lifestyle

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 104

  • beauty

    Opportunity: 73.0 • Difficulty: 45.0 • Competitors: 194

  • benefit

    Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 120

High competition keywords

  • time

    Total apps: 189,921 • Major competitors: 2,981

    Latest rank: — • Difficulty: 55.0

  • new

    Total apps: 182,399 • Major competitors: 3,804

    Latest rank: — • Difficulty: 55.8

  • help

    Total apps: 162,218 • Major competitors: 2,474

    Latest rank: — • Difficulty: 54.9

  • like

    Total apps: 153,372 • Major competitors: 3,285

    Latest rank: — • Difficulty: 55.4

  • find

    Total apps: 149,879 • Major competitors: 2,796

    Latest rank: — • Difficulty: 55.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
reserved701003149

886 competing apps

Median installs: 850

Avg rating: 4.0

1313

20

major competitor apps

long press701003151

1,249 competing apps

Median installs: 500

Avg rating: 3.9

1313

11

major competitor apps

se721004062

5,356 competing apps

Median installs: 350

Avg rating: 4.1

2216

50

major competitor apps

fashionable701003351

1,184 competing apps

Median installs: 700

Avg rating: 4.0

1818

32

major competitor apps

trendy721003858

2,947 competing apps

Median installs: 950

Avg rating: 4.1

2020

90

major competitor apps

outlet701002947

715 competing apps

Median installs: 350

Avg rating: 3.9

2323

12

major competitor apps

new look701003149

859 competing apps

Median installs: 400

Avg rating: 3.8

2424

24

major competitor apps

versatile721003861

4,699 competing apps

Median installs: 550

Avg rating: 4.1

6729

55

major competitor apps

modes731004468

13,125 competing apps

Median installs: 750

Avg rating: 4.1

3939

300

major competitor apps

stadium701003848

756 competing apps

Median installs: 778

Avg rating: 4.1

4545

27

major competitor apps

september701002947

689 competing apps

Median installs: 337

Avg rating: 3.9

5959

3

major competitor apps

description731003962

5,520 competing apps

Median installs: 400

Avg rating: 4.0

6262

43

major competitor apps

lounge701003348

819 competing apps

Median installs: 550

Avg rating: 4.2

6363

22

major competitor apps

en731004267

10,886 competing apps

Median installs: 250

Avg rating: 4.0

8383

44

major competitor apps

clothes721003758

2,941 competing apps

Median installs: 550

Avg rating: 4.1

8585

80

major competitor apps

trends731004064

7,242 competing apps

Median installs: 450

Avg rating: 4.2

8686

129

major competitor apps

smaller711003556

2,206 competing apps

Median installs: 500

Avg rating: 4.1

9494

31

major competitor apps

contrast711003454

1,757 competing apps

Median installs: 460

Avg rating: 4.0

9494

28

major competitor apps

hand721004369

14,023 competing apps

Median installs: 550

Avg rating: 4.0

15896

245

major competitor apps

shown731003963

6,091 competing apps

Median installs: 400

Avg rating: 4.0

9898

81

major competitor apps

clothing721004059

3,602 competing apps

Median installs: 925

Avg rating: 4.2

104101

96

major competitor apps

proudly711003553

1,546 competing apps

Median installs: 400

Avg rating: 4.2

107107

34

major competitor apps

styling701003252

1,305 competing apps

Median installs: 1,050

Avg rating: 4.1

114114

29

major competitor apps

closing711003354

1,781 competing apps

Median installs: 350

Avg rating: 4.2

126126

9

major competitor apps

tired731004065

7,830 competing apps

Median installs: 450

Avg rating: 4.1

128128

96

major competitor apps

168 keywords
1 of 7

App Description

The Zalando app is your new go-to for quality fashion and lifestyle brands (over 6,000!), outfit and beauty inspiration at your fingertips, and a shopping experience that’s all smooth and no stress.

IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others
• Explore what’s trending across Europe with Trend Spotter and see what everyone’s wearing in Berlin, Paris, and Milan right now
• Tune into our Live videos to get tips from the experts, product how-tos, and inspo you can add directly to your bag
• Tap into Stories to get your style and culture guide with features like “What do I wear?” plus the latest on major brand collabs
• Save your faves to your wishlist and never miss a size update or price drop

IT'S GIVING CHOICE
• Browse over 11,000 items from a wide range of brands, including all-time fashion favourites
• Dive into our different assortments: clothing, shoes, accessories, sports, beauty and skincare, preloved gems, and kidswear
• Get updates on the things you care about - from news and trends to sales and discount codes
• Hear about new collections and product launches from the brands you love
• Never miss a price drop or restock by opting in to notifications on items in your wishlist
• Give preloved clothing a new life when you shop our extensive selection of pre-owned (but just like new!) clothing, accessories, and boots
Pick your preferred way to pay and enjoy delivery directly to your own doorstep

IT'S GIVING PERSONAL
• Benefit from spot-on recommendations that show you the items you’ll love, without you needing to go looking for them
• Rate how the fashion you’ve ordered fits and get personalised sizing advice as you shop
• Get measured with our measurements tool to find what fits, fast
• Try on outfits in our virtual fitting room to see how they’ll fit before ordering
• Get instant style and outfit advice from the Zalando Assistant, a tailor-made AI-powered fashion assistant to help you on your shopping journey

So, ready to explore the app?
Shop the brands you love, unlock exclusive deals, and get inspiration and recommendations that feel like they wer