ERG 2020
ASO Keyword Dashboard
Tracking 80 keywords for ERG 2020 in Apple App Store
ERG 2020 tracks 80 keywords (2 keywords rank; 78 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 39.7, best rank 43.
Tracked keywords
80
2 ranked • 78 not ranking yet
Top 10 coverage
0%
Best rank 43 • Latest leader 43
Avg opportunity
70.2
Top keyword: safely
Avg difficulty
39.7
Lower scores indicate easier wins
Opportunity leaders
- 63.4
safely
Opportunity: 73.0 • Difficulty: 42.5 • Rank 43
Competitors: 119
- 66.5
emergency
Opportunity: 73.0 • Difficulty: 42.0 • Rank 142
Competitors: 91
- 65.5
resource
Opportunity: 73.0 • Difficulty: 39.9 • Rank —
Competitors: 67
- 65.5
links
Opportunity: 73.0 • Difficulty: 45.0 • Rank —
Competitors: 130
- 64.0
recommended
Opportunity: 73.0 • Difficulty: 43.0 • Rank —
Competitors: 101
Unranked opportunities
resource
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 67
links
Opportunity: 73.0 • Difficulty: 45.0 • Competitors: 130
recommended
Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 101
wireless
Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 84
associated
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 69
High competition keywords
new
Total apps: 182,399 • Major competitors: 3,804
Latest rank: — • Difficulty: 55.8
free
Total apps: 175,988 • Major competitors: 3,927
Latest rank: — • Difficulty: 55.7
help
Total apps: 162,218 • Major competitors: 2,474
Latest rank: — • Difficulty: 54.9
share
Total apps: 123,144 • Major competitors: 1,809
Latest rank: — • Difficulty: 54.8
information
Total apps: 121,633 • Major competitors: 1,141
Latest rank: — • Difficulty: 52.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| safely | 73 | 100 | 43 | 63 6,505 competing apps Median installs: 550 Avg rating: 4.1 | 43 | 43 | 119 major competitor apps |
| emergency | 73 | 100 | 42 | 67 10,009 competing apps Median installs: 300 Avg rating: 4.0 | 142 | 87 | 91 major competitor apps |
| free | 65 | 100 | 56 | 87 175,988 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,927 major competitor apps |
| new | 65 | 100 | 56 | 87 182,399 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 3,804 major competitor apps |
| share | 66 | 100 | 55 | 85 123,144 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 1,809 major competitor apps |
| library | 71 | 100 | 48 | 72 22,685 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 364 major competitor apps |
| version | 70 | 100 | 46 | 75 30,986 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 384 major competitor apps |
| information | 66 | 100 | 52 | 85 121,633 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 1,141 major competitor apps |
| list | 69 | 100 | 48 | 77 43,622 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 500 major competitor apps |
| available | 67 | 100 | 54 | 83 95,740 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,851 major competitor apps |
| provide | 68 | 100 | 48 | 79 55,848 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 560 major competitor apps |
| help | 65 | 100 | 55 | 87 162,218 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,474 major competitor apps |
| provides | 68 | 100 | 49 | 81 72,538 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 568 major competitor apps |
| goods | 72 | 100 | 36 | 58 3,235 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 45 major competitor apps |
| contains | 72 | 100 | 43 | 71 18,178 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 155 major competitor apps |
| scene | 72 | 100 | 38 | 61 4,741 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 60 major competitor apps |
| every | 66 | 100 | 54 | 84 120,114 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 2,505 major competitor apps |
| guide | 70 | 100 | 46 | 75 33,717 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 327 major competitor apps |
| includes | 70 | 100 | 47 | 75 33,652 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 402 major competitor apps |
| identify | 71 | 100 | 45 | 72 20,273 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 345 major competitor apps |
| data | 67 | 100 | 52 | 83 97,664 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,018 major competitor apps |
| transportation | 72 | 100 | 39 | 62 5,371 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 28 major competitor apps |
| resource | 73 | 100 | 40 | 66 8,747 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 67 major competitor apps |
| would | 71 | 100 | 44 | 72 21,352 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 354 major competitor apps |
| well | 69 | 100 | 47 | 77 43,848 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 533 major competitor apps |
App Description
The ERG contains an indexed list of dangerous goods and the associated ID number, the general hazards they pose and recommended safety precautions. For example, if emergency responders arrive at the scene of an overturned tractor trailer displaying a DOT hazmat placard, they would use the guide to identify the material associated with the placard and get guidance on how to respond accordingly.
The 2020 version of the ERG includes general revisions, reorganized general information pages, protective distance mapping updates, and the new ability to share data links through URLs. Updated every four years, the ERG is available free to public safety agencies in all states and territories through designated state coordinators’ offices. PHMSA has partnered with the National Library of Medicine to provide this free application as well as a version of the ERG in its Wireless Information System for Emergency Responders (WISER) application.