DOWN: The Casual Dating App
ASO Keyword Dashboard
Tracking 93 keywords for DOWN: The Casual Dating App in Apple App Store
DOWN: The Casual Dating App tracks 93 keywords (18 keywords rank; 75 need traction). Key metrics: 11% top-10 coverage, opportunity 70.0, difficulty 44.3, best rank 3.
Tracked keywords
93
18 ranked • 75 not ranking yet
Top 10 coverage
11%
Best rank 3 • Latest leader 14
Avg opportunity
70.0
Top keyword: someone
Avg difficulty
44.3
Lower scores indicate easier wins
Opportunity leaders
- 67.3
someone
Opportunity: 73.0 • Difficulty: 41.1 • Rank 14
Competitors: 149
- 67.9
highly
Opportunity: 73.0 • Difficulty: 41.2 • Rank 41
Competitors: 160
- 67.0
friend
Opportunity: 73.0 • Difficulty: 41.0 • Rank 124
Competitors: 170
- 64.3
feel free
Opportunity: 73.0 • Difficulty: 39.1 • Rank 150
Competitors: 133
- 68.5
facebook
Opportunity: 73.0 • Difficulty: 43.1 • Rank —
Competitors: 309
Unranked opportunities
facebook
Opportunity: 73.0 • Difficulty: 43.1 • Competitors: 309
post
Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 189
committed
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 101
interested
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 98
term
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 157
High competition keywords
free
Total apps: 164,890 • Major competitors: 3,770
Latest rank: — • Difficulty: 53.8
access
Total apps: 163,476 • Major competitors: 2,524
Latest rank: — • Difficulty: 53.5
like
Total apps: 143,193 • Major competitors: 3,110
Latest rank: 35 • Difficulty: 53.2
find
Total apps: 139,054 • Major competitors: 2,657
Latest rank: — • Difficulty: 53.1
download
Total apps: 122,966 • Major competitors: 1,958
Latest rank: — • Difficulty: 52.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| casual | 72 | 100 | 43 | 69 13,909 competing apps Median installs: 250 Avg rating: 4.3 | 3 | 3 | 319 major competitor apps |
| date | 69 | 100 | 47 | 77 40,413 competing apps Median installs: 150 Avg rating: 4.3 | 7 | 7 | 472 major competitor apps |
| feel | 69 | 100 | 47 | 77 39,401 competing apps Median installs: 250 Avg rating: 4.3 | 13 | 12 | 817 major competitor apps |
| someone | 73 | 100 | 41 | 67 10,505 competing apps Median installs: 225 Avg rating: 4.2 | 14 | 14 | 149 major competitor apps |
| single | 69 | 100 | 47 | 77 37,398 competing apps Median installs: 200 Avg rating: 4.2 | 20 | 17 | 578 major competitor apps |
| meet | 70 | 100 | 46 | 74 26,920 competing apps Median installs: 200 Avg rating: 4.3 | 19 | 17 | 520 major competitor apps |
| like | 65 | 100 | 53 | 86 143,193 competing apps Median installs: 250 Avg rating: 4.2 | 35 | 35 | 3,110 major competitor apps |
| highly | 73 | 100 | 41 | 68 11,465 competing apps Median installs: 200 Avg rating: 4.2 | 41 | 41 | 160 major competitor apps |
| chat | 71 | 100 | 46 | 74 25,095 competing apps Median installs: 200 Avg rating: 4.3 | 66 | 66 | 553 major competitor apps |
| add | 67 | 100 | 51 | 82 82,482 competing apps Median installs: 200 Avg rating: 4.2 | 108 | 108 | 1,460 major competitor apps |
| people | 68 | 100 | 49 | 79 52,072 competing apps Median installs: 200 Avg rating: 4.3 | 171 | 110 | 870 major competitor apps |
| friend | 73 | 100 | 41 | 67 10,043 competing apps Median installs: 250 Avg rating: 4.2 | 124 | 124 | 170 major competitor apps |
| way | 66 | 100 | 52 | 84 107,072 competing apps Median installs: 200 Avg rating: 4.2 | 148 | 127 | 1,874 major competitor apps |
| feel free | 73 | 100 | 39 | 64 6,959 competing apps Median installs: 200 Avg rating: 4.1 | 150 | 150 | 133 major competitor apps |
| friendly | 68 | 100 | 48 | 79 54,523 competing apps Median installs: 100 Avg rating: 4.2 | 183 | 183 | 569 major competitor apps |
| style | 70 | 100 | 46 | 74 27,326 competing apps Median installs: 250 Avg rating: 4.2 | 209 | 188 | 605 major competitor apps |
| go | 68 | 100 | 49 | 79 52,305 competing apps Median installs: 250 Avg rating: 4.1 | — | 208 | 1,090 major competitor apps |
| best | 66 | 100 | 52 | 85 117,421 competing apps Median installs: 200 Avg rating: 4.2 | — | 210 | 2,501 major competitor apps |
| free | 65 | 100 | 54 | 87 164,890 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 3,770 major competitor apps |
| download | 66 | 100 | 52 | 85 122,966 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 1,958 major competitor apps |
| fun | 67 | 100 | 51 | 83 86,676 competing apps Median installs: 250 Avg rating: 4.1 | — | — | 2,028 major competitor apps |
| 73 | 100 | 43 | 69 12,449 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 309 major competitor apps | |
| subscription | 68 | 100 | 49 | 79 51,544 competing apps Median installs: 500 Avg rating: 4.3 | — | — | 1,488 major competitor apps |
| ready | 68 | 100 | 49 | 79 52,369 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,246 major competitor apps |
| enjoy | 66 | 100 | 52 | 84 101,778 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,255 major competitor apps |
App Description
No matter what kind of relationship you're seeking, you're in control—express openly whether you're looking for something SERIOUS or CASUAL.
DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they truly want.
Discover your dating life in a safe space.
Your privacy and safety are our top priorities. We employ robust measures, including photo verification, to proactively identify and mitigate inauthentic accounts and scammers—creating a safe environment for you to match and chat with nearby singles. To enhance safety and provide a more authentic experience, all users must now be photo-verified. We’re committed to combating inauthentic accounts to improve your experience, and we verify all users from the start.
DOWN is the perfect app for singles seeking casual relationships, long-term commitments, or anything in between.
Find attractive singles near you. Flirt, meet, date, and have fun every day!
Join our community of over 17 million users, be straightforward and date the honest way: If you're seeking casual fun, say "GET DOWN." If you're looking for something more serious, say "GET DATE." It's that simple—you choose!
How DOWN Works:
Sign up once with a Mobile Number, Apple ID, or Facebook to verify your identity (don't worry—we NEVER post to your Facebook wall!).
Like singles nearby: We will only inform them if they’re interested in you too!
When we confirm you’re both interested in chatting or ready to date, we’ll notify you so you can meet!
The app is free to download and use. We also offer an optional subscription package called DOWN Private Membership.
Subscribe to access DOWN's premium features and enjoy all the advantages—giving you the best chances of success.
Payment will be charged to your iTunes Account upon purchase.
If you choose the subscription option, it will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current period.
Your account will be charged for renewal within 24 hours before the end of the current period, which will outline the renewal cost.
Subscriptions can be managed by the user, and auto-renewal can be turned off through the user's Account Settings after purch