DOWN: The Casual Dating App
ASO Keyword Dashboard
Tracking 135 keywords for DOWN: The Casual Dating App in Apple App Store
DOWN: The Casual Dating App tracks 135 keywords (18 keywords rank; 117 need traction). Key metrics: 11% top-10 coverage, opportunity 51.6, difficulty 49.0, best rank 3.
Tracked keywords
135
18 ranked • 117 not ranking yet
Top 10 coverage
11%
Best rank 3 • Latest leader 35
Avg opportunity
51.6
Top keyword: like
Avg difficulty
49.0
Lower scores indicate easier wins
Opportunity leaders
- 87.6
like
Opportunity: 59.0 • Difficulty: 63.2 • Rank 35
Competitors: 1,767
- 83.0
way
Opportunity: 59.0 • Difficulty: 60.3 • Rank 148
Competitors: 1,067
- 85.9
best
Opportunity: 59.0 • Difficulty: 59.6 • Rank 210
Competitors: 1,398
- 89.9
free
Opportunity: 59.0 • Difficulty: 63.5 • Rank —
Competitors: 2,147
- 83.8
fun
Opportunity: 59.0 • Difficulty: 58.2 • Rank —
Competitors: 1,147
Unranked opportunities
free
Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
fun
Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
easy
Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
free
Total apps: 9,480 • Major competitors: 2,147
Latest rank: — • Difficulty: 63.5
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
like
Total apps: 7,508 • Major competitors: 1,767
Latest rank: 35 • Difficulty: 63.2
every
Total apps: 6,989 • Major competitors: 1,637
Latest rank: — • Difficulty: 62.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| casual | 58 | 100 | 47 | 65 756 competing apps Median installs: 261,850 Avg rating: 4.6 | 3 | 3 | 166 major competitor apps |
| date | 58 | 100 | 55 | 70 1,250 competing apps Median installs: 269,412 Avg rating: 4.7 | 7 | 7 | 274 major competitor apps |
| feel | 58 | 100 | 52 | 75 1,977 competing apps Median installs: 271,475 Avg rating: 4.6 | 13 | 12 | 424 major competitor apps |
| someone | 58 | 100 | 44 | 60 470 competing apps Median installs: 265,812 Avg rating: 4.5 | 14 | 14 | 89 major competitor apps |
| single | 58 | 100 | 50 | 72 1,511 competing apps Median installs: 234,575 Avg rating: 4.6 | 20 | 17 | 294 major competitor apps |
| meet | 58 | 100 | 54 | 70 1,285 competing apps Median installs: 259,225 Avg rating: 4.6 | 19 | 17 | 276 major competitor apps |
| like | 59 | 100 | 63 | 88 7,508 competing apps Median installs: 276,638 Avg rating: 4.6 | 35 | 35 | 1,767 major competitor apps |
| highly | 58 | 100 | 42 | 61 512 competing apps Median installs: 220,075 Avg rating: 4.6 | 41 | 41 | 92 major competitor apps |
| chat | 20 | 100 | 61 | 70 1,223 competing apps Median installs: 323,400 Avg rating: 4.6 | 66 | 66 | 325 major competitor apps |
| add | 58 | 100 | 61 | 81 3,653 competing apps Median installs: 249,175 Avg rating: 4.6 | 108 | 108 | 806 major competitor apps |
| people | 58 | 100 | 60 | 75 2,083 competing apps Median installs: 271,275 Avg rating: 4.6 | 171 | 110 | 492 major competitor apps |
| friend | 58 | 100 | 43 | 61 477 competing apps Median installs: 228,775 Avg rating: 4.6 | 124 | 124 | 94 major competitor apps |
| way | 59 | 100 | 60 | 83 4,665 competing apps Median installs: 271,100 Avg rating: 4.6 | 148 | 127 | 1,067 major competitor apps |
| feel free | 57 | 100 | 39 | 58 382 competing apps Median installs: 263,012 Avg rating: 4.6 | 150 | 150 | 74 major competitor apps |
| friendly | 58 | 100 | 50 | 72 1,504 competing apps Median installs: 239,188 Avg rating: 4.6 | 183 | 183 | 286 major competitor apps |
| style | 58 | 100 | 50 | 72 1,461 competing apps Median installs: 260,125 Avg rating: 4.6 | 209 | 188 | 324 major competitor apps |
| go | 58 | 100 | 59 | 79 3,005 competing apps Median installs: 276,925 Avg rating: 4.6 | — | 208 | 709 major competitor apps |
| best | 59 | 100 | 60 | 86 6,283 competing apps Median installs: 272,625 Avg rating: 4.6 | — | 210 | 1,398 major competitor apps |
| free | 59 | 100 | 63 | 90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6 | — | — | 2,147 major competitor apps |
| download | 58 | 100 | 60 | 83 4,537 competing apps Median installs: 266,225 Avg rating: 4.6 | — | — | 1,040 major competitor apps |
| fun | 59 | 100 | 58 | 84 5,061 competing apps Median installs: 275,775 Avg rating: 4.6 | — | — | 1,147 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| 58 | 100 | 51 | 66 852 competing apps Median installs: 240,100 Avg rating: 4.6 | — | — | 173 major competitor apps | |
| subscription | 58 | 100 | 56 | 81 3,884 competing apps Median installs: 258,562 Avg rating: 4.6 | — | — | 792 major competitor apps |
| right | 58 | 100 | 63 | 81 3,793 competing apps Median installs: 282,075 Avg rating: 4.6 | — | — | 912 major competitor apps |
App Description
Doesn’t matter what kind of relationship you’re looking for. You’re in control - liberate yourself and freely say if you want to find something CASUAL or SERIOUS.
DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they really want.
Explore your dating life in a private & safe dating space.
Your privacy & safety comes first. From setting up a photo verification process, to proactively hunting down bad actors & scammers, we aim to create a safe place for you to match and chat with singles nearby.
For your safety and for a more honest, authentic experience, all users must now be photo-verified! We're taking the fight to inauthentic accounts to make your experience better, so we're verifying all our users right from the start. This goes for new users immediately and is being phased in for our existing users.
DOWN is the perfect app for singles looking for casual relationships, long-term commitment, or anything in between.
+ Get attractive singles near you. Flirt, meet, date & have fun every day!
+ Dating the honest way: If you're looking for a fast date or casual fun, say GET DOWN. If you want something more serious, say GET DATE. It's that easy - you get to choose!
+ Match, say hello, chat & find great flings with your matches for free and go on dates with them! Over 1/2 of all matches on DOWN APP meet in real life.
+ We have over 16M users around the world chatting, getting matches & dates.
How DOWN works:
1. Sign in once with a Phone Number, Apple ID, or Facebook so we know you're real (don't worry - we NEVER post to your Facebook wall!)
2. Like the cute singles nearby: We will only tell them you're interested if they are too!
3. Once we know you're both down to commit or go on a casual date, we'll let you know so you can meet!
______
The app is free to download and use. We also offer an optional subscription package, called DOWN Private Membership.
- You can subscribe to DOWN's premium features and get all of the advantages - giving you the best chances of success.
- Payment will be charged to iTunes Account at confirmation of purchase.
- If you pick the subscription option, it automatically renews unless auto-renew is turned off