DOWN: The Casual Dating App
ASO Keyword Dashboard
Tracking 92 keywords for DOWN: The Casual Dating App in Apple App Store
DOWN: The Casual Dating App tracks 92 keywords (18 keywords rank; 74 need traction). Key metrics: 11% top-10 coverage, opportunity 70.0, difficulty 43.9, best rank 3.
Tracked keywords
92
18 ranked • 74 not ranking yet
Top 10 coverage
11%
Best rank 3 • Latest leader 14
Avg opportunity
70.0
Top keyword: someone
Avg difficulty
43.9
Lower scores indicate easier wins
Opportunity leaders
- 67.5
someone
Opportunity: 73.0 • Difficulty: 40.8 • Rank 14
Competitors: 77
- 68.1
highly
Opportunity: 73.0 • Difficulty: 41.1 • Rank 41
Competitors: 80
- 66.9
friend
Opportunity: 73.0 • Difficulty: 40.5 • Rank 124
Competitors: 97
- 64.5
feel free
Opportunity: 73.0 • Difficulty: 38.9 • Rank 150
Competitors: 75
- 68.6
facebook
Opportunity: 73.0 • Difficulty: 41.9 • Rank —
Competitors: 167
Unranked opportunities
facebook
Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 167
setting
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 102
fight
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 169
post
Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 100
interested
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 53
High competition keywords
free
Total apps: 160,883 • Major competitors: 2,147
Latest rank: — • Difficulty: 52.9
like
Total apps: 140,188 • Major competitors: 1,776
Latest rank: 35 • Difficulty: 52.3
find
Total apps: 136,150 • Major competitors: 1,470
Latest rank: — • Difficulty: 52.2
experience
Total apps: 119,060 • Major competitors: 1,169
Latest rank: — • Difficulty: 51.4
download
Total apps: 117,328 • Major competitors: 1,074
Latest rank: — • Difficulty: 51.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| casual | 72 | 100 | 42 | 69 13,412 competing apps Median installs: 75 Avg rating: 4.3 | 3 | 3 | 177 major competitor apps |
| date | 69 | 100 | 47 | 77 39,618 competing apps Median installs: 25 Avg rating: 4.2 | 7 | 7 | 247 major competitor apps |
| feel | 69 | 100 | 46 | 77 37,981 competing apps Median installs: 75 Avg rating: 4.2 | 13 | 12 | 431 major competitor apps |
| someone | 73 | 100 | 41 | 68 10,698 competing apps Median installs: 75 Avg rating: 4.1 | 14 | 14 | 77 major competitor apps |
| single | 69 | 100 | 46 | 76 36,270 competing apps Median installs: 50 Avg rating: 4.1 | 20 | 17 | 304 major competitor apps |
| meet | 70 | 100 | 45 | 74 26,104 competing apps Median installs: 50 Avg rating: 4.2 | 19 | 17 | 286 major competitor apps |
| like | 66 | 100 | 52 | 86 140,188 competing apps Median installs: 75 Avg rating: 4.1 | 35 | 35 | 1,776 major competitor apps |
| highly | 73 | 100 | 41 | 68 11,568 competing apps Median installs: 75 Avg rating: 4.1 | 41 | 41 | 80 major competitor apps |
| chat | 71 | 100 | 45 | 73 24,213 competing apps Median installs: 50 Avg rating: 4.2 | 66 | 66 | 327 major competitor apps |
| add | 67 | 100 | 50 | 82 80,418 competing apps Median installs: 50 Avg rating: 4.1 | 108 | 108 | 798 major competitor apps |
| people | 68 | 100 | 48 | 79 50,499 competing apps Median installs: 50 Avg rating: 4.2 | 171 | 110 | 488 major competitor apps |
| friend | 73 | 100 | 40 | 67 9,813 competing apps Median installs: 75 Avg rating: 4.1 | 124 | 124 | 97 major competitor apps |
| way | 66 | 100 | 51 | 84 104,749 competing apps Median installs: 50 Avg rating: 4.2 | 148 | 127 | 1,047 major competitor apps |
| feel free | 73 | 100 | 39 | 64 7,048 competing apps Median installs: 75 Avg rating: 4.1 | 150 | 150 | 75 major competitor apps |
| friendly | 68 | 100 | 48 | 79 53,230 competing apps Median installs: 25 Avg rating: 4.2 | 183 | 183 | 286 major competitor apps |
| style | 70 | 100 | 45 | 74 26,250 competing apps Median installs: 75 Avg rating: 4.2 | 209 | 188 | 336 major competitor apps |
| go | 68 | 100 | 48 | 79 52,963 competing apps Median installs: 75 Avg rating: 4.1 | — | 208 | 608 major competitor apps |
| best | 66 | 100 | 51 | 85 115,306 competing apps Median installs: 75 Avg rating: 4.1 | — | 210 | 1,376 major competitor apps |
| free | 65 | 100 | 53 | 87 160,883 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 2,147 major competitor apps |
| download | 66 | 100 | 51 | 85 117,328 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,074 major competitor apps |
| fun | 67 | 100 | 50 | 83 85,415 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 1,179 major competitor apps |
| 73 | 100 | 42 | 69 12,369 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 167 major competitor apps | |
| subscription | 69 | 100 | 48 | 79 49,829 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 800 major competitor apps |
| right | 67 | 100 | 50 | 82 81,347 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 896 major competitor apps |
| phone | 69 | 100 | 47 | 78 44,696 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 430 major competitor apps |
App Description
Doesn’t matter what kind of relationship you’re looking for. You’re in control - liberate yourself and freely say if you want to find something CASUAL or SERIOUS.
DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they really want.
Explore your dating life in a private & safe dating space.
Your privacy & safety comes first. From setting up a photo verification process, to proactively hunting down bad actors & scammers, we aim to create a safe place for you to match and chat with singles nearby.
For your safety and for a more honest, authentic experience, all users must now be photo-verified! We're taking the fight to inauthentic accounts to make your experience better, so we're verifying all our users right from the start. This goes for new users immediately and is being phased in for our existing users.
DOWN is the perfect app for singles looking for casual relationships, long-term commitment, or anything in between.
+ Get attractive singles near you. Flirt, meet, date & have fun every day!
+ Dating the honest way: If you're looking for a fast date or casual fun, say GET DOWN. If you want something more serious, say GET DATE. It's that easy - you get to choose!
+ Match, say hello, chat & find great flings with your matches for free and go on dates with them! Over 1/2 of all matches on DOWN APP meet in real life.
+ We have over 17M users around the world chatting, getting matches & dates.
How DOWN works:
1. Sign in once with a Phone Number, Apple ID, or Facebook so we know you're real (don't worry - we NEVER post to your Facebook wall!)
2. Like the cute singles nearby: We will only tell them you're interested if they are too!
3. Once we know you're both down to commit or go on a casual date, we'll let you know so you can meet!
______
The app is free to download and use. We also offer an optional subscription package, called DOWN Private Membership.
- You can subscribe to DOWN's premium features and get all of the advantages - giving you the best chances of success.
- Payment will be charged to iTunes Account at confirmation of purchase.
- If you pick the subscription option, it automatically renews unless auto-renew is turned off