MTR · Care
ASO Keyword Dashboard
Tracking 39 keywords for MTR · Care in Apple App Store
MTR · Care tracks 39 keywords (2 keywords rank; 37 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 40.9, best rank 15.
Tracked keywords
39
2 ranked • 37 not ranking yet
Top 10 coverage
0%
Best rank 15 • Latest leader —
Avg opportunity
70.5
Top keyword: navigation
Avg difficulty
40.9
Lower scores indicate easier wins
Opportunity leaders
- 68.2
navigation
Opportunity: 73.0 • Difficulty: 43.6 • Rank —
Competitors: 122
- 63.6
assistance
Opportunity: 73.0 • Difficulty: 39.6 • Rank —
Competitors: 105
- 68.2
trip
Opportunity: 73.0 • Difficulty: 44.2 • Rank —
Competitors: 231
- 66.0
station
Opportunity: 73.0 • Difficulty: 40.7 • Rank —
Competitors: 100
- 67.5
functions
Opportunity: 73.0 • Difficulty: 41.6 • Rank —
Competitors: 108
Unranked opportunities
navigation
Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 122
assistance
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 105
trip
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 231
station
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 100
functions
Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 108
High competition keywords
free
Total apps: 175,988 • Major competitors: 3,927
Latest rank: — • Difficulty: 55.7
create
Total apps: 130,836 • Major competitors: 2,320
Latest rank: — • Difficulty: 54.5
mobile
Total apps: 130,005 • Major competitors: 1,612
Latest rank: — • Difficulty: 53.2
available
Total apps: 95,740 • Major competitors: 1,851
Latest rank: — • Difficulty: 54.5
journey
Total apps: 53,405 • Major competitors: 733
Latest rank: — • Difficulty: 48.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| inclusion | 69 | 100 | 29 | 46 576 competing apps Median installs: 350 Avg rating: 4.2 | 15 | 15 | 7 major competitor apps |
| inclusive | 72 | 100 | 42 | 57 2,831 competing apps Median installs: 400 Avg rating: 4.2 | 46 | 46 | 54 major competitor apps |
| free | 65 | 100 | 56 | 87 175,988 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,927 major competitor apps |
| navigation | 73 | 100 | 44 | 68 12,619 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 122 major competitor apps |
| trip planner | 68 | 100 | 35 | 40 251 competing apps Median installs: 1,250 Avg rating: 4.2 | — | — | 10 major competitor apps |
| needs | 71 | 100 | 46 | 73 25,940 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 314 major competitor apps |
| available | 67 | 100 | 54 | 83 95,740 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,851 major competitor apps |
| mobile | 66 | 100 | 53 | 85 130,005 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,612 major competitor apps |
| journey | 69 | 100 | 49 | 79 53,405 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 733 major competitor apps |
| planner | 72 | 100 | 38 | 60 4,054 competing apps Median installs: 700 Avg rating: 4.1 | — | — | 78 major competitor apps |
| special | 69 | 100 | 50 | 78 48,118 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,056 major competitor apps |
| interface | 69 | 100 | 47 | 77 45,335 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 338 major competitor apps |
| assistance | 73 | 100 | 40 | 64 6,648 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 105 major competitor apps |
| customers | 71 | 100 | 46 | 73 23,593 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 284 major competitor apps |
| create | 66 | 100 | 55 | 85 130,836 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 2,320 major competitor apps |
| trip | 73 | 100 | 44 | 68 12,701 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 231 major competitor apps |
| station | 73 | 100 | 41 | 66 9,349 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 100 major competitor apps |
| offering | 71 | 100 | 45 | 72 22,513 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 267 major competitor apps |
| functions | 73 | 100 | 42 | 67 11,458 competing apps Median installs: 350 Avg rating: 3.8 | — | — | 108 major competitor apps |
| clear | 70 | 100 | 48 | 76 38,407 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 528 major competitor apps |
| network | 71 | 100 | 47 | 74 26,929 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 420 major competitor apps |
| strive | 72 | 100 | 37 | 59 3,620 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 34 major competitor apps |
| equipped | 72 | 100 | 38 | 61 4,880 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 56 major competitor apps |
| latest | 69 | 100 | 50 | 78 50,457 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 715 major competitor apps |
| transportation | 72 | 100 | 39 | 62 5,371 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 28 major competitor apps |
App Description
「關愛共乘」手機應用程式配備人性化、清晰易用的界面，專為長者和有需要的乘客而設計。程式現提供五大功能 – 行程指南（簡易版），無障礙設施資訊，輪椅活動摺板預約，站内導航（供視障人士使用），以及非緊急站內求助（供聽障人士使用）功能，供有需要的乘客使用，讓他們的港鐵旅程更輕鬆方便。
五個功能的主要特點如下:
1.行程指南（簡易版）：一站式平台提供路綫資料。除了預計乘車時間，路綫及「快捷出站」資料外，新增了實時升降機維修保養資訊，進一步便利長者和其他車乘客預先計劃行程。
2. 無障礙設施資訊：為有需要的乘客，包括：行動不便人士，視障人士和聼障人士等，提供車站的無障礙設施資訊。乘客更可以在此功能内查閲實時升降機維修保養資訊，便利他們計劃行程。
3. 輪椅活動摺板預約：供輪椅使用者及其照顧者使用，透過提供多一個平台於出行前提早預約活動摺板，並加入實時升降機維修保養資訊，令行程規劃更為順暢。
4. 站內導航(供視障人士使用)：供視障人士使用的站內導航功能，現已覆蓋會展站，港島綫，荃灣綫以及觀塘綫。除了透過語音播報讓用戶獲取車站設施及其他資訊，亦新增了自動重新定位及尋找替代路綫功能。
5. 試用版非緊急站內求助（供聽障人士使用）：供聽障人士在鰂魚涌站及石硤尾站內，有需要時透過此功能向車站職員作出非緊急站內求助。
At MTR, we strive to create an inclusive transportation network and encourage mobility of customers with special needs by offering them a hassle-free journey riding on the latest technologies.
"MTR · Care" mobile app, equipped with a user-friendly, clear and easy-to-use interface for the elderly and customers with special needs, is now available. Five functions – Trip Planner (Simplified Version), Barrier-free Facilities Information, Wheelchair Portable Ramp Booking, In-Station Navigation (For Visually Impaired), and In-station Assistance (For Hearing Impaired) functions are now available for the elderly and customers with special need