Guideline

Guideline
Developer: Gusto, inc.
Category: Finance
~74.9K - 149.8K
1.5K ratings
~1.3K (installs week)
Trend Steady
~9.8K (installs month)
Trend Steady
Guideline icon

ASO Keyword Dashboard

Tracking 122 keywords for Guideline in Apple App Store

Developer: Gusto, inc. Category: finance Rating: 4.87

Guideline tracks 122 keywords (1 keyword ranks; 121 need traction). Key metrics: 0% top-10 coverage, opportunity 47.4, difficulty 45.1, best rank 125.

Tracked keywords

122

1  ranked •  121  not ranking yet

Top 10 coverage

0%

Best rank 125 • Latest leader —

Avg opportunity

47.4

Top keyword: easy

Avg difficulty

45.1

Lower scores indicate easier wins

Opportunity leaders

  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Rank —

    Competitors: 1,246

    85.2
  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Rank —

    Competitors: 1,773

    88.4
  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Rank —

    Competitors: 1,236

    85.2
  • account

    Opportunity: 59.0 • Difficulty: 60.5 • Rank —

    Competitors: 1,073

    84.1
  • take

    Opportunity: 59.0 • Difficulty: 59.6 • Rank —

    Competitors: 1,068

    83.4

Unranked opportunities

  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236

  • account

    Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073

  • take

    Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,068

High competition keywords

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • like

    Total apps: 7,508 • Major competitors: 1,767

    Latest rank: — • Difficulty: 63.2

  • every

    Total apps: 6,989 • Major competitors: 1,637

    Latest rank: — • Difficulty: 62.5

  • help

    Total apps: 5,873 • Major competitors: 1,236

    Latest rank: — • Difficulty: 61.1

  • easy

    Total apps: 5,849 • Major competitors: 1,246

    Latest rank: — • Difficulty: 59.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
anytime581004866

845 competing apps

Median installs: 254,125

Avg rating: 4.6

125125

174

major competitor apps

security581005467

934 competing apps

Median installs: 267,025

Avg rating: 4.6

213

major competitor apps

investing201004345

94 competing apps

Median installs: 302,962

Avg rating: 4.7

27

major competitor apps

changes581004962

553 competing apps

Median installs: 258,975

Avg rating: 4.6

138

major competitor apps

right581006381

3,793 competing apps

Median installs: 282,075

Avg rating: 4.6

912

major competitor apps

customer581005168

1,021 competing apps

Median installs: 257,100

Avg rating: 4.6

221

major competitor apps

easy591005985

5,849 competing apps

Median installs: 250,625

Avg rating: 4.6

1,246

major competitor apps

make591006388

8,094 competing apps

Median installs: 266,850

Avg rating: 4.6

1,773

major competitor apps

via581005575

2,102 competing apps

Median installs: 260,250

Avg rating: 4.6

427

major competitor apps

images581005169

1,097 competing apps

Median installs: 227,650

Avg rating: 4.6

197

major competitor apps

support581005678

2,741 competing apps

Median installs: 233,950

Avg rating: 4.6

515

major competitor apps

live581006177

2,652 competing apps

Median installs: 287,738

Avg rating: 4.6

616

major competitor apps

innovation571003043

80 competing apps

Median installs: 250,288

Avg rating: 4.7

16

major competitor apps

design581005073

1,669 competing apps

Median installs: 243,225

Avg rating: 4.6

335

major competitor apps

product201004964

654 competing apps

Median installs: 282,388

Avg rating: 4.6

170

major competitor apps

information581005778

2,704 competing apps

Median installs: 252,888

Avg rating: 4.6

572

major competitor apps

used581005372

1,494 competing apps

Median installs: 237,800

Avg rating: 4.6

279

major competitor apps

management581004666

856 competing apps

Median installs: 221,550

Avg rating: 4.6

138

major competitor apps

educational581004262

571 competing apps

Median installs: 207,750

Avg rating: 4.5

96

major competitor apps

mobile581006081

3,947 competing apps

Median installs: 251,675

Avg rating: 4.7

846

major competitor apps

help591006185

5,873 competing apps

Median installs: 257,100

Avg rating: 4.6

1,236

major competitor apps

company581004161

480 competing apps

Median installs: 216,775

Avg rating: 4.6

68

major competitor apps

roll201004357

333 competing apps

Median installs: 310,575

Avg rating: 4.6

96

major competitor apps

account591006184

5,212 competing apps

Median installs: 257,662

Avg rating: 4.6

1,073

major competitor apps

services581005469

1,093 competing apps

Median installs: 293,700

Avg rating: 4.6

272

major competitor apps

122 keywords
1 of 5

App Description

Guideline has joined Gusto.

Gain peace of mind on your road to retirement. Our award-winning app¹ makes it refreshingly easy to set up your 401(k) account and track your progress anytime, anywhere.

SET UP IN MINUTES
Set up your 401(k) in minutes right from your phone, no computer required.

ACCESS ANYTIME
Update your contribution amounts or make changes to your investment portfolios with just a few taps.

INVEST WITH CONFIDENCE
Take our questionnaire to see which of our portfolios is right for you. Plus, we’ll automatically rebalance your portfolio to help you stay on track.

CHECK YOUR PROGRESS
See your portfolio, performance, and total retirement savings to date.

CONSOLIDATE SAVINGS
You can roll over other accounts right from the app so all of your savings can be in one place. Plus, you’ll be able to take advantage of our portfolio management and low fees, which could help you make the most of every dollar saved.²


ENABLE MOBILE-FIRST SECURITY
Protect your account with security features like two-factor authentication (2FA) and biometric recognition.

AWARD-WINNING CUSTOMER SUPPORT³
Access live support in English or Spanish, plus numerous resources, how-to guides, and FAQs via our Help Center.

Disclosures:

The images above are illustrative and for educational purposes only. They are not representative of any client account.

This information is general in nature and is for informational purposes only. It should not be used as a substitute for specific tax, legal, and/or financial advice. Investing involves risk and investments may lose value. You are advised to consult a qualified financial adviser or tax professional before relying on the information provided herein.

See our https://my.guideline.com/agreements/fees for additional information regarding our fees and services.

1.
2024 Fast Company Innovation by Design Award Winner for Guideline's mobile application in the Mid-Size business category in June 2024. Fee paid for application. See https://www.fastcompany.com/91126780/methodology-innovation-by-design-2024 for more information.

2.
This information is for illustrative purposes only, and is not intended to be construed as investment or tax advice or as an assurance or guarantee of future performance. Investing involves risk, and investments may lose value. Investment advisory services for Guideline’s 401(k) product (when 3(38) fiduc