Guideline

84.5K installs
1.7K ratings
17.4K monthly active users
Revenue not available
Install Trends
Weekly +840
Declining
Monthly +4K
Steady
Guideline icon

ASO Keyword Dashboard

Tracking 124 keywords for Guideline in Apple App Store

Developer: Gusto, inc. Category: finance Rating: 4.87

Guideline tracks 124 keywords (3 keywords rank; 121 need traction). Key metrics: 33% top-10 coverage, opportunity 69.7, difficulty 41.2, best rank 1.

Tracked keywords

124

3  ranked •  121  not ranking yet

Top 10 coverage

33%

Best rank 1 • Latest leader —

Avg opportunity

69.7

Top keyword: changes

Avg difficulty

41.2

Lower scores indicate easier wins

Opportunity leaders

  • changes

    Opportunity: 73.0 • Difficulty: 44.1 • Rank —

    Competitors: 206

    68.5
  • roll

    Opportunity: 73.0 • Difficulty: 41.2 • Rank —

    Competitors: 154

    62.7
  • fee

    Opportunity: 73.0 • Difficulty: 44.3 • Rank —

    Competitors: 161

    62.8
  • nature

    Opportunity: 73.0 • Difficulty: 39.9 • Rank —

    Competitors: 84

    63.9
  • winning

    Opportunity: 73.0 • Difficulty: 44.8 • Rank —

    Competitors: 474

    67.2

Unranked opportunities

  • changes

    Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 206

  • roll

    Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 154

  • fee

    Opportunity: 73.0 • Difficulty: 44.3 • Competitors: 161

  • nature

    Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 84

  • winning

    Opportunity: 73.0 • Difficulty: 44.8 • Competitors: 474

High competition keywords

  • help

    Total apps: 162,218 • Major competitors: 2,474

    Latest rank: — • Difficulty: 54.9

  • make

    Total apps: 158,974 • Major competitors: 2,939

    Latest rank: — • Difficulty: 54.6

  • like

    Total apps: 153,372 • Major competitors: 3,285

    Latest rank: — • Difficulty: 55.4

  • easy

    Total apps: 141,547 • Major competitors: 2,055

    Latest rank: — • Difficulty: 53.0

  • mobile

    Total apps: 130,005 • Major competitors: 1,612

    Latest rank: — • Difficulty: 53.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
guidelines711003455

2,065 competing apps

Median installs: 350

Avg rating: 4.1

11

18

major competitor apps

anytime711004572

20,714 competing apps

Median installs: 650

Avg rating: 4.1

10893

364

major competitor apps

retirement701003352

1,259 competing apps

Median installs: 200

Avg rating: 4.2

113113

26

major competitor apps

security711004773

23,052 competing apps

Median installs: 500

Avg rating: 4.0

415

major competitor apps

investing711003755

2,112 competing apps

Median installs: 700

Avg rating: 4.2

50

major competitor apps

changes731004469

13,213 competing apps

Median installs: 450

Avg rating: 4.1

206

major competitor apps

right671005382

89,991 competing apps

Median installs: 500

Avg rating: 4.1

1,647

major competitor apps

customer701004775

32,068 competing apps

Median installs: 400

Avg rating: 4.0

443

major competitor apps

easy661005386

141,547 competing apps

Median installs: 450

Avg rating: 4.1

2,055

major competitor apps

make651005586

158,974 competing apps

Median installs: 500

Avg rating: 4.1

2,939

major competitor apps

via681005079

56,686 competing apps

Median installs: 400

Avg rating: 4.0

767

major competitor apps

images701004874

28,285 competing apps

Median installs: 450

Avg rating: 4.0

317

major competitor apps

support671005182

83,345 competing apps

Median installs: 500

Avg rating: 4.1

1,121

major competitor apps

live681005280

66,906 competing apps

Median installs: 450

Avg rating: 4.1

1,177

major competitor apps

innovation721003658

3,278 competing apps

Median installs: 300

Avg rating: 4.0

37

major competitor apps

design691004877

40,744 competing apps

Median installs: 541

Avg rating: 4.1

678

major competitor apps

product711004673

25,686 competing apps

Median installs: 350

Avg rating: 4.0

305

major competitor apps

information661005285

121,633 competing apps

Median installs: 350

Avg rating: 4.0

1,141

major competitor apps

used691004978

50,553 competing apps

Median installs: 350

Avg rating: 4.0

504

major competitor apps

management691004878

48,795 competing apps

Median installs: 300

Avg rating: 4.0

345

major competitor apps

educational711004573

24,487 competing apps

Median installs: 350

Avg rating: 4.0

209

major competitor apps

mobile661005385

130,005 competing apps

Median installs: 400

Avg rating: 4.0

1,612

major competitor apps

help651005587

162,218 competing apps

Median installs: 450

Avg rating: 4.1

2,474

major competitor apps

company711004472

20,037 competing apps

Median installs: 400

Avg rating: 4.0

158

major competitor apps

roll731004163

5,922 competing apps

Median installs: 600

Avg rating: 4.1

154

major competitor apps

124 keywords
1 of 5

App Description

Guideline has joined Gusto.

Gain peace of mind on your road to retirement. Our award-winning app¹ makes it refreshingly easy to set up your 401(k) account and track your progress anytime, anywhere.

SET UP IN MINUTES
Set up your 401(k) in minutes right from your phone, no computer required.

ACCESS ANYTIME
Update your contribution amounts or make changes to your investment portfolios with just a few taps.

INVEST WITH CONFIDENCE
Take our questionnaire to see which of our portfolios is right for you. Plus, we’ll automatically rebalance your portfolio to help you stay on track.

CHECK YOUR PROGRESS
See your portfolio, performance, and total retirement savings to date.

CONSOLIDATE SAVINGS
You can roll over other accounts right from the app so all of your savings can be in one place. Plus, you’ll be able to take advantage of our portfolio management and low fees, which could help you make the most of every dollar saved.²


ENABLE MOBILE-FIRST SECURITY
Protect your account with security features like two-factor authentication (2FA) and biometric recognition.

AWARD-WINNING CUSTOMER SUPPORT³
Access live support in English or Spanish, plus numerous resources, how-to guides, and FAQs via our Help Center.

Disclosures:

The images above are illustrative and for educational purposes only. They are not representative of any client account.

This information is general in nature and is for informational purposes only. It should not be used as a substitute for specific tax, legal, and/or financial advice. Investing involves risk and investments may lose value. You are advised to consult a qualified financial adviser or tax professional before relying on the information provided herein.

See our https://my.guideline.com/agreements/fees for additional information regarding our fees and services.

1.
2024 Fast Company Innovation by Design Award Winner for Guideline's mobile application in the Mid-Size business category in June 2024. Fee paid for application. See https://www.fastcompany.com/91126780/methodology-innovation-by-design-2024 for more information.

2.
This information is for illustrative purposes only, and is not intended to be construed as investment or tax advice or as an assurance or guarantee of future performance. Investing involves risk, and investments may lose value. Investment advisory services for Guideline’s 401(k) product (when 3(38) fiduc