Threads

~85.6M - 171.1M
1.7M ratings
~930.4K (installs week)
Trend Steady
~55.7M (installs month)
Trend Steady
Threads icon

ASO Keyword Dashboard

Tracking 139 keywords for Threads in Apple App Store

Developer: Instagram, Inc. Category: social networking Rating: 4.64

Threads tracks 139 keywords (17 keywords rank; 122 need traction). Key metrics: 18% top-10 coverage, opportunity 70.1, difficulty 41.1, best rank 9.

Tracked keywords

139

17  ranked •  122  not ranking yet

Top 10 coverage

18%

Best rank 9 • Latest leader 9

Avg opportunity

70.1

Top keyword: facebook

Avg difficulty

41.1

Lower scores indicate easier wins

Opportunity leaders

  • facebook

    Opportunity: 73.0 • Difficulty: 41.9 • Rank 9

    Competitors: 167

    68.6
  • recent

    Opportunity: 73.0 • Difficulty: 42.0 • Rank 67

    Competitors: 83

    68.6
  • ideas

    Opportunity: 73.0 • Difficulty: 41.6 • Rank 136

    Competitors: 124

    68.7
  • tv

    Opportunity: 73.0 • Difficulty: 41.6 • Rank —

    Competitors: 187

    67.6
  • topics

    Opportunity: 73.0 • Difficulty: 40.9 • Rank —

    Competitors: 71

    67.6

Unranked opportunities

  • tv

    Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 187

  • topics

    Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 71

  • creativity

    Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 139

  • independent

    Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 43

  • interested

    Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 53

High competition keywords

  • time

    Total apps: 193,721 • Major competitors: 1,550

    Latest rank: — • Difficulty: 53.5

  • new

    Total apps: 185,432 • Major competitors: 2,049

    Latest rank: — • Difficulty: 53.4

  • access

    Total apps: 159,395 • Major competitors: 1,340

    Latest rank: — • Difficulty: 52.8

  • help

    Total apps: 146,874 • Major competitors: 1,243

    Latest rank: — • Difficulty: 52.4

  • find

    Total apps: 136,150 • Major competitors: 1,470

    Latest rank: — • Difficulty: 52.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
social media711004372

18,770 competing apps

Median installs: 50

Avg rating: 4.2

99

137

major competitor apps

facebook731004269

12,369 competing apps

Median installs: 150

Avg rating: 4.1

99

167

major competitor apps

social681004879

53,766 competing apps

Median installs: 50

Avg rating: 4.2

1010

480

major competitor apps

updated701004574

27,392 competing apps

Median installs: 25

Avg rating: 4.2

1716

196

major competitor apps

update711004472

20,094 competing apps

Median installs: 25

Avg rating: 4.1

2121

162

major competitor apps

updates701004676

34,438 competing apps

Median installs: 25

Avg rating: 4.1

2525

288

major competitor apps

interesting721004270

14,120 competing apps

Median installs: 75

Avg rating: 4.1

2727

96

major competitor apps

apps701004575

29,081 competing apps

Median installs: 75

Avg rating: 4.1

3434

297

major competitor apps

understand701004574

26,949 competing apps

Median installs: 50

Avg rating: 4.2

4848

121

major competitor apps

true721004270

14,668 competing apps

Median installs: 100

Avg rating: 4.2

6060

209

major competitor apps

three711004473

22,340 competing apps

Median installs: 75

Avg rating: 4.1

6464

168

major competitor apps

recent731004269

12,330 competing apps

Median installs: 75

Avg rating: 4.3

6767

83

major competitor apps

line721004371

17,676 competing apps

Median installs: 50

Avg rating: 4.1

7979

192

major competitor apps

cool721004269

13,852 competing apps

Median installs: 150

Avg rating: 4.0

8484

231

major competitor apps

ideas731004269

12,571 competing apps

Median installs: 50

Avg rating: 4.2

136136

124

major competitor apps

following701004575

28,527 competing apps

Median installs: 50

Avg rating: 4.0

164164

252

major competitor apps

share661005185

110,889 competing apps

Median installs: 50

Avg rating: 4.2

167167

924

major competitor apps

top691004878

47,536 competing apps

Median installs: 75

Avg rating: 4.2

612

major competitor apps

new651005388

185,432 competing apps

Median installs: 75

Avg rating: 4.1

2,049

major competitor apps

action721004371

17,523 competing apps

Median installs: 75

Avg rating: 4.1

262

major competitor apps

instagram721003963

6,014 competing apps

Median installs: 175

Avg rating: 4.2

93

major competitor apps

follow701004676

32,975 competing apps

Median installs: 50

Avg rating: 4.2

374

major competitor apps

notifications691004778

42,197 competing apps

Median installs: 25

Avg rating: 4.2

323

major competitor apps

trending721004163

5,517 competing apps

Median installs: 100

Avg rating: 4.3

115

major competitor apps

friends681004980

60,735 competing apps

Median installs: 75

Avg rating: 4.1

728

major competitor apps

139 keywords
1 of 6

App Description

Say more with Threads — Instagram’s text-based conversation app.

Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world!

A few things you can do on Threads…

■ Access your Instagram followers
Your Instagram username and verification badge are reserved for you. Automatically follow the same accounts you follow on Instagram in a few taps, and discover new accounts too.

■ Share your point of view
Spin up a new thread to express what's on your mind. This is your space to be yourself, and you control who can reply.

■ Connect with friends and your favorite creators
Jump to the replies to get in on the action and react to commentary, humor and insight from the creators you know and love. Find your community and connect with people who care about whatever it is you’re interested in.

■ Control the conversation
Customize your settings and use controls to manage who can see your content, reply to your threads, or mention you. Accounts you’ve blocked will carry over from Instagram, and we’re enforcing the same Community Guidelines to help ensure everyone interacts safely and authentically.

■ Find ideas and inspiration
From TV recommendations to career advice, get answers to your questions or learn something new from crowd-sourced conversations, thought leaders and industry experts.

■ Never miss a moment
Stay on top of the latest trends and live events. Whether it’s about new music, movie premieres, sports, games, TV shows, fashion, or the latest product releases, find discussions and receive notifications any time your favorite profiles start a new thread.

■ Leap into the fediverse
Threads is part of the fediverse, a global, open, social network of independent servers operated by third parties around the world. Servers share information with each other to enable people to connect and discover new things across the fediverse.


Meta Terms: https://www.facebook.com/terms.php
Meta Privacy Policy: https://privacycenter.instagram.com/policy
Threads Supplemental Privacy Policy: https://help.instagram.com/515230437301944
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