CA DMV Wallet

CA DMV Wallet
Developer: California Department of
Category: Travel & Local
~5M - 9.9M
99.1K ratings
~43.3K (installs week)
Trend Steady
~206.8K (installs month)
Trend Steady
CA DMV Wallet icon

ASO Keyword Dashboard

Tracking 85 keywords for CA DMV Wallet in Apple App Store

Developer: California Department of Motor Vehicles Category: travel_and_local Rating: 4.8

CA DMV Wallet tracks 85 keywords (no keywords rank yet; 85 need traction). Key metrics: opportunity 48.0, difficulty 46.9.

Tracked keywords

85

0  ranked •  85  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

48.0

Top keyword: way

Avg difficulty

46.9

Lower scores indicate easier wins

Opportunity leaders

  • way

    Opportunity: 59.0 • Difficulty: 60.3 • Rank —

    Competitors: 1,067

    83.0
  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Rank —

    Competitors: 1,388

    85.7
  • online

    Opportunity: 58.0 • Difficulty: 59.0 • Rank —

    Competitors: 689

    78.6
  • card

    Opportunity: 58.0 • Difficulty: 57.6 • Rank —

    Competitors: 509

    75.1
  • security

    Opportunity: 58.0 • Difficulty: 53.9 • Rank —

    Competitors: 213

    67.2

Unranked opportunities

  • way

    Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067

  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388

  • online

    Opportunity: 58.0 • Difficulty: 59.0 • Competitors: 689

  • card

    Opportunity: 58.0 • Difficulty: 57.6 • Competitors: 509

  • security

    Opportunity: 58.0 • Difficulty: 53.9 • Competitors: 213

High competition keywords

  • access

    Total apps: 6,181 • Major competitors: 1,388

    Latest rank: — • Difficulty: 63.2

  • way

    Total apps: 4,665 • Major competitors: 1,067

    Latest rank: — • Difficulty: 60.3

  • using

    Total apps: 4,473 • Major competitors: 924

    Latest rank: — • Difficulty: 61.4

  • share

    Total apps: 4,336 • Major competitors: 916

    Latest rank: — • Difficulty: 62.6

  • mobile

    Total apps: 3,947 • Major competitors: 846

    Latest rank: — • Difficulty: 60.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
online581005979

2,997 competing apps

Median installs: 268,100

Avg rating: 4.6

689

major competitor apps

card581005875

2,087 competing apps

Median installs: 269,825

Avg rating: 4.7

509

major competitor apps

security581005467

934 competing apps

Median installs: 267,025

Avg rating: 4.6

213

major competitor apps

share581006382

4,336 competing apps

Median installs: 258,138

Avg rating: 4.6

916

major competitor apps

art581004769

1,082 competing apps

Median installs: 239,212

Avg rating: 4.6

202

major competitor apps

source571004257

317 competing apps

Median installs: 194,725

Avg rating: 4.6

54

major competitor apps

via581005575

2,102 competing apps

Median installs: 260,250

Avg rating: 4.6

427

major competitor apps

live581006177

2,652 competing apps

Median installs: 287,738

Avg rating: 4.6

616

major competitor apps

digital581005272

1,579 competing apps

Median installs: 256,800

Avg rating: 4.6

339

major competitor apps

date581005570

1,250 competing apps

Median installs: 269,412

Avg rating: 4.7

274

major competitor apps

used581005372

1,494 competing apps

Median installs: 237,800

Avg rating: 4.6

279

major competitor apps

control581005476

2,353 competing apps

Median installs: 243,700

Avg rating: 4.6

466

major competitor apps

secure581005673

1,691 competing apps

Median installs: 245,175

Avg rating: 4.7

351

major competitor apps

way591006083

4,665 competing apps

Median installs: 271,100

Avg rating: 4.6

1,067

major competitor apps

using581006183

4,473 competing apps

Median installs: 247,200

Avg rating: 4.6

924

major competitor apps

age581004161

474 competing apps

Median installs: 229,175

Avg rating: 4.5

88

major competitor apps

convenient581005867

950 competing apps

Median installs: 267,562

Avg rating: 4.7

223

major competitor apps

mobile581006081

3,947 competing apps

Median installs: 251,675

Avg rating: 4.7

846

major competitor apps

program581005162

534 competing apps

Median installs: 269,325

Avg rating: 4.7

126

major competitor apps

store581005975

2,016 competing apps

Median installs: 285,588

Avg rating: 4.6

477

major competitor apps

products201005867

928 competing apps

Median installs: 325,375

Avg rating: 4.7

263

major competitor apps

legal571003748

127 competing apps

Median installs: 260,425

Avg rating: 4.6

27

major competitor apps

access591006386

6,181 competing apps

Median installs: 268,700

Avg rating: 4.6

1,388

major competitor apps

government571003846

110 competing apps

Median installs: 246,950

Avg rating: 4.6

25

major competitor apps

purchase581005476

2,190 competing apps

Median installs: 258,238

Avg rating: 4.6

470

major competitor apps

85 keywords
1 of 4

App Description

Now live in Pilot Phase – California DMV Mobile Wallet
Californians now have a secure way to present their driver’s license or identification card using their smartphones via a Mobile Driver’s License (mDL) digital credential.

California DMV Wallet gives you the control of the driver’s license data you share with others. For example, when buying age-restricted items, the app can confirm you are of legal age without having to share your birth date or address.

With mDL in your CA DMV Wallet, you can breeze through the TSA queue at the airports using your phone. You can also enroll in the TruAge program via the Wallet Marketplace to purchase age-verified products at a corner store near you (starting with select pilot locations in California and expanding nationally). The Wallet will soon be supporting online identity verification for government and commercial applications.

Designed with California's diverse population in mind, the CA DMV Wallet open-source platform uses state-of-the-art encryption algorithms and security technologies to combat fraud and reduce identity theft while improving privacy, transparency, and access for all Californians with a smartphone.

Important note: While the mDL can be used as an official state-issued ID, per the pilot scope approved by the California legislature, you must still have a physical driver’s license or identification card with you.

For more information, please visit: https://www.dmv.ca.gov/portal/ca-dmv-wallet/

California DMV Wallet is free, easy, secure, and convenient