CA DMV Wallet

~5.4M - 10.8M
107.9K ratings
~44.9K (installs week)
~389.4K (installs month)
CA DMV Wallet icon

ASO Keyword Dashboard

Tracking 85 keywords for CA DMV Wallet in Apple App Store

Developer: California Department of Motor Vehicles Category: travel_and_local Rating: 4.8

CA DMV Wallet tracks 85 keywords (no keywords rank yet; 85 need traction). Key metrics: opportunity 70.3, difficulty 39.8.

Tracked keywords

85

0  ranked •  85  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

70.3

Top keyword: source

Avg difficulty

39.8

Lower scores indicate easier wins

Opportunity leaders

  • source

    Opportunity: 73.0 • Difficulty: 40.8 • Rank —

    Competitors: 53

    67.5
  • age

    Opportunity: 73.0 • Difficulty: 40.2 • Rank —

    Competitors: 101

    66.3
  • reduce

    Opportunity: 73.0 • Difficulty: 41.5 • Rank —

    Competitors: 62

    68.6
  • present

    Opportunity: 73.0 • Difficulty: 39.8 • Rank —

    Competitors: 48

    65.9
  • soon

    Opportunity: 73.0 • Difficulty: 40.1 • Rank —

    Competitors: 86

    66.3

Unranked opportunities

  • source

    Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 53

  • age

    Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 101

  • reduce

    Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 62

  • present

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 48

  • soon

    Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 86

High competition keywords

  • access

    Total apps: 159,395 • Major competitors: 1,337

    Latest rank: — • Difficulty: 52.8

  • mobile

    Total apps: 117,282 • Major competitors: 771

    Latest rank: — • Difficulty: 51.3

  • using

    Total apps: 116,658 • Major competitors: 765

    Latest rank: — • Difficulty: 51.3

  • share

    Total apps: 110,889 • Major competitors: 923

    Latest rank: — • Difficulty: 51.3

  • way

    Total apps: 104,750 • Major competitors: 1,047

    Latest rank: — • Difficulty: 51.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
online681004981

66,727 competing apps

Median installs: 50

Avg rating: 4.1

675

major competitor apps

card701004676

32,716 competing apps

Median installs: 75

Avg rating: 4.1

462

major competitor apps

security711004472

20,227 competing apps

Median installs: 50

Avg rating: 4.1

202

major competitor apps

share661005185

110,889 competing apps

Median installs: 50

Avg rating: 4.2

923

major competitor apps

art711004473

23,404 competing apps

Median installs: 75

Avg rating: 4.2

214

major competitor apps

source731004168

10,708 competing apps

Median installs: 50

Avg rating: 4.1

53

major competitor apps

via681004880

58,120 competing apps

Median installs: 50

Avg rating: 4.0

346

major competitor apps

live681004980

59,925 competing apps

Median installs: 50

Avg rating: 4.2

611

major competitor apps

digital691004778

45,148 competing apps

Median installs: 25

Avg rating: 4.2

332

major competitor apps

date691004777

39,617 competing apps

Median installs: 25

Avg rating: 4.2

245

major competitor apps

used681004879

51,134 competing apps

Median installs: 50

Avg rating: 4.0

235

major competitor apps

control681004981

63,804 competing apps

Median installs: 50

Avg rating: 4.0

464

major competitor apps

secure691004778

42,386 competing apps

Median installs: 50

Avg rating: 4.3

339

major competitor apps

way661005184

104,750 competing apps

Median installs: 50

Avg rating: 4.2

1,047

major competitor apps

using661005185

116,658 competing apps

Median installs: 50

Avg rating: 4.0

765

major competitor apps

age731004066

9,003 competing apps

Median installs: 75

Avg rating: 4.1

101

major competitor apps

convenient701004574

27,306 competing apps

Median installs: 25

Avg rating: 4.1

202

major competitor apps

mobile661005185

117,282 competing apps

Median installs: 25

Avg rating: 4.0

771

major competitor apps

program721004371

17,021 competing apps

Median installs: 50

Avg rating: 4.1

116

major competitor apps

store691004777

40,237 competing apps

Median installs: 50

Avg rating: 4.2

463

major competitor apps

products711004574

24,948 competing apps

Median installs: 25

Avg rating: 4.1

215

major competitor apps

legal721003761

4,513 competing apps

Median installs: 25

Avg rating: 4.2

29

major competitor apps

access651005387

159,395 competing apps

Median installs: 25

Avg rating: 4.2

1,337

major competitor apps

government721003660

3,954 competing apps

Median installs: 25

Avg rating: 4.0

19

major competitor apps

purchase691004777

41,355 competing apps

Median installs: 75

Avg rating: 4.2

465

major competitor apps

85 keywords
1 of 4

App Description

Now live in Pilot Phase – California DMV Mobile Wallet
Californians now have a secure way to present their driver’s license or identification card using their smartphones via a Mobile Driver’s License (mDL) digital credential.

California DMV Wallet gives you the control of the driver’s license data you share with others. For example, when buying age-restricted items, the app can confirm you are of legal age without having to share your birth date or address.

With mDL in your CA DMV Wallet, you can breeze through the TSA queue at the airports using your phone. You can also enroll in the TruAge program via the Wallet Marketplace to purchase age-verified products at a corner store near you (starting with select pilot locations in California and expanding nationally). The Wallet will soon be supporting online identity verification for government and commercial applications.

Designed with California's diverse population in mind, the CA DMV Wallet open-source platform uses state-of-the-art encryption algorithms and security technologies to combat fraud and reduce identity theft while improving privacy, transparency, and access for all Californians with a smartphone.

Important note: While the mDL can be used as an official state-issued ID, per the pilot scope approved by the California legislature, you must still have a physical driver’s license or identification card with you.

For more information, please visit: https://www.dmv.ca.gov/portal/ca-dmv-wallet/

California DMV Wallet is free, easy, secure, and convenient