Upstart: Personal Loans + More

1.2M installs
23.9K ratings
272.9K monthly active users
Revenue not available
Install Trends
Weekly +32.2K
Steady
Monthly +127.5K
Steady
Upstart: Personal Loans + More icon

ASO Keyword Dashboard

Tracking 150 keywords for Upstart: Personal Loans + More in Apple App Store

Developer: Upstart Network, Inc. Category: finance Rating: 4.9

Upstart: Personal Loans + More tracks 150 keywords (30 keywords rank; 120 need traction). Key metrics: 23% top-10 coverage, opportunity 70.0, difficulty 41.5, best rank 1.

Tracked keywords

150

30  ranked •  120  not ranking yet

Top 10 coverage

23%

Best rank 1 • Latest leader 80

Avg opportunity

70.0

Top keyword: advance

Avg difficulty

41.5

Lower scores indicate easier wins

Opportunity leaders

  • advance

    Opportunity: 73.0 • Difficulty: 42.8 • Rank 80

    Competitors: 184

    65.6
  • competitive

    Opportunity: 73.0 • Difficulty: 44.2 • Rank —

    Competitors: 186

    65.8
  • combine

    Opportunity: 73.0 • Difficulty: 42.7 • Rank —

    Competitors: 215

    65.3
  • easy access

    Opportunity: 73.0 • Difficulty: 40.0 • Rank —

    Competitors: 91

    64.6
  • trust

    Opportunity: 73.0 • Difficulty: 44.9 • Rank —

    Competitors: 181

    64.8

Unranked opportunities

  • competitive

    Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 186

  • combine

    Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 215

  • easy access

    Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 91

  • trust

    Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 181

  • flexible

    Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 194

High competition keywords

  • access

    Total apps: 163,515 • Major competitors: 2,635

    Latest rank: — • Difficulty: 55.1

  • make

    Total apps: 159,506 • Major competitors: 2,928

    Latest rank: — • Difficulty: 54.9

  • help

    Total apps: 150,250 • Major competitors: 2,451

    Latest rank: — • Difficulty: 55.1

  • easy

    Total apps: 142,080 • Major competitors: 2,039

    Latest rank: — • Difficulty: 53.4

  • find

    Total apps: 139,104 • Major competitors: 2,765

    Latest rank: — • Difficulty: 55.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
loans711003553

1,529 competing apps

Median installs: 650

Avg rating: 4.1

11

46

major competitor apps

loan721003960

3,896 competing apps

Median installs: 700

Avg rating: 4.2

11

110

major competitor apps

automatically unless721003658

3,076 competing apps

Median installs: 800

Avg rating: 4.3

21

65

major competitor apps

transferred701003251

1,192 competing apps

Median installs: 350

Avg rating: 3.9

33

12

major competitor apps

best possible711003455

1,953 competing apps

Median installs: 350

Avg rating: 4.0

33

21

major competitor apps

new personal701003150

943 competing apps

Median installs: 350

Avg rating: 4.8

44

9

major competitor apps

lending691003147

636 competing apps

Median installs: 300

Avg rating: 4.2

66

12

major competitor apps

personal681005381

71,142 competing apps

Median installs: 550

Avg rating: 4.2

1611

1,190

major competitor apps

personal touch691003047

654 competing apps

Median installs: 550

Avg rating: 4.3

1414

12

major competitor apps

instantly701004774

28,025 competing apps

Median installs: 550

Avg rating: 4.2

1616

423

major competitor apps

financing691003447

651 competing apps

Median installs: 400

Avg rating: 4.2

2120

16

major competitor apps

possible711004572

20,756 competing apps

Median installs: 400

Avg rating: 4.0

2521

269

major competitor apps

debt701003349

853 competing apps

Median installs: 500

Avg rating: 4.2

2626

19

major competitor apps

convey701003050

918 competing apps

Median installs: 350

Avg rating: 4.1

2727

10

major competitor apps

finance721003859

3,530 competing apps

Median installs: 450

Avg rating: 4.2

4239

70

major competitor apps

personal financial701003050

960 competing apps

Median installs: 18,025

Avg rating: 4.7

3939

6

major competitor apps

proper721003861

4,511 competing apps

Median installs: 350

Avg rating: 4.0

4848

41

major competitor apps

upgrade711004972

20,031 competing apps

Median installs: 1,200

Avg rating: 4.1

5555

733

major competitor apps

financial711004671

18,462 competing apps

Median installs: 500

Avg rating: 4.3

9365

315

major competitor apps

advance731004366

8,342 competing apps

Median installs: 600

Avg rating: 4.1

8072

184

major competitor apps

personal finance701003048

752 competing apps

Median installs: 500

Avg rating: 4.3

7979

13

major competitor apps

person721004569

13,545 competing apps

Median installs: 500

Avg rating: 4.1

11581

241

major competitor apps

matter721004671

17,665 competing apps

Median installs: 650

Avg rating: 4.2

8585

393

major competitor apps

personalized691005278

45,049 competing apps

Median installs: 500

Avg rating: 4.3

9897

880

major competitor apps

upgraded701003352

1,241 competing apps

Median installs: 909

Avg rating: 4.0

133133

36

major competitor apps

150 keywords
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App Description

Get the money you need sent in as fast as 24 hours¹. Upstart makes borrowing simple, fast, and transparent. Check your rate in minutes, with no impact to your credit score² ‒trusted by 3M+ borrowers³ and rated 4.9 stars.⁴ Apply for fixed-rate loans from $500 to $75,000.⁵

Lightning Fast Approvals
• 90% of funded borrowers received their approvals instantly⁶ — no paperwork required
• Funding in as fast as one business day after approval⁷
• Find out if you qualify in minutes

Flexible Loan Options
• Personal loans: $1K - $75K⁵ for almost anything
• Auto refinancing: Lower your monthly car payment
• Short-term relief loans: For everyday bills and expenses
• Debt consolidation: Combine multiple debts into one easy payment

What You Can Do in the App
• Check your rate without impacting your credit score²
• Compare loan options side-by-side
• Track your application status in real-time
• Manage your loan and make payments on the go
• Get prequalified for future loans
• Access customer support 24/7

Why 3+ Million Borrowers Choose Upstart³
• Top rated with industry-leading customer satisfaction
• No hidden fees — transparent pricing from day one
• Personalized rates based on your unique financial profile

About Upstart:
Upstart is the partner millions trust to borrow better. We connect customers with our network of banks and credit unions and offer competitive rates. With loan options for personal use, debt consolidation, and auto refinancing, our fixed rates and flexible loan terms make it easy for borrowers to choose Upstart again and again. Plus, we don’t charge prepayment fees. We’re here for you every step of the way with a live, helpful Customer Service team, and easy access to common Help Center FAQs.

LEGAL DISCLAIMERS:
¹In June 2025, 65% of Upstart customers had the funds transfer initiated in 24 hours upon approval and signing the promissory note. When the funds will be available to you will depend on your bank’s policies.

²This initial (soft) inquiry will not affect your credit score. If you accept your rate and proceed with your application, we do another (hard) credit inquiry that will impact your credit score. If you take out a loan, repayment information may be reported to the credit bureaus.

³As of 6/30/2025, across Upstart’s marketplace.

⁴As of 6/30/2025 for Upstart on Trustpil