Upstart: Personal Loans + More
ASO Keyword Dashboard
Tracking 150 keywords for Upstart: Personal Loans + More in Apple App Store
Upstart: Personal Loans + More tracks 150 keywords (30 keywords rank; 120 need traction). Key metrics: 23% top-10 coverage, opportunity 70.0, difficulty 41.5, best rank 1.
Tracked keywords
150
30 ranked • 120 not ranking yet
Top 10 coverage
23%
Best rank 1 • Latest leader 80
Avg opportunity
70.0
Top keyword: advance
Avg difficulty
41.5
Lower scores indicate easier wins
Opportunity leaders
- 65.6
advance
Opportunity: 73.0 • Difficulty: 42.8 • Rank 80
Competitors: 184
- 65.8
competitive
Opportunity: 73.0 • Difficulty: 44.2 • Rank —
Competitors: 186
- 65.3
combine
Opportunity: 73.0 • Difficulty: 42.7 • Rank —
Competitors: 215
- 64.6
easy access
Opportunity: 73.0 • Difficulty: 40.0 • Rank —
Competitors: 91
- 64.8
trust
Opportunity: 73.0 • Difficulty: 44.9 • Rank —
Competitors: 181
Unranked opportunities
competitive
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 186
combine
Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 215
easy access
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 91
trust
Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 181
flexible
Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 194
High competition keywords
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
make
Total apps: 159,506 • Major competitors: 2,928
Latest rank: — • Difficulty: 54.9
help
Total apps: 150,250 • Major competitors: 2,451
Latest rank: — • Difficulty: 55.1
easy
Total apps: 142,080 • Major competitors: 2,039
Latest rank: — • Difficulty: 53.4
find
Total apps: 139,104 • Major competitors: 2,765
Latest rank: — • Difficulty: 55.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| loans | 71 | 100 | 35 | 53 1,529 competing apps Median installs: 650 Avg rating: 4.1 | 1 | 1 | 46 major competitor apps |
| loan | 72 | 100 | 39 | 60 3,896 competing apps Median installs: 700 Avg rating: 4.2 | 1 | 1 | 110 major competitor apps |
| automatically unless | 72 | 100 | 36 | 58 3,076 competing apps Median installs: 800 Avg rating: 4.3 | 2 | 1 | 65 major competitor apps |
| transferred | 70 | 100 | 32 | 51 1,192 competing apps Median installs: 350 Avg rating: 3.9 | 3 | 3 | 12 major competitor apps |
| best possible | 71 | 100 | 34 | 55 1,953 competing apps Median installs: 350 Avg rating: 4.0 | 3 | 3 | 21 major competitor apps |
| new personal | 70 | 100 | 31 | 50 943 competing apps Median installs: 350 Avg rating: 4.8 | 4 | 4 | 9 major competitor apps |
| lending | 69 | 100 | 31 | 47 636 competing apps Median installs: 300 Avg rating: 4.2 | 6 | 6 | 12 major competitor apps |
| personal | 68 | 100 | 53 | 81 71,142 competing apps Median installs: 550 Avg rating: 4.2 | 16 | 11 | 1,190 major competitor apps |
| personal touch | 69 | 100 | 30 | 47 654 competing apps Median installs: 550 Avg rating: 4.3 | 14 | 14 | 12 major competitor apps |
| instantly | 70 | 100 | 47 | 74 28,025 competing apps Median installs: 550 Avg rating: 4.2 | 16 | 16 | 423 major competitor apps |
| financing | 69 | 100 | 34 | 47 651 competing apps Median installs: 400 Avg rating: 4.2 | 21 | 20 | 16 major competitor apps |
| possible | 71 | 100 | 45 | 72 20,756 competing apps Median installs: 400 Avg rating: 4.0 | 25 | 21 | 269 major competitor apps |
| debt | 70 | 100 | 33 | 49 853 competing apps Median installs: 500 Avg rating: 4.2 | 26 | 26 | 19 major competitor apps |
| convey | 70 | 100 | 30 | 50 918 competing apps Median installs: 350 Avg rating: 4.1 | 27 | 27 | 10 major competitor apps |
| finance | 72 | 100 | 38 | 59 3,530 competing apps Median installs: 450 Avg rating: 4.2 | 42 | 39 | 70 major competitor apps |
| personal financial | 70 | 100 | 30 | 50 960 competing apps Median installs: 18,025 Avg rating: 4.7 | 39 | 39 | 6 major competitor apps |
| proper | 72 | 100 | 38 | 61 4,511 competing apps Median installs: 350 Avg rating: 4.0 | 48 | 48 | 41 major competitor apps |
| upgrade | 71 | 100 | 49 | 72 20,031 competing apps Median installs: 1,200 Avg rating: 4.1 | 55 | 55 | 733 major competitor apps |
| financial | 71 | 100 | 46 | 71 18,462 competing apps Median installs: 500 Avg rating: 4.3 | 93 | 65 | 315 major competitor apps |
| advance | 73 | 100 | 43 | 66 8,342 competing apps Median installs: 600 Avg rating: 4.1 | 80 | 72 | 184 major competitor apps |
| personal finance | 70 | 100 | 30 | 48 752 competing apps Median installs: 500 Avg rating: 4.3 | 79 | 79 | 13 major competitor apps |
| person | 72 | 100 | 45 | 69 13,545 competing apps Median installs: 500 Avg rating: 4.1 | 115 | 81 | 241 major competitor apps |
| matter | 72 | 100 | 46 | 71 17,665 competing apps Median installs: 650 Avg rating: 4.2 | 85 | 85 | 393 major competitor apps |
| personalized | 69 | 100 | 52 | 78 45,049 competing apps Median installs: 500 Avg rating: 4.3 | 98 | 97 | 880 major competitor apps |
| upgraded | 70 | 100 | 33 | 52 1,241 competing apps Median installs: 909 Avg rating: 4.0 | 133 | 133 | 36 major competitor apps |
App Description
Lightning Fast Approvals
• 90% of funded borrowers received their approvals instantly⁶ — no paperwork required
• Funding in as fast as one business day after approval⁷
• Find out if you qualify in minutes
Flexible Loan Options
• Personal loans: $1K - $75K⁵ for almost anything
• Auto refinancing: Lower your monthly car payment
• Short-term relief loans: For everyday bills and expenses
• Debt consolidation: Combine multiple debts into one easy payment
What You Can Do in the App
• Check your rate without impacting your credit score²
• Compare loan options side-by-side
• Track your application status in real-time
• Manage your loan and make payments on the go
• Get prequalified for future loans
• Access customer support 24/7
Why 3+ Million Borrowers Choose Upstart³
• Top rated with industry-leading customer satisfaction
• No hidden fees — transparent pricing from day one
• Personalized rates based on your unique financial profile
About Upstart:
Upstart is the partner millions trust to borrow better. We connect customers with our network of banks and credit unions and offer competitive rates. With loan options for personal use, debt consolidation, and auto refinancing, our fixed rates and flexible loan terms make it easy for borrowers to choose Upstart again and again. Plus, we don’t charge prepayment fees. We’re here for you every step of the way with a live, helpful Customer Service team, and easy access to common Help Center FAQs.
LEGAL DISCLAIMERS:
¹In June 2025, 65% of Upstart customers had the funds transfer initiated in 24 hours upon approval and signing the promissory note. When the funds will be available to you will depend on your bank’s policies.
²This initial (soft) inquiry will not affect your credit score. If you accept your rate and proceed with your application, we do another (hard) credit inquiry that will impact your credit score. If you take out a loan, repayment information may be reported to the credit bureaus.
³As of 6/30/2025, across Upstart’s marketplace.
⁴As of 6/30/2025 for Upstart on Trustpil