Purple - Banking & Benefits
ASO Keyword Dashboard
Tracking 128 keywords for Purple - Banking & Benefits in Apple App Store
Purple - Banking & Benefits tracks 128 keywords (6 keywords rank; 122 need traction). Key metrics: 17% top-10 coverage, opportunity 70.4, difficulty 43.0, best rank 9.
Tracked keywords
128
6 ranked • 122 not ranking yet
Top 10 coverage
17%
Best rank 9 • Latest leader 81
Avg opportunity
70.4
Top keyword: benefits
Avg difficulty
43.0
Lower scores indicate easier wins
Opportunity leaders
- 67.8
benefits
Opportunity: 73.0 • Difficulty: 46.2 • Rank 81
Competitors: 263
- 65.7
benefit
Opportunity: 73.0 • Difficulty: 42.2 • Rank 126
Competitors: 120
- 63.3
appointment
Opportunity: 73.0 • Difficulty: 39.2 • Rank —
Competitors: 64
- 66.2
charge
Opportunity: 73.0 • Difficulty: 41.9 • Rank —
Competitors: 194
- 68.3
coming
Opportunity: 73.0 • Difficulty: 42.7 • Rank —
Competitors: 222
Unranked opportunities
appointment
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 64
charge
Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 194
coming
Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 222
spending
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 161
checking
Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 136
High competition keywords
access
Total apps: 181,150 • Major competitors: 2,664
Latest rank: — • Difficulty: 55.0
help
Total apps: 162,218 • Major competitors: 2,474
Latest rank: — • Difficulty: 54.9
make
Total apps: 158,974 • Major competitors: 2,939
Latest rank: — • Difficulty: 54.6
like
Total apps: 153,372 • Major competitors: 3,285
Latest rank: — • Difficulty: 55.4
share
Total apps: 123,144 • Major competitors: 1,809
Latest rank: — • Difficulty: 54.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| purple | 70 | 100 | 32 | 49 870 competing apps Median installs: 500 Avg rating: 4.1 | 9 | 9 | 8 major competitor apps |
| able | 70 | 100 | 47 | 76 38,426 competing apps Median installs: 400 Avg rating: 4.0 | 79 | 34 | 529 major competitor apps |
| benefits | 73 | 100 | 46 | 68 11,907 competing apps Median installs: 488 Avg rating: 4.1 | 81 | 71 | 263 major competitor apps |
| benefit | 73 | 100 | 42 | 66 8,987 competing apps Median installs: 400 Avg rating: 4.1 | 126 | 84 | 120 major competitor apps |
| disable | 72 | 100 | 43 | 61 4,684 competing apps Median installs: 1,150 Avg rating: 4.1 | 119 | 119 | 194 major competitor apps |
| account information | 71 | 100 | 33 | 53 1,583 competing apps Median installs: 1,050 Avg rating: 4.1 | 131 | 131 | 34 major competitor apps |
| card | 70 | 100 | 49 | 76 35,662 competing apps Median installs: 800 Avg rating: 4.1 | — | — | 933 major competitor apps |
| security | 71 | 100 | 47 | 73 23,052 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 415 major competitor apps |
| share | 66 | 100 | 55 | 85 123,144 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 1,809 major competitor apps |
| member | 72 | 100 | 44 | 69 14,716 competing apps Median installs: 422 Avg rating: 4.1 | — | — | 285 major competitor apps |
| export | 71 | 100 | 44 | 71 19,455 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 233 major competitor apps |
| make | 65 | 100 | 55 | 86 158,974 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,939 major competitor apps |
| whether | 67 | 100 | 51 | 82 89,296 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 1,094 major competitor apps |
| better | 69 | 100 | 48 | 77 41,461 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 714 major competitor apps |
| save | 67 | 100 | 53 | 83 93,506 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 1,629 major competitor apps |
| control | 68 | 100 | 50 | 81 72,795 competing apps Median installs: 450 Avg rating: 3.9 | — | — | 985 major competitor apps |
| way | 66 | 100 | 53 | 84 115,752 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,945 major competitor apps |
| life | 68 | 100 | 51 | 80 63,659 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 971 major competitor apps |
| money | 70 | 100 | 48 | 75 30,428 competing apps Median installs: 1,000 Avg rating: 4.1 | — | — | 846 major competitor apps |
| food | 69 | 100 | 48 | 77 40,206 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 432 major competitor apps |
| help | 65 | 100 | 55 | 87 162,218 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,474 major competitor apps |
| account | 67 | 100 | 53 | 82 87,054 competing apps Median installs: 950 Avg rating: 4.1 | — | — | 2,136 major competitor apps |
| store | 69 | 100 | 51 | 77 44,796 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 911 major competitor apps |
| services | 69 | 100 | 49 | 77 42,284 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 529 major competitor apps |
| move | 71 | 100 | 46 | 74 26,745 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 523 major competitor apps |
App Description
Purple is a financial technology company, not a bank. Banking services are provided by OMB Bank, Member FDIC. The Purple Mastercard® Debit Card is issued by OMB Bank, Member FDIC, pursuant to license from Mastercard.
CHECKING ACCOUNT
View your balance, transactions and how much money you've spent in the past month at a glance.
EARLY DIRECT DEPOSIT
Get your Social Security benefits faster. Switch your SSI or SSDI direct deposit to Purple and your benefits may arrive up to 4 days early¹. Other direct deposits, like paychecks, may arrive up to 2 days early¹.
SPENDING CONTROLS
Take control of your spending. Spending controls let you set daily, monthly, and category-specific limits. They put you in charge of how much you spend, when you spend it, and where.
INCOME MONITORING²
Working and receiving benefits? Purple will monitor your bank account to help you stay under the SSA’s Substantial Gainful Activity (SGA) income limit.
EBT ACCOUNT
Link your SNAP EBT (food stamps) card to Purple so that you can view your SNAP and EBT Cash balances in one spot. Gone are the days of dialing the number on the back of your EBT card.
MEET PURPLE COMPANION³: YOUR FINANCIAL GUIDE
Navigating finances doesn’t have to be complicated. Your Purple Companion is here to simplify it. Whether you have questions about disability benefits, ABLE accounts, EBT SNAP eligibility, or anything else, get the answers you need - when you need them.
DOCUMENT STORAGE
Securely store SSA notices, appointment notes, receipts and other documentation in app. View your uploads on an organized timeline for accurate record keeping. Export and share documents with ease whenever you need to.
ABLE SAVINGS (Coming Soon)
The Purple ABLE Savings account is a way to save for eligible expenses and keep the benefits you rely on every day.
SMART QDE ROUTING (Coming Soon)
No need to worry if your purchase is a Qualified Disability Expense (QDE). Turn on Smart QDE Routing and Purple will automatically fund a purchase from the most tax-advantaged account.
AUTO SAVE (Coming Soon)
Enable Auto Save to move money from your Checking account to your ABLE Savings account at the end of the month to stay under the $2,000 asset limit.
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¹ Early access is not guaranteed, depends on payer timing, and standard processing times may apply. We generally make funds availab