Friends – Pengu, Bao & Mellow
ASO Keyword Dashboard
Tracking 66 keywords for Friends – Pengu, Bao & Mellow in Apple App Store
Friends – Pengu, Bao & Mellow tracks 66 keywords (8 keywords rank; 58 need traction). Key metrics: 50% top-10 coverage, opportunity 70.4, difficulty 45.3, best rank 2.
Tracked keywords
66
8 ranked • 58 not ranking yet
Top 10 coverage
50%
Best rank 2 • Latest leader 3
Avg opportunity
70.4
Top keyword: pet
Avg difficulty
45.3
Lower scores indicate easier wins
Opportunity leaders
- 64.4
pet
Opportunity: 73.0 • Difficulty: 43.8 • Rank 3
Competitors: 191
- 67.0
friend
Opportunity: 73.0 • Difficulty: 42.5 • Rank 24
Competitors: 180
- 66.8
someone
Opportunity: 73.0 • Difficulty: 41.7 • Rank 61
Competitors: 154
- 67.5
partner
Opportunity: 73.0 • Difficulty: 43.1 • Rank —
Competitors: 175
- 62.8
fee
Opportunity: 73.0 • Difficulty: 44.3 • Rank —
Competitors: 161
Unranked opportunities
partner
Opportunity: 73.0 • Difficulty: 43.1 • Competitors: 175
fee
Opportunity: 73.0 • Difficulty: 44.3 • Competitors: 161
generation
Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 109
shape
Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 161
consistent
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 66
High competition keywords
track
Total apps: 125,707 • Major competitors: 1,580
Latest rank: — • Difficulty: 52.7
share
Total apps: 123,163 • Major competitors: 1,808
Latest rank: — • Difficulty: 54.9
enjoy
Total apps: 111,208 • Major competitors: 2,358
Latest rank: — • Difficulty: 53.7
real
Total apps: 105,270 • Major competitors: 1,803
Latest rank: — • Difficulty: 53.8
stay
Total apps: 103,072 • Major competitors: 1,356
Latest rank: — • Difficulty: 53.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| friends | 68 | 100 | 53 | 79 59,601 competing apps Median installs: 500 Avg rating: 4.1 | 2 | 2 | 1,342 major competitor apps |
| pet | 73 | 100 | 44 | 64 7,419 competing apps Median installs: 500 Avg rating: 4.1 | 3 | 3 | 191 major competitor apps |
| pets | 72 | 100 | 37 | 59 3,366 competing apps Median installs: 450 Avg rating: 4.1 | 6 | 6 | 99 major competitor apps |
| raise | 72 | 100 | 38 | 60 3,954 competing apps Median installs: 700 Avg rating: 4.1 | 9 | 9 | 81 major competitor apps |
| friend | 73 | 100 | 42 | 67 10,678 competing apps Median installs: 500 Avg rating: 4.1 | 24 | 12 | 180 major competitor apps |
| someone | 73 | 100 | 42 | 67 10,441 competing apps Median installs: 500 Avg rating: 4.1 | 61 | 61 | 154 major competitor apps |
| virtual | 71 | 100 | 47 | 73 24,447 competing apps Median installs: 528 Avg rating: 4.0 | 81 | 81 | 478 major competitor apps |
| friendly | 68 | 100 | 49 | 80 61,911 competing apps Median installs: 355 Avg rating: 4.1 | 103 | 103 | 601 major competitor apps |
| action | 72 | 100 | 46 | 71 19,241 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 481 major competitor apps |
| share | 66 | 100 | 55 | 85 123,163 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 1,808 major competitor apps |
| focus | 70 | 100 | 47 | 76 35,321 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 375 major competitor apps |
| enjoy | 66 | 100 | 54 | 84 111,208 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 2,358 major competitor apps |
| connected | 70 | 100 | 48 | 76 37,881 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 453 major competitor apps |
| care | 70 | 100 | 47 | 75 32,591 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 527 major competitor apps |
| learn | 67 | 100 | 52 | 81 78,844 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,087 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,249 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 719 major competitor apps |
| people | 68 | 100 | 52 | 79 56,353 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 918 major competitor apps |
| life | 68 | 100 | 51 | 80 63,664 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 971 major competitor apps |
| small | 71 | 100 | 47 | 73 25,842 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 356 major competitor apps |
| track | 66 | 100 | 53 | 85 125,707 competing apps Median installs: 431 Avg rating: 4.1 | — | — | 1,580 major competitor apps |
| stay | 67 | 100 | 53 | 83 103,072 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 1,356 major competitor apps |
| partner | 73 | 100 | 43 | 67 11,423 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 175 major competitor apps |
| social | 68 | 100 | 50 | 79 60,032 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 898 major competitor apps |
| ai | 69 | 100 | 50 | 79 52,965 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 610 major competitor apps |
| visual | 70 | 100 | 45 | 74 27,881 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 304 major competitor apps |
App Description
Raise AI companions, share moments, and build routines for focus, self-care, and connection.
Friends turns everyday life into something more personal, social, and fun. Your AI companions learn from you, adapt to your routine, and evolve based on your interactions over time.
Social AI Companions That Evolve With You
Friends is social by design. Raise companions on your own or together with someone you care about — share progress, moments, and playful interactions along the way.
Every action shapes their personality, unlocks new behaviors, and creates small surprises over time.
Choose Your AI Companion
Each companion supports a different part of your day:
Pengu – A Shared AI Companion for Two People
Pengu is a shared AI companion you raise together with a partner or close friend. Two people shape Pengu’s personality through conversations, choices, and shared interactions over time. Designed for couples, close friends, and siblings who want to build something together.
Mellow – AI Study Buddy & Focus Companion
Mellow is your calm AI study and focus companion.
Mellow helps you stay on track with studying, homework, and daily tasks – adding gentle structure, reminders, and encouragement without pressure.
Bao – AI Self-Care & Habit Companion
Bao is your self-care AI companion for healthy habits and well-being.
The more consistent you are, the more Bao develops – designed to make self-care feel motivating, rewarding, and easier to stick with.
Raise Companions Together
Raise companions with friends, send reactions and gifts, celebrate milestones, and enjoy a shared digital space that grows with your relationships.
Often compared to a new generation of Tamagotchi-style experiences, Friends goes further by combining AI characters, real utility, and shared experiences with people you care about.
Customize and Create
- Personalize your companions and their world:
- Outfits and accessories
- Wallpapers and themed rooms
- Visual upgrades that reflect personality and progress
Friends Widgets
Stay connected from your home screen.
Check in on Pengu, Bao, or Mellow, interact with them, and see what they are up to with a quick glance.
Built on AI That Learns Over Time
Friends is powered by AI designed to make companions fee