Gap Analysis

Gap Analysis
Developer: John Salter
Category: Books & Reference
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ASO Keyword Dashboard

Tracking 2 keywords for Gap Analysis in Apple App Store

Developer: John Salter Category: books_and_reference

Gap Analysis tracks 2 keywords (2 keywords rank; full coverage across the tracked set). Key metrics: 0% top-10 coverage, opportunity 72.0, difficulty 36.2, best rank 69.

Tracked keywords

2

2  ranked •  0  not ranking yet

Top 10 coverage

0%

Best rank 69 • Latest leader 74

Avg opportunity

72.0

Top keyword: objective

Avg difficulty

36.2

Lower scores indicate easier wins

Opportunity leaders

  • objective

    Opportunity: 72.0 • Difficulty: 36.8 • Rank 74

    Competitors: 41

    60.4

  • gap

    Opportunity: 72.0 • Difficulty: 35.6 • Rank 148

    Competitors: 20

    58.0

Unranked opportunities

Every tracked keyword currently has some ranking data.

High competition keywords

  • objective

    Total apps: 4,308 • Major competitors: 41

    Latest rank: 74 • Difficulty: 36.8

  • gap

    Total apps: 3,080 • Major competitors: 20

    Latest rank: 148 • Difficulty: 35.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
objective721003760

4,308 competing apps

Median installs: 350

Avg rating: 4.0

7469

41

major competitor apps

gap721003658

3,080 competing apps

Median installs: 300

Avg rating: 4.1

148140

20

major competitor apps

2 keywords
1 of 1

App Description

Gap Analysis addresses four fundamental questions:
"where are we now"?
"where do we want to be in the future"?
"what is the discrepancy - or need"? and
"how should we bridge the gap / meet the need"?