Loss of Exclusivity App
ASO Keyword Dashboard
Tracking 87 keywords for Loss of Exclusivity App in Apple App Store
Loss of Exclusivity App tracks 87 keywords (4 keywords rank; 83 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 39.8, best rank 15.
Tracked keywords
87
4 ranked • 83 not ranking yet
Top 10 coverage
0%
Best rank 15 • Latest leader —
Avg opportunity
70.2
Top keyword: discounts
Avg difficulty
39.8
Lower scores indicate easier wins
Opportunity leaders
- 63.7
discounts
Opportunity: 73.0 • Difficulty: 42.1 • Rank —
Competitors: 202
- 68.5
changes
Opportunity: 73.0 • Difficulty: 43.7 • Rank —
Competitors: 291
- 67.1
organization
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 83
- 67.2
among
Opportunity: 73.0 • Difficulty: 42.3 • Rank —
Competitors: 303
- 63.9
companies
Opportunity: 73.0 • Difficulty: 39.4 • Rank —
Competitors: 103
Unranked opportunities
discounts
Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 202
changes
Opportunity: 73.0 • Difficulty: 43.7 • Competitors: 291
organization
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 83
among
Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 303
companies
Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 103
High competition keywords
time
Total apps: 188,931 • Major competitors: 4,297
Latest rank: — • Difficulty: 54.6
access
Total apps: 181,453 • Major competitors: 3,652
Latest rank: — • Difficulty: 54.9
find
Total apps: 150,179 • Major competitors: 4,004
Latest rank: — • Difficulty: 54.7
mobile
Total apps: 130,500 • Major competitors: 2,212
Latest rank: — • Difficulty: 53.1
information
Total apps: 121,706 • Major competitors: 1,585
Latest rank: — • Difficulty: 52.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| mandatory | 70 | 100 | 31 | 48 815 competing apps Median installs: 250 Avg rating: 4.0 | 15 | 15 | 17 major competitor apps |
| generic | 71 | 100 | 34 | 57 2,524 competing apps Median installs: 250 Avg rating: 4.4 | 44 | 44 | 17 major competitor apps |
| regulatory | 71 | 100 | 32 | 53 1,504 competing apps Median installs: 200 Avg rating: 4.2 | 55 | 55 | 12 major competitor apps |
| exclusive | 69 | 100 | 53 | 76 39,472 competing apps Median installs: 600 Avg rating: 4.3 | 136 | 112 | 1,550 major competitor apps |
| challenge | 70 | 100 | 48 | 76 36,929 competing apps Median installs: 600 Avg rating: 4.2 | — | — | 1,300 major competitor apps |
| discounts | 73 | 100 | 42 | 64 6,749 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 202 major competitor apps |
| changes | 73 | 100 | 44 | 68 13,150 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 291 major competitor apps |
| price | 71 | 100 | 47 | 72 21,386 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 841 major competitor apps |
| users | 68 | 100 | 49 | 79 60,249 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 1,007 major competitor apps |
| organization | 73 | 100 | 41 | 67 10,882 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 83 major competitor apps |
| date | 69 | 100 | 49 | 77 44,219 competing apps Median installs: 250 Avg rating: 4.3 | — | — | 729 major competitor apps |
| information | 66 | 100 | 52 | 85 121,706 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 1,585 major competitor apps |
| management | 69 | 100 | 48 | 78 48,807 competing apps Median installs: 250 Avg rating: 4.1 | — | — | 522 major competitor apps |
| transparency | 72 | 100 | 36 | 59 3,387 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 37 major competitor apps |
| created | 71 | 100 | 45 | 73 26,095 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 465 major competitor apps |
| aspect | 72 | 100 | 39 | 62 5,306 competing apps Median installs: 550 Avg rating: 4.3 | — | — | 118 major competitor apps |
| find | 66 | 100 | 55 | 86 150,179 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 4,004 major competitor apps |
| life | 68 | 100 | 51 | 80 63,795 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 1,485 major competitor apps |
| time | 65 | 100 | 55 | 88 188,931 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 4,297 major competitor apps |
| mobile | 66 | 100 | 53 | 85 130,500 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 2,212 major competitor apps |
| among | 73 | 100 | 42 | 67 11,082 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 303 major competitor apps |
| access | 65 | 100 | 55 | 87 181,453 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 3,652 major competitor apps |
| effective | 72 | 100 | 43 | 71 17,946 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 233 major competitor apps |
| around | 69 | 100 | 51 | 78 49,277 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,523 major competitor apps |
| market | 72 | 100 | 44 | 70 16,071 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 317 major competitor apps |
App Description
One critical aspect often overlooked by the Life Sciences industry is the management of Loss of Exclusivity (LoE). LoE represents a pivotal point in a product's lifecycle when market exclusivity ends, opening the door to generic competition. Proactive and effective LoE management is crucial for Life Sciences companies to navigate the complex landscape of transitioning from exclusivity to competition. Marbls' mobile app allows pharmaceutical manufacturers to anticipate regulations applied with an upcoming and post-LoE on the originator and its entering competitors.
These regulations often establish:
- Mandatory price cuts and discounts
- Substitution and prescription policies
- IRP rule changes
- Price Transparency risks, etc.
THE CHALLENGE
However, there is a lack of uniformity among the regulations imposed by each European country. For example, mandatory price cuts often have different ranges and will occur at different points in time and the changes to the IRP rules impacting the organization should be considered to allow for proper forecasting.
OUR APP AS A SOLUTION
Marbls has created a mobile app to aggregate the regulations applied post Loss-of-exclusivity (LOE) in European countries. The app enables users to access all current and upcoming regulations around Loss-of-exclusivity (LoE) in one place. Users can find detailed information on specific regulations in each country as well as information on regulations that may be forthcoming. The app is updated bi-monthly, providing up-to-date information on legislative activity.