My Exchange

850 installs
17 ratings
250 monthly active users
Revenue not available
Install Trends
Weekly +50
Steady
Monthly +683
Steady
My Exchange icon

ASO Keyword Dashboard

Tracking 50 keywords for My Exchange in Apple App Store

Developer: Army and Air Force Exchange Service Category: shopping Rating: 5

My Exchange tracks 50 keywords (2 keywords rank; 48 need traction). Key metrics: 50% top-10 coverage, opportunity 69.9, difficulty 45.2, best rank 1.

Tracked keywords

50

2  ranked •  48  not ranking yet

Top 10 coverage

50%

Best rank 1 • Latest leader 1

Avg opportunity

69.9

Top keyword: exchange

Avg difficulty

45.2

Lower scores indicate easier wins

Opportunity leaders

  • exchange

    Opportunity: 73.0 • Difficulty: 41.9 • Rank 1

    Competitors: 209

    66.7
  • air

    Opportunity: 73.0 • Difficulty: 43.0 • Rank —

    Competitors: 340

    67.3
  • confidence

    Opportunity: 73.0 • Difficulty: 42.8 • Rank —

    Competitors: 189

    68.3
  • pocket

    Opportunity: 73.0 • Difficulty: 40.0 • Rank —

    Competitors: 183

    63.1
  • shipping

    Opportunity: 73.0 • Difficulty: 42.8 • Rank —

    Competitors: 156

    62.1

Unranked opportunities

  • air

    Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 340

  • confidence

    Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 189

  • pocket

    Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 183

  • shipping

    Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 156

  • matching

    Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 435

High competition keywords

  • free

    Total apps: 176,362 • Major competitors: 5,392

    Latest rank: — • Difficulty: 55.2

  • experience

    Total apps: 135,794 • Major competitors: 3,081

    Latest rank: — • Difficulty: 53.7

  • mobile

    Total apps: 130,363 • Major competitors: 2,094

    Latest rank: — • Difficulty: 53.1

  • best

    Total apps: 124,824 • Major competitors: 3,679

    Latest rank: — • Difficulty: 53.4

  • enjoy

    Total apps: 111,234 • Major competitors: 3,266

    Latest rank: — • Difficulty: 53.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
exchange731004267

10,255 competing apps

Median installs: 350

Avg rating: 4.2

11

209

major competitor apps

soldier701003047

710 competing apps

Median installs: 600

Avg rating: 3.9

152152

18

major competitor apps

free651005587

176,362 competing apps

Median installs: 650

Avg rating: 4.2

5,392

major competitor apps

best661005385

124,824 competing apps

Median installs: 500

Avg rating: 4.2

3,679

major competitor apps

card701004976

35,698 competing apps

Median installs: 600

Avg rating: 4.2

1,211

major competitor apps

shopping711004871

19,951 competing apps

Median installs: 300

Avg rating: 4.3

523

major competitor apps

right671005382

90,095 competing apps

Median installs: 400

Avg rating: 4.2

2,210

major competitor apps

enjoy661005384

111,234 competing apps

Median installs: 550

Avg rating: 4.2

3,266

major competitor apps

price711004772

21,377 competing apps

Median installs: 550

Avg rating: 4.2

804

major competitor apps

exclusive691005376

39,455 competing apps

Median installs: 550

Avg rating: 4.3

1,478

major competitor apps

tailored701004875

32,126 competing apps

Median installs: 250

Avg rating: 4.4

510

major competitor apps

experience661005485

135,794 competing apps

Median installs: 400

Avg rating: 4.2

3,081

major competitor apps

welcome691004878

50,103 competing apps

Median installs: 300

Avg rating: 4.3

973

major competitor apps

service681005080

61,237 competing apps

Median installs: 300

Avg rating: 4.1

1,171

major competitor apps

money701004875

30,662 competing apps

Median installs: 700

Avg rating: 4.2

1,106

major competitor apps

available671005483

95,854 competing apps

Median installs: 450

Avg rating: 4.1

2,475

major competitor apps

mobile661005385

130,363 competing apps

Median installs: 350

Avg rating: 4.1

2,094

major competitor apps

key681004980

62,529 competing apps

Median installs: 300

Avg rating: 4.3

789

major competitor apps

discover681005380

69,325 competing apps

Median installs: 450

Avg rating: 4.3

1,917

major competitor apps

official701004875

32,746 competing apps

Median installs: 350

Avg rating: 4.2

605

major competitor apps

meet701004874

29,683 competing apps

Median installs: 450

Avg rating: 4.3

791

major competitor apps

convenience721004471

18,053 competing apps

Median installs: 250

Avg rating: 4.2

257

major competitor apps

world671005283

92,029 competing apps

Median installs: 600

Avg rating: 4.2

2,897

major competitor apps

unique671005282

88,276 competing apps

Median installs: 550

Avg rating: 4.2

2,814

major competitor apps

air731004367

11,150 competing apps

Median installs: 500

Avg rating: 4.0

340

major competitor apps

50 keywords
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App Description

Welcome to the My Exchange App – your one-stop shopping destination! Discover a world of convenience and savings right at your fingertips with this official app from the Army & Air Force Exchange Service.

My Exchange App brings the Exchange experience to your mobile device, making it easier to shop and save. Whether you’re a service member, retiree, Veteran or an authorized shopper, this app is tailored to meet your unique needs.

Key Features:

Tax-Free: Keep more money in your pocket with tax-free shopping on eligible purchases.

Earned Benefit: Military-exclusive pricing privileges and financing options available only to service members, Veterans and their families — including MILITARY STAR® card perks.

Shop Anytime, Anywhere: Seamless browsing of thousands of products — from electronics to home goods — with secure, easy checkout.

Free Shipping & Price-Matching: Enjoy free shipping on orders over $49 and price-matching to guarantee the best deal.

Global Access: Whether at home or stationed overseas, shop with confidence and convenience anywhere in the world.