University of Iowa
ASO Keyword Dashboard
Tracking 81 keywords for University of Iowa in Apple App Store
University of Iowa tracks 81 keywords (1 keyword ranks; 80 need traction). Key metrics: 0% top-10 coverage, opportunity 69.7, difficulty 43.4, best rank 118.
Tracked keywords
81
1 ranked • 80 not ranking yet
Top 10 coverage
0%
Best rank 118 • Latest leader 138
Avg opportunity
69.7
Top keyword: university
Avg difficulty
43.4
Lower scores indicate easier wins
Opportunity leaders
- 64.0
university
Opportunity: 73.0 • Difficulty: 39.8 • Rank 138
Competitors: 29
- 67.8
navigation
Opportunity: 73.0 • Difficulty: 43.6 • Rank —
Competitors: 119
- 66.3
push notifications
Opportunity: 73.0 • Difficulty: 41.8 • Rank —
Competitors: 172
- 67.6
student
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 62
- 66.2
password
Opportunity: 73.0 • Difficulty: 41.8 • Rank —
Competitors: 158
Unranked opportunities
navigation
Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 119
push notifications
Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 172
student
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 62
password
Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 158
career
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 98
High competition keywords
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
make
Total apps: 159,506 • Major competitors: 2,928
Latest rank: — • Difficulty: 54.9
like
Total apps: 143,203 • Major competitors: 3,240
Latest rank: — • Difficulty: 55.6
find
Total apps: 139,104 • Major competitors: 2,765
Latest rank: — • Difficulty: 55.2
mobile
Total apps: 120,211 • Major competitors: 1,593
Latest rank: — • Difficulty: 53.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| university | 73 | 100 | 40 | 64 6,678 competing apps Median installs: 350 Avg rating: 4.0 | 138 | 118 | 29 major competitor apps |
| health | 69 | 100 | 48 | 77 39,249 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 533 major competitor apps |
| navigation | 73 | 100 | 44 | 68 11,314 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 119 major competitor apps |
| notifications | 69 | 100 | 49 | 78 43,182 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 608 major competitor apps |
| friends | 68 | 100 | 53 | 80 59,806 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,333 major competitor apps |
| make | 65 | 100 | 55 | 87 159,506 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,928 major competitor apps |
| support | 67 | 100 | 52 | 82 75,083 competing apps Median installs: 512 Avg rating: 4.2 | — | — | 1,105 major competitor apps |
| within | 68 | 100 | 51 | 81 67,459 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,296 major competitor apps |
| individual | 71 | 100 | 45 | 71 18,196 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 195 major competitor apps |
| information | 66 | 100 | 52 | 84 112,143 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 1,128 major competitor apps |
| manage | 67 | 100 | 52 | 83 95,352 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,601 major competitor apps |
| way | 66 | 100 | 53 | 84 107,117 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,932 major competitor apps |
| connection | 70 | 100 | 46 | 74 26,103 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 419 major competitor apps |
| find | 66 | 100 | 55 | 86 139,104 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 2,765 major competitor apps |
| convenient | 70 | 100 | 48 | 74 27,769 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 411 major competitor apps |
| mobile | 66 | 100 | 53 | 85 120,211 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,593 major competitor apps |
| key | 69 | 100 | 48 | 78 46,710 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 535 major competitor apps |
| pay | 70 | 100 | 50 | 76 34,255 competing apps Median installs: 850 Avg rating: 4.1 | — | — | 776 major competitor apps |
| campus | 72 | 100 | 37 | 61 4,339 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 13 major competitor apps |
| event | 70 | 100 | 45 | 74 26,731 competing apps Median installs: 250 Avg rating: 4.1 | — | — | 194 major competitor apps |
| push | 70 | 100 | 47 | 76 33,018 competing apps Median installs: 350 Avg rating: 4.3 | — | — | 414 major competitor apps |
| push notifications | 73 | 100 | 42 | 66 9,123 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 172 major competitor apps |
| services | 69 | 100 | 48 | 77 37,828 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 516 major competitor apps |
| access | 65 | 100 | 55 | 87 163,515 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,635 major competitor apps |
| appointments | 72 | 100 | 39 | 62 5,321 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 62 major competitor apps |
App Description
One of the primary features of the app is a direct connection to MyUI, which allows students to use the platform within the app without having to log in with their HawkID and password each time.
The app also connects students to resources and allows them to pay their U-bill, schedule appointments, and find their way around campus all from their Smartphone.
Students can customize what they see and access in the app based on their individual year in school, their major, and their interests. The app includes access to:
-Academic support tools such as your individual class schedule, tutoring, and appointments with their academic advisor
-Transportation and navigation information like bus schedules, maps, and scheduling Nite Ride
-Well-being resources like Recreational Services and making appointments with Student Health and University Counseling Service
-Information about events, event calendars, and institutional deadlines are integrated into the app. Students will receive push notifications about key deadlines and other important information
-Information about student organizations and ways to get involved and make friends based on their individual interests