LEGO® Play
ASO Keyword Dashboard
Tracking 109 keywords for LEGO® Play in Apple App Store
LEGO® Play tracks 109 keywords (no keywords rank yet; 109 need traction). Key metrics: opportunity 50.6, difficulty 47.4.
Tracked keywords
109
0 ranked • 109 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
50.6
Top keyword: play
Avg difficulty
47.4
Lower scores indicate easier wins
Opportunity leaders
- 85.4
play
Opportunity: 59.0 • Difficulty: 57.2 • Rank —
Competitors: 1,269
- 83.8
fun
Opportunity: 59.0 • Difficulty: 58.2 • Rank —
Competitors: 1,147
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 88.4
make
Opportunity: 59.0 • Difficulty: 62.7 • Rank —
Competitors: 1,773
- 83.5
choose
Opportunity: 59.0 • Difficulty: 60.7 • Rank —
Competitors: 1,081
Unranked opportunities
play
Opportunity: 59.0 • Difficulty: 57.2 • Competitors: 1,269
fun
Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
choose
Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
find
Total apps: 6,521 • Major competitors: 1,481
Latest rank: — • Difficulty: 63.8
play
Total apps: 5,992 • Major competitors: 1,269
Latest rank: — • Difficulty: 57.2
create
Total apps: 5,537 • Major competitors: 1,155
Latest rank: — • Difficulty: 60.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| play | 59 | 100 | 57 | 85 5,992 competing apps Median installs: 263,338 Avg rating: 4.6 | — | — | 1,269 major competitor apps |
| fun | 59 | 100 | 58 | 84 5,061 competing apps Median installs: 275,775 Avg rating: 4.6 | — | — | 1,147 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| adventure | 58 | 100 | 48 | 72 1,508 competing apps Median installs: 253,375 Avg rating: 4.6 | — | — | 284 major competitor apps |
| themes | 58 | 100 | 47 | 63 584 competing apps Median installs: 264,512 Avg rating: 4.6 | — | — | 125 major competitor apps |
| stories | 58 | 100 | 51 | 68 995 competing apps Median installs: 270,825 Avg rating: 4.6 | — | — | 195 major competitor apps |
| share | 58 | 100 | 63 | 82 4,336 competing apps Median installs: 258,138 Avg rating: 4.6 | — | — | 916 major competitor apps |
| hashtags | 57 | 100 | 26 | 36 37 competing apps Median installs: 188,825 Avg rating: 4.6 | — | — | 7 major competitor apps |
| friends | 58 | 100 | 62 | 81 3,682 competing apps Median installs: 281,575 Avg rating: 4.6 | — | — | 846 major competitor apps |
| inspire | 57 | 100 | 43 | 52 203 competing apps Median installs: 248,825 Avg rating: 4.6 | — | — | 47 major competitor apps |
| make | 59 | 100 | 63 | 88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6 | — | — | 1,773 major competitor apps |
| whether | 58 | 100 | 59 | 79 3,139 competing apps Median installs: 267,650 Avg rating: 4.6 | — | — | 715 major competitor apps |
| support | 58 | 100 | 56 | 78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6 | — | — | 515 major competitor apps |
| digital | 58 | 100 | 52 | 72 1,579 competing apps Median installs: 256,800 Avg rating: 4.6 | — | — | 339 major competitor apps |
| design | 58 | 100 | 50 | 73 1,669 competing apps Median installs: 243,225 Avg rating: 4.6 | — | — | 335 major competitor apps |
| profile | 58 | 100 | 59 | 63 624 competing apps Median installs: 303,488 Avg rating: 4.6 | — | — | 154 major competitor apps |
| content | 58 | 100 | 57 | 76 2,368 competing apps Median installs: 245,025 Avg rating: 4.6 | — | — | 481 major competitor apps |
| choose | 59 | 100 | 61 | 83 4,918 competing apps Median installs: 263,588 Avg rating: 4.6 | — | — | 1,081 major competitor apps |
| find | 59 | 100 | 64 | 86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6 | — | — | 1,481 major competitor apps |
| variety | 58 | 100 | 52 | 75 2,160 competing apps Median installs: 261,825 Avg rating: 4.6 | — | — | 480 major competitor apps |
| connect | 20 | 100 | 58 | 75 2,048 competing apps Median installs: 297,762 Avg rating: 4.6 | — | — | 515 major competitor apps |
| perfect | 58 | 100 | 56 | 81 3,777 competing apps Median installs: 270,350 Avg rating: 4.6 | — | — | 813 major competitor apps |
| video | 58 | 100 | 56 | 76 2,262 competing apps Median installs: 268,550 Avg rating: 4.6 | — | — | 467 major competitor apps |
| exciting | 58 | 100 | 52 | 76 2,355 competing apps Median installs: 269,850 Avg rating: 4.6 | — | — | 495 major competitor apps |
| creators | 20 | 100 | 73 | 59 395 competing apps Median installs: 366,575 Avg rating: 4.6 | — | — | 115 major competitor apps |
App Description
Explore creative ideas
Dive into a world of creative building with fun digital creativity tools and start building your next LEGO masterpiece!
• Use the Creative Canvas to upload photos of your LEGO builds, drawings, and art. Decorate them all with awesome doodles and stickers.
• Create your own epic stop-motion animations with the Stop-Motion Video Maker, and bring your LEGO sets to life.
• Use the 3D Brick Builder to create exciting digital 3D LEGO creations.
• Let your creativity run wild with the Pattern Designer, and make unique, eye-catching designs with LEGO tiles.
• Share your incredible creations with your friends and the rest of the LEGO community!
Join the official LEGO community
Discover a safe and creative space to connect with other creators and find inspiration for your next Build.
• Share your own creations with your friends and the wider LEGO community.
• Explore creative ideas from other LEGO fans and your favorite LEGO characters.
• See what your friends are creating and support them with comments and reactions.
• Use hashtags to discover content related to your interests
Personalize your profile
The perfect creative app to express yourself!
• Design your own LEGO avatar and choose fun outfits and accessories.
• Create a custom username.
• Showcase all your creative builds on your profile.
Play fun games
Challenge yourself in a variety of LEGO games and have fun! Games include:
• Lil Wing
• Lil Worm
• Lil Plane
• LEGO® Friends Heartlake Farm
Watch LEGO videos
Discover fun and inspiring video content!
• Watch videos and explore creative ideas to inspire your next build!
• Dive into stories from your favorite LEGO themes and characters.
Play with friends & explore safely
LEGO Play is a secure, moderated app for kids to share creative ideas, explore LEGO content, and connect with friends and other LEGO fans safely.
• Verified Parental Consent is required to unlock the full LEGO Play creative building experience.
• All user nicknames, creations, hashtags, and comments are moderat