LEGO® Play
ASO Keyword Dashboard
Tracking 74 keywords for LEGO® Play in Apple App Store
LEGO® Play tracks 74 keywords (2 keywords rank; 72 need traction). Key metrics: 0% top-10 coverage, opportunity 69.9, difficulty 44.6, best rank 31.
Tracked keywords
74
2 ranked • 72 not ranking yet
Top 10 coverage
0%
Best rank 31 • Latest leader 174
Avg opportunity
69.9
Top keyword: regarding
Avg difficulty
44.6
Lower scores indicate easier wins
Opportunity leaders
- 62.9
regarding
Opportunity: 73.0 • Difficulty: 38.9 • Rank 174
Competitors: 89
- 63.6
inspire
Opportunity: 73.0 • Difficulty: 42.5 • Rank —
Competitors: 125
- 62.7
motion
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 173
- 67.3
jump
Opportunity: 73.0 • Difficulty: 44.1 • Rank —
Competitors: 355
- 68.1
creativity
Opportunity: 73.0 • Difficulty: 45.6 • Rank —
Competitors: 422
Unranked opportunities
inspire
Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 125
motion
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 173
jump
Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 355
creativity
Opportunity: 73.0 • Difficulty: 45.6 • Competitors: 422
dream
Opportunity: 73.0 • Difficulty: 43.4 • Competitors: 490
High competition keywords
find
Total apps: 150,020 • Major competitors: 3,804
Latest rank: — • Difficulty: 54.6
create
Total apps: 130,945 • Major competitors: 3,369
Latest rank: — • Difficulty: 54.1
share
Total apps: 123,262 • Major competitors: 2,555
Latest rank: — • Difficulty: 54.2
play
Total apps: 96,040 • Major competitors: 3,396
Latest rank: — • Difficulty: 52.0
world
Total apps: 92,017 • Major competitors: 2,894
Latest rank: — • Difficulty: 52.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| leg | 70 | 100 | 30 | 49 933 competing apps Median installs: 450 Avg rating: 4.2 | 31 | 31 | 29 major competitor apps |
| regarding | 73 | 100 | 39 | 63 6,044 competing apps Median installs: 250 Avg rating: 4.1 | 174 | 174 | 89 major competitor apps |
| play | 67 | 100 | 52 | 83 96,040 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,396 major competitor apps |
| fun | 67 | 100 | 52 | 82 91,363 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 2,917 major competitor apps |
| share | 66 | 100 | 54 | 85 123,262 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 2,555 major competitor apps |
| digital art | 69 | 100 | 28 | 43 409 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 12 major competitor apps |
| art | 71 | 100 | 46 | 73 25,532 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 605 major competitor apps |
| inspire | 73 | 100 | 43 | 64 6,694 competing apps Median installs: 350 Avg rating: 4.4 | — | — | 125 major competitor apps |
| ready | 68 | 100 | 50 | 79 57,364 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 1,782 major competitor apps |
| step | 69 | 100 | 48 | 77 42,166 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 905 major competitor apps |
| support | 67 | 100 | 51 | 82 83,480 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 1,603 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,292 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 1,002 major competitor apps |
| design | 69 | 100 | 48 | 77 40,754 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 976 major competitor apps |
| find | 66 | 100 | 55 | 86 150,020 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 3,804 major competitor apps |
| connect | 68 | 100 | 51 | 80 67,367 competing apps Median installs: 300 Avg rating: 4.3 | — | — | 1,261 major competitor apps |
| multiple | 68 | 100 | 50 | 81 76,457 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 1,636 major competitor apps |
| video | 69 | 100 | 50 | 78 49,611 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,319 major competitor apps |
| watch | 69 | 100 | 51 | 79 53,064 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 1,493 major competitor apps |
| motion | 73 | 100 | 40 | 63 5,879 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 173 major competitor apps |
| discover | 68 | 100 | 53 | 80 69,246 competing apps Median installs: 450 Avg rating: 4.3 | — | — | 1,916 major competitor apps |
| explore | 68 | 100 | 53 | 80 67,996 competing apps Median installs: 450 Avg rating: 4.3 | — | — | 1,935 major competitor apps |
| community | 69 | 100 | 49 | 78 48,520 competing apps Median installs: 300 Avg rating: 4.4 | — | — | 809 major competitor apps |
| favorite | 68 | 100 | 54 | 81 76,940 competing apps Median installs: 550 Avg rating: 4.3 | — | — | 2,379 major competitor apps |
| join | 69 | 100 | 52 | 78 49,611 competing apps Median installs: 450 Avg rating: 4.4 | — | — | 1,825 major competitor apps |
| create | 66 | 100 | 54 | 85 130,945 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 3,369 major competitor apps |
App Description
Explore creative ideas
Got a passion? Build something out of it with fun creative tools.
• Whether you're into building, art, photography or comics, the Creative Canvas tool is where your ideas come to life.
• Want to make a film? Use the Stop-Motion Studio and be your own director!
• Master builder? The Brick Builder tool lets your make your own fun 3D LEGO creations.
• Love art and design? The Pattern Designer tool lets you create everything from colorful patterns to characters and creatures.
Make it yours
When it comes to play, it’s all about you. Style your avatar, your space, your vibe. It’s your world to express yourself in.
• Design your own LEGO avatar and choose fun outfits and accessories.
• Create a custom username.
• Showcase all your creative builds on your profile.
• Get ready for home design! Create and personalize your dream digital home with brick-built furniture and decorations.
• Build multiple homes and create your very own LEGO neighborhood!
Join the official LEGO community
Discover a safe and creative space to connect with other creators and find inspiration for your next build.
• Share your digital art with your friends and the wider LEGO community.
• Explore creative ideas from other LEGO fans and your favorite LEGO characters.
• See what digital art your friends are creating and support them with comments and reactions.
• Use hashtags to discover creations related to your interests.
Play fun games
Jump into fun LEGO minigames and see how high you can score. Games include:
• Lil Wing
• Lil Worm
• Lil Plane
• LEGO® Friends Heartlake Farm
Watch LEGO videos
Discover fun and inspiring video content!
• Watch safe videos and explore creative ideas to inspire your next build!
• Dive into stories from your favorite LEGO themes and characters.
Play with friends & explore safely
LEGO Play is a secure, moderated app for kids to share creative ideas, explore LEGO content, and connect with friends and other LEGO fans safely.
• Verified Parental Consent is required to unlock the full LEGO Play creative building experience.
• All user nicknames, creations, hash