LEGO® Play
ASO Keyword Dashboard
Tracking 72 keywords for LEGO® Play in Apple App Store
LEGO® Play tracks 72 keywords (no keywords rank yet; 72 need traction). Key metrics: opportunity 69.8, difficulty 42.0.
Tracked keywords
72
0 ranked • 72 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
69.8
Top keyword: inspire
Avg difficulty
42.0
Lower scores indicate easier wins
Opportunity leaders
- 63.4
inspire
Opportunity: 73.0 • Difficulty: 38.7 • Rank —
Competitors: 50
- 67.2
jump
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 137
- 68.1
creativity
Opportunity: 73.0 • Difficulty: 41.6 • Rank —
Competitors: 142
- 67.6
dream
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 177
- 64.0
showcase
Opportunity: 73.0 • Difficulty: 39.1 • Rank —
Competitors: 64
Unranked opportunities
inspire
Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 50
jump
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 137
creativity
Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 142
dream
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 177
showcase
Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 64
High competition keywords
find
Total apps: 138,227 • Major competitors: 1,545
Latest rank: — • Difficulty: 52.2
create
Total apps: 118,223 • Major competitors: 1,230
Latest rank: — • Difficulty: 51.5
share
Total apps: 112,900 • Major competitors: 953
Latest rank: — • Difficulty: 51.3
play
Total apps: 91,775 • Major competitors: 1,335
Latest rank: — • Difficulty: 50.3
fun
Total apps: 86,307 • Major competitors: 1,197
Latest rank: — • Difficulty: 50.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| play | 67 | 100 | 50 | 83 91,775 competing apps Median installs: 125 Avg rating: 4.1 | — | — | 1,335 major competitor apps |
| fun | 67 | 100 | 50 | 83 86,307 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 1,197 major competitor apps |
| share | 66 | 100 | 51 | 85 112,900 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 953 major competitor apps |
| digital art | 68 | 100 | 26 | 43 369 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 4 major competitor apps |
| art | 71 | 100 | 44 | 73 23,758 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 221 major competitor apps |
| inspire | 73 | 100 | 39 | 63 6,097 competing apps Median installs: 50 Avg rating: 4.4 | — | — | 50 major competitor apps |
| ready | 68 | 100 | 48 | 79 51,917 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 743 major competitor apps |
| step | 69 | 100 | 46 | 76 36,894 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 326 major competitor apps |
| support | 67 | 100 | 49 | 82 73,987 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 550 major competitor apps |
| digital | 69 | 100 | 47 | 78 46,087 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 355 major competitor apps |
| design | 69 | 100 | 46 | 76 36,295 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 359 major competitor apps |
| find | 66 | 100 | 52 | 86 138,227 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,545 major competitor apps |
| connect | 68 | 100 | 48 | 80 60,156 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 542 major competitor apps |
| multiple | 68 | 100 | 49 | 81 67,838 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 579 major competitor apps |
| video | 69 | 100 | 47 | 78 46,056 competing apps Median installs: 75 Avg rating: 4.0 | — | — | 476 major competitor apps |
| watch | 69 | 100 | 48 | 78 48,531 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 592 major competitor apps |
| motion | 72 | 100 | 38 | 62 5,344 competing apps Median installs: 100 Avg rating: 3.9 | — | — | 57 major competitor apps |
| discover | 68 | 100 | 49 | 80 60,488 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 752 major competitor apps |
| explore | 68 | 100 | 49 | 80 59,844 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 769 major competitor apps |
| community | 69 | 100 | 47 | 78 43,220 competing apps Median installs: 50 Avg rating: 4.4 | — | — | 344 major competitor apps |
| favorite | 68 | 100 | 50 | 81 71,259 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 1,067 major competitor apps |
| join | 69 | 100 | 48 | 78 43,394 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 801 major competitor apps |
| create | 66 | 100 | 51 | 85 118,223 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,230 major competitor apps |
| related | 71 | 100 | 44 | 72 20,191 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 120 major competitor apps |
| dive | 71 | 100 | 43 | 72 18,789 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 265 major competitor apps |
App Description
Explore creative ideas
Got a passion? Build something out of it with fun creative tools.
• Whether you're into building, art, photography or comics, the Creative Canvas tool is where your ideas come to life.
• Want to make a film? Use the Stop-Motion Studio and be your own director!
• Master builder? The Brick Builder tool lets your make your own fun 3D LEGO creations.
• Love art and design? The Pattern Designer tool lets you create everything from colorful patterns to characters and creatures.
Make it yours
When it comes to play, it’s all about you. Style your avatar, your space, your vibe. It’s your world to express yourself in.
• Design your own LEGO avatar and choose fun outfits and accessories.
• Create a custom username.
• Showcase all your creative builds on your profile.
• Get ready for home design! Create and personalize your dream digital home with brick-built furniture and decorations.
• Build multiple homes and create your very own LEGO neighborhood!
Join the official LEGO community
Discover a safe and creative space to connect with other creators and find inspiration for your next build.
• Share your digital art with your friends and the wider LEGO community.
• Explore creative ideas from other LEGO fans and your favorite LEGO characters.
• See what digital art your friends are creating and support them with comments and reactions.
• Use hashtags to discover creations related to your interests.
Play fun games
Jump into fun LEGO minigames and see how high you can score. Games include:
• Lil Wing
• Lil Worm
• Lil Plane
• LEGO® Friends Heartlake Farm
Watch LEGO videos
Discover fun and inspiring video content!
• Watch safe videos and explore creative ideas to inspire your next build!
• Dive into stories from your favorite LEGO themes and characters.
Play with friends & explore safely
LEGO Play is a secure, moderated app for kids to share creative ideas, explore LEGO content, and connect with friends and other LEGO fans safely.
• Verified Parental Consent is required to unlock the full LEGO Play creative building experience.
• All user nicknames, creations, hash