VLC media player

Developer: VideoLAN

Category: Photo & Video

~249K - 498K

5K ratings

~1.1K (installs week)

Trend Steady

~5.4K (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 56 keywords for VLC media player in Apple App Store

Developer: VideoLAN Category: photo_and_video Rating: 3.65

VLC media player tracks 56 keywords (15 keywords rank; 41 need traction). Key metrics: 27% top-10 coverage, opportunity 52.9, difficulty 46.5, best rank 1.

Tracked keywords

15 ranked • 41 not ranking yet

Top 10 coverage

27%

Best rank 1 • Latest leader 69

Avg opportunity

52.9

Top keyword: features

Avg difficulty

46.5

Lower scores indicate easier wins

Opportunity leaders

features

Opportunity: 59.0 • Difficulty: 60.4 • Rank 69

Competitors: 1,060
83.9
free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
play

Opportunity: 59.0 • Difficulty: 57.2 • Rank —

Competitors: 1,269
85.4
player

Opportunity: 58.0 • Difficulty: 51.5 • Rank 2

Competitors: 284
70.2
video

Opportunity: 58.0 • Difficulty: 55.7 • Rank 7

Competitors: 467
75.9

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
play

Opportunity: 59.0 • Difficulty: 57.2 • Competitors: 1,269
music

Opportunity: 58.0 • Difficulty: 59.1 • Competitors: 298
support

Opportunity: 58.0 • Difficulty: 55.8 • Competitors: 515
control

Opportunity: 58.0 • Difficulty: 53.7 • Competitors: 466

High competition keywords

free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
play

Total apps: 5,992 • Major competitors: 1,269

Latest rank: — • Difficulty: 57.2
features

Total apps: 5,134 • Major competitors: 1,060

Latest rank: 69 • Difficulty: 60.4
download

Total apps: 4,537 • Major competitors: 1,040

Latest rank: 102 • Difficulty: 60.5
including

Total apps: 3,880 • Major competitors: 926

Latest rank: — • Difficulty: 62.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
player	58	100	52	70 1,267 competing apps Median installs: 248,225 Avg rating: 4.6	2	1	284 major competitor apps
video	58	100	56	76 2,262 competing apps Median installs: 268,550 Avg rating: 4.6	7	7	467 major competitor apps
players	58	100	52	76 2,386 competing apps Median installs: 274,388 Avg rating: 4.6	9	8	554 major competitor apps
media	58	100	48	68 999 competing apps Median installs: 238,450 Avg rating: 4.6	10	10	202 major competitor apps
played	58	100	49	61 517 competing apps Median installs: 204,975 Avg rating: 4.6	11	11	103 major competitor apps
features	59	100	60	84 5,134 competing apps Median installs: 252,300 Avg rating: 4.6	69	45	1,060 major competitor apps
feature	58	100	53	72 1,597 competing apps Median installs: 260,400 Avg rating: 4.6	67	67	352 major competitor apps
added	58	100	49	69 1,150 competing apps Median installs: 269,450 Avg rating: 4.6	98	87	248 major competitor apps
download	58	100	60	83 4,537 competing apps Median installs: 266,225 Avg rating: 4.6	102	100	1,040 major competitor apps
modes	58	100	47	64 691 competing apps Median installs: 270,475 Avg rating: 4.6	129	129	155 major competitor apps
audio	58	100	50	69 1,078 competing apps Median installs: 228,788 Avg rating: 4.6	222	148	213 major competitor apps
update	58	100	47	65 767 competing apps Median installs: 272,550 Avg rating: 4.6	161	161	168 major competitor apps
mode	58	100	51	73 1,632 competing apps Median installs: 249,788 Avg rating: 4.6	208	190	350 major competitor apps
videos	58	100	60	72 1,554 competing apps Median installs: 267,838 Avg rating: 4.6	211	202	336 major competitor apps
yet	58	100	42	64 644 competing apps Median installs: 247,962 Avg rating: 4.7	213	213	123 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
play	59	100	57	85 5,992 competing apps Median installs: 263,338 Avg rating: 4.6	—	—	1,269 major competitor apps
music	58	100	59	72 1,487 competing apps Median installs: 245,825 Avg rating: 4.6	—	—	298 major competitor apps
source	57	100	42	57 317 competing apps Median installs: 194,725 Avg rating: 4.6	—	—	54 major competitor apps
support	58	100	56	78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6	—	—	515 major competitor apps
control	58	100	54	76 2,353 competing apps Median installs: 243,700 Avg rating: 4.6	—	—	466 major competitor apps
file	58	100	49	60 459 competing apps Median installs: 234,025 Avg rating: 4.6	—	—	86 major competitor apps
including	58	100	62	81 3,880 competing apps Median installs: 285,400 Avg rating: 4.6	—	—	926 major competitor apps
speed	58	100	49	70 1,198 competing apps Median installs: 273,688 Avg rating: 4.6	—	—	273 major competitor apps
directly	58	100	58	74 1,959 competing apps Median installs: 280,700 Avg rating: 4.6	—	—	424 major competitor apps

App Description

VLC is a free and open source cross-platform multimedia player.
It can play all your movies, shows and music in most formats directly without conversion.
It allows file synchronization with Dropbox, GDrive, OneDrive, Box, iCloud Drive, iTunes, direct downloads and through Wi-Fi sharing as well as streaming from SMB, FTP, SFTP, NFS, UPnP/DLNA media servers and the web.
VLC offers support for advanced subtitles including full SSA compatibility, multi-track audio, playback speed control and rendering through Chromecast.

VLC is completely free and open source.