NYT Crossplay: Play and Spell

Category: Games

ASO Keyword Dashboard

Tracking 48 keywords for NYT Crossplay: Play and Spell in Apple App Store

Developer: The New York Times Company Category: games

NYT Crossplay: Play and Spell tracks 48 keywords (9 keywords rank; 39 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 44.0, best rank 12.

Tracked keywords

9 ranked • 39 not ranking yet

Top 10 coverage

Best rank 12 • Latest leader —

Avg opportunity

70.3

Top keyword: strategy

Avg difficulty

44.0

Lower scores indicate easier wins

Opportunity leaders

strategy

Opportunity: 73.0 • Difficulty: 44.2 • Rank —

Competitors: 361
68.6
sharpen

Opportunity: 73.0 • Difficulty: 41.3 • Rank —

Competitors: 171
62.8
vocabulary

Opportunity: 73.0 • Difficulty: 41.7 • Rank —

Competitors: 125
66.6
letter

Opportunity: 73.0 • Difficulty: 39.4 • Rank —

Competitors: 101
63.4
average

Opportunity: 73.0 • Difficulty: 40.5 • Rank —

Competitors: 128
63.5

Unranked opportunities

strategy

Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 361
sharpen

Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 171
vocabulary

Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 125
letter

Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 101
average

Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 128

High competition keywords

track

Total apps: 125,707 • Major competitors: 1,580

Latest rank: — • Difficulty: 52.7
share

Total apps: 123,163 • Major competitors: 1,808

Latest rank: — • Difficulty: 54.9
enjoy

Total apps: 111,208 • Major competitors: 2,358

Latest rank: — • Difficulty: 53.7
start

Total apps: 104,404 • Major competitors: 1,796

Latest rank: — • Difficulty: 53.2
play

Total apps: 95,984 • Major competitors: 2,459

Latest rank: 52 • Difficulty: 52.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
times	71	100	45	72 22,532 competing apps Median installs: 500 Avg rating: 4.1	218	12	363 major competitor apps
word	71	100	46	73 25,256 competing apps Median installs: 500 Avg rating: 4.2	41	41	372 major competitor apps
crossword	71	100	36	53 1,460 competing apps Median installs: 1,650 Avg rating: 4.3	46	46	73 major competitor apps
play	67	100	52	83 95,984 competing apps Median installs: 750 Avg rating: 4.1	52	52	2,459 major competitor apps
gameplay	71	100	46	71 19,651 competing apps Median installs: 1,000 Avg rating: 4.1	82	52	640 major competitor apps
playing	70	100	48	75 32,014 competing apps Median installs: 700 Avg rating: 4.1	113	70	793 major competitor apps
new word	70	100	31	47 702 competing apps Median installs: 800 Avg rating: 4.2	93	93	27 major competitor apps
words	71	100	46	72 22,815 competing apps Median installs: 400 Avg rating: 4.1	147	147	260 major competitor apps
games	69	100	50	78 50,156 competing apps Median installs: 900 Avg rating: 4.1	225	225	1,468 major competitor apps
strategy	73	100	44	69 13,433 competing apps Median installs: 950 Avg rating: 4.1	—	—	361 major competitor apps
board	72	100	44	70 15,794 competing apps Median installs: 500 Avg rating: 4.1	—	—	304 major competitor apps
share	66	100	55	85 123,163 competing apps Median installs: 400 Avg rating: 4.1	—	—	1,808 major competitor apps
focus	70	100	47	76 35,321 competing apps Median installs: 400 Avg rating: 4.2	—	—	375 major competitor apps
enjoy	66	100	54	84 111,208 competing apps Median installs: 650 Avg rating: 4.1	—	—	2,358 major competitor apps
connect	68	100	51	80 67,330 competing apps Median installs: 350 Avg rating: 4.1	—	—	953 major competitor apps
apple	69	100	50	77 44,746 competing apps Median installs: 789 Avg rating: 4.2	—	—	1,181 major competitor apps
score	71	100	46	73 23,635 competing apps Median installs: 450 Avg rating: 4.1	—	—	438 major competitor apps
start	67	100	53	83 104,404 competing apps Median installs: 523 Avg rating: 4.1	—	—	1,796 major competitor apps
track	66	100	53	85 125,707 competing apps Median installs: 431 Avg rating: 4.1	—	—	1,580 major competitor apps
player	71	100	48	73 24,973 competing apps Median installs: 700 Avg rating: 4.1	—	—	518 major competitor apps
check	68	100	51	81 71,577 competing apps Median installs: 600 Avg rating: 4.1	—	—	1,282 major competitor apps
progress	68	100	48	79 56,110 competing apps Median installs: 450 Avg rating: 4.2	—	—	722 major competitor apps
sharpen	73	100	41	63 5,983 competing apps Median installs: 698 Avg rating: 4.2	—	—	171 major competitor apps
build	68	100	50	79 57,949 competing apps Median installs: 600 Avg rating: 4.2	—	—	1,217 major competitor apps
focused	72	100	43	71 17,479 competing apps Median installs: 400 Avg rating: 4.2	—	—	170 major competitor apps

App Description

Play with friends, compete and connect with Crossplay, the first 2-player word game from NYT Games that blends socializing and strategy. Play distraction-free, build words and use built-in tools to learn, improve and win, or simply enjoy the challenge.

App Features:

COMPETE
• Take turns by placing letter tiles on a shared game board to build words and score points.
• Start a friendly competition with the leaderboard.
• Spell and sharpen your word game skills against the computer.

CONNECT
• Easily play with friends and family.
• Get matched up with equal opponents.
• Share strategies and friendly banter with in-game chats.

IMPROVE
• Get tips from Cross Bot after every 2-player game.
• Expand your vocabulary with the word of the day and a built-in dictionary.
• Check your game history and review your moves.

STATS
• Track your progress and lifetime stats, including wins and losses, average scores, longest words and more.

DISTRACTION-FREE
• Focus on your word game strategy with easy-to-play, focused gameplay.

BY DOWNLOADING THE NEW YORK TIMES CROSSPLAY APP, you agree to:
• The New York Times Privacy Policy: https://www.nytimes.com/privacy/privacy-policy
• The New York Times Cookie Policy: https://www.nytimes.com/privacy/cookie-policy
• The New York Times California Privacy Notices: https://www.nytimes.com/privacy/california-notice
• The New York Times Terms of Service: https://www.nytimes.com/content/help/rights/terms/terms-of-service.html
• Crossplay Acceptable Use Policy: https://help.nytimes.com/35116654771220-Crossplay-Acceptable-Use-Policy
• Apple Terms of Sale: https://www.apple.com/legal/internet-services/itunes/us/terms.html