NYT Crossplay: Play and Spell

Developer: The New York

Category: Games

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~2.2M - 4.4M

44K ratings

ASO Keyword Dashboard

Tracking 72 keywords for NYT Crossplay: Play and Spell in Apple App Store

Developer: The New York Times Company Category: games Rating: 4.83

NYT Crossplay: Play and Spell tracks 72 keywords (no keywords rank yet; 72 need traction). Key metrics: opportunity 69.8, difficulty 40.8.

Tracked keywords

0 ranked • 72 not ranking yet

Top 10 coverage

—

Best rank — • Latest leader —

Avg opportunity

69.8

Top keyword: strategy

Avg difficulty

40.8

Lower scores indicate easier wins

Opportunity leaders

strategy

Opportunity: 73.0 • Difficulty: 41.6 • Rank —

Competitors: 209
68.5
vocabulary

Opportunity: 73.0 • Difficulty: 40.1 • Rank —

Competitors: 58
66.3
expand

Opportunity: 73.0 • Difficulty: 41.0 • Rank —

Competitors: 128
67.4
turns

Opportunity: 73.0 • Difficulty: 39.9 • Rank —

Competitors: 65
66.1
downloading

Opportunity: 73.0 • Difficulty: 40.0 • Rank —

Competitors: 76
65.5

Unranked opportunities

strategy

Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 209
vocabulary

Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 58
expand

Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 128
turns

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 65
downloading

Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 76

High competition keywords

new

Total apps: 184,582 • Major competitors: 2,121

Latest rank: — • Difficulty: 53.4
every

Total apps: 122,163 • Major competitors: 1,443

Latest rank: — • Difficulty: 51.6
share

Total apps: 111,317 • Major competitors: 949

Latest rank: — • Difficulty: 51.3
track

Total apps: 105,612 • Major competitors: 851

Latest rank: — • Difficulty: 50.9
enjoy

Total apps: 99,971 • Major competitors: 1,266

Latest rank: — • Difficulty: 50.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
play	67	100	50	83 91,047 competing apps Median installs: 175 Avg rating: 4.1	—	—	1,335 major competitor apps
new	65	100	53	88 184,582 competing apps Median installs: 125 Avg rating: 4.2	—	—	2,121 major competitor apps
strategy	73	100	42	68 12,221 competing apps Median installs: 200 Avg rating: 4.2	—	—	209 major competitor apps
board	72	100	42	70 14,463 competing apps Median installs: 100 Avg rating: 4.2	—	—	183 major competitor apps
word	71	100	44	73 23,397 competing apps Median installs: 100 Avg rating: 4.3	—	—	208 major competitor apps
share	66	100	51	85 111,317 competing apps Median installs: 100 Avg rating: 4.2	—	—	949 major competitor apps
friends	68	100	49	80 60,373 competing apps Median installs: 125 Avg rating: 4.2	—	—	741 major competitor apps
socializing	68	100	25	41 279 competing apps Median installs: 50 Avg rating: 4.2	—	—	7 major competitor apps
focus	70	100	45	75 29,850 competing apps Median installs: 75 Avg rating: 4.3	—	—	198 major competitor apps
enjoy	66	100	51	84 99,971 competing apps Median installs: 100 Avg rating: 4.2	—	—	1,266 major competitor apps
words	71	100	44	73 23,095 competing apps Median installs: 75 Avg rating: 4.2	—	—	136 major competitor apps
simply	69	100	47	78 45,052 competing apps Median installs: 75 Avg rating: 4.2	—	—	315 major competitor apps
connect	68	100	48	80 59,195 competing apps Median installs: 75 Avg rating: 4.3	—	—	543 major competitor apps
apple	69	100	47	77 40,205 competing apps Median installs: 175 Avg rating: 4.3	—	—	632 major competitor apps
including	68	100	49	81 68,848 competing apps Median installs: 100 Avg rating: 4.2	—	—	789 major competitor apps
score	71	100	44	73 21,622 competing apps Median installs: 100 Avg rating: 4.2	—	—	272 major competitor apps
take	67	100	51	83 96,330 competing apps Median installs: 100 Avg rating: 4.1	—	—	969 major competitor apps
start	67	100	50	83 90,835 competing apps Median installs: 100 Avg rating: 4.2	—	—	1,004 major competitor apps
track	66	100	51	84 105,612 competing apps Median installs: 75 Avg rating: 4.3	—	—	851 major competitor apps
skills	69	100	47	77 42,089 competing apps Median installs: 100 Avg rating: 4.1	—	—	543 major competitor apps
tools	69	100	46	77 37,200 competing apps Median installs: 100 Avg rating: 4.3	—	—	324 major competitor apps
easily	67	100	50	83 86,663 competing apps Median installs: 75 Avg rating: 4.2	—	—	670 major competitor apps
improve	69	100	47	78 45,656 competing apps Median installs: 75 Avg rating: 4.2	—	—	344 major competitor apps
player	71	100	44	73 23,327 competing apps Median installs: 150 Avg rating: 4.1	—	—	291 major competitor apps
check	68	100	49	81 63,959 competing apps Median installs: 100 Avg rating: 4.2	—	—	717 major competitor apps

App Description

Play with friends, compete and connect with Crossplay, a new 2-player word game from NYT Games that blends socializing and strategy. Play distraction-free, build words and use built-in tools to learn, improve and win, or simply enjoy the challenge.

App Features:

COMPETE
• Take turns by placing letter tiles on a shared game board to build words and score points.
• Start a friendly competition with the leaderboard.
• Spell and sharpen your word game skills against the computer.

CONNECT
• Easily play with friends and family.
• Get matched up with equal opponents.
• Share strategies and friendly banter with in-game chats.

IMPROVE
• Get tips from Cross Bot after every 2-player game.
• Expand your vocabulary with the word of the day and a built-in dictionary.
• Check your game history and review your moves.

STATS
• Track your progress and lifetime stats, including wins and losses, average scores, longest words and more.

DISTRACTION-FREE
• Focus on your word game strategy with easy-to-play, focused gameplay.

BY DOWNLOADING THE NEW YORK TIMES CROSSPLAY APP, you agree to:
• The New York Times Privacy Policy: https://www.nytimes.com/privacy/privacy-policy
• The New York Times Cookie Policy: https://www.nytimes.com/privacy/cookie-policy
• The New York Times California Privacy Notices: https://www.nytimes.com/privacy/california-notice
• The New York Times Terms of Service: https://www.nytimes.com/content/help/rights/terms/terms-of-
service.html
• Apple Terms of Sale: https://www.apple.com/legal/internet-services/itunes/us/terms.html