Australian Taxation Office

~43.7K - 87.4K
874 ratings
~43.5K (installs week)
Trend Steady
~43.5K (installs month)
Trend Steady
Australian Taxation Office icon

ASO Keyword Dashboard

Tracking 125 keywords for Australian Taxation Office in Apple App Store

Developer: Australian Taxation Office Category: finance Rating: 2.87

Australian Taxation Office tracks 125 keywords (no keywords rank yet; 125 need traction). Key metrics: opportunity 69.8, difficulty 41.5.

Tracked keywords

125

0  ranked •  125  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

69.8

Top keyword: lock

Avg difficulty

41.5

Lower scores indicate easier wins

Opportunity leaders

  • lock

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 155

    67.0
  • trip

    Opportunity: 73.0 • Difficulty: 41.5 • Rank —

    Competitors: 131

    67.8
  • businesses

    Opportunity: 73.0 • Difficulty: 39.8 • Rank —

    Competitors: 40

    65.7
  • calculate

    Opportunity: 73.0 • Difficulty: 40.8 • Rank —

    Competitors: 45

    67.6
  • return

    Opportunity: 73.0 • Difficulty: 39.1 • Rank —

    Competitors: 66

    64.6

Unranked opportunities

  • lock

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 155

  • trip

    Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 131

  • businesses

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 40

  • calculate

    Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 45

  • return

    Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 66

High competition keywords

  • time

    Total apps: 195,045 • Major competitors: 1,721

    Latest rank: — • Difficulty: 53.6

  • access

    Total apps: 158,635 • Major competitors: 1,487

    Latest rank: — • Difficulty: 52.9

  • help

    Total apps: 146,125 • Major competitors: 1,370

    Latest rank: — • Difficulty: 52.5

  • like

    Total apps: 139,579 • Major competitors: 1,949

    Latest rank: — • Difficulty: 52.4

  • using

    Total apps: 117,306 • Major competitors: 866

    Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
online681004981

66,597 competing apps

Median installs: 25

Avg rating: 4.1

743

major competitor apps

action721004371

17,414 competing apps

Median installs: 50

Avg rating: 4.1

286

major competitor apps

email701004676

35,341 competing apps

Median installs: 25

Avg rating: 4.1

298

major competitor apps

security711004472

20,136 competing apps

Median installs: 25

Avg rating: 4.1

215

major competitor apps

follow701004676

32,682 competing apps

Median installs: 25

Avg rating: 4.2

409

major competitor apps

changes721004269

13,672 competing apps

Median installs: 25

Avg rating: 4.1

128

major competitor apps

device691004879

48,800 competing apps

Median installs: 25

Avg rating: 3.9

487

major competitor apps

via681004880

58,492 competing apps

Median installs: 25

Avg rating: 4.0

405

major competitor apps

collect701004676

32,540 competing apps

Median installs: 50

Avg rating: 4.2

612

major competitor apps

used681004879

51,385 competing apps

Median installs: 25

Avg rating: 4.0

270

major competitor apps

manage671005083

91,582 competing apps

Median installs: 25

Avg rating: 4.2

829

major competitor apps

needs701004574

26,582 competing apps

Median installs: 25

Avg rating: 4.1

169

major competitor apps

payment691004778

44,010 competing apps

Median installs: 50

Avg rating: 4.2

677

major competitor apps

choose671005183

92,399 competing apps

Median installs: 50

Avg rating: 4.2

1,060

major competitor apps

using661005185

117,306 competing apps

Median installs: 25

Avg rating: 4.1

866

major competitor apps

time651005489

195,045 competing apps

Median installs: 25

Avg rating: 4.1

1,721

major competitor apps

mobile661005185

116,768 competing apps

Avg rating: 4.1

854

major competitor apps

help651005287

146,125 competing apps

Median installs: 25

Avg rating: 4.2

1,370

major competitor apps

lock731004167

9,931 competing apps

Median installs: 75

Avg rating: 4.2

155

major competitor apps

account671005082

79,179 competing apps

Median installs: 50

Avg rating: 4.2

1,139

major competitor apps

including681004981

69,708 competing apps

Median installs: 25

Avg rating: 4.1

833

major competitor apps

tracking701004676

34,688 competing apps

Median installs: 25

Avg rating: 4.3

253

major competitor apps

search681004980

55,476 competing apps

Median installs: 25

Avg rating: 4.1

560

major competitor apps

services691004677

36,935 competing apps

Avg rating: 4.1

288

major competitor apps

small711004473

22,475 competing apps

Median installs: 25

Avg rating: 4.2

182

major competitor apps

125 keywords
1 of 5

App Description

The ATO app allows you to manage your tax and super affairs on the go – making tax simple & easy.

For a personalised tax and super experience, you will need:
- a myGov account linked to the ATO
- to register your device by providing and verifying an Australian mobile number and an email address.

With the ATO app, you can:
- follow your 2024-25 tax return from start to finish, including checking prefill information, tracking the progress of your return and its outcome
- view in real-time when lodgments and payments are due, and seamlessly action them via our online services
- set up quick login using your device’s security features like face and fingerprint recognition
- view messages in real-time when important changes are made to your ATO record, and lock it to keep it safe
- view your tax accounts, with links to our online services to view transactions, create payment plans or pay
- see an overview of your super balance and accounts
- view your employment income and superannuation contributions required from your employers
- check your personal, business (sole traders only) and registered agent’s details
- access our most popular tools.

Our most popular tools include:
- myDeductions: record your work expenses as an employee or sole trader. Sole traders can also record income. At tax time you can easily upload your myDeductions records to your tax return or email a copy to your tax agent.
- Tax withheld calculator: calculate the amount of tax to withhold from salary and wage payments.
- ABN Lookup: search for an Australian business number (ABN).
- Business performance check: compare your business with similar businesses in your industry using the latest Small business benchmarks.

The ATO app can automatically send usage data to help improve the app. The data we collect doesn’t identify you and you can choose to turn this off at any time in your app’s settings.

GPS can be used to record trips in myDeductions. Continued use of GPS running in the background can dramatically decrease battery life.

To record a trip in myDeductions using the GPS option, the app needs access to your device location.

Find out more at www.ato.gov.au/app