Australian Taxation Office
ASO Keyword Dashboard
Tracking 125 keywords for Australian Taxation Office in Apple App Store
Australian Taxation Office tracks 125 keywords (no keywords rank yet; 125 need traction). Key metrics: opportunity 69.8, difficulty 41.5.
Tracked keywords
125
0 ranked • 125 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
69.8
Top keyword: lock
Avg difficulty
41.5
Lower scores indicate easier wins
Opportunity leaders
- 67.0
lock
Opportunity: 73.0 • Difficulty: 41.3 • Rank —
Competitors: 155
- 67.8
trip
Opportunity: 73.0 • Difficulty: 41.5 • Rank —
Competitors: 131
- 65.7
businesses
Opportunity: 73.0 • Difficulty: 39.8 • Rank —
Competitors: 40
- 67.6
calculate
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 45
- 64.6
return
Opportunity: 73.0 • Difficulty: 39.1 • Rank —
Competitors: 66
Unranked opportunities
lock
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 155
trip
Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 131
businesses
Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 40
calculate
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 45
return
Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 66
High competition keywords
time
Total apps: 195,045 • Major competitors: 1,721
Latest rank: — • Difficulty: 53.6
access
Total apps: 158,635 • Major competitors: 1,487
Latest rank: — • Difficulty: 52.9
help
Total apps: 146,125 • Major competitors: 1,370
Latest rank: — • Difficulty: 52.5
like
Total apps: 139,579 • Major competitors: 1,949
Latest rank: — • Difficulty: 52.4
using
Total apps: 117,306 • Major competitors: 866
Latest rank: — • Difficulty: 51.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| online | 68 | 100 | 49 | 81 66,597 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 743 major competitor apps |
| action | 72 | 100 | 43 | 71 17,414 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 286 major competitor apps |
| 70 | 100 | 46 | 76 35,341 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 298 major competitor apps | |
| security | 71 | 100 | 44 | 72 20,136 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 215 major competitor apps |
| follow | 70 | 100 | 46 | 76 32,682 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 409 major competitor apps |
| changes | 72 | 100 | 42 | 69 13,672 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 128 major competitor apps |
| device | 69 | 100 | 48 | 79 48,800 competing apps Median installs: 25 Avg rating: 3.9 | — | — | 487 major competitor apps |
| via | 68 | 100 | 48 | 80 58,492 competing apps Median installs: 25 Avg rating: 4.0 | — | — | 405 major competitor apps |
| collect | 70 | 100 | 46 | 76 32,540 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 612 major competitor apps |
| used | 68 | 100 | 48 | 79 51,385 competing apps Median installs: 25 Avg rating: 4.0 | — | — | 270 major competitor apps |
| manage | 67 | 100 | 50 | 83 91,582 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 829 major competitor apps |
| needs | 70 | 100 | 45 | 74 26,582 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 169 major competitor apps |
| payment | 69 | 100 | 47 | 78 44,010 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 677 major competitor apps |
| choose | 67 | 100 | 51 | 83 92,399 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,060 major competitor apps |
| using | 66 | 100 | 51 | 85 117,306 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 866 major competitor apps |
| time | 65 | 100 | 54 | 89 195,045 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 1,721 major competitor apps |
| mobile | 66 | 100 | 51 | 85 116,768 competing apps Avg rating: 4.1 | — | — | 854 major competitor apps |
| help | 65 | 100 | 52 | 87 146,125 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 1,370 major competitor apps |
| lock | 73 | 100 | 41 | 67 9,931 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 155 major competitor apps |
| account | 67 | 100 | 50 | 82 79,179 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,139 major competitor apps |
| including | 68 | 100 | 49 | 81 69,708 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 833 major competitor apps |
| tracking | 70 | 100 | 46 | 76 34,688 competing apps Median installs: 25 Avg rating: 4.3 | — | — | 253 major competitor apps |
| search | 68 | 100 | 49 | 80 55,476 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 560 major competitor apps |
| services | 69 | 100 | 46 | 77 36,935 competing apps Avg rating: 4.1 | — | — | 288 major competitor apps |
| small | 71 | 100 | 44 | 73 22,475 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 182 major competitor apps |
App Description
For a personalised tax and super experience, you will need:
- a myGov account linked to the ATO
- to register your device by providing and verifying an Australian mobile number and an email address.
With the ATO app, you can:
- follow your 2024-25 tax return from start to finish, including checking prefill information, tracking the progress of your return and its outcome
- view in real-time when lodgments and payments are due, and seamlessly action them via our online services
- set up quick login using your device’s security features like face and fingerprint recognition
- view messages in real-time when important changes are made to your ATO record, and lock it to keep it safe
- view your tax accounts, with links to our online services to view transactions, create payment plans or pay
- see an overview of your super balance and accounts
- view your employment income and superannuation contributions required from your employers
- check your personal, business (sole traders only) and registered agent’s details
- access our most popular tools.
Our most popular tools include:
- myDeductions: record your work expenses as an employee or sole trader. Sole traders can also record income. At tax time you can easily upload your myDeductions records to your tax return or email a copy to your tax agent.
- Tax withheld calculator: calculate the amount of tax to withhold from salary and wage payments.
- ABN Lookup: search for an Australian business number (ABN).
- Business performance check: compare your business with similar businesses in your industry using the latest Small business benchmarks.
The ATO app can automatically send usage data to help improve the app. The data we collect doesn’t identify you and you can choose to turn this off at any time in your app’s settings.
GPS can be used to record trips in myDeductions. Continued use of GPS running in the background can dramatically decrease battery life.
To record a trip in myDeductions using the GPS option, the app needs access to your device location.
Find out more at www.ato.gov.au/app