Australian Taxation Office
ASO Keyword Dashboard
Tracking 130 keywords for Australian Taxation Office in Apple App Store
Australian Taxation Office tracks 130 keywords (8 keywords rank; 122 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 43.2, best rank 17.
Tracked keywords
130
8 ranked • 122 not ranking yet
Top 10 coverage
0%
Best rank 17 • Latest leader 136
Avg opportunity
70.0
Top keyword: return
Avg difficulty
43.2
Lower scores indicate easier wins
Opportunity leaders
- 64.9
return
Opportunity: 73.0 • Difficulty: 40.9 • Rank 136
Competitors: 128
- 68.0
office
Opportunity: 73.0 • Difficulty: 44.7 • Rank 166
Competitors: 154
- 68.5
changes
Opportunity: 73.0 • Difficulty: 44.2 • Rank —
Competitors: 206
- 67.5
lock
Opportunity: 73.0 • Difficulty: 45.2 • Rank —
Competitors: 305
- 68.2
trip
Opportunity: 73.0 • Difficulty: 44.2 • Rank —
Competitors: 232
Unranked opportunities
changes
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 206
lock
Opportunity: 73.0 • Difficulty: 45.2 • Competitors: 305
trip
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 232
payments
Opportunity: 73.0 • Difficulty: 43.7 • Competitors: 299
businesses
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 67
High competition keywords
time
Total apps: 189,872 • Major competitors: 2,979
Latest rank: — • Difficulty: 55.0
access
Total apps: 181,163 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
help
Total apps: 162,244 • Major competitors: 2,472
Latest rank: — • Difficulty: 54.9
like
Total apps: 153,385 • Major competitors: 3,284
Latest rank: — • Difficulty: 55.4
create
Total apps: 130,850 • Major competitors: 2,321
Latest rank: — • Difficulty: 54.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| australian | 71 | 100 | 34 | 55 1,909 competing apps Median installs: 728 Avg rating: 4.1 | 17 | 17 | 26 major competitor apps |
| deduction | 70 | 100 | 32 | 50 1,073 competing apps Median installs: 750 Avg rating: 4.0 | 23 | 23 | 15 major competitor apps |
| tax | 72 | 100 | 41 | 61 4,549 competing apps Median installs: 450 Avg rating: 4.1 | 31 | 27 | 84 major competitor apps |
| refund | 70 | 100 | 38 | 51 1,179 competing apps Median installs: 950 Avg rating: 4.1 | 63 | 63 | 43 major competitor apps |
| vat | 69 | 100 | 26 | 43 397 competing apps Median installs: 350 Avg rating: 4.1 | 105 | 105 | 2 major competitor apps |
| return | 73 | 100 | 41 | 65 8,058 competing apps Median installs: 500 Avg rating: 4.0 | 136 | 136 | 128 major competitor apps |
| office | 73 | 100 | 45 | 68 12,370 competing apps Median installs: 350 Avg rating: 4.0 | 166 | 164 | 154 major competitor apps |
| officer | 70 | 100 | 32 | 51 1,172 competing apps Median installs: 400 Avg rating: 4.0 | 165 | 165 | 25 major competitor apps |
| online | 68 | 100 | 52 | 81 73,709 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,306 major competitor apps |
| action | 72 | 100 | 46 | 71 19,241 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 481 major competitor apps |
| 70 | 100 | 48 | 76 37,934 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 568 major competitor apps | |
| security | 71 | 100 | 47 | 73 23,054 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 415 major competitor apps |
| follow | 70 | 100 | 49 | 76 37,646 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 683 major competitor apps |
| changes | 73 | 100 | 44 | 69 13,208 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 206 major competitor apps |
| device | 68 | 100 | 50 | 79 54,529 competing apps Median installs: 500 Avg rating: 3.9 | — | — | 851 major competitor apps |
| via | 68 | 100 | 50 | 79 56,672 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 766 major competitor apps |
| collect | 70 | 100 | 49 | 76 35,490 competing apps Median installs: 700 Avg rating: 4.1 | — | — | 983 major competitor apps |
| used | 69 | 100 | 49 | 78 50,542 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 503 major competitor apps |
| manage | 67 | 100 | 52 | 84 108,372 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,629 major competitor apps |
| needs | 71 | 100 | 46 | 73 25,934 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 314 major competitor apps |
| payment | 69 | 100 | 51 | 78 50,290 competing apps Median installs: 850 Avg rating: 4.1 | — | — | 1,257 major competitor apps |
| choose | 67 | 100 | 53 | 82 89,645 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,775 major competitor apps |
| using | 66 | 100 | 53 | 84 114,639 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 1,562 major competitor apps |
| time | 65 | 100 | 55 | 88 189,872 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,979 major competitor apps |
| mobile | 66 | 100 | 53 | 85 130,035 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,613 major competitor apps |
App Description
For a personalised tax and super experience, you will need:
- a myGov account linked to the ATO
- to register your device by providing and verifying an Australian mobile number and an email address.
With the ATO app, you can:
- follow your 2024-25 tax return from start to finish, including checking prefill information, tracking the progress of your return and its outcome
- view in real-time when lodgments and payments are due, and seamlessly action them via our online services
- set up quick login using your device’s security features like face and fingerprint recognition
- view messages in real-time when important changes are made to your ATO record, and lock it to keep it safe
- view your tax accounts, with links to our online services to view transactions, create payment plans or pay
- see an overview of your super balance and accounts
- view your employment income and superannuation contributions required from your employers
- check your personal, business (sole traders only) and registered agent’s details
- access our most popular tools.
Our most popular tools include:
- myDeductions: record your work expenses as an employee or sole trader. Sole traders can also record income. At tax time you can easily upload your myDeductions records to your tax return or email a copy to your tax agent.
- Tax withheld calculator: calculate the amount of tax to withhold from salary and wage payments.
- ABN Lookup: search for an Australian business number (ABN).
- Business performance check: compare your business with similar businesses in your industry using the latest Small business benchmarks.
The ATO app can automatically send usage data to help improve the app. The data we collect doesn’t identify you and you can choose to turn this off at any time in your app’s settings.
GPS can be used to record trips in myDeductions. Continued use of GPS running in the background can dramatically decrease battery life.
To record a trip in myDeductions using the GPS option, the app needs access to your device location.
Find out more at www.ato.gov.au/app