GOV.UK One Login
ASO Keyword Dashboard
Tracking 94 keywords for GOV.UK One Login in Apple App Store
GOV.UK One Login tracks 94 keywords (15 keywords rank; 79 need traction). Key metrics: 13% top-10 coverage, opportunity 70.1, difficulty 40.9, best rank 3.
Tracked keywords
94
15 ranked • 79 not ranking yet
Top 10 coverage
13%
Best rank 3 • Latest leader —
Avg opportunity
70.1
Top keyword: delete
Avg difficulty
40.9
Lower scores indicate easier wins
Opportunity leaders
- 67.2
delete
Opportunity: 73.0 • Difficulty: 42.1 • Rank —
Competitors: 113
- 65.2
trying
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 121
- 68.3
continue
Opportunity: 73.0 • Difficulty: 42.8 • Rank —
Competitors: 203
- 68.4
documents
Opportunity: 73.0 • Difficulty: 46.4 • Rank —
Competitors: 168
- 66.3
longer
Opportunity: 73.0 • Difficulty: 41.3 • Rank —
Competitors: 165
Unranked opportunities
delete
Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 113
trying
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 121
continue
Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 203
documents
Opportunity: 73.0 • Difficulty: 46.4 • Competitors: 168
longer
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 165
High competition keywords
time
Total apps: 190,736 • Major competitors: 2,966
Latest rank: — • Difficulty: 55.3
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
using
Total apps: 115,141 • Major competitors: 1,548
Latest rank: — • Difficulty: 53.5
information
Total apps: 112,143 • Major competitors: 1,128
Latest rank: — • Difficulty: 52.4
take
Total apps: 95,526 • Major competitors: 1,742
Latest rank: — • Difficulty: 52.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| unauthorized | 71 | 100 | 34 | 55 1,877 competing apps Median installs: 1,250 Avg rating: 4.1 | 3 | 3 | 31 major competitor apps |
| official government | 67 | 100 | 23 | 33 99 competing apps Median installs: 650 Avg rating: 4.0 | 9 | 9 | 2 major competitor apps |
| login | 72 | 100 | 43 | 70 14,613 competing apps Median installs: 500 Avg rating: 4.0 | 23 | 17 | 212 major competitor apps |
| government | 72 | 100 | 38 | 60 4,061 competing apps Median installs: 400 Avg rating: 4.0 | 25 | 25 | 42 major competitor apps |
| personal info | 67 | 100 | 25 | 36 150 competing apps Median installs: 950 Avg rating: 4.3 | 39 | 39 | 9 major competitor apps |
| uk | 72 | 100 | 36 | 59 3,366 competing apps Median installs: 450 Avg rating: 4.1 | 131 | 44 | 27 major competitor apps |
| gdpr | 69 | 100 | 29 | 46 532 competing apps Median installs: 550 Avg rating: 4.1 | 51 | 51 | 14 major competitor apps |
| biometric | 71 | 100 | 35 | 57 2,632 competing apps Median installs: 2,650 Avg rating: 4.2 | 66 | 65 | 49 major competitor apps |
| authentication | 72 | 100 | 38 | 60 3,595 competing apps Median installs: 700 Avg rating: 3.9 | 77 | 73 | 58 major competitor apps |
| fingerprint | 71 | 100 | 36 | 55 2,057 competing apps Median installs: 4,500 Avg rating: 4.2 | 104 | 89 | 48 major competitor apps |
| id account | 71 | 100 | 36 | 56 2,273 competing apps Median installs: 1,400 Avg rating: 4.3 | 101 | 101 | 59 major competitor apps |
| renewal within | 72 | 100 | 45 | 70 15,350 competing apps Median installs: 1,750 Avg rating: 4.2 | 152 | 148 | 549 major competitor apps |
| visa | 70 | 100 | 41 | 53 1,437 competing apps Median installs: 1,000 Avg rating: 4.0 | 184 | 180 | 47 major competitor apps |
| citizen | 70 | 100 | 31 | 50 968 competing apps Median installs: 350 Avg rating: 4.0 | 184 | 184 | 7 major competitor apps |
| apple id | 72 | 100 | 38 | 60 4,117 competing apps Median installs: 1,100 Avg rating: 4.3 | 203 | 202 | 103 major competitor apps |
| card | 70 | 100 | 49 | 76 33,407 competing apps Median installs: 850 Avg rating: 4.1 | — | — | 920 major competitor apps |
| version | 70 | 100 | 46 | 75 29,567 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 378 major competitor apps |
| phone | 69 | 100 | 51 | 78 45,627 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 874 major competitor apps |
| collect | 70 | 100 | 50 | 76 33,298 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 977 major competitor apps |
| digital | 69 | 100 | 49 | 78 46,511 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 703 major competitor apps |
| scan | 71 | 100 | 47 | 73 21,575 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 413 major competitor apps |
| information | 66 | 100 | 52 | 84 112,143 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 1,128 major competitor apps |
| save | 67 | 100 | 53 | 82 85,036 competing apps Median installs: 700 Avg rating: 4.2 | — | — | 1,597 major competitor apps |
| using | 66 | 100 | 53 | 85 115,141 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 1,548 major competitor apps |
| service | 68 | 100 | 50 | 79 55,180 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 830 major competitor apps |
App Description
You can also use this app to save a digital version of your HM Armed Forces Veteran Card to your phone.
In future you'll be able to save other digital documents, such as your driving licence. This is not available yet.
Before you start
You need to get this app if you’re:
• using a service on the GOV.UK website that asks you to prove your identity with GOV.UK One Login
• saving your digital Veteran Card to your phone
You’ll be guided to this app when it is time to use it.
What you need
You can use any of the following types of photo ID to prove your identity:
• UK passport
• non-UK passport with a biometric chip
• UK photocard driving licence
• UK biometric residence permit (BRP)
• UK biometric residence card (BRC)
• UK Frontier Worker permit (FWP)
You can use an expired BRP, BRC or FWP up to 18 months after its expiry date.
You need to have your original photo ID with you. You cannot use a photocopy or digital copy.
You will also need:
• a well-lit area where you can take a good quality photograph
• an iPhone 8 or newer
• iOS 16.7 or higher
How it works
You'll need to sign in to the app with your GOV.UK One Login details. This links the app to the GOV.UK website so you can continue proving your identity.
If your photo ID is a passport, BRP, BRC or FWP you will:
• take a photo of your photo ID
• scan the biometric chip in your photo ID using your phone
• scan your face using your phone
If your photo ID is a driving licence you will:
• take a photo of your driving licence
• scan your face using your phone
What happens next
Once your information has been submitted in the app, you'll need to go back to the GOV.UK website, so you can finish proving your identity and access the service you were trying to use.
Privacy and security
The personal information you provide to prove your identity will not be saved either on the app or on your phone. We collect your data securely and delete it when it is no longer needed.
Digital documents you add to the app will be saved on your phone so you can access them whenever you need.