Purpose: Wellbeing Journal
ASO Keyword Dashboard
Tracking 90 keywords for Purpose: Wellbeing Journal in Apple App Store
Purpose: Wellbeing Journal tracks 90 keywords (12 keywords rank; 78 need traction). Key metrics: 25% top-10 coverage, opportunity 69.3, difficulty 42.9, best rank 2.
Tracked keywords
90
12 ranked • 78 not ranking yet
Top 10 coverage
25%
Best rank 2 • Latest leader 2
Avg opportunity
69.3
Top keyword: purpose
Avg difficulty
42.9
Lower scores indicate easier wins
Opportunity leaders
- 64.0
purpose
Opportunity: 73.0 • Difficulty: 39.0 • Rank 2
Competitors: 51
- 64.2
self
Opportunity: 73.0 • Difficulty: 40.4 • Rank 216
Competitors: 104
- 64.0
perfectly
Opportunity: 73.0 • Difficulty: 40.4 • Rank 108
Competitors: 126
- 66.4
writing
Opportunity: 73.0 • Difficulty: 42.7 • Rank —
Competitors: 100
- 65.2
visualize
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 73
Unranked opportunities
writing
Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 100
visualize
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 73
relationship
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 95
mental
Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 179
forward
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 116
High competition keywords
free
Total apps: 164,931 • Major competitors: 3,886
Latest rank: — • Difficulty: 55.9
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
help
Total apps: 150,250 • Major competitors: 2,451
Latest rank: — • Difficulty: 55.1
find
Total apps: 139,104 • Major competitors: 2,765
Latest rank: — • Difficulty: 55.2
track
Total apps: 109,353 • Major competitors: 1,552
Latest rank: — • Difficulty: 52.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| purpose | 73 | 100 | 39 | 64 6,680 competing apps Median installs: 350 Avg rating: 4.1 | 2 | 2 | 51 major competitor apps |
| enjoyable experience | 69 | 100 | 28 | 45 483 competing apps Median installs: 250 Avg rating: 3.9 | 3 | 3 | 6 major competitor apps |
| purposes | 72 | 100 | 39 | 63 5,493 competing apps Median installs: 600 Avg rating: 4.0 | 4 | 4 | 81 major competitor apps |
| greatly loved | 0 | 43 | 8 | 13 5 competing apps Median installs: 250 Avg rating: 4.5 | 18 | 11 | 0 major competitor apps |
| wellbeing | 70 | 100 | 32 | 53 1,387 competing apps Median installs: 450 Avg rating: 4.2 | 53 | 53 | 19 major competitor apps |
| journal | 72 | 100 | 38 | 62 5,155 competing apps Median installs: 600 Avg rating: 4.4 | 65 | 65 | 60 major competitor apps |
| self | 73 | 100 | 40 | 64 6,856 competing apps Median installs: 450 Avg rating: 4.2 | 216 | 106 | 104 major competitor apps |
| perfectly | 73 | 100 | 40 | 64 6,701 competing apps Median installs: 736 Avg rating: 4.1 | 108 | 108 | 126 major competitor apps |
| journaling | 71 | 100 | 33 | 54 1,758 competing apps Median installs: 500 Avg rating: 4.6 | 122 | 122 | 11 major competitor apps |
| alone | 72 | 100 | 38 | 61 4,128 competing apps Median installs: 650 Avg rating: 4.1 | 167 | 150 | 60 major competitor apps |
| reflection | 71 | 100 | 35 | 56 2,346 competing apps Median installs: 500 Avg rating: 4.4 | 151 | 151 | 19 major competitor apps |
| dark theme | 69 | 100 | 27 | 45 513 competing apps Median installs: 500 Avg rating: 4.2 | 168 | 168 | 3 major competitor apps |
| free | 65 | 100 | 56 | 87 164,931 competing apps Median installs: 800 Avg rating: 4.2 | — | — | 3,886 major competitor apps |
| story | 72 | 100 | 45 | 71 17,006 competing apps Median installs: 950 Avg rating: 4.2 | — | — | 401 major competitor apps |
| health | 69 | 100 | 48 | 77 39,249 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 533 major competitor apps |
| mental health | 72 | 100 | 37 | 58 3,094 competing apps Median installs: 500 Avg rating: 4.4 | — | — | 48 major competitor apps |
| subscription | 68 | 100 | 52 | 79 51,569 competing apps Median installs: 1,300 Avg rating: 4.2 | — | — | 1,536 major competitor apps |
| step | 69 | 100 | 48 | 77 37,332 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 630 major competitor apps |
| tailored | 70 | 100 | 48 | 74 27,914 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 372 major competitor apps |
| medical | 71 | 100 | 44 | 72 19,341 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 139 major competitor apps |
| find | 66 | 100 | 55 | 86 139,104 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 2,765 major competitor apps |
| offer | 70 | 100 | 50 | 75 31,875 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 642 major competitor apps |
| connect | 68 | 100 | 51 | 80 60,751 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 937 major competitor apps |
| journey | 69 | 100 | 49 | 78 47,805 competing apps Median installs: 450 Avg rating: 4.3 | — | — | 728 major competitor apps |
| help | 65 | 100 | 55 | 87 150,250 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 2,451 major competitor apps |
App Description
Purpose is your intelligent journaling companion—designed to help you understand your emotions, uncover hidden patterns, and grow into the person you're meant to be. It's not just a diary; it's a mirror that reflects back your truest self.
Journaling that meets you where you are. Blank pages can be intimidating. Purpose guides you with AI-powered questions crafted from your own memories, moods, and experiences. Morning intentions, evening reflections, or themed sessions for anxiety, gratitude, and emotional healing—there's always a space that fits your moment.
Discover patterns you never knew existed. After just three days of journaling, Purpose's AI begins to surface insights about your thoughts and behaviors. See recurring themes emerge, understand what triggers your stress, and receive personalized suggestions to break cycles that no longer serve you.
Your emotions, visualized beautifully. Track your daily mood with simple check-ins, then watch your emotional story unfold through stunning analytics. Breathing mood auras, interactive donut charts, consistency heatmaps, and deep insights into what truly brings you joy—and what drains you.
Structured paths when you feel lost. Guided Learning Journeys offer step-by-step programs for real challenges. Overcome imposter syndrome in 7 days. Break free from overthinking in 14. Each journey combines lessons, quizzes, and reflective writing tailored to your pace.
Know yourself on a deeper level. Take personality assessments including the Big Five, Enneagram, and MBTI. Discover who you are, how you connect with others, and what makes you uniquely you.
Interactive journals that surprise you. Find your perfect city match. Visualize your ideal soulmate. These playful experiences turn self-discovery into something you'll actually look forward to.
Your privacy is sacred. Everything you write stays yours. Your reflections and insights are secure, so you can be completely honest without judgment.
Start building a relationship with the most important person in your life—yourself.
A subscription is required to access Purpose features.
Terms: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Disclaimer: Purpose is a tool for self-reflection and personal growth. It is not a substitute for professional mental health therapy or medical advice.