Groove - Money Meets Wellness

Groove: Find Your Financial Rhythm

Your all-in-one financial wellness app built to help you budget better, reduce stress, build habits and grow lasting confidence with your money. Groove customizes each journey to each user based on our science-backed money personality quiz and approach.

KEY FEATURES
- Free for users — no subscriptions, no hidden fees
- Deeper understanding of your spending when you discover your money personality
- Link all your accounts with Plaid integration
- Budget, track and plan in one simple app
- Daily financial habit builder — built on behavioral science
- Smart goal tracking that adapts to your lifestyle
- Personalized AI finance coach in your pocket
- Expert-backed, easy to understand learning content
- A personalized money management experience
- Track your financial stress & emotions alongside your spending
- Instant clarity on bills, income and where your money's going

YOUR PERSONALIZED FINANCIAL WELLNESS HUB

Groove makes it easy — and actually enjoyable — to take control of your money. Whether you're anxious about finances, just getting started or ready to level up your money goals, Groove helps you build daily habits that stick. We combine emotional well-being, science-backed tools and intuitive design to make financial growth feel possible.

BUILD A BUDGET THAT WORKS FOR YOU
Say goodbye to spreadsheets. Groove helps you automatically track spending across accounts, set flexible budgets and finally understand where your money really goes — all without judgment.

GOAL SETTING THAT FEELS GOOD
From saving for travel to paying off debt, Groove helps you set and track goals visually — one win at a time. Stay motivated, celebrate progress and watch your goals become real.

FINANCIAL LITERACY, REIMAGINED
Our expert-built learning library has everything school didn't teach you — in short, helpful lessons you'll actually use. No lectures. No shame. Just clarity and confidence.

DISCOVER YOUR MONEY PERSONALITY
Backed by behavioral science, Groove starts with an assessment to uncover how your emotions and habits shape your financial life. From there, we personalize your journey to match your mindset.

CREATE HABITS THAT LAST
Build momentum with daily check-ins and supportive nudges. Groove helps you feel better every time you log in — turning anxiety into action and habits into confidence.

WHO GROOVE IS FOR
Groove